Tallahassee PPC Agency

Our Tallahassee, FL PPC Management Game Plans

The act of creating and optimizing Tallahassee paid advertising services is known as PPC management. However, that is an incredibly simple explanation, so let's dig a little deeper.

To provide professional PPC management, a paid ads company for Tallahassee often starts by getting to know your company and its business model. This information helps determine the next steps, since the way you'd approach paid advertising for a local Tallahassee small business is much different from how you'd handle it for an ecommerce brand.

Local service providers in Tallahassee, for instance, are often only interested in good leads. To accomplish this, paid ads can drive traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

In contrast, ecommerce brands are most likely to be interested in online sales. Pay-per-click advertising can be used to get traffic to an optimized product or category page. You might even want to include Google Shopping Campaigns in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.

To optimize and scale Tallahassee PPC, it's important to understand what metrics will be used. For paid ads to be effective, most Tallahassee paid ad companies will implement email collection plans, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

Your Tallahassee business should use a variety of advertising tactics and marketing tools to be successful with paid ads. For example, the best Tallahassee paid advertising plans will include plans to:

• Get traffic from search engines, social networks, and third-party websites to your digital assets (websites, sales funnels, etc).
• Increase revenue for your Tallahassee small business through qualified leads or online sales.
• Better understand ad attribution through the integration of third-party attribution software.
• Provide social proof with case studies, white papers, video testimonials, etc.
• Engage users in story creation, email collection, and user generated content.
• Place ad creatives across various ad placements and media formats to see which performs best.

In addition to managing Tallahassee-area paid ads campaigns, our team also offers Boca Raton, Boynton Beach, Brandon, Cape Coral, Coral Springs, Daytona Beach, Deerfield Beach, Delray Beach, Deltona, Fort Lauderdale, Gainesville, Hialeah, Hollywood, Jacksonville, Lakeland, Largo, Melbourne, Miami, Miami Beach, Orlando, Palm Bay, Pembroke Pines, Pensacola, Pompano Beach, Port St Lucie, Royal Palm Beach, Sarasota, Spring Hill, St Petersburg, Sunrise, Tamarac, Tampa, and West Palm Beach small businesses and large corporations a skilled PPC management service.

Pricing for Tallahassee, FL Paid Ads Management

The price of our PPC management plans is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for PPC management, but we can discuss an increased budget if you have a higher ad spend or service requirements.

How Paid Advertising Helps Tallahassee, FL Small Businesses

The most obvious benefit of Tallahassee paid advertising is the near instant increase in traffic it provides.

The quality of your ads, landing pages, and business model will determine whether or not that traffic increase results in higher conversions.

The first recommendation we offer to Tallahassee businesses interested in running paid advertising is to start slowly.

Before diving into paid ads or scaling your ad campaigns, make sure you have realistic goals, a working sales funnel, and the ability to gather actionable data.

Don't blame Facebook or Google if you don't get conversions. It is usually the creatives, campaign settings, or sales process that is the problem.

Tallahassee businesses can benefit greatly from the addition of PPC advertising to their internet marketing campaign when everything comes together. It's important to keep in mind that increased traffic does not always translate into more conversions.

How We Manage Tallahassee, FL PPC

We are a team of paid advertising consultants with extensive knowledge in the latest paid ads trends for Tallahassee nearby businesses. Drive traffic and conversions to your Tallahassee digital assets with our experience across dozens of industries.

Keyword Research

In the context of PPC advertising, you'll find keyword research mostly relates to search network campaigns on the Google Ads and Bing Ads platforms. After all, search ads are exclusively shown based on what people search for on Google or Bing.

A search for "Tallahassee Roofer" on a search engine, for example, might lead someone to a roofing company in Tallahassee. Targeting that exact phrase wouldn't require in-depth keyword research for that Tallahassee roofing company's paid advertising manager.

However, what if the exact match keyword isn't generating enough search volume and the Tallahassee roofing company needs to expand their advertising reach? Researching keywords would be necessary for the solution.

After discussing options, the next step might involve the paid ads manager talking with the Tallahassee roofing company what services they want to target more often and where. A broader keyword targeting tactic than exact matches might also be necessary.

Suppose the Florida paid ads manager discovers that there is a high traffic volume for "Cairo, GA roofers" or even "Tallahassee roof repair." The first phrase targets a location nearby Tallahassee that might still be within the company's service area. If the repair work is extensive, the second phrase might result in a more lucrative roof replacement project.

Negative keyword lists can also benefit from keyword research. These are used to stop your PPC advertising from showing in search queries that you know won't produce conversions.

A person looking for "free roof repair work" or "how to advertise to roofing companies" is unlikely to buy a roof replacement. However, they might see your paid ads if you are using broad keyword targeting without any negative keywords like "free" or "advertise".

As you can see, no matter how obvious your keyword research needs might be at the start of building out your campaign, they become more complicated as you begin to scale your ads and reduce wasted ad spend.

Audience Research

Audience research is often mentioned as part of scaling social media ads on Facebook and Instagram in Tallahassee PPC advertising campaigns. Google Ads and Bing Ads also offer audience targeting options.

Let's take a look at audience research and targeting within Facebook Ads.

Facebook custom audiences were heavily relied upon by Tallahassee's paid advertising managers in the past. In fact, one of Facebook Ads' most appealing features was the ability to collect data on users, which advertisers in Tallahassee eagerly took advantage of.

A number of factors, including data privacy and machine learning, have had an impact on custom audiences over time.

In the iOS 14.5 update, Apple included a pop-up message that allowed users to opt out of tracking for personalized ads. The change negatively affected Facebook's ability to track user behavior across Tallahassee and beyond. This even affected the accuracy of ad attribution reporting.

Following that, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences for most Tallahassee advertising firms. Their algorithm has become so good at understanding your ideal audience that you typically do more harm than good by choosing your own interest-based targeting.

Though there will still be plenty of Tallahassee PPC advertising companies using custom audiences, the trend is moving toward broad targeting. You can see it in every update within Facebook Ads Manager as they slowly remove interest-based targeting options, or push for "Advantage Detailed Targeting."

This blog article from Social Media Examiner does a good job of talking about recent changes to audience targeting, if you'd like a second opinion.

However, audience research and targeting aren't going away. The targeting options within Tallahassee ad campaigns will likely always be manageable to boost performance.

Optimizing Landing Pages

An important factor in the success of your Tallahassee PPC advertising campaign is the landing page.

Our first step when managing a paid advertising campaign in Tallahassee involves reviewing the landing pages for best practices. Our review takes into account the following factors:

• Do you have a headline that emphasizes benefits?
• Is there an image above the fold?
• Does the content engage the reader?
• Do I have immediate access to a lead form?
• What is the visibility of the call to action?
• Does the page load quickly?
• Does social proof exist?
• Am I able to load the page on a mobile device?

There are so many factors that come into the design and development of a quality landing page.

Make sure your landing page follows best practices before you spend money on Tallahassee paid ads!

If you want to create an effective landing page, you should never consider it finished. You can refine your Tallahassee sales pitch by running A/B tests on the landing page every few months.

Developing a Sales Funnel

You might consider building out one or more sales funnels instead of a landing page. Our lead generation, email marketing, and even online purchases are heavily dependent upon sales funnels.

One of our customers promotes an online fitness challenge that you can even join from Tallahassee. In the course of managing their website marketing, we built several sales funnels using Click Funnels. Here are a few of the funnels we used:

• By using squeeze pages, we captured email addresses and raised awareness for the program.
• For leads, we provided healthy eating tips, fitness tips, webinars, and sneak peeks as lead magnets.
• We used application funnels to push people toward the idea of wanting to apply to participate in exclusive programs.
• For the online program, we used sales letter funnels as the registration system.

There are many different types of funnels, so your Tallahassee small business isn't limited to only these options. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.

Take your time if you decide to implement a funnel. You can learn this type of work at home or at a technical school in Tallahassee after weeks of training. However, getting really good at funnels can take years of experience. Consider hiring a paid ads management agency, like WebCitz, to save yourself the hassle of learning it on your own!

Conversion Optimization

Making informed advertising decisions requires a clear understanding of your conversion rate. It varies greatly among industries, products, and services throughout Tallahassee, but the average conversion rate is between 1-3%.

Here's a basic scenario that illustrates conversion rates' impact.

1. You sell a $100 sweatshirt on your site in Tallahassee.
2. You have a 1% conversion rate. This means for every 100 website visitors in Tallahassee you sell 1 sweatshirt.
3. Your average cost per click (CPC) is $0.50, meaning you spend 50 cents per person in Tallahassee who visits your website.
4. You would need 100 clicks from paid advertising to sell one sweatshirt, which would cost $50. This is known as your cost per acquisition (CPA).
5. Your return on ad spend (ROAS) would be 2x, meaning for every dollar spent in PPC advertising you get two dollars in return.

For most Tallahassee small businesses, this return on ad spend wouldn't be acceptable unless the margins were great.

To improve the situation, you hire a paid ads agency to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Tallahassee paid advertising.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in Tallahassee, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You should develop an understanding of how to capture someone's attention in a split second.

To do this, you need to build out beautiful ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Tallahassee.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Tallahassee and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC management agency that helps Tallahassee small businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Tallahassee website or funnel.

You might be suffering from ad attribution issues and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Tallahassee ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Tallahassee content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your PPC advertising campaigns are doing.

Types of Paid Ads for Tallahassee, FL PPC Campaigns

There are numerous ways to run paid advertising for your Tallahassee business. Tallahassee has a variety of business industries that use paid advertising. Let's take a look at some of the most common ones.

Local Business Ads throughout Tallahassee

You can use nearly any advertising platform to run local ads for your Tallahassee small business. You may find greater success on one platform over another depending on the nature of your nearby Tallahassee business. To find out which option works best for you, you should try all of the options available. Here are a few options for nearby advertising.

Google is going to offer two options.

In the first case, you can run traditional Google Ads, possibly using the newer Performance Max campaign type. The Google algorithm finds the best combination of headlines, images, videos, and service locations to bring you local customers using this type of dynamic ad campaign. Performance Max campaigns are used frequently by accounting, legal, dental, and medical professionals in Tallahassee. Even local area stores use this campaign type.

Google's second option for qualifying businesses is their Local Service Ads. Using Local Service Ads, you get charged a flat fee for each lead the platform generates. Plumbers, electricians, roofers, and heating installers in Tallahassee often use Google Local Service Ads.

Facebook Ads can also be used to target people in Tallahassee. This is a little more straightforward, since it just involves setting up a campaign that has ad sets with geographic restrictions to Tallahassee as a city, or specific Tallahassee ZIP codes. For all types of Tallahassee small businesses, we often use Facebook Ads.

Social Media Ads for Tallahassee Businesses

Pretty much any online ad you see on a social network website is going to qualify as a social media ad.

It's important to keep the ad creatives fresh when running social media ads. The performance of your campaign will gradually decline if you do not rotate your ad creatives every couple of weeks. It might be necessary to look at weekly ad creative changes for campaigns with higher spending.

Using social media marketing allows you to reach audiences who have never thought of your product or service, or aren't thinking about it right now. The opposite is true when you run search engine marketing since your ads will only show when someone is actively looking for what your Tallahassee business has to offer.

However, this benefit can also be a curse, since conversion rates are typically lower when people aren't closer to making an immediate purchase.

Search Advertising within Tallahassee

You'll want to invest in search engine advertising if you know people are searching online for the products you offer.

In some circles, this is referred to as Tallahassee Search Engine Marketing, or SEM. An advertisement that appears on the search results page of a search engine is called a search ad.

You might consider copying your Google Ads campaigns over to the Bing Ads platform if you've had success with Google paid ads. As of an October 2022 study from StatCounter, about 3.57% of online users rely on Bing for their primary search engine.

Display Ads throughout Tallahassee

You'll find display ads on all kinds of message boards, chat rooms, game lounges, news websites (sometimes even local Tallahassee news stations), gossip websites, and more.

These are commonly used within the Google Ads and Bing Ads platforms.

With display ads, you just need a set of ad creatives in different sizes. Both ad platforms have algorithms that help you improve results from your ad spend if you have an understanding of your target audience.

Retargeting Ads throughout Tallahassee

Your Tallahassee website, landing page, or sales funnel won't convert everyone on the first visit.

Retargeting ads are almost always recommended to help bring people back to your website after they have weighed their options.

You can run retargeting ads on Google Ads, Bing Ads, Facebook Ads, and many other platforms.

Shopping Ads for Tallahassee Ecommerce Companies

It was Google Shopping Campaigns that popularized this form of search advertising.

If you want to promote your Tallahassee storefront through Google Shopping, you'll need an ecommerce website, a product feed (CSV or TXT), and a Google Merchant Center account.

By using these tools, you can provide Google Ads with accurate product data, including title, SKU, image, price, and availability. Then, your products will be displayed at the top of search results based on the right types of search queries.

Video Ads for Tallahassee Businesses

YouTube, Instagram, Facebook, and other social networking sites allow you to run video ads.

If you are interested in running YouTube Ads, you'll just need to set up a video ads campaign in Google Ads.

To run video ads in Facebook or Instagram, you'll need a working Facebook Ads account.

The conversion potential of video ads is excellent on both platforms. It's not unusual for us to use video ads for product launches, custom services, personal introductions, and more!

Your Tallahassee paid advertising campaigns should definitely incorporate video creatives if you have the budget to support them.

Free Paid Ads Calculators for Tallahassee, FL PPC Managers

Our website marketers are so excited about managing Tallahassee PPC advertising campaigns, they worked with our website development team to build out some helpful PPC calculators that you might be interested in trying!

• ROAS Calculator
• Cost Per Acquisition Calculator
• Churn Rate Calculator

View More PPC Tools

Why Choose WebCitz to Manage Your Tallahassee, FL Paid Ads Services

We want to be your Tallahassee team's paid ads partner! In addition to PPC management, we have internal teams focused on sales funnel development, social media ads, and ad creative testing for Tallahassee. This is not true of all Tallahassee PPC ads management companies, since most only have a single person handling all the duties. For those Tallahassee PPC agencies, campaign optimizations and innovative ideas might not be tested often enough to bring about the results you need.

While researching paid advertising agencies for your Tallahassee company, there are many factors to consider. The PPC plans and strategies we suggest for your Tallahassee company are backed by more than 18 years of experience. Many of these are the same paid ads plans we use to drive leads for our company.

Tallahassee organizations should choose our paid ads company because they feel confident we are the right team. Consider our paid ads consultants for the following reasons:

• It has been more than 18 years since we opened our doors, which makes us an industry leader.
• Our paid advertising help us rank for keywords we don't yet rank organically for.
• Our internal advertising team handles all Tallahassee digital marketing services, such as PPC ads management, sales funnel development, and ad creatives.
• During normal business hours, you will likely receive an answer within a few rings from one of our teammates.

Let's talk about what our PPC specialists can do for your Tallahassee business! Tallahassee small businesses often hire us for paid advertising management services, but larger corporations can also hire us to augment their marketing departments.

When it comes time for your Tallahassee business to start the search for a paid ads marketing firm, we hope you keep our team in mind for the task. To start a discussion with the helpful staff at our PPC company, send us an email or give us a call if you have any follow-up questions.

800-796-8263 Email Us