St Petersburg PPC Agency

Our St Petersburg, FL PPC Ads Management Tactics

Paid Ads Management consists of creating and optimizing paid advertisement plans in St Petersburg. Despite that simple explanation, let's explore it further.

To provide proficient PPC ads management, a paid advertising firm for St Petersburg should get to know your company and its goals. You can use this information to determine the next steps, since paid advertising for a nearby business differs from paid advertising for an ecommerce store.

Service providers in St Petersburg, for example, are often only looking for quality leads. To accomplish this, paid advertising can build traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands are most often interested in online sales. Pay-per-click advertising can be used to grow traffic to an optimized product or category page. You might even want to include Google Shopping Campaigns in some cases. We've even utilized sales funnels to help sell products, subscriptions, and services.

The next step in St Petersburg PPC management is understanding the metrics that will be used to optimize and scale. To maximize the value of paid ads, most St Petersburg agencies implement email collection tactics through squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid advertising, your St Petersburg business needs to use multiple tactics and marketing tools. Some of the best paid advertising services in St Petersburg strive to:

• Get traffic from search engines, social networks, and third-party websites to your digital assets (websites, sales funnels, etc).
• Make money online or through qualified leads for your St Petersburg organization.
• Integrate third-party attribution tools to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Engage users in story creation, email collection, and user generated content.
• Test the effectiveness of different ad creatives across different media and ad placements.

In addition to managing St Petersburg-area PPC campaigns, our team also offers Boca Raton, Boynton Beach, Brandon, Cape Coral, Coral Springs, Daytona Beach, Deerfield Beach, Delray Beach, Deltona, Fort Lauderdale, Gainesville, Hialeah, Hollywood, Jacksonville, Lakeland, Largo, Melbourne, Miami, Miami Beach, Orlando, Palm Bay, Pembroke Pines, Pensacola, Pompano Beach, Port St Lucie, Royal Palm Beach, Sarasota, Spring Hill, Sunrise, Tallahassee, Tamarac, Tampa, and West Palm Beach small businesses and large corporations a premium PPC management service.

Pricing for St Petersburg, FL Paid Ads Management

The price of our PPC management packages is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for PPC ads management, but we can discuss an increased budget if you have a higher ad spend or service requirements.

How Paid Advertising Helps St Petersburg, FL Organizations

One of the most obvious benefits of St Petersburg paid advertising is the quick increase in traffic it provides.

It is entirely dependent on the quality of your ad creatives, landing pages, and business model whether or not traffic increases lead to conversions.

Starting slowly is the first recommendation we give to St Petersburg small businesses interested in paid advertising.

A working sales funnel, realistic goals, and the ability to gather actionable data are essential before you invest in paid ads or scale your existing ad campaigns.

If you're not getting conversions, don't blame Facebook or Google. It is usually the creatives, campaign settings, or sales process that is the problem.

The right combination of paid advertising and online advertising can greatly enhance your St Petersburg business's website marketing tactics. Just keep in mind increased traffic doesn't always result in more conversions!

How We Manage St Petersburg, FL PPC

Our team of paid advertising professionals is knowledgeable about the latest PPC trends in St Petersburg. We have experience across dozens of business industries, so we can help you improve traffic and conversions to your St Petersburg digital assets.

Keyword Research

Keyword research in PPC is mostly used for Google Ads and Bing Ads search network campaigns. After all, Bing and Google only show ads based on what people search for.

A search for "St Petersburg Roofer" on a search engine, for example, might lead someone to a roofing company in St Petersburg. It wouldn't be necessary to conduct extensive keyword research to target that exact phrase as the paid advertising manager for that roofing company in St Petersburg.

However, what if that exact match keyword wasn't producing enough search volume and the St Petersburg roofing company needed to increase their advertising reach? Researching keywords would be necessary for the solution.

After discussing options, the next step might involve the PPC advertising manager talking with the St Petersburg roofing company what services they want to target more often and where. It might also require some broadening of the keyword targeting.

For instance, the Florida paid ads manager might discover high search volume for "Gulfport, FL roofing companies" or even "St Petersburg roof repair." First phrase targets a location near St Petersburg, which may still be in the service area of the St Petersburg roofing company. In the second phrase, a slightly different service is being targeted, which might result in a more lucrative replacement project if extensive repairs need to be made.

When building negative keyword lists, keyword research can also be beneficial. You can use these to prevent your paid ads from showing in search queries that you know won't convert.

A person searching for "free roof repair work" or "how to advertise to roofing companies" is unlikely to buy a roof replacement. Your PPC advertising may appear if you use broad keyword targeting without negative keywords such as "free" or "advertise".

You can see that as you scale your ads and reduce wasted ad spend, the needs for keyword research become more complex.

Audience Research

Audience research is often mentioned as part of scaling social media ads on Facebook and Instagram in St Petersburg paid ads campaigns. However, Bing Ads and Google Ads also allow audience targeting.

We'll review some audience research and targeting history within Facebook Ads.

St Petersburg paid advertising managers used Facebook's custom audiences extensively in the past. After all, one of the most appealing features of the Facebook Ads platform was the data it collected on its users, which St Petersburg advertisers lined up to exploit.

The rise of data privacy and machine learning had a significant impact on custom audiences over time.

In the iOS 14.5 update, Apple included a pop-up message that allowed users to opt out of tracking for personalized ads. This had a negative impact on Facebook's ability to track user behavior on mobile devices in St Petersburg and beyond. In fact, it even affected the accuracy of ad attribution reporting.

Following that, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences for most St Petersburg advertising companies. With such sophisticated algorithms, it's often more harmful to choose your own interests compared to letting Facebook figure it out for you.

Although many St Petersburg paid ads agencies still rely on custom audiences, the trend is shifting toward broad targeting. You can see it for yourself. Every few months Facebook rolls out updates that gradually remove lesser-used interest-based targeting options. They even keep changing out "Advantage Detailed Targeting" is pushed in the ad set creation.

This blog article from Social Media Examiner does a good job of talking about recent tweaks to audience targeting.

It's not to say audience research and targeting are going away. The targeting options within St Petersburg ad campaigns will likely always be manageable to boost performance.

Landing Page Creation & Optimization

It is important to focus on a high quality landing page when running paid advertisements in St Petersburg.

We begin by examining the landing pages on any paid advertising campaign in St Petersburg to make sure they follow best practices. Our review takes into account the following factors:

• Do you have a headline that emphasizes benefits?
• Are there any images above the fold?
• What is the quality of the content? Is it well written?
• Do you have a lead form I can use right away?
• Are the call to actions easily noticeable?
• Does the page load quickly?
• Does social proof exist?
• Does the page load on mobile devices?

Quality landing pages are the result of many factors.

Make sure your landing page follows best practices before you spend money on St Petersburg paid ads!

You should never consider your landing page complete. For continuous improvement, run A/B testing every few months.

Including a Sales Funnel

Rather than a landing page, you might want to consider building out a sales funnel. Our lead generation, email marketing, and even online purchases are heavily dependent upon sales funnels.

One of our customers promotes an online fitness challenge that you can even join from St Petersburg. In the course of managing their website marketing, we built several sales funnels using Click Funnels. Here are a few of the funnels we used:

• We used squeeze pages to help capture email addresses while building awareness for the program.
• For leads, we provided healthy eating tips, fitness tips, webinars, and sneak peeks as lead magnets.
• Through application funnels, we pushed people towards the idea of applying to exclusive programs.
• We used sales letter funnels to serve as the registration system for the online program.

There are many different types of funnels, so your St Petersburg small business isn't limited to only these options. It is important to remember that these can be very useful for gauging interest in a product or service, building an email subscriber base, and selling a product or service online.

Make sure you take your time when implementing a funnel. You can learn this type of work at home or at a technical school in St Petersburg after weeks of training. However, getting really good at funnels can take years of experience. Consider hiring a paid ads management agency, like WebCitz, to save yourself the hassle of learning it on your own!

Conversion Optimization

Knowing your conversion rate is crucial to making informed advertising decisions. It varies greatly among industries, products, and services throughout St Petersburg, but the average conversion rate is between 1-3%.

Here's a basic scenario that illustrates conversion rates' impact.

1. You sell a $100 sweatshirt on your site in St Petersburg.
2. You have a 1% conversion rate. This means for every 100 website visitors in St Petersburg you sell 1 sweatshirt.
3. The average cost per click (CPC) on your website is $0.50, meaning you spend 50 cents for each person in St Petersburg who visits it.
4. You would need to pay $50 for 100 clicks from paid advertising to sell 1 sweatshirt. This is known as your cost per acquisition (CPA).
5. Your return on ad spend (ROAS) would be 2x, meaning for every dollar spent in PPC advertising you get two dollars in return.

Unless the margins are great, this return on ad spend is likely not acceptable for most St Petersburg small businesses.

Paying an advertising firm to improve campaign settings, the ad creatives, and the landing page experience improves the situation.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. Two times the return on ad spend! These sweatshirts might actually make you money now.

St Petersburg PPC advertising can be effectively managed by understanding and improving your conversion rate.

Ad Creation

The creatives that you use in Facebook Ads could be the most important aspect of your campaign.

When you run Facebook Ads or Instagram Ads in St Petersburg, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You should develop an understanding of how to capture someone's attention in a split second.

To do this, you need to build out good looking ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a good ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in St Petersburg.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in St Petersburg and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC management firm that helps St Petersburg businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your St Petersburg website or funnel.

You might be suffering from ad attribution glitches and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For St Petersburg ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For St Petersburg content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.

Types of Paid Ads for St Petersburg, FL PPC Campaigns

In St Petersburg, there are many ways to run PPC advertising. The following are some of St Petersburg's most common paid advertisements options.

Local Advertising in St Petersburg

If you have a business in St Petersburg, you can run local area ads on almost any advertising platform. One platform may be more effective for your local St Petersburg company than another. To find out which option works best for you, you should try all of the options available. Now let's discuss some local advertising options.

There are going to be two options from Google.

In the first case, you can run traditional Google Ads, possibly using the newer Performance Max campaign type. The Google algorithm finds the best combination of headlines, images, videos, and service locations to bring you local customers using this type of dynamic ad campaign. We often use Performance Max campaigns for professional services companies in and around St Petersburg, such as accountants, lawyers, dentists, and physicians.

The second option from Google, if you are in a qualifying business industry, is to check out their Local Service Ads. As a pay-per-lead platform, Google Local Service Ads charges a flat fee per lead. Home service contractors in St Petersburg, such as plumbers, electricians, roofers, and heating installers, frequently use Google Local Service Ads.

You can also target people in your nearby St Petersburg area using Facebook Ads. The first step is to set up a campaign with ad sets restricted to St Petersburg as a city, or specific ZIP codes around St Petersburg. For all types of St Petersburg businesses, we often use Facebook Ads.

Social Media Ads for St Petersburg Websites

Almost all online ads you see on social media networks qualify as social media marketing.

Maintaining fresh ad creatives is key to social ads. The performance of your campaign will gradually decline if you do not rotate your ad creatives every couple of weeks. A weekly change in ad creative is often recommended for higher-spend ad campaigns.

One of the best things about social media ads is that you can target audiences who aren't yet aware of your product or service. It's quite the opposite when you run search engine ads since you only get to show them when someone searches for what you offer in St Petersburg.

That benefit can also be a curse though, since conversion rates are often lower when people aren't closer in the revenue funnel of making an immediate purchase.

Search Advertising throughout St Petersburg

You'll want to invest in search engine advertising if you know people are searching online for the products you offer.

There are some people out there who refer to this as St Petersburg Search Engine Marketing, or SEM for short. This is just a different way of explaining search engine ads, which are advertisements placed on the search results page of a search engine.

You might consider copying your Google Ads campaigns over to the Bing Ads platform if you've had success with Google advertising. In an October 2022 study from StatCounter, Bing was the primary search engine used by approximately 3.57% of online users.

Display Ads in St Petersburg

There are display ads on message boards, chat rooms, game lounges, news websites (sometimes even local area St Petersburg news stations), gossip websites, and more.

Google Ads and Bing Ads commonly offer these campaign types.

With display ads, all you need are a few different sizes of ad creatives. Both ad platforms have algorithms that help you generate results from your ad spend if you have an understanding of your target audience.

Retargeting Ads in St Petersburg

There is a good chance that not everyone will convert during their first experience with your St Petersburg website, landing page, or sales funnel.

To help people return to your website after they've thought through various options, retargeting ads are almost always recommended.

You can run retargeting ads on Google Ads, Bing Ads, Facebook Ads, and many other platforms.

Shopping Ads for St Petersburg Ecommerce Businesses

This type of search ad was popularized by Google Shopping Campaigns.

To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account.

With these tools, you can provide Google Ads with an accurate list of all your product data, including title, SKU, image, price, and availability. From there, they will be able to find the right types of search queries to display your products at the top of the search results page.

Video Ads for St Petersburg Small Businesses

Instagram, Facebook, YouTube, and other social media networking sites allow you to run video ads.

Using Google Ads, you can run YouTube Ads by creating a video ads campaign or performance max campaign.

Facebook Ads is required if you want to run video ads on Facebook or Instagram.

The conversion potential of video ads is excellent on both platforms. Video ads are frequently used to showcase product launches, custom services, and personal introductions.

You should consider incorporating video ads into your paid ads campaigns in St Petersburg if you have the budget to do so.

Free PPC Calculators for St Petersburg, FL Paid Ads Managers

As part of our commitment to managing St Petersburg PPC advertising campaigns, our digital advertisers worked with our web development team to build a few PPC calculators that might interest you.

• Calculate ROAS
• Calculate CPA
• Calculate Churn Rate

View Other Paid Ads Tools

Why Choose WebCitz to Manage Your St Petersburg, FL PPC Solutions

We'd love to partner with your St Petersburg team on paid advertising! We are a complete PPC ads management company targeting St Petersburg with multiple internal teams focused on social ads, sales funnel development, and ad creative testing. St Petersburg PPC management companies don't all operate this way, since most only have one person in charge of everything. You might not be testing campaign optimizations and innovative ideas often enough with those St Petersburg PPC companies to get the results you desire.

Choosing a paid ad agency for your St Petersburg small business is not an easy task. The paid ads strategies and tactics we suggest for your St Petersburg company are backed by more than 18 years of experience. As a lead generation firm, we often use similar PPC tactics.

More importantly, you should choose our paid advertising agency because you feel confident we are the right team to help your St Petersburg company grow. Consider our PPC professionals for the following reasons:

• It has been more than 18 years since we opened our doors, which makes us an industry leader.
• We rely heavily on sales funnels and PPC advertising to shore up our organic search rankings.
• We do not outsource St Petersburg digital marketing services, including PPC ads management, sales funnel development, or ad creative services since we have our own internal advertising team.
• It is likely that one of our teammates will answer your call within a few rings if you call during normal business hours.

Get in touch with our PPC specialists to discuss what we can do for you in St Petersburg! While we often provide complete paid advertising management services for small businesses in cities like St Petersburg, we are also able to augment the marketing departments of large corporations in St Petersburg and beyond.

Our team would appreciate the opportunity to be considered when your St Petersburg company needs a PPC marketing company. To start a discussion with the helpful staff at our PPC agency, send us an email or give us a call if you have any follow-up questions.

800-796-8263 Email Us