Tamarac PPC Agency

Our Tamarac, FL PPC Management Strategies

The act of creating and optimizing Tamarac PPC advertising plans is known as paid ads management. However, that is an incredibly simple explanation, so let's dig a little deeper.

A paid advertising company for Tamarac often begins by getting to know your company and its business model before providing premium paid ads management. Since the way you approach paid advertising for a localized Tamarac business is much different than how you would for an ecommerce brand, this information helps determine the next steps.

For example, local Tamarac service providers are often only interested in qualified leads. Through paid ads, traffic can be driven to an optimized landing page or sales funnel. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.

Alternatively, ecommerce brands tend to be interested in online sales. Using paid advertising, you can get traffic to a page optimized for products or categories. Google Shopping Campaigns might even make sense in some cases. Our team has even used sales funnels to help sell products and subscriptions.

The next step in Tamarac PPC management is understanding the metrics that will be used to optimize and scale. To maximize the value of paid ads, most Tamarac companies implement email collection plans through squeeze pages or lead magnets. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

Your Tamarac business should use a variety of advertising tactics and marketing tools to be successful with paid ads. For example, the best Tamarac paid advertising plans will include plans to:

• Get traffic from search engines, social networks, and third-party websites to your digital assets (websites, sales funnels, etc).
• Increase revenue for your Tamarac small business through qualified leads or online sales.
• Integrate third-party attribution tools to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Collect email addresses, create user-generated content, and nurture relationships.
• Place ad creatives across various ad placements and media formats to see which performs best.

In addition to managing Tamarac-area paid ads campaigns, our team also offers Boca Raton, Boynton Beach, Brandon, Cape Coral, Coral Springs, Daytona Beach, Deerfield Beach, Delray Beach, Deltona, Fort Lauderdale, Gainesville, Hialeah, Hollywood, Jacksonville, Lakeland, Largo, Melbourne, Miami, Miami Beach, Orlando, Palm Bay, Pembroke Pines, Pensacola, Pompano Beach, Port St Lucie, Royal Palm Beach, Sarasota, Spring Hill, St Petersburg, Sunrise, Tallahassee, Tampa, and West Palm Beach small businesses and large corporations a skilled PPC management service.

Pricing for Tamarac, FL Paid Ads Management

The price of our PPC management plans is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for PPC management, but we can discuss an increased budget if you have a higher ad spend or service requirements.

How Paid Advertising Helps Tamarac, FL Small Businesses

The most obvious benefit of Tamarac paid advertising is the near instant increase in traffic it provides.

The quality of your ads, landing pages, and business model will determine whether or not that traffic increase results in higher conversions.

If you are interested in running PPC advertising in Tamarac, we recommend that you start slowly.

Make sure you have realistic goals, a working sales funnel, and the ability to gather actionable data before diving into paid advertising or scaling your ad campaigns.

If you run into trouble getting the conversions you were expecting, don't blame Facebook or Google. In many cases, the problem lies in the ad creative, campaign settings, or sales process.

When everything comes together, paid ads can be an invaluable addition to the digital marketing game plan of your Tamarac company. Remember, more traffic doesn't always mean more conversions!

How We Manage Tamarac, FL PPC

We are a team of paid ads experts with extensive knowledge in the latest paid ads trends for Tamarac local small businesses. Drive traffic and conversions to your Tamarac digital assets with our experience across dozens of industries.

Keyword Research

In the context of paid ads, keyword research largely relates to Google Ads and Bing Ads search campaigns. After all, search ads only show up based on what is searched on Google or Bing.

If you are searching for a roofing company in Tamarac, you might search "Tamarac Roofer" on Google. As a PPC advertising manager for that Tamarac roofing company, targeting that exact phrase wouldn't require in-depth keyword research.

What if, however, that exact match keyword wasn't producing enough search volume and the Tamarac roofing company wanted to increase their traffic and conversions? To solve the problem, keyword research would be required.

Typically, the paid advertising manager will discuss with the Tamarac roofing company what types of services to target more often. There may also be a need to broaden the keyword targeting.

For instance, the Florida paid ads manager might discover high search volume for "North Lauderdale, FL roofing companies" or even "Tamarac roof repair." First phrase targets a location near Tamarac, which may still be in the service area of the Tamarac roofing company. If the repair work is extensive, the second phrase might result in a more lucrative roof replacement project.

Negative keyword lists can also benefit from keyword research. These are used to stop your paid advertising from showing in search queries that you know won't produce conversions.

A person looking for "free roof repair work" or "how to advertise to roofing companies" is unlikely to buy a roof replacement. However, they might see your PPC advertising if you are using broad keyword targeting without any negative keywords like "free" or "advertise".

You can see that as you scale your ads and reduce wasted ad spend, the needs for keyword research become more complex.

Audience Research

In Tamarac paid advertising campaigns, audience research is often discussed in the context of scaling social media ads. Google Ads and Bing Ads also offer audience targeting options.

Let's go over a little history on audience research and targeting within the Facebook Ads platform.

Facebook custom audiences were heavily relied upon by Tamarac's paid advertising managers in the past. As a matter of fact, one of the most appealing features of Facebook Ads was its ability to collect data on users, which advertisers in Tamarac flocked to take advantage of.

The rise of data privacy and machine learning had a significant impact on custom audiences over time.

When Apple released its iOS 14.5 update, they included a pop up message that allowed users to easily opt out of personalized ad tracking. As a result, Facebook had difficulty tracking mobile device behavior. In fact, it even affected the accuracy of ad attribution reporting.

For most Tamarac advertising agencies, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences. With such sophisticated algorithms, it's often more harmful to choose your own interests compared to letting Facebook figure it out for you.

Though there will still be plenty of Tamarac paid advertising firms using custom audiences, the trend is moving toward broad targeting. You can see it for yourself. Every few months Facebook rolls out updates that gradually remove lesser-used interest-based targeting options. They even keep changing out "Advantage Detailed Targeting" is pushed in the ad set creation.

This blog article from Social Media Examiner does a good job of talking about recent changes to audience targeting, if you'd like a second opinion.

However, audience research and targeting aren't going away. Tamarac ad campaigns will likely always have targeting options that can be manipulated for extra performance.

Optimizing Landing Pages

The quality of your landing page will be a big factor in the success of your Tamarac paid advertising campaigns.

Our first step when managing a paid ads campaign in Tamarac involves reviewing the landing pages for best practices. Here are some of the factors we look for in this review:

• Do you have a headline that emphasizes benefits?
• Is there an image above the fold?
• What is the quality of the content? Is it well written?
• Do I have immediate access to a lead form?
• Are the call to actions easily noticeable?
• How fast does the page load?
• Does social proof exist?
• Can I load the page on a mobile device?

There are so many factors that come into the design and development of a quality landing page.

Make sure your landing page follows best practices before you spend money on Tamarac paid advertising!

Ideally, you should never consider your landing page to be finished. For continuous improvement, run A/B testing every few months.

Including a Funnel

You might consider building out one or more sales funnels instead of a landing page. To increase leads, build email audiences, and even make online purchases, we rely on sales funnels.

For example, we have a client that promotes an online fitness challenge that you could even join from Tamarac. While managing their internet advertising we built multiple sales funnels within Click Funnels. Here are some of the funnels we made:

• We used squeeze pages to help capture email addresses while building awareness for the program.
• We used lead magnets to provide people with healthy eating tips, fitness tips, webinars, and sneak peaks in exchange for an email address.
• We used application funnels to push people toward the idea of wanting to apply to participate in exclusive programs.
• We used sales letter funnels to serve as the registration system for the online program.

There are many different types of funnels, so your Tamarac small business isn't limited to only these options. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.

If you do decide to implement a funnel, take your time at it. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in Tamarac. It can take years of experience to master funnels, however. You can save yourself some time by looking for a PPC ads management company, like WebCitz, to handle the heavy lifting!

CRO

Having a clear understanding of your conversion rate is critical to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Tamarac.

Let's run through a basic scenario to help illustrate the impact of conversion rates.

1. You sell a $100 sweatshirt in Tamarac on your website.
2. You have a 1% conversion rate, meaning for every 100 Tamarac residents that visit your website you sell 1 sweatshirt.
3. You have a $0.50 average cost per click (CPC), meaning for each person in Tamarac that visits your site you spend 50 cents.
4. To sell 1 sweatshirt, you need 100 clicks from paid ads, which would cost you $50. This is known as your cost per acquisition (CPA).
5. Your return on ad spend (ROAS) would be 2x, meaning for every dollar spent in paid advertising you get two dollars in return.

For most Tamarac companies, this return on ad spend wouldn't be acceptable unless the margins were great.

To improve the situation, you hire a PPC advertising company to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Tamarac paid advertising.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in Tamarac, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You should develop an understanding of how to capture someone's attention in a split second.

To do this, you need to build out awesome ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Tamarac.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Tamarac and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a paid ads management company that helps Tamarac companies, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Tamarac website or funnel.

You might be suffering from ad attribution concerns and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Tamarac ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Tamarac content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid ads campaigns are doing.

Types of Paid Ads for Tamarac, FL PPC Campaigns

There are numerous ways to run paid advertising for your Tamarac small business. Tamarac has a variety of business industries that use paid advertising. Let's take a look at some of the most common ones.

Local Marketing within Tamarac

Local ads for your Tamarac company can be run through nearly any advertising platform. Depending on the nature of your local Tamarac business, you may find better success in one platform versus another. You should try out every option available to see which suits you best. Let's talk about a few local advertising choices.

From Google, you'll have two options.

As a first step, you can run traditional Google Adwords, possibly using their newer Performance Max campaign type. With this ad campaign type, the Google algorithm can find the best combination of headlines, images, videos, and service locations to bring you customers in Tamarac. Tamarac professionals such as accountants, lawyers, dentists, and physicians frequently use Performance Max campaigns.

The second option from Google, if you are in a qualifying business industry, is to check out their Local Service Ads. As a pay-per-lead platform, Google Local Service Ads charges a flat fee per lead. Plumbers, electricians, roofers, and heating installers in Tamarac often use Google Local Service Ads.

Facebook Ads can also be used to target people in Tamarac. This is a little more straightforward, since it just involves setting up a campaign that has ad sets with geographic restrictions to Tamarac as a city, or specific Tamarac ZIP codes. For all types of Tamarac organizations, we often use Facebook Ads.

Social Ads for Tamarac Small Businesses

Almost all online ads you see on social media networks qualify as social media marketing.

Maintaining fresh ad creatives is key to social ads. Without rotating ad creatives every few weeks, your campaign performance will slowly deteriorate. It might be necessary to look at weekly ad creative edits for campaigns with higher spending.

The best part of social media advertising is you can target audiences that have never thought of your product or service, or perhaps just aren't thinking about it now. The opposite is true when you run search advertising since your ads will only show when someone is actively searching for what your Tamarac business has to offer.

It can also be a curse, as conversion rates often drop when people aren't closer to making an immediate purchase.

Search Engine Ads throughout Tamarac

If you know people are searching online for the products or services you offer, you'll want to invest in search advertisements.

Some people refer to this as Tamarac Search Engine Marketing, or SEM. This is just a different way of explaining search engine advertising, which are advertisements placed on the search results page of a search engine.

If you have been running search engine marketing on Google for a while and have been successful, consider copying your campaigns over to Bing Ads. In an October 2022 study from StatCounter, Bing was the primary search engine used by approximately 3.57% of online users.

Display Ads throughout Tamarac

There are display ads on message boards, chat rooms, game lounges, news websites (sometimes even localized Tamarac news stations), gossip websites, and more.

These are commonly used within the Google Ads and Bing Ads platforms.

With display ads, you just need a set of ad creatives in different sizes. Additionally, you should have a general idea of your target audience, but both ad platforms have algorithms that help you produce results.

Retargeting Ads throughout Tamarac

Not everyone is going to convert during their first experience with your Tamarac website, landing page, or sales funnel.

Retargeting ads are almost always recommended to help bring people back to your website after they have weighed their options.

You can run retargeting ads on any ad platform, too.

Shopping Ads for Tamarac Ecommerce Small Businesses

It was Google Shopping Campaigns that popularized this form of search advertising.

To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account.

By using these tools, you can provide Google Ads with accurate product data, including title, SKU, image, price, and availability. From there, they will be able to find the right types of search queries to display your products at the top of the search results page.

Video Ads throughout Tamarac

Instagram, Facebook, YouTube, and other social media networking sites allow you to run video ads.

Using YouTube Ads is as simple as setting up a video ad campaign in Google Ads.

To run video ads in Facebook or Instagram, you'll need a working Facebook Ads account.

The conversion potential of video ads is excellent on both platforms. We frequently use video ads to showcase product launches, custom services, personal introductions, and more!

You should consider incorporating video ads into your paid advertising campaigns in Tamarac if you have the budget to do so.

Free Paid Ads Calculators for Tamarac, FL PPC Managers

Our digital advertisers are so excited about managing Tamarac paid ads campaigns, they worked with our web development team to build out some helpful paid ads calculators that you might be interested in trying!

• ROAS Calculator
• CPA Calculator
• Churn Rate Estimator

View All PPC Tools

Why Choose WebCitz to Manage Your Tamarac, FL Paid Ads Strategies

We want to be your Tamarac team's paid advertising partner! In addition to PPC ads management, we have internal teams focused on sales funnel development, social media marketing, and ad creative testing for Tamarac. In most Tamarac PPC companies, only one person handles all tasks, but this is not the case for us! You might not get the results you want from Tamarac paid ads firms if you don't test campaign optimization and creative ideas often enough.

There are many factors to consider when researching paid advertising firms for your Tamarac business. Having over 18 years of experience, you can trust our paid ads plans and strategies for Tamarac small businesses. These are often the same PPC strategies we use for our own lead generation.

In addition, you should choose us as your paid advertising firm because you are confident we can help your Tamarac company grow. Our PPC specialists are a good option for numerous reasons:

• Having been in business since 2004, we have more than 18 years of experience.
• We rely heavily on paid ads to bring in traffic from keywords we don't yet rank for organically.
• We do not outsource Tamarac digital marketing plans, including PPC management, sales funnel development, or ad creative services since we have our own internal advertising team.
• It is likely that one of our teammates will answer your call within a few rings if you call during normal business hours.

Let's talk about what our paid ads experts can do for your Tamarac business! Tamarac companies often hire us for PPC advertising management services, but larger corporations can also hire us to augment their marketing departments.

When it comes time for your Tamarac small business to start the search for a PPC marketing agency, we hope you keep our team in mind for the task. To start a discussion with the helpful staff at our paid ads firm, send us an email or give us a call if you have any follow-up questions.

800-796-8263 Email Us