From Google Ads to Facebook Ads, we've managed millions of dollars of PPC budgets. Let us help your West Palm Beach business with its paid ads.
We are a results-driven PPC management company with more than 18 years of experience helping local businesses and ecommerce brands throughout West Palm Beach improve their paid advertising campaigns.
The paid ads managers at our company can help your West Palm Beach business target relevant audiences and build brand awareness through Facebook Ads, Google Ads, and Bing Ads. We can help you target prospects at any stage of the customer journey with these ad platforms. In a post iOS 14.5 environment, we can help you integrate solutions which provide clarity around ad attribution, allowing your ad campaigns to scale efficiently.
We have onsite graphic designers and video marketing teams available to develop the right hook and build upon your message as a full-service paid advertisement agency serving West Palm Beach.
We even setup and optimize Google and Facebook advertising campaigns for businesses in Palm Beach, FL, Riviera Beach, FL, Century Village, FL, Lake Park, FL, and Palm Springs, FL.
Discover our PPC management services in West Palm Beach by reading on.
The act of creating and optimizing West Palm Beach paid advertising campaigns is known as PPC management. Despite that simple explanation, let's explore it further.
A paid ads agency for West Palm Beach often begins by getting to know your company and its business model before providing professional PPC management. You can use this information to determine the next steps, since paid advertising for a local business differs from paid advertising for an ecommerce store.
Service providers in West Palm Beach, for example, are often only looking for quality leads. In order to accomplish this, paid advertising can drive traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.
Alternatively, ecommerce brands are most often interested in online sales. Pay-per-click advertising can be used to drive traffic to an optimized product or category page. You might even want to include Google Shopping Campaigns in some cases. We've even utilized sales funnels to help sell products, subscriptions, and services.
To optimize and scale West Palm Beach PPC, it's important to understand what metrics will be used. To maximize the value of paid advertising, most West Palm Beach agencies implement email collection strategies through squeeze pages or lead magnets. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.
In order to be successful with paid advertising, your West Palm Beach business needs to use multiple strategies and marketing tools. Pay-per-click campaigns in West Palm Beach should include tactics like:
In addition to managing West Palm Beach-area PPC campaigns, our team also offers Boca Raton, Boynton Beach, Brandon, Cape Coral, Coral Springs, Daytona Beach, Deerfield Beach, Delray Beach, Deltona, Fort Lauderdale, Gainesville, Hialeah, Hollywood, Jacksonville, Lakeland, Largo, Melbourne, Miami, Miami Beach, Orlando, Palm Bay, Pembroke Pines, Pensacola, Pompano Beach, Port St Lucie, Royal Palm Beach, Sarasota, Spring Hill, St Petersburg, Sunrise, Tallahassee, Tamarac, Tampa, small businesses and large corporations a professional PPC management service.
The most obvious benefit of West Palm Beach paid advertising is the near instant increase in traffic it provides.
It is entirely dependent on the quality of your ad creatives, landing pages, and business model whether or not traffic increases lead to conversions.
If you are interested in running paid advertising in West Palm Beach, we recommend that you start slowly.
A working sales funnel, realistic goals, and the ability to gather actionable data are essential before you invest in paid advertising or scale your existing ad campaigns.
If you're not getting conversions, don't blame Facebook or Google. It is usually the creatives, campaign settings, or sales process that is the problem.
West Palm Beach companies can benefit greatly from the addition of paid advertising to their digital marketing strategy strategy when everything comes together. Just keep in mind increased traffic doesn't always result in more conversions!
There are numerous ways to run paid advertising for your West Palm Beach business. The following are some of West Palm Beach's most common paid advertisements options.
If you have a business in West Palm Beach, you can run local ads on almost any advertising platform. One platform may be more effective for your local West Palm Beach business than another. To find out which option works best for you, you should try all of the options available. Here are a few options for local advertising.
There are going to be two options from Google.
In the first case, you can run traditional Google Ads, possibly using the newer Performance Max campaign type. The Google algorithm finds the best combination of headlines, images, videos, and service locations to bring you local customers using this type of dynamic ad campaign. We often use Performance Max campaigns for professional services companies in and around West Palm Beach, such as accountants, lawyers, dentists, and physicians.
Google's second option for qualifying businesses is their Local Service Ads. As a pay-per-lead platform, Google Local Service Ads charges a flat fee per lead. We often use Google Local Service Ads for home services contractors in West Palm Beach, like plumbers, electricians, roofers, and heating installers.
You can also target people in your local West Palm Beach area using Facebook Ads. The process is a little simpler since it just requires setting up a campaign with ad sets with geographic restrictions to specific ZIP codes in West Palm Beach. Local Facebook Ads are often used by West Palm Beach businesses of all types.
A social media ad is pretty much any online advertisement you see on a social networking site.
The trick to social ads is keeping the ad creatives fresh. The performance of your campaign will gradually decline if you do not rotate your ad creatives every couple of weeks. It might be necessary to look at weekly ad creative changes for campaigns with higher spending.
One of the best things about social ads is that you can target audiences who aren't yet aware of your product or service. It's quite the opposite when you run search ads since you only get to show them when someone searches for what you offer in West Palm Beach.
However, this benefit can also be a curse, since conversion rates are typically lower when people aren't closer to making an immediate purchase.
If you know people are looking online for the products or services you offer, you'll want to invest in search advertisements.
Some people refer to this as West Palm Beach Search Engine Marketing, or SEM. There are different ways to explain search ads, which are advertisements displayed on search engines' search results pages.
If you've been running search ads on Google for a while and have been successful at it, we suggest considering copying the campaigns over to the Bing Ads platform. In an October 2022 study from StatCounter, Bing was the primary search engine used by approximately 3.57% of online users.
You'll find display ads on all kinds of message boards, chat rooms, game lounges, news websites (sometimes even local West Palm Beach news stations), gossip websites, and more.
Bing Ads and Google Ads both offer these.
With display ads, all you need are a few different sizes of ad creatives. Both ad platforms have algorithms that help you generate results from your ad spend if you have an understanding of your target audience.
Your West Palm Beach website, landing page, or sales funnel won't convert everyone on the first visit.
It is almost always recommended to set up retargeting ads to help bring people back to your website after they've had time to think through different options.
You can run retargeting ads on Google Ads, Bing Ads, Facebook Ads, and many other platforms.
It was Google Shopping Campaigns that popularized this form of search advertising.
If you want to promote your West Palm Beach storefront through Google Shopping, you'll need an ecommerce website, a product feed (CSV or TXT), and a Google Merchant Center account.
With these tools, you can provide Google Ads with an accurate list of all of your product data, including title, SKU, image, price, and availability. Then, your products will be displayed at the top of search results based on the right types of search queries.
YouTube, Facebook, Instagram, and other social networking sites allow you to run video ads.
Using Google Ads, you can run YouTube Ads by creating a video ads campaign or performance max campaign.
To run video ads in Facebook or Instagram, you'll need a working Facebook Ads account.
Video is an excellent ad creative in terms of conversion opportunities. Video ads are frequently used to showcase product launches, custom services, and personal introductions.
If you have the budget to support ad creatives in video format, definitely look to implement them into your West Palm Beach paid advertising campaigns.
We are a team of paid advertising specialists with extensive knowledge in the latest PPC trends for West Palm Beach local businesses. We have experience across dozens of business industries, so we can help you drive traffic and conversions to your West Palm Beach digital assets.
Keyword research in PPC is mostly used for Google Ads and Bing Ads search network campaigns. After all, Bing and Google only show ads based on what people search for.
A search for "West Palm Beach Roofer" on a search engine, for example, might lead someone to a roofing company in West Palm Beach. Targeting that exact phrase wouldn't require in-depth keyword research for that West Palm Beach roofing company's paid ads manager.
However, what if that exact match keyword wasn't producing enough search volume and the West Palm Beach roofing company needed to increase their advertising reach? Researching keywords would be necessary for the solution.
After discussing options, the next step might involve the paid ads manager talking with the West Palm Beach roofing company what services they want to target more often and where. It might also require some broadening of the keyword targeting.
Suppose the Florida PPC manager discovers that there is a high traffic volume for "Palm Beach, FL roofers" or even "West Palm Beach roof repair." First phrase targets a location near West Palm Beach, which may still be in the service area of the West Palm Beach roofing company. The second phrase is targeting a slightly different service, which might result in a more lucrative roof replacement project if the repair work is extensive.
When building negative keyword lists, keyword research can also be beneficial. You can use them to prevent your paid ads from showing up in search queries that you know are not likely to result in a lead or sale.
An individual searching for "free roof repair services" or "when to advertise to roofers" is unlikely to buy a new roof. They might see your paid ads if you use broad keyword targeting without any negative keywords like "free" or "advertise".
Even if your keyword research needs are obvious when you start building out your campaign, they become more complex as you scale your ads and reduce wasted ad spend.
Audience research is often mentioned as part of scaling social media ads on Facebook and Instagram in West Palm Beach paid advertising campaigns. Google Ads and Bing Ads also offer audience targeting options.
We'll review some audience research and targeting history within Facebook Ads.
West Palm Beach paid advertising managers used Facebook's custom audiences extensively in the past. In fact, one of Facebook Ads' most attractive features was the ability to collect data on users, which advertisers in West Palm Beach eagerly took advantage of.
The rise of data privacy and machine learning had a significant impact on custom audiences over time.
When Apple released its iOS 14.5 update, they included a pop up message that allowed users to easily opt out of personalized ad tracking. As a result, Facebook had difficulty tracking mobile device behavior. Even ad attribution reporting was affected.
Then came improvements to their machine learning algorithms, which greatly diminished the need for custom audiences and lookalike audiences for most West Palm Beach ad agencies. With such sophisticated algorithms, it's often more harmful to choose your own interests compared to letting Facebook figure it out for you.
Though there will still be plenty of West Palm Beach paid ads agencies using custom audiences, it is clear the trend is moving toward broad targeting. You can see it in every update within Facebook Ads Manager as they slowly remove interest-based targeting options, or push for "Advantage Detailed Targeting."
Interested in another take on audience targeting? Social Media Examiner's blog article does a good job of explaining recent changes.
It's not to say audience research and targeting are going away. The targeting options within West Palm Beach ad campaigns will likely always be manageable to boost performance.
An important factor in the success of your West Palm Beach paid advertising campaign is the landing page.
When we take on the management of a paid advertising campaign in West Palm Beach, we start by looking over the landing pages to see if they follow best practices. Our review takes into account the following factors:
There are so many factors that come into the design and development of a quality landing page.
Until you have a landing page that follows best practices, don't spend money on West Palm Beach paid advertising.
You should never consider your landing page complete. Try running A/B testing every few months to continue refining your West Palm Beach sales pitch.
Rather than a landing page, you might want to consider building out a sales funnel. Our lead generation, email marketing, and even online purchases are heavily dependent upon sales funnels.
We have a client who promotes an online fitness challenge that you can even participate in from West Palm Beach. We built multiple sales funnels within Click Funnels while managing their digital marketing. Here are some of the funnels we made:
The types of funnels available to your West Palm Beach business aren't limited to these. It is important to remember that these can be very useful for gauging interest in a product or service, building an email subscriber base, and selling a product or service online.
If you do decide to implement a funnel, take your time at it. You can learn this type of work at home or at a technical school in West Palm Beach after weeks or months of training. Getting really good at funnels, however, can take years. Look for a PPC management firm like WebCitz to do the hard work for you!
Knowing your conversion rate is crucial to making informed advertising decisions. Throughout West Palm Beach, conversion rates vary widely between industries, products, and services. However, you can expect average conversion rates of 1-3%.
Let's run through a basic scenario to help illustrate the impact of conversion rates.
For most West Palm Beach businesses, this return on ad spend wouldn't be acceptable unless the margins were great.
Paying an advertising agency to improve campaign settings, the ad creatives, and the landing page experience improves the situation.
The conversion rate might increase from 1% to 2% as a result of these improvements. You now sell two sweatshirts for every 100 visitors to your website. There is a double return on ad spend here! These sweatshirts might actually make you money now.
To manage your West Palm Beach paid advertising effectively, you need to understand your conversion rate and how to improve it.
The creatives that you use in Facebook Ads could be the most important aspect of your campaign.
Your West Palm Beach Facebook and Instagram ads are mostly targeted at a cold audience interested in quickly scrolling by advertisements in favor of seeing what their friends and family have recently posted.
You have to develop an understanding of how to capture someone's attention in a split second.
If you want to achieve this, you have to come up with amazing ad creatives that make people stop and think, "hold on a minute, what...?"
You cannot achieve this by running the same ad creative over and over again. It doesn't matter how good an advertisement is, it will eventually become stale. You have to change things up frequently, even if you are just targeting people in West Palm Beach.
Unless you experiment with new advertising creatives, you will suffer from "ad fatigue." It occurs when your target audience (in West Palm Beach and beyond) has seen your ad so many times that they instinctively scroll by it without interacting with it.
You don't want to get caught in this situation. When an ad isn't performing as well as it used to, you should pause it. You have to understand when to test new ideas. Especially if you are emotionally attached to an ad and that is the only reason you keep running it.
This is one of the benefits of working with a PPC management company that helps West Palm Beach businesses, since we are proponents of testing new ad creatives regularly.
Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your West Palm Beach website or funnel.
You might be suffering from ad attribution issues and not even know it.
Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?
If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.
For West Palm Beach ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.
For West Palm Beach content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.
Our digital marketers are so excited about managing West Palm Beach paid advertising campaigns, they worked with our web development team to build out some helpful PPC calculators that you might be interested in trying!
We want to be your West Palm Beach team's paid advertising partner! We are a full-service PPC management company targeting West Palm Beach with multiple internal teams focused on social media advertising, sales funnel development, and ad creative testing. In most West Palm Beach PPC companies, only one person handles all tasks, but this is not the case for us! You might not be testing campaign optimizations and creative ideas often enough with those West Palm Beach PPC companies to get the results you desire.
Choosing a paid ad agency for your West Palm Beach business is not an easy task. The PPC strategies and tactics we suggest for your West Palm Beach company are backed by more than 18 years of experience. Many of these are the same PPC tactics we use to generate leads for our company.
More importantly, you should choose our paid advertising agency because you feel confident we are the right team to help your West Palm Beach company grow. Consider our PPC experts for the following reasons:
Let's discuss what our PPC experts can offer your West Palm Beach company! While we often provide complete paid advertising management services for small businesses in cities like West Palm Beach, we are also able to augment the marketing departments of large corporations in West Palm Beach and beyond.
We hope you consider our company when searching for a PPC advertising agency for you West Palm Beach small business or large corporation. We would be happy to talk to you about your follow-up questions via email or phone if you have any.
When searching for the most experienced PPC experts, it is important to review each paid advertising agency for communication, availability, past results and client satisfaction. This will help ensure you select a reputable partner to help with your paid advertising campaigns. You will find WebCitz to be one of the highest rated PPC agencies!
Look at how we've been able to help improve paid ad performances for businesses in multiple industries!