Tampa PPC Agency

Our Tampa, FL Paid Ads Management Strategies

The act of creating and optimizing Tampa PPC advertising services is known as paid ads management. However, that is an incredibly simple explanation, so let's dig a little deeper.

A paid advertising firm for Tampa often begins by getting to know your company and its business model before providing expert PPC management. Since the way you approach paid ads for a local Tampa small business is much different than how you would for an ecommerce brand, this information helps determine the next steps.

Local service providers in Tampa, for instance, are often only interested in good leads. To accomplish this, paid advertising can improve traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

In contrast, ecommerce brands are most likely to be interested in online sales. Pay-per-click advertising can be used to generate traffic to an optimized product or category page. In some cases, it might even make sense to include Google Shopping Campaigns. Our team has even used sales funnels to help sell products and subscriptions.

Understanding the metrics that will be used to optimize and scale Tampa paid ads is the next step. To maximize the value of PPC advertising, most Tampa companies implement email collection plans through squeeze pages or lead magnets. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

To be successful with paid advertising, your Tampa small business needs to use multiple plans and marketing tools. Pay-per-click campaigns in Tampa should include strategies like:

• Get traffic from search engines, social media networks, and third-party websites to your digital assets (websites, sales funnels, etc).
• Make your Tampa company more profitable by acquiring qualified leads or selling online.
• Better understand ad attribution through the integration of third-party attribution software.
• Provide social proof with case studies, white papers, video testimonials, etc.
• Collect email addresses, create user-generated content, and nurture relationships.
• Place ad creatives across various ad placements and media formats to see which performs best.

In addition to managing Tampa-area PPC campaigns, our team also offers Boca Raton, Boynton Beach, Brandon, Cape Coral, Coral Springs, Daytona Beach, Deerfield Beach, Delray Beach, Deltona, Fort Lauderdale, Gainesville, Hialeah, Hollywood, Jacksonville, Lakeland, Largo, Melbourne, Miami, Miami Beach, Orlando, Palm Bay, Pembroke Pines, Pensacola, Pompano Beach, Port St Lucie, Royal Palm Beach, Sarasota, Spring Hill, St Petersburg, Sunrise, Tallahassee, Tamarac, and West Palm Beach small businesses and large corporations a proficient paid ads management service.

Pricing for Tampa, FL PPC Management

The price of our PPC ads management packages is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for paid ads management, but we can discuss an increased budget if you have a higher ad spend or service requirements.

How Paid Advertising Helps Tampa, FL Companies

The most obvious benefit of Tampa PPC advertising is the near instant increase in traffic it provides.

The quality of your ads, landing pages, and business model will determine whether or not that traffic increase results in higher conversions.

If you are interested in running paid advertising in Tampa, we recommend that you start slowly.

Make sure you have realistic goals, a working sales funnel, and the ability to gather actionable data before diving into paid ads or scaling your ad campaigns.

Don't blame Facebook or Google if you don't get conversions. It is usually the creatives, campaign settings, or sales process that is the problem.

The right combination of paid advertising and digital advertising can greatly enhance your Tampa business's internet marketing campaign. It's important to keep in mind that increased traffic does not always translate into more conversions.

How We Manage Tampa, FL PPC

We are a team of paid advertising consultants with extensive knowledge in the latest paid ads trends for Tampa nearby businesses. Drive traffic and conversions to your Tampa digital assets with our experience across dozens of industries.

Keyword Research

In the context of PPC advertising, keyword research largely relates to Google Ads and Bing Ads search campaigns. After all, search ads are exclusively shown based on what people search for on Google or Bing.

A search for "Tampa Roofer" on a search engine, for example, might lead someone to a roofing company in Tampa. It wouldn't be necessary to conduct extensive keyword research to target that exact phrase as the paid advertising manager for that roofing company in Tampa.

However, what if the exact match keyword isn't generating enough search volume and the Tampa roofing company needs to expand their advertising reach? Researching keywords would be necessary for the solution.

The next steps might involve the paid ads manager discussing with the Tampa roofing company what types of services they want to target more often and within what geographic areas. There may also be a need to broaden the keyword targeting.

As an example, the Florida PPC manager might find that "Egypt Lake-Leto, FL roofing companies" and "Tampa roof repair" have high search volumes. First phrase targets a location near Tampa, which may still be in the service area of the Tampa roofing company. If the repair work is extensive, the second phrase might result in a more lucrative roof replacement project.

When building negative keyword lists, keyword research can also be beneficial. You can use them to prevent your paid advertising from showing up in search queries that you know are not likely to result in a lead or sale.

A person searching for "free roof repair work" or "how to advertise to roofing companies" is unlikely to buy a roof replacement. They might see your paid advertising if you use broad keyword targeting without any negative keywords like "free" or "advertise".

As you can see, no matter how obvious your keyword research needs might be at the start of building out your campaign, they become more complicated as you begin to scale your ads and reduce wasted ad spend.

Audience Research

In Tampa paid ads campaigns, audience research is often discussed in the context of scaling social media ads. Google Ads and Bing Ads also offer audience targeting options.

Let's take a look at audience research and targeting within Facebook Ads.

Tampa PPC advertising managers used Facebook's custom audiences extensively in the past. In fact, one of Facebook Ads' most attractive features was the ability to collect data on users, which advertisers in Tampa eagerly took advantage of.

The rise of data privacy and machine learning had a significant impact on custom audiences over time.

Apple's iOS 14.5 upgrade included a pop-up message that lets users opt out of personalized ad tracking. This had a negative impact on Facebook's ability to track user behavior on mobile devices in Tampa and beyond. This even affected the accuracy of ad attribution reporting.

Following that, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences for most Tampa advertising companies. By choosing your own interest-based targeting, you tend to do more harm than good because their algorithm often understands your ideal audience better than you do.

Though there will still be plenty of Tampa paid advertising agencies using custom audiences, the trend is moving toward broad targeting. Don't take our work for it though. If you've been involved in the creation of Facebook ads, you've probably noticed the removal of interest-based targeting options here and there. Maybe you've even seen changes to how "Advantage Detailed Targeting" is recommended during the setup process.

Interested in another take on audience targeting? Social Media Examiner's blog article does a good job of explaining recent tweaks.

However, audience research and targeting aren't going away. Tampa ad campaigns will likely always have targeting options that can be manipulated for extra performance.

Landing Page Optimization

An important factor in the success of your Tampa paid ads campaign is the landing page.

Our first step when managing a paid advertising campaign in Tampa involves reviewing the landing pages for best practices. In this review, we consider the following factors and more:

• Does the headline focus on benefits?
• Is there an image above the fold?
• Does the content engage the reader?
• Do I have immediate access to a lead form?
• What is the visibility of the call to action?
• Does the page load quickly?
• Is there social proof?
• Am I able to load the page on a mobile device?

There are so many factors that come into the design and development of a quality landing page.

Please, don't spend money on Tampa PPC advertising until you have a landing page that follows best practices!

Ideally, you should never consider your landing page to be finished. Try running A/B testing every few months to continue refining your Tampa sales pitch.

Conversion Funnel Development

As an alternative to a landing page, you might want to consider building out one or more sales funnels. We rely heavily on sales funnels for lead generation, email audience building, and even online purchases.

For example, we have a client that promotes an online fitness challenge that you could even join from Tampa. While managing their internet advertising we built multiple sales funnels within Click Funnels. Here are some of the funnels we made:

• We used squeeze pages to help capture email addresses while building awareness for the program.
• We used lead magnets to provide people with healthy eating tips, fitness tips, webinars, and sneak peaks in exchange for an email address.
• We used application funnels to push people toward the idea of wanting to apply to participate in exclusive programs.
• We used sales letter funnels to serve as the registration system for the online program.

There are many different types of funnels, so your Tampa small business isn't limited to only these options. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.

If you do decide to implement a funnel, take your time at it. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in Tampa. It can take years of experience to master funnels, however. You can save yourself some time by looking for a PPC ads management company, like WebCitz, to handle the heavy lifting!

CRO

Having a clear understanding of your conversion rate is critical to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Tampa.

Let's run through a basic scenario to help illustrate the impact of conversion rates.

1. You sell a $100 sweatshirt in Tampa on your website.
2. You have a 1% conversion rate, meaning for every 100 Tampa residents that visit your website you sell 1 sweatshirt.
3. You have a $0.50 average cost per click (CPC), meaning for each person in Tampa that visits your site you spend 50 cents.
4. To sell 1 sweatshirt, you need 100 clicks from paid ads, which would cost you $50. This is known as your cost per acquisition (CPA).
5. Your return on ad spend (ROAS) would be 2x, meaning for every dollar spent in paid advertising you get two dollars in return.

For most Tampa companies, this return on ad spend wouldn't be acceptable unless the margins were great.

To improve the situation, you hire a PPC advertising company to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Tampa paid advertising.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in Tampa, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You should develop an understanding of how to capture someone's attention in a split second.

To do this, you need to build out awesome ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Tampa.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Tampa and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a paid ads management company that helps Tampa companies, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Tampa website or funnel.

You might be suffering from ad attribution concerns and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Tampa ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Tampa content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid ads campaigns are doing.

Types of Paid Ads for Tampa, FL PPC Campaigns

There are numerous ways to run paid advertising for your Tampa small business. Tampa has a variety of business industries that use paid advertising. Let's take a look at some of the most common ones.

Local Marketing within Tampa

Local ads for your Tampa company can be run through nearly any advertising platform. You may find greater success on one platform over another depending on the nature of your local Tampa small business. To find out which option works best for you, you should try all of the options available. Now let's discuss some nearby advertising options.

Google is going to offer two options.

In the first case, you can run traditional Google Ads, possibly using the newer Performance Max campaign type. This is a very dynamic ad campaign type which utilizes multiple headlines, images, videos, and service locations to allow the Google algorithm to find the best combination of assets to bring you customers in Tampa. Tampa professionals such as accountants, lawyers, dentists, and physicians frequently use Performance Max campaigns.

Alternatively, if your business qualifies, Google offers a Local Service Ads option. As a pay-per-lead platform, Google Local Service Ads charges a flat fee per lead. Plumbers, electricians, roofers, and heating installers in Tampa often use Google Local Service Ads.

You can also target people in your local Tampa area using Facebook Ads. The process is a little simpler since it just requires setting up a campaign with ad sets with geographic restrictions to specific ZIP codes in Tampa. For all types of Tampa small businesses, we often use Facebook Ads.

Social Media Advertising throughout Tampa

Pretty much any online ad you see on a social network website is going to qualify as a social ad.

It's important to keep the ad creatives fresh when running social media advertising. Without rotating ad creatives every few weeks, your campaign performance will slowly deteriorate. It might be necessary to look at weekly ad creative tweaks for campaigns with higher spending.

Using social ads allows you to reach audiences who have never thought of your product or service, or aren't thinking about it right now. It's quite the opposite when you run search ads since you only get to show them when someone searches for what you offer in Tampa.

However, this benefit can also be a curse, since conversion rates are typically lower when people aren't closer to making an immediate purchase.

Search Engine Ads throughout Tampa

You should invest in search advertising if you know people are searching online for your products or services.

There are some people out there who refer to this as Tampa Search Engine Marketing, or SEM for short. An advertisement that appears on the search results page of a search engine is called a search ad.

You might consider copying your Google Ads campaigns over to the Bing Ads platform if you've had success with Google campaigns. According to a StatCounter study from October 2022, about 3.57% of online users use Bing as their primary search engine.

Display Ads throughout Tampa

Many different message boards, chat rooms, game lounges, news websites (even local Tampa news stations), gossip sites, and more run display advertisements.

Bing Ads and Google Ads both offer these.

With display ads, you just need a set of ad creatives in different sizes. Additionally, you should have a general idea of your target audience, but both ad platforms have algorithms that help you produce results.

Retargeting Ads for Tampa Companies

Your Tampa website, landing page, or sales funnel won't convert everyone on the first visit.

Retargeting ads are almost always recommended to help bring people back to your website after they have weighed their options.

Almost any ad platform can be used for retargeting ads.

Shopping Ads for Tampa Ecommerce Stores

It was Google Shopping Campaigns that popularized this form of search advertising.

If you want to promote your Tampa storefront through Google Shopping, you'll need an ecommerce website, a product feed (CSV or TXT), and a Google Merchant Center account.

By using these tools, you can provide Google Ads with accurate product data, including title, SKU, image, price, and availability. Then, your products will be displayed at the top of search results based on the right types of search queries.

Video Ads for Tampa Small Businesses

You can run video ads on Instagram, Facebook, YouTube, and other social media networking websites.

If you are interested in running YouTube Ads, you'll just need to set up a video ads campaign in Google Ads.

To run video ads in Facebook or Instagram, you'll need a working Facebook Ads account.

Both ad platforms offer excellent conversion opportunities with video ads. We frequently use video ads to showcase product launches, custom services, personal introductions, and more!

If you have the budget to support ad creatives in video format, look to implement them into your Tampa paid ads campaigns.

Free PPC Calculators for Tampa, FL Paid Ads Managers

Our digital marketers are so excited about managing Tampa paid advertising campaigns, they worked with our web development team to build out some helpful PPC calculators that you might be interested in trying!

• ROAS Calculator
• CPA Calculator
• Churn Rate Estimator

View More Paid Ads Tools

Why Choose WebCitz to Manage Your Tampa, FL PPC Solutions

We want to be your Tampa team's paid advertising partner! In addition to PPC management, we have internal teams focused on sales funnel development, social media advertising, and ad creative testing for Tampa. In most Tampa paid ads companies, only one person handles all tasks, but this is not the case for us! You might not get the results you want from Tampa PPC companies if you don't test campaign optimization and original ideas often enough.

While researching paid ads companies for your Tampa company, there are many factors to consider. The paid ads strategies and tactics we suggest for your Tampa company are backed by more than 18 years of experience. As a lead generation firm, we often use similar PPC tactics.

Tampa organizations should choose our paid ads company because they feel confident we are the right team. Consider our paid ads consultants for the following reasons:

• We have been in business since 2004, which means we have more than 18 years of experience.
• We rely heavily on paid advertising to bring in traffic from keywords we don't yet rank for organically.
• Since we have an internal advertising team, we do not outsource Tampa digital marketing services, such as PPC ads management, sales funnel development, or ad creative services.
• It is likely that one of our teammates will answer your call within a few rings if you call during normal business hours.

Let's talk about what our PPC specialists can do for your Tampa business! While we often provide complete paid advertising management services for small businesses in cities like Tampa, we are also able to augment the marketing departments of large corporations in Tampa and beyond.

We hope you consider our company when looking for a PPC advertising company for you Tampa organization. To start a discussion with the helpful staff at our PPC company, send us an email or give us a call if you have any follow-up questions.

800-796-8263 Email Us