What is Online Marketing for Tallahassee, FL Companies?
In a most simple definition, website marketing throughout Tallahassee is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective companies.
For most Tallahassee organization owners, digital marketing is a fancy way of saying search engine optimization or paid advertising. While both of those services are used in internet advertising, neither fully explain the depth of a modern online advertising program for Tallahassee-based businesses.
Today's website advertising services often include dozens of digital marketing tactics, all working in tandem to help you increase visibility and conversions throughout Tallahassee, Florida or nationwide.
The best Tallahassee internet advertising plans will include plans like:
- Promote your digital assets (websites, apps, sales funnels, etc) via SEO, social media marketing, affiliate marketing, or paid advertising.
- Boost Tallahassee small business revenue with landing pages, sales funnels, and conversion rate optimization.
- Track how visitors interact with your digital assets to figure out improvement areas, retargeting opportunities, or conversion rates.
- Build expertise, authority, and trust in Tallahassee with content marketing, video production, backlink authority building, reviews, and social proof.
- Build and nurture relationships through messaging, email, and social media.
If you live in Tallahassee, you probably love the Florida State Seminoles football team. Go Florida State Seminoles! In addition to marketing Tallahassee-area websites, our website marketing company also offers Boca Raton, Brandon, Cape Coral, Coral Springs, Daytona Beach, Deltona, Fort Lauderdale, Gainesville, Hollywood, Jacksonville, Lakeland, Largo, Melbourne, Miami, Orlando, Palm Bay, Pensacola, Pompano Beach, Port St Lucie, Sarasota, Spring Hill, St Petersburg, Tallahassee, Tampa, and West Palm Beach small businesses and large corporations a professional digital marketing service.
A Few of Our digital marketing experts
Our Digital Advertising Services for Tallahassee Organizations
We are a team of internet advertising experts with diverse knowledge and experience in the latest online advertising trends for Tallahassee businesses. Use our experience in more than 100 business industries across Tallahassee, and the rest of the country, to help boost traffic and drive conversions.
1.) PPC Management
The act of creating and optimizing Tallahassee PPC advertising services is known as paid ads management. However, that is an incredibly simple explanation, so let's dig a little deeper.
To provide skilled PPC management, a PPC advertising company for Tallahassee should get to know your company and its goals. Since the way you approach paid ads for a local Tallahassee small business is much different than how you would for an ecommerce brand, this information helps determine the next steps.
Local service providers in Tallahassee, for instance, are often only interested in good leads. Through paid advertising, traffic can be driven to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.
Alternatively, ecommerce brands tend to be interested in online sales. Using paid ads, you can generate traffic to a page optimized for products or categories. You might even want to include Google Shopping Campaigns in some cases. Our team has even used sales funnels to help sell products and subscriptions.
Understanding the metrics that will be used to optimize and scale Tallahassee paid ads is the next step. Most Tallahassee PPC advertising companies will implement email collection plans through squeeze pages or lead magnets to help increase the value of paid advertising. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.
To be successful with PPC advertising, your Tallahassee organization should utilize multiple advertising strategies and marketing tools. For example, the best Tallahassee paid advertising packages will include strategies to:
- Get traffic from search engines, social networks, and third-party websites to your digital assets (websites, sales funnels, etc).
- Make money online or through qualified leads for your Tallahassee organization.
- Utilize third-party attribution software to better understand ad attribution.
- Provide social proof with case studies, white papers, video testimonials, etc.
- Collect email addresses, create user-generated content, and nurture relationships.
- Test the effectiveness of different ad creatives across different media and ad placements.
2.) Social Ads
With social media ads, Tallahassee internet marketing campaigns use Instagram, Facebook, Twitter, TikTok, or LinkedIn to run paid advertising. Using social channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the paid advertising are generating quality leads and sales for your Tallahassee company.
The data sources of social platforms allow advertisers to hyper-target their audiences based on demographics, behavior, interests, and more. While this is an enormous opportunity for most established Tallahassee small businesses, it can be an expensive method for businesses that aren't ready to take full advantage of social media ads.
Our social media advertising company helps small businesses and large corporations make the most of social ads by building them out with sales funnels and lead generation tools. Our social ads company also recommends putting in place plans for conversion optimization and retargeting within these Tallahassee internet marketing services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. If you run a social media advertising service, you must be cognizant of ad decay and ad fatigue to prevent your campaigns from getting stagnant and losing effectiveness.
3.) Search Engine Ads
Search engine marketing in Tallahassee involves running paid advertising on search engines like Google and Bing. You'll find that Google campaigns and Bing ads are quick and basic ways to get your Tallahassee organization in front of an engaged audience. One downside is the cost of setting up an effective and scalable campaign, which often involves creating conversion-optimized landing pages or sales funnels.
The landing pages and sales funnels we create for businesses of all sizes help improve leads and conversions, which helps make their paid advertising an effective Tallahassee online advertising strategy. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search advertising campaign in Tallahassee.
4.) Lead Generation
A local Tallahassee service provider's main goal of an inbound marketing program is to get leads. Not everything can be sold online. Many products and services need a phone call or in-person meeting to close the deal. For these types of business industries, Tallahassee lead generation strategies are going to be critical.
All of our online marketing team's lead generation plans have been tried and implemented at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.
For most digital marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen tactics in your digital assets to test what works best for your Tallahassee organization.
5.) Conversion Rate Optimization
Digital marketing in Tallahassee should include conversion optimization strategies. There's no doubt that this is a critical element of website marketing in Tallahassee, as it directly affects the ability of the marketing service to deliver value to the small business or large corporation paying for it.
You can boost your bottom line by increasing conversion rates. It's important to understand what CRO is, how it works, and how to evaluate it. A lot of research and testing goes into conversion rate optimization. One of the biggest challenges is that the CRO tactics that work for one Tallahassee organization might not work for another, even when they are in the same field.
There are many common CRO strategies, such as reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, improving site speed, fixing mobile website errors, adding exit-intent popups, and defining value for the visitor.
For some Tallahassee websites, conversion rate optimization can be a lot more complex. To really dive into CRO, we must understand your business offer, your competitors, your value proposition strengths and weaknesses, how visitors interact with your digital assets, your reputation on the web in Tallahassee, and many other things.
6.) Funnel Development
A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Tallahassee company. The illustration of a sales funnel, often called a marketing funnel or revenue funnel, resembles a physical funnel you'd use to pour liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Tallahassee business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part since it represents how many people converted through a lead or a sale.
Creating a sales funnel is harder than explaining how it works, since it involves so much planning and optimization. Some of the most successful sales funnels generate millions of dollars in revenue for businesses in Florida every day. If you're trying to develop a sales funnel that produces value for your Tallahassee business, you must think about what kind of sales funnel you want.
Many types of sales funnels exist, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, and dozens more. We have a team of website marketing specialists who can bounce ideas off of you to help you figure out which revenue funnel will work for your organization. Alternatively, if you don't want to do the research, we can figure out what funnels to test in your Tallahassee digital marketing plan based on more information about your organization.
7.) Email Marketing
With effective email marketing solutions, you can raise brand awareness, generate website traffic, engage past customers, grow sales, and find out what's going on with your target audience.
For email marketing management, we help our Tallahassee companies use Mail Chimp, Campaign Monitor, and Constant Contact. These are great tools for creating subscriber lists, segmenting your audience, and even developing email marketing drip campaigns.
The most important part of email marketing is developing a plan to drive your subscribers. We help Tallahassee email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within checkout processes, squeeze pages, referral programs, affiliate programs, lead magnets, exit-intent popups, and numerous other methods.
8.) Content Marketing
Most Tallahassee organizations use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital marketing approach for Tallahassee websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.
When your target customers in and around Tallahassee begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Tallahassee digital advertising businesses put together the right content marketing plan for their specific industry and goals.
It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.
We often help implement content marketing strategies that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Tallahassee online marketing firm. These are all effective ways to market content if you implement them correctly within your Tallahassee business.
9.) Online Reputation Management (ORM)
Your online reputation in Tallahassee and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Tallahassee, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Tallahassee brand.
For nearby service companies in Tallahassee, we can help you develop a review generation program within your digital marketing to increase the rate at which past customers leave reviews for your small business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.
If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Tallahassee storefront. Online shoppers in Tallahassee want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.
For the reputation of professional service providers, such as Tallahassee doctors or Tallahassee attorneys, we can help establish protocols within your internet marketing campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Tallahassee website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Tallahassee.
The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.
10.) Video Marketing
As a complete digital marketing company for Tallahassee, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Tallahassee online advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Tallahassee website advertising services to bring life to paid campaigns.
Why You Should Invest in Digital Marketing for Your Tallahassee, FL Website
If you manage a business in Tallahassee that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are lots of reasons to choose Tallahassee digital advertising packages over other marketing strategies. Let's go over some of the great reasons to implement online advertising strategies within your Florida business:
- Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
- With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
- In Tallahassee, people are constantly on their phone, tablets, and computers. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Tallahassee or across Florida.
- Tallahassee digital marketing has way more flexibility than print marketing, billboard ads, TV ads, or radio commercials, which can't be updated as easily.
- User engagement is best with digital marketing in Tallahassee. We wish you the best of luck getting people to comment, like, and share your Tallahassee non-digital ads!
How to Develop Tallahassee, FL Digital Advertising Services
Before starting your internet advertising plan for your Tallahassee-based business, it is important to create a plan with measurable business goals. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Tallahassee online advertising service is all about.
1.) Identify your target audience
With a clear set of business goals in place, you can move on to identifying a target audience. It is important to understand who you are targeting in Tallahassee or beyond. Your Tallahassee website marketing efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.
2.) Identify what your intended audience needs
By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Tallahassee audience. You'll be able to focus on the right keywords for your Tallahassee website advertising and align your content marketing strategy to your audience's needs.
3.) Start your low-intensity marketing services earlier
Search engine optimization should be your first priority if you plan to incorporate it into your Tallahassee digital plan. Search engine optimization is the slowest moving internet marketing strategy. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.
4.) Construct well-crafted landing pages or funnels to optimize performance
There's no better time to promote your Tallahassee business and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your product page, service page, or home page. Tallahassee PPC advertising services with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. Use splash pages and sales funnels to bring Tallahassee residents to your lead generation goal.
5.) Set up automatic email sequences for remarketing purposes
As soon as your Tallahassee website builds traffic, you should think about how to keep in touch with those visitors. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. Consider options like email marketing, SMS alerts, or tracking pixels to retarget recent Tallahassee website visitors.
6.) Plan for continuous testing
When these Tallahassee website advertising plans are in place you are ready to enter the testing and optimization phase. This involves constantly measuring the success of your campaigns, searching for areas of improvement, and even trying new ideas that you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Tallahassee digital advertising service.
Why Choose WebCitz for Your Tallahassee, FL Online Marketing Tactics
We want to be the website marketing partner of your Tallahassee small business! When researching Tallahassee digital marketing agencies, there are many factors to consider. With more than 19 years of experience, you know you can trust the Tallahassee digital advertising plans we suggest for your business. These are often the same Tallahassee online marketing plans we use for our own lead generation and conversion rate optimization services. Our own website marketing plan likely landed you on our website from Tallahassee.
However, you should select our digital marketing company because you feel confident we're the right team for your Tallahassee organization.
- We've been in business since 2004, so we've got more than 19 years of experience.
- Digital marketing is our main source of leads and new clients in Tallahassee.
- You probably found us in Tallahassee via an online search for a service we provide.
- Our marketing team performs all of our Tallahassee online advertising services, which means we don't outsource the work.
- Call us during regular business hours, and you'll probably get an answer within a few rings!
- We're specialists in Shopify, WordPress, and WooCommerce for any Tallahassee internet marketing campaigns that need website design or website maintenance & support.
- We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.
We hope you keep our digital marketers in mind when it comes time for you to start looking for Tallahassee digital marketing agencies. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our digital advertising firm.
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Alo Health
WebCitz designed our Alo Health website and did such a great job of walking us step-by-step through the process, knowing the tech world was not a strength of ours. We love that we are able to change content whenever we want, but if we run into problems, they are a quick email away. They have been responsive, reliable and efficient. Thanks, WebCitz!
Carissa Giebel
They are great to work with. Always quick to respond to my questions and assist when needed! They have been working with me at Legacy Law Group, LLC for many years.
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Corey is so incredibly helpful!!!! He took the time and effort to make sure I had the help I needed! Above and beyond friendly! Helpful hints to navigate my website!! I felt so at ease! This is the company I will be sticking with and telling everyone about!!! A million times over thank you Corey!
Jeff Ring
This company is just a thrill to work with. Everyone is so friendly and eager to help even with the smallest items. They are always very accommodating when you stop by to look at the magnificent fish tank and will greet you with a warm cappuccino.
Southwest Radio Church
What can I say about this company? These people that work there? Unbelievable!! It doesn\'t matter when or why you call, they will help you. The other part of that statement is: I never have to call them! They made a web site for us that works 24/7. But if I do call they actually take care of it right then. … great bunch of guys…Southwest Radio Church really appreciates you!!
Sarah Grantham
Corey was absolutely amazing in helping me with my issue. He was encouraging as we worked through things that to me were huge, but he made them seem small. Will definitely use WebCitz again!!!
