You can't expect your audience to convert on the first visit. Allow us to create Google Ads remarketing campaigns to target recent visitors of your website, or prospects who entered your funnel!
The WebCitz team members are trained in various remarketing techniques to help increase conversions. Whether you are new to remarketing ads, or are needing help with existing campaigns, we would love to have the opportunity to assist in the development or optimization process of your Google campaigns.
Remarketing, also known as retargeting, is an advertising option that allows you to deliver targeted ads to people who visited your website in the past and didn’t not purchase. As many different consumers will visit your website at any given time, some may not be ready to purchase today, remarketing is a great way to get in front and stay in front of potential customers while they make up their minds.
Dynamic remarketing ads allow you to automatically create ads showing certain products or services visitors that have been to your site and who viewed said products or services without making a purchase or inquiry. A dynamic ad is a great way to increase your potential sales, since the consumer was already once interested in that certain product, there is a higher chance of them purchasing. To heighten the chance of a sale, you can automatically include a coupon code or an exclusive bonus to entice them to purchase. For consumers who are unsure, this can be a final push to get them to convert. Dynamic ads tend to produce a higher ROI and ROAS as some of the other ad strategies.
Remarketing on the Google Display Network, typically referred to as GDN, allows you to get your ad in front of consumers who have previously been to your website and did not make a purchase or filled out a lead form. By utilizing the Google Display Network, it opens up opportunities for you to advertise to a wider audience. Overall, no matter where your previous site visitors go on the internet, your ad will also be there on that platform for them to view. Not only do GDN ads show on other websites, they also show on Google when a past site visitor searches for a related product or service, furthering your efforts and opportunity to increase sales or inquiries.
Video remarketing allows you to show display ads to consumers who have engaged with your YouTube videos. Since YouTube is owned by Google, this includes YouTube and the Google Display Network is a couple million websites available to advertise on. As digital marketers, videos are the most engaging content out there as the human brain can process videos faster and easier than if they were reading text. Videos also help to establish a deeper connection with your audience, meaning it is a more compelling engagement. With this, video remarketing can be one of the most useful tools available, when implemented properly.
If the Google Display Network is not a wide enough audience for you, then additional banner display retargeting is a further option. Banner display remarketing utilizes a third party that allows you to place your ads on an equally huge network of websites, increasing the potential reach of your ad. Networks such as national and local newspapers, online magazines, forums, or blogs. You can use banner display remarketing as a great complementary campaign especially in markets with a longer sales funnel process. In fact, sometimes a consumer needs to be exposed to a brand about seven times before they start to recognize the name of the brand. Banner display retargeting is a great way of achieving brand name recognition in a shorter time frame.
Search ad remarketing uses RLSA or Remarketing Lists for Search Ads. They are audience lists that include users who have previously been to your site and may or may not have completed a specific action while on your site. These ads allow you to customize your bidding strategy, the copy of your ad and specify keywords for the users who are included in the audience list and are still searching. This can be useful if you want to target those specific users and potentially direct them back to your site in hopes that they will move further down the funnel or make a final purchase.
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