Google Shopping Ads Experts
Generate Sales & Revenue with Shopping Ads
For ecommerce businesses, Google's Shopping Campaigns are hard to beat in terms of ROI. Allow our digital marketers to help create or improve your product feed and shopping campaigns!
Google Shopping Ads
Google Shopping ads are an advertising campaign type within Google Ads, these ads show across a number of Google’s properties and can reach shoppers whenever they are searching on Google. For the most part, the shopping ads will appear at the top before any of the organic results or even the text ads, other times they may appear at the right side of the page. A shopping ad will show the searcher relevant information for what they are shopping for, this is information such as price and brand. WebCitz can help you setup your Google shopping campaign and can assist in different strategies to ensure your products are shown. Our team can take the confusion out of Google advertising and help you understand your best course of action for Google Shopping ads.
- Setting Campaign Goals
- Bidding Strategy
- Google Merchant Center
- Product Information Integration
A Few of Our Digital Marketing Experts
WebCitz is a USA-based web agency with 18+ dedicated team members. WebCitz does not outsource projects!
Less Than $5,000/mo Ad Spend
$750/mo per Platform
- No Outsourcing
- Google Ads, Facebook Ads, Bing Ads
- Enhanced Conversion Tracking
- Routine Performance Updates
- Development of Landing Pages or Sales Funnels is a Maintenance Service.
More Than $5,000/mo Ad Spend
15% of Ad Spend per Platform
- No Outsourcing
- Google Ads, Facebook Ads, Bing Ads
- Enhanced Conversion Tracking
- Routine Performance Updates
- Development of Landing Pages or Sales Funnels is a Maintenance Service.
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Schedule a no cost, no obligation 30-60 minute phone call to discuss shopping ads with our team. It's so quick and easy!
How Do Google Shopping Ads Work?
Anything that appears on Google, whether it is a shopping ad, free product listings, or any search result is an outcome of what people search in Google. On Google’s end, the algorithms try to best match those results with the words typed in by the user. For the Shopping ads, there is no “bidding” on a specific keyword as you would with traditional search ads. Instead, you would bid on the actual products themselves to get them to appear in the desired positions on Google. To be able to show up for shopping ads, the company must submit a product feed to Google Merchant Center. The product feed is a catalog of the products and product data such as titles and descriptions.
Quality Traffic From Shopping Ads
Intent is what qualifies for a Google shopping ad to be shown, the algorithm will only display an ad when the customer is looking for a product that matches your product data in the Google Merchant Center. Meaning, if you are selling jewelry, then your ads would be displayed to the people who are interested in buying jewelry only and not any other product. The relevant search results of Google Shopping Ads increases the quality of the traffic coming to your website, in-turn driving more sales.
Wider Reach
Google is the #1 search for shoppers looking to buy goods online. Google reaches more than 3.5 billion search queries every day. Those search queries are the reach potential of Google Shopping Ads. Google's algorithm also allows for ads to appear in search results for broader and more generic terms, for example, if someone is looking for a blue necklace, your blue necklace can potentially be shown in the ads. These ads appear on the Google search results page i.e. the reach of your ad will be directly proportional to the number of search term queries related to your product. This wider reach combined with the high-quality audience that Google provides, creates a winning marketing strategy to increase the sales of your products.
Higher Conversion Rates
Different consumers have different purchasing patterns, some may know what they are interested in buying right away and are specific to product or brand. While many are simply looking for a general product or brand. By listing your products on Google Merchant center, you have the chance to be featured in a shopping ad and shoppers can review the important details of your product, such as images and price, before actually entering your site. This gives your brand the opportunity to be the product that the consumer is looking for, whether or not it was actually your brand that came to mind in the first place. This featuring coupled with a overall higher consumer buying intent, Google shopping ads have higher conversion rates as compared to the text ads.
Increase Return On Investment
Google shopping ads have a good probability to be highly profitable, these ads are currently accounting for 60% of the total clicks that Google receives. This allows companies the opportunity to attract shoppers, when properly managed. Google Shopping Ads provide the best value for your investment which in turn means a greater return on your investment.
