Ad extensions are a great way to increase the visibility of your paid ads on Google. Within our Google Ads management service, we will review and improve your ad extension usage so your ads get noticed!
Google Ad extensions add additional information to your ad, giving consumers more reasons to choose your business over another, therefore increasing an ad's overall click-through-rate. Ad extensions will show up on the results page when the consumer is looking for information that is relevant to your ad. WebCitz can help you set up Google ad extensions, whether you have a pre-existing campaign or would like to set up a new one. Our expert can assist in different strategies to ensure your ads are shown to your ideal target market. Our team can take the confusion out of utilizing ad extensions and help you understand the best extension for your brand and goals.
Ad Extensions are the best way to incorporate more information within your ad at no added cost to you. If you’re currently running any Google Ads, you should be using Ad Extensions for several reasons, the first is that they’re free, and the second is that they give users additional information which is another reason for a consumer to interact with your ad. Some of the ad extensions are automated meaning that Google AdWords will add the extension information to your ad such as the click to call and automated calling or sitelink extensions by pulling the information from your website. Whereas, other ad extensions are manual, meaning you can choose to customize your ads according to your own preferences. There are several ad extensions to choose from, and should be selected based on which one will help your advertising campaign to meet your specific business goals.
Sitelink extensions are additional links in your ad that will take potential customers directly to a predetermined page on your website. Sitelink extensions allow you to track the clicks going to the predetermined landing pages on your website to help you to identify customer preferences. Other advantages is that you can run a specific short term campaign to run seasonal campaigns.
Call extensions allow you to add in your phone number to your ad so users have an additional and faster way to reach your company directly from within the search results. For companies that have a customer service team that is ready to engage and convert your audience, then including your phone number on the ad could be beneficial in gaining leads.
The location extension includes your address as well as your number within your ad so Google can offer searchers an easier way to find you. When people search for one of the keywords you’ve selected to target, and your ad shows up to the consumer, they could also see your address, directions, or the distance to your business when you use the location extension. This option is great for businesses with a brick and mortar store and it works well for when consumers search “...near me.”
The idea of offer extensions is for when you are currently running a promotion and want to entice consumers to further look into your ad. It can also interest users to click your ad instead of others if they see that your options have a discount compared to your competitors. An offer extension also means more search ad space, letting consumers know about your discounts are likely to bring in better click-through-rates.
An app extension allows you to provide a link to your app for consumers to download for easier mobile use. This reduces the extra time it takes to conduct a new search to find and download the app in an AppStore. It’s important to note that this extension does not bring people to your website. Instead, when a consumer clicks on the app extension, it takes them to the app store where your app is on and directs them to your specific application information page.
A review is a way of assuring the consumer that they’re going to like your product or service before they purchase it, based on others enjoying it and having positive things to say about it. Ultimately you decide which review to feature and enter in the quote or paraphrase you would like to show, with a credit and link to the source. The approval process can get complicated, and many businesses end up with an extension that doesn’t show up on their ads.
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