Google Display Ads Experts

Create Visually Stunning Display Ads

Let us help you design attractive visual ads for the Google Display Network! Our digital marketers are able to help you select the best audience and channels for your display ads on the Google network!

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Google Display Ads Management

Your business can use Google Display Ads to put your company's ads directly in front of potential customers who haven't ever stumbled upon your brand. Display ads allow you to be more active in the discovery stage of the sales funnel, by targeting potential customers who match certain demographics or visit specific types of website content. When your ideal consumer is online, it's important to keep your brand in front of them as much as possible. With that said, our ads team knows the best practices to utilize display ads to affordably engage with consumers over a Google Display Ads campaign.

  • Build Brand Awareness
  • Improve Ad Coverage
  • Discover New Audiences
  • Re-engage Past Visitors

A Few of Our Digital Marketing Experts

WebCitz is a USA-based web agency with 18+ dedicated team members. WebCitz does not outsource projects!

Emily L Emily L
Jake F Jake F
Hope K Hope K
Melanie P Melanie P
Corey G Corey G
David W David W
Forbes Agency Council Member
UpCity National Excellence Winner
Google Ads Partner
National Forestry Foundation Partner
Top UpCity PPC Agency
Carbon Fund Partner

Less Than $5,000/mo Ad Spend

$750/mo per Platform

  • No Outsourcing
  • Google Ads, Facebook Ads, Bing Ads
  • Enhanced Conversion Tracking
  • Routine Performance Updates
  • Development of Landing Pages or Sales Funnels is a Maintenance Service.

More Than $5,000/mo Ad Spend

15% of Ad Spend per Platform

  • No Outsourcing
  • Google Ads, Facebook Ads, Bing Ads
  • Enhanced Conversion Tracking
  • Routine Performance Updates
  • Development of Landing Pages or Sales Funnels is a Maintenance Service.
Web Design Experts

Jeff V

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What are Google Display Ads?

Google Ads offers a campaign type called Display Ads which are typically used to show graphic ads to consumers visiting third-party websites. This digital advertising campaign allows a business to target consumers that might not be actively searching for a product or service, but could be potential customers nonetheless.

Targeting with Google Display Ads

How Do You Target Audiences Using Google Display Ads?

The Google Ads platform uses data from your Google account, as well as search history and website visits from your cookies, to allow advertisers to find audiences that might be interested in their products or services. There are a several types of audience selections you can use in a Google Display Ads account, let's talk about a few of them in more detail.

Google In-Market Audiences

Google In-Market Audiences

Google provides "in-market audiences" which allow you to advertise to consumers who have expressed interest in buying a product or service you offer. These interests could include such topics as home and garden, fitness, sports, and fashion among many other possibilities. To match users to these categories, Google looks at a users' historical searches, website visits and conversion data. From there, Google creates sub-categories for more specific interests within each segment; unfortunately, the rules that Google uses for this are not public knowledge. Even though Google narrows these massive categories down to smaller sub-categories, the size of each sub-category includes millions, potentially billions, of search users. To run a successful display ad, it is important to understand the intricacies of in-market segmenting, which is where a Google Display Ads specialist at WebCitz can lend a hand.

Google Affinity Audience Targeting

Google Affinity Audience Targeting

The "affinity audiences" are similar to in-market audiences, but instead use categories that relate to their lifestyles, passions and habits. These can be broad categories of consumers, so it's important to find targeting criteria to narrow down the size of any one affinity interest. Many companies miss the importance of affinity audience targeting when it comes to setting up display campaigns. The PPC experts at WebCitz have the knowledge to utilize affinity audiences to help narrow your display ads campaigns to the best possible consumer matches.

Google Placement Targeting

Google Placement Targeting

You can use "placement targeting" to show ads on an entire website or a sub-set of ad placements within that site, such as only ad placements on a website's finance pages or all ad placements at the top of the web page. You can use Google's Display Planner Tool to get traffic and cost estimates for a certain website, see which ad formats the website supports, and get other similar placement ideas.

Google Topic Targeting

Google Topic Targeting

Google allows business owners to use "topic targeting" so ads only show on web pages that pertain to a specific topic. These topics could be similar to interests or affinities, or they may be outside the automatic categories that Google offers you. This targeting is very specific and can be utilized to reach a certain kind of consumer. Our marketing experts know the best practices for topic targeting to increase your website traffic.

Google Custom Intent Audiences

Google Custom Intent Audiences

There is even a "custom intent" audience which allows business owners to target people researching specific topics, products, and solutions online. When people are interested in a product or service, they tend to search specific phrases, visit particular websites, and watch certain videos before making a purchase or converting. The primary difference between "in-market audiences" and "custom intent audiences" is control. For in-market audiences, you have to choose from pre-defined categories, but with custom intent audiences you can go beyond those categories to create more highly targeted audiences.

Google Remarketing Audiences

Google Remarketing Audiences

Google display remarketing gives you the options to show ads to visitors who have previously been to your site as they browse the web, allowing your product or service to stay at the front of their mind, even though they have left your site. Remarketing also allows you to engage with high-intent visitors, such as those who have purchased from you in the past, viewed product pages, or have had the most engagement on your site, instead of just advertising to a wide group of users.

Google Similar Audiences

Google Similar Audiences

Similar audience targeting allows you to target new users to your site who have closely related search behaviors as consumers who are on your remarketing lists. With Similar Audiences, Google makes it simpler for you to look for a targeted audience that is similar to those who have already proven to be converting for you. Instead of wasting your time broadly targeting consumers, you can reach specific users that are more relevant and have a higher chance of converting on your website.

Hear What Clients Are Saying About Our Google Display Ads Services

Tara Candland

Tara Candland

Incredibly responsive, fast, and professional. They quickly understood the issue we were having with our site, which was fairly complicated, and were able to resolve it. They kept us updated in lay terms along the way so that we could understand how the issue was progressing.
October 21, 2021
Joe Simmons

Joe Simmons

David Wurst and WebCitz have been a great hosting company to work with for over 10 years. They provide exceptional service and knowledge with their customers and always get it done immediately. I will never work with any other company.
July 11, 2020
Rummeles Fine Jewelry

Rummeles Fine Jewelry

Great company to deal with! They have a great team of people and are always there to answer any questions we have!
January 18, 2021
Jeff Ring

Jeff Ring

This company is just a thrill to work with. Everyone is so friendly and eager to help even with the smallest items. They are always very accommodating when you stop by to look at the magnificent fish tank and will greet you with with a warm cappuccino.
January 18, 2020

Let's Discuss Your Display Ads Questions!

Industry Google Ads Agency

When searching for the most experienced PPC experts, it is important to review each paid advertising agency for communication, availability, past results and client satisfaction. This will help ensure you select a reputable partner to help with your paid advertising campaigns. You will find WebCitz to be one of the highest rated PPC agencies! Look at how we've been able to help improve paid ad performances for businesses in multiple industries!

USA Display Ads

When looking for the best PPC experts in the United States, it is important to review each paid advertising agency for communication, availability, past results and client satisfaction. This will help ensure you select a reputable partner to help with your paid advertising campaigns. You will find WebCitz to be one of the highest rated PPC agencies in the United States! Look at how we've been able to help improve paid ad performances for businesses throughout the United States!

Canada Display Ads

When searching for the best PPC experts in Canada, it is important to review each paid advertising agency for communication, availability, past results and client satisfaction.

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