Google Search Ads Experts

Optimize Your Google Search Ads

Let us help you write attractive text ads for the Google Search Network! Our digital marketers are able to craft a compelling text ad and have it shown to the right audience looking for your products and services.

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Google Search Ads Management

Our Google Ads team can create a results-driven marketing strategy using search ads to deliver high-intent traffic to your website and convert them within optimized landing pages. With our team's many years of experience within Google Ads campaigns, you can be sure you'll see results with us at the helm. Through highly customized search ads campaigns, our PPC experts will be able to increase qualified leads, better engage customers with dynamic search ads, improve your ad rank and boost your quality score all for the success of your Google Ads account.

  • Search Ads Keyword Research
  • Search Ads Budget Management
  • Search Ad Copywriting
  • Search Ad Optimization

A Few of Our Digital Marketing Experts

WebCitz is a USA-based web agency with 18+ dedicated team members. WebCitz does not outsource projects!

Corey G Corey G
David W David W
Melanie P Melanie P
Emily L Emily L
Hope K Hope K
Jake F Jake F
Forbes Agency Council Member
UpCity National Excellence Winner
Google Ads Partner
National Forestry Foundation Partner
Top UpCity PPC Agency
Carbon Fund Partner

Less Than $5,000/mo Ad Spend

$750/mo per Platform

  • No Outsourcing
  • Google Ads, Facebook Ads, Bing Ads
  • Enhanced Conversion Tracking
  • Routine Performance Updates
  • Development of Landing Pages or Sales Funnels is a Maintenance Service.

More Than $5,000/mo Ad Spend

15% of Ad Spend per Platform

  • No Outsourcing
  • Google Ads, Facebook Ads, Bing Ads
  • Enhanced Conversion Tracking
  • Routine Performance Updates
  • Development of Landing Pages or Sales Funnels is a Maintenance Service.
Web Design Experts

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What are Google Search Ads?

Google Search Ads are paid per click (PPC) ads that can be found at the top or bottom of search result pages, and are denoted by the accompanying "ad" symbol. One of the many benefits of search ads is that they show in highly visible areas on the search results page, which are where people first look for information. Additionally, search ads can be configured to show only when specific words or phrases are present in the search query, which means you can choose to target only high-intent search users.

Google Search Ads for Businesses

How Can Google Search Ads Help Your Business?

You can utilize Google Search Ads to immediately increase your website traffic and target qualified leads that are most likely to convert in your sales funnel.

Increase Website Traffic

Immediate Increase in Website Traffic

After you launch a search ads campaign, you should see an immediate increase in website traffic as your ads begin to show within relevant search result pages. The amount of traffic increase will depend on several factors, such as your ad budget and ad rank, as well as the search volume of your targeted keywords. You will likely find Google Search Ads to be a valuable addition to your website's marketing plan for numerous reasons. For one, people tend not to scroll past the first page of search results, which means paying for visibility at the top of the page can improve the likelihood a searcher visits your website. For another reason, as long as your ad copy is well-written and engaging, you should see be able to capture the attention of potential customers as you compete with other search ads. The WebCitz PPC team has experience selecting high-intent search keyword targets and creating attractive, compelling search ads that are relevant to your target audience.

Targeting High-Intent Searchers

Target High-Intent Searchers to Drive Qualified Leads

When you use Google Search Ads, you get to choose which search phrases will trigger your ads, allowing you to target people with a high-intent of purchasing your product or service. These are called "warm" leads because they are consumers who have already expressed interest in what you offer and are likely ready to make a purchase. As long as you choose the correct keyword targets, write compelling ad copy, and direct visitors to relevant funnel pages, you will have success driving qualified leads to your website and converting them in your sales funnel. If you are struggling to manage your own Google Search Ads, we can help you perform keyword research, find qualified leads and improve website conversion rates.

How to Improve Your Google Search Ads

How Can We Improve Your Google Search Ads?

There are numerous ways an experienced Google Ads management company can help to improve your search campaigns, including easy-wins that increase your quality score, dynamic search ads that improve click-through-rates, and search term reviews that help reduce wasted ad spend.

How to Improve Your Quality Score and Ad Rank

How to Improve Your Quality Score and Ad Rank

The quality score you receive on your targeted keywords is based on your click-through rate, ad relevance and landing page experience. Your ad rank is simply the position in which your ad shows, based on numerous factors like your bid, budget and quality score. If you can obtain a high quality score, your ad rank will naturally increase and you could potentially spend less per click than competitors at a lower ad rank. This is a truly important topic to understand, which we frequently discuss with potential PPC clients.

The most common situation we run into with new clients is a poor Google Search Ads campaign setup. We often see incorrect keyword targeting paired with poorly written ads driving traffic to the homepage. There are numerous issues with this type of search ads campaign setup. For starters, poor keyword selection results in low-intent traffic which decreases your overall conversion rate. Secondly, poorly written ad copy leads to lower click-through rates which results in lower quality scores and higher click costs. To make matters worse, sending paid traffic to a homepage often results in poor landing page experience because homepages typically talk about multiple topics and aren't optimized solely for the targeted keyword. If you've been struggling to improve your quality score and ad rank, allow our team to review your account setup and performance!

Benefits of Dynamic Search Ads

Benefits of Dynamic Search Ads

You can use a powerful campaign type called Google Dynamic Search Ads to expand your query coverage and drive more search traffic to your website. Dynamic Search Ads are similar to traditional search ads campaigns, but differ in that ad copy is dynamically generated using your website or product feed. This allows Google Ads to match search queries to an offering on your website or product feed, and show a dynamically generated ad tailored to the search query. The ad still shows in the Google search results, and are hard to distinguish from standard text ads. These dynamic search ads are a great way to improve interest from search users and our team would be happy to help you set them up in your campaigns!

Google Ads Search Term Review

Reduce Wasted Ad Spend by Reviewing Search Terms

There are numerous ways to reduce wasted ad spend in your Google Ads account, from choosing better keyword targets, writing more relevant ad copy and improving landing page relevancy to designing a better sales funnel. What we want to talk about though is an easy-win and simply involves looking through your search terms report and building out better negative keyword lists. When you use broad, broad-modified and phrase-match keyword targeting, you unknowingly allow your ad to be shown on unrelated search results. Take for example a roofing business offering roof repair, which includes a phrase-match keyword of "roof repair" in their search ads campaign. Without negative keywords, this roofing company's ad would potentially show on search results for "free roof repair" or "terrible roof repair companies" which would decrease click-through rates and increase wasted ad spend. If you are looking for an easy way to improve ad rank and reduce wasted ad spend, consider looking into your search terms report or contacting our PPC team for help.

Hear What Clients Are Saying About Our Google Search Ads Services

Carissa Giebel

Carissa Giebel

They are great to work with. Always quick to respond to my questions and assist when needed! They have been working with me at Legacy Law Group, LLC for many years.
April 14, 2020
Dawn White

Dawn White

These guys are always there when you need them! Whether the issue is big or small, there is little they cannot handle. I cannot express enough how greatly we appreciate their continued superior service and willingness to assist whenever we need them. Thanks Dave, Corey and the entire WebCitz team!!
July 22, 2018
Southwest Radio Church

Southwest Radio Church

What can I say about this company? These people that work there? Unbelievable!! It doesn't matter when or why you call, they will help you. The other part of that statement is: I never have to call them! They made a web site for us that works 24/7. But if I do call they actually take care of it right then. ... great bunch of guys...Southwest Radio Church really appreciates you!!
January 22, 2020
Joe Simmons

Joe Simmons

David Wurst and WebCitz have been a great hosting company to work with for over 10 years. They provide exceptional service and knowledge with their customers and always get it done immediately. I will never work with any other company.
July 11, 2020

Let's Discuss Your Search Ads Questions!

Industry Google Ads Company

When searching for the most experienced PPC experts, it is important to review each paid advertising agency for communication, availability, past results and client satisfaction. This will help ensure you select a reputable partner to help with your paid advertising campaigns. You will find WebCitz to be one of the highest rated PPC agencies! Look at how we've been able to help improve paid ad performances for businesses in multiple industries!

USA Search Ads

When looking for the best PPC experts in the United States, it is important to review each paid advertising agency for communication, availability, past results and client satisfaction. This will help ensure you select a reputable partner to help with your paid advertising campaigns. You will find WebCitz to be one of the highest rated PPC agencies in the United States! Look at how we've been able to help improve paid ad performances for businesses throughout the United States!

Canada Search Ads

When searching for the best PPC experts in Canada, it is important to review each paid advertising agency for communication, availability, past results and client satisfaction.

Let's Talk About Your Interest in Google Search Ads!