Google Display Ads Experts

What are Google Display Ads?

Google Ads offers a campaign type called Display Ads which are typically used to show graphic ads to consumers visiting third-party websites. This digital advertising campaign allows a business to target consumers that might not be actively searching for a product or service, but could be potential customers nonetheless.

Google In-Market Audiences

Google provides "in-market audiences" which allow you to advertise to consumers who have expressed interest in buying a product or service you offer. These interests could include such topics as home and garden, fitness, sports, and fashion among many other possibilities. To match users to these categories, Google looks at a users' historical searches, website visits and conversion data. From there, Google creates sub-categories for more specific interests within each segment; unfortunately, the rules that Google uses for this are not public knowledge. Even though Google narrows these massive categories down to smaller sub-categories, the size of each sub-category includes millions, potentially billions, of search users. To run a successful display ad, it is important to understand the intricacies of in-market segmenting, which is where a Google Display Ads specialist at WebCitz can lend a hand.

Google Placement Targeting

You can use "placement targeting" to show ads on an entire website or a sub-set of ad placements within that site, such as only ad placements on a website's finance pages or all ad placements at the top of the web page. You can use Google's Display Planner Tool to get traffic and cost estimates for a certain website, see which ad formats the website supports, and get other similar placement ideas.

Google Custom Intent Audiences

There is even a "custom intent" audience which allows business owners to target people researching specific topics, products, and solutions online. When people are interested in a product or service, they tend to search specific phrases, visit particular websites, and watch certain videos before making a purchase or converting. The primary difference between "in-market audiences" and "custom intent audiences" is control. For in-market audiences, you have to choose from pre-defined categories, but with custom intent audiences you can go beyond those categories to create more highly targeted audiences.

Google Similar Audiences

Similar audience targeting allows you to target new users to your site who have closely related search behaviors as consumers who are on your remarketing lists. With Similar Audiences, Google makes it simpler for you to look for a targeted audience that is similar to those who have already proven to be converting for you. Instead of wasting your time broadly targeting consumers, you can reach specific users that are more relevant and have a higher chance of converting on your website.