Google Video Ads Experts

Develop Stunning Videos for Google Ads

Take advantage of Google Video Ads campaigns to show your promotional videos before, during or after videos on YouTube and the Google Display Network. We also have a full video production department to help create attractive video ads for your businses!

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Google Video Ads

If your business is looking to bring life to its online advertising, you should consider Google Video Ads. These are actual videos used as advertisements on YouTube and across the Google Display Network. We often see businesses use video ads to bring awareness to new product launches, demonstrate complicated products and provide detail on how a service is performed.

  • Specific Ad Placements
  • Higher Quality Conversions
  • Increase Website Traffic
  • Specialized Ad Strategy

A Few of Our Digital Marketing Experts

WebCitz is a USA-based web agency with 18+ dedicated team members. WebCitz does not outsource projects!

Jake F Jake F
Emily L Emily L
Melanie P Melanie P
David W David W
Hope K Hope K
Corey G Corey G
Forbes Agency Council Member
UpCity National Excellence Winner
Google Ads Partner
National Forestry Foundation Partner
Top UpCity PPC Agency
Carbon Fund Partner

Less Than $5,000/mo Ad Spend

$750/mo per Platform

  • No Outsourcing
  • Google Ads, Facebook Ads, Bing Ads
  • Enhanced Conversion Tracking
  • Routine Performance Updates
  • Development of Landing Pages or Sales Funnels is a Maintenance Service.

More Than $5,000/mo Ad Spend

15% of Ad Spend per Platform

  • No Outsourcing
  • Google Ads, Facebook Ads, Bing Ads
  • Enhanced Conversion Tracking
  • Routine Performance Updates
  • Development of Landing Pages or Sales Funnels is a Maintenance Service.
Web Design Experts

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Google Video Ads

What are Google TrueView Video Ads?

TrueView ads are the main video ad chosen by advertisers because you only pay for the cost of the ad when consumers watch or interact with the ad, and the videos can be easily designed to share a wide range of content. advertisers only pay when a consumer watches their specific ad until the end or for at least 30 seconds. The other way an advertiser would pay for a TrueView ad is if the viewer interacts with the ad, such as clicking on a call-to-action button or clicking the link to be brought to the website. YouTube as a platform requires that skippable TrueView ads must be between 12 seconds and 6 minutes long and that the non-skippable ads be no longer than 15-20 seconds.

In-Stream Ads

In-stream ads can play at almost any point of a YouTube partner's videos, whether it is the beginning, middle, or end. Consumers are given the option to skip the ad after 5 seconds of the ad running. If the video ad is at least 30 seconds, the advertiser is charged once the ad reaches that 30-seconds of watch time. With shorter ads that are less than that 30 second mark, you’re charged only if the entire video runs. In-stream ads allow for marketers to have more customization in their video ads with different call-to-actions or ad text.

In-Search Ads

In-Search Ads are displayed in search results when specific keywords are searched and aren’t played until someone selects the video. You’re charged once the user clicks to play the video.

In-Display Ads

In-Display Ads or also called Discovery Ads, appear next to other related videos on the YouTube Watch page and are labeled as an ad. The ad is charged once the viewer clicks to play the video, the destination video page also features an area on the right-hand column where a companion banner display ad will appear. Another important note is that a single advertisement can appear in many different formats, allowing you to test which one of the formats works best for your product, or service.

Pre-Roll Ads

There are some in-stream ads that are non-skippable and can play in many different sections during the partner video. These are called pre-roll ads and they can be shown in the beginning, middle or end of a video and are between 15 to 20 seconds long. Due to the fact that pre-roll ads cannot be skipped, these videos are best created with a call-to-action or CTA, this gives you the chance to better optimize the viewer that you do receive. To better optimize, means to encourage the viewers to click on your ad and potentially receive something in return.

Google Video Pre-Roll Ads
Google Video Bumper Ads

Bumper Ads

Bumpers are the shortest type video ad that you can choose from. With just six seconds per bumper, these ad spots play before a video. Bumper video ads obviously aren't the ads to tell a story in because of the six seconds length, but they are great for brand awareness and reach. They can also complement larger video campaigns that highlighting an event or product. Using the six seconds wisely can be the tricky part, you want to include only the part of your brand you want your consumers to remember. Here at WebCitz, our specialists know how to utilize a combination of banner ads and TrueView ads to get the best results.

Hear What Clients Are Saying About Our Google Video Ads Services

Tara Candland

Tara Candland

Incredibly responsive, fast, and professional. They quickly understood the issue we were having with our site, which was fairly complicated, and were able to resolve it. They kept us updated in lay terms along the way so that we could understand how the issue was progressing.
October 21, 2021
Jeff Ring

Jeff Ring

This company is just a thrill to work with. Everyone is so friendly and eager to help even with the smallest items. They are always very accommodating when you stop by to look at the magnificent fish tank and will greet you with with a warm cappuccino.
January 18, 2020
Sarah Grantham

Sarah Grantham

Corey was absolutely amazing in helping me with my issue. He was encouraging as we worked through things that to me were huge, but he made them seem small. Will definitely use WebCitz again!!!
January 18, 2021
Jen Ollanketo

Jen Ollanketo

WebCitz helped the Oshkosh Area Humane Society with our new website and they were great to work with. Responsive, professional and affordable. I think the biggest perk for us was having someone local we could talk to for assistance instead of long wait times. Definitely would recommend to anyone looking to start up or revamp their website.
February 04, 2020

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Industry Google Ads Firm

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Canada Video Ads

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