Idaho PPC Agency

Managed PPC for Idaho

From Google Ads to Facebook Ads, we've managed millions of dollars of PPC budgets. Let us help your Idaho business with its paid ads.

500+ active clients
500+
Satisfied Digital Marketing Clients
18 years in business
2004
Founded 18+ Years Ago
20+ Onsite experts
14+
Onsite Experts (No Outsourcing)

Hire WebCitz for Your Idaho PPC Management

With more than 18 years of experience helping businesses and ecommerce brands improve their paid advertising campaigns throughout Idaho, we're a results-driven PPC management company.

Our paid ads managers can help your Idaho business target relevant audiences and build brand awareness using Facebook Ads, Google Ads, or even Bing Ads. We can help you target prospects at any stage of the customer journey with these ad platforms. In a post iOS 14.5 environment, we can help you integrate solutions which provide clarity around ad attribution, allowing your ad campaigns to scale efficiently.

As a full-service paid ads agency for Idaho, we have onsite graphic design and video marketing teams ready to build out stunning creatives that provide the right hook and build upon your story.

Discover our PPC management services in Idaho by reading on.

Idaho Google Ads, Facebook Ads

What is Idaho PPC Management?

PPC management refers to creating and optimizing Idaho paid advertising campaigns. However, that is an incredibly simple explanation, so let's dig a little deeper.

A paid ads agency for Idaho often begins by getting to know your company and its business model before providing professional PPC management. You can use this information to determine the next steps, since paid advertising for a local business differs from paid advertising for an ecommerce store.

For example, local service providers in Idaho are often only interested in qualified leads. Through paid advertising, traffic can be driven to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

In contrast, ecommerce brands are most likely to be interested in online sales. Using paid advertising, you can drive traffic to a page optimized for products or categories. In some cases, it might even make sense to include Google Shopping Campaigns. Our team has even used sales funnels to help sell products and subscriptions.

Understanding the metrics that will be used to optimize and scale Idaho PPC is the next step. To maximize the value of paid advertising, most Idaho agencies implement email collection strategies through squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid advertising, your Idaho business should utilize multiple advertising strategies and marketing tools. Some of the best paid advertising services in Idaho include:

  • Get traffic from search engines, social networks, and third-party websites to your digital assets (websites, sales funnels, etc).
  • Make your Idaho business more profitable by acquiring qualified leads or selling online.
  • Integrate third-party attribution tools to better understand ad attribution.
  • Showcase social proof through case studies, white papers, video testimonials, and other factors.
  • Collect email addresses, create user-generated content, and nurture relationships.
  • Place ad creatives across various ad placements and media formats to see which performs best.

Our PPC management agency is happy to provide Boise, Coeur d'Alene, Idaho Falls, Meridian, Nampa, Pocatello, and Rexburg with professional paid advertising consulting services.

A Few of Our PPC Experts

Melanie PHope KEmily LCorey GDavid W

Idaho Google Ads, Facebook Ads

How Paid Advertising Helps Idaho Businesses

Traffic increases almost instantly with Idaho paid advertising.

The quality of your ads, landing pages, and business model will determine whether or not that traffic increase results in higher conversions.

If you are interested in running paid advertising in Idaho, we recommend that you start slowly.

A working sales funnel, realistic goals, and the ability to gather actionable data are essential before you invest in paid advertising or scale your existing ad campaigns.

If you run into trouble getting the conversions you were expecting, don't blame Facebook or Google. In many cases, the problem lies in the ad creative, campaign settings, or sales process.

Idaho companies can benefit greatly from the addition of paid advertising to their digital marketing strategy strategy when everything comes together. It's important to keep in mind that increased traffic does not always translate into more conversions.

Types of Paid Ads for Idaho PPC Campaigns

The options for running paid advertising for your Idaho business are numerous. Idaho has a variety of business industries that use paid ads. Let's take a look at some of the most common ones.

Local Ads within Idaho

If you have a business in Idaho, you can run local ads on almost any advertising platform. Depending on the nature of your local business in Idaho, you may find better success in one platform versus another. You should try out every option available to see which suits you best. Here are a few options for local advertising.

Google is going to offer two options.

As a first step, you can run traditional Google Adwords, possibly using their newer Performance Max campaign type. This is a very dynamic ad campaign type which utilizes multiple headlines, images, videos, and service locations to allow the Google algorithm to find the best combination of assets to bring you customers in Idaho. Idaho professionals such as accountants, lawyers, dentists, and physicians frequently use Performance Max campaigns.

Alternatively, if your business qualifies, Google offers a Local Service Ads option. As a pay-per-lead platform, Google Local Service Ads charges a flat fee per lead. Home service contractors in Idaho, such as plumbers, electricians, roofers, and heating installers, frequently use Google Local Service Ads.

You can also use Facebook Ads to target people in your local Idaho area. The first step is to set up a campaign with ad sets restricted to Idaho, or specific ZIP codes within Idaho. For all types of Idaho businesses, we often use Facebook Ads.

Social Ads throughout Idaho

Almost all online ads you see on social networks qualify as social media ads.

The trick to social ads is keeping the ad creatives fresh. Without rotating ad creatives every few weeks, your campaign performance will slowly deteriorate. It might be necessary to look at weekly ad creative changes for campaigns with higher spending.

Using social ads allows you to reach audiences who have never thought of your product or service, or aren't thinking about it right now. It's quite the opposite when you run search ads since you only get to show them when someone searches for what you offer in Idaho.

That benefit can also be a curse though, since conversion rates are often lower when people aren't closer in the revenue funnel of making an immediate purchase.

Search Ads for Idaho Businesses

If you know people are looking online for the products or services you offer, you'll want to invest in search advertisements.

There are some people out there who refer to this as Idaho Search Engine Marketing, or SEM for short. This is just a different way of explaining search ads, which are advertisements placed on the search results page of a search engine.

If you've been running search ads on Google for a while and have been successful at it, we suggest considering copying the campaigns over to the Bing Ads platform. As of an October 2022 study from StatCounter, about 3.57% of online users rely on Bing for their primary search engine.

Display Ads for Idaho Businesses

You'll find display ads on all kinds of message boards, chat rooms, game lounges, news websites (sometimes even local Idaho news stations), gossip websites, and more.

These are commonly used within the Google Ads and Bing Ads platforms.

To get started with display ads, you just need a set of ad creatives in different image sizes. It also helps to have a general idea of your target audience, but both ad platforms have their own algorithms that help you produce results from your ad spend.

Retargeting Ads for Idaho Businesses

Not everyone is going to convert during their first experience with your Idaho website, landing page, or sales funnel.

It is almost always recommended to set up retargeting ads to help bring people back to your website after they've had time to think through different options.

You can run retargeting ads on any ad platform, too.

Shopping Ads for Idaho Ecommerce Companies

This type of search ad was popularized by Google Shopping Campaigns.

To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account for your Idaho storefront.

With these tools in place, you'll be able to provide Google Ads an updated list of all of your accurate product data, including the title, SKU, image, price, and availability. From there, they will be able to find the right types of search queries to display your products at the top of the search results page.

Video Ads for Idaho Businesses

You can run video ads on YouTube, Facebook, Instagram, and other social networking websites.

If you are interested in running YouTube Ads, you'll just need to set up a video ads campaign in Google Ads.

To run video ads in Facebook or Instagram, you'll need a working Facebook Ads account.

Both ad platforms offer excellent conversion opportunities with video ads. We frequently use video ads to showcase product launches, custom services, personal introductions, and more!

If you have the budget to support ad creatives in video format, definitely look to implement them into your Idaho paid advertising campaigns.

Idaho PPC Management Services

With in-depth knowledge of the latest PPC trends for local businesses in Idaho, we are a team of paid advertising specialists. Drive traffic and conversions to your Idaho digital assets with our experience across dozens of industries.

Keyword Research

Keyword research in PPC is mostly used for Google Ads and Bing Ads search network campaigns. After all, search ads only show up based on what is searched on Google or Bing.

If you are looking for a roofing company in Idaho, you might search "Idaho Roofer" on Google. Targeting that exact phrase wouldn't require in-depth keyword research for that Idaho roofing company's paid ads manager.

However, what if the exact match keyword isn't generating enough search volume and the Idaho roofing company needs to expand their advertising reach? In order to solve the problem, keyword research would be required.

The next steps might involve the paid ads manager discussing with the Idaho roofing company what types of services they want to target more often and within what geographic areas. There may also be a need to broaden the keyword targeting.

As an example, the PPC manager might find that "Idaho roofing companies" and "Idaho roof repair" have high search volumes. First phrase targets a plural version of the service professional within Idaho. In the second phrase, a slightly different service is being targeted, which might result in a more lucrative replacement project if extensive repairs need to be made.

You can also benefit from keyword research when building out negative keyword lists. You can use these to prevent your paid ads from showing in search queries that you know won't convert.

A person looking for "free roof repair work" or "how to advertise to roofing companies" is unlikely to buy a roof replacement. They might see your paid ads if you use broad keyword targeting without any negative keywords like "free" or "advertise".

You can see that as you scale your ads and reduce wasted ad spend, the needs for keyword research become more complex.

Audience Research

In Idaho paid advertising campaigns, audience research is often discussed in the context of scaling social media ads. Google Ads and Bing Ads also offer audience targeting options.

Let's take a look at audience research and targeting within Facebook Ads.

Idaho paid advertising managers used Facebook's custom audiences extensively in the past. After all, one of the most attractive features of the Facebook Ads platform was the data it collected on its users, which Idaho advertisers lined up to exploit.

As time went on, data privacy and machine learning both had an impact on custom audiences.

When Apple released its iOS 14.5 update, they included a pop up message that allowed users to easily opt out of personalized ad tracking. This had a negative impact on Facebook's ability to track user behavior on mobile devices in Idaho and beyond. In fact, it even affected the accuracy of ad attribution reporting.

Then came improvements to their machine learning algorithms, which greatly diminished the need for custom audiences and lookalike audiences for most Idaho ad agencies. Their algorithm has become so good at understanding your ideal audience that you typically do more harm than good by choosing your own interest-based targeting.

While there will still be plenty of Idaho paid ads agencies relying on custom audiences, it is clear the trend is moving toward broad targeting. You can see it in every update within Facebook Ads Manager as they slowly remove interest-based targeting options, or push for "Advantage Detailed Targeting."

This blog article from Social Media Examiner does a good job of talking about recent changes to audience targeting, if you'd like a second opinion.

This isn't to say audience research and targeting is going away. There will always be targeting options that can be manipulated within Idaho ad campaigns to squeeze a little extra performance.

Landing Page Optimization

The quality of your landing page will be a big factor in the success of your Idaho paid advertising campaigns.

When we take on the management of a paid advertising campaign in Idaho, we start by looking over the landing pages to see if they follow best practices. Here are some of the factors we look for in this review:

  • Is there a benefit-focused headline?
  • Are there any images above the fold?
  • Is the content written in a compelling manner?
  • Am I able to find a lead form right away?
  • Are the call to actions easily noticeable?
  • Does the page load quickly?
  • Is there social proof?
  • Am I able to load the page on a mobile device?

There are so many factors that come into the design and development of a quality landing page.

Please, don't spend money on Idaho paid advertising until you have a landing page that follows best practices!

Ideally, you should never consider your landing page to be finished. Try running A/B testing every few months to continue refining your Idaho sales pitch.

Sales Funnel Development

As an alternative to a landing page, you might want to consider building out one or more sales funnels. We rely heavily on sales funnels for lead generation, email audience building, and even online purchases.

For example, we have a client that promotes an online fitness challenge that you could even join from Idaho. While managing their digital marketing we built multiple sales funnels within Click Funnels. Here are some of the funnels we made:

  • We used squeeze pages to help capture email addresses while building awareness for the program.
  • We used lead magnets to provide people with healthy eating tips, fitness tips, webinars, and sneak peaks in exchange for an email address.
  • We used application funnels to push people toward the idea of wanting to apply to participate in exclusive programs.
  • We used sales letter funnels to serve as the registration system for the online program.

There are many different types of funnels, so your Idaho business isn't limited to only these options. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.

If you do decide to implement a funnel, take your time at it. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in Idaho. It can take years of experience to master funnels, however. You can save yourself some time by looking for a PPC management firm, like WebCitz, to handle the heavy lifting!

Conversion Rate Optimization

Having a clear understanding of your conversion rate is critical to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Idaho.

Let's run through a basic scenario to help illustrate the impact of conversion rates.

  1. You sell a $100 sweatshirt in Idaho on your website.
  2. You have a 1% conversion rate, meaning for every 100 Idaho residents that visit your website you sell 1 sweatshirt.
  3. You have a $0.50 average cost per click (CPC), meaning for each person in Idaho that visits your website you spend 50 cents.
  4. To sell 1 sweatshirt, you need 100 clicks from paid ads, which would cost you $50. This is known as your cost per acquisition (CPA).
  5. Your return on ad spend (ROAS) would be 2x, meaning for every dollar spent in paid ads you get two dollars in return.

For most Idaho businesses, this return on ad spend wouldn't be acceptable unless the margins were great.

To improve the situation, you hire a paid advertising agency to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might actually be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Idaho paid advertising.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in Idaho, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You have to develop an understanding of how to capture someone's attention in a split second.

To do this, you need build out amazing ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You have to change things up frequently, even if you are just targeting people in Idaho.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Idaho and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You have to understand when to pause an ad because it isn't performing as well as it once did. You have to understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC management company that helps Idaho businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Idaho website or funnel.

You might be suffering from ad attribution issues and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Idaho ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Idaho content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.

Free PPC Calculators for Idaho PPC Managers

Our digital marketers are so excited about managing Idaho's paid advertising campaigns that they developed some helpful PPC calculators for you!

View All PPC Tools

Why Choose WebCitz to Manage Your Idaho PPC Services

Let's work together on paid advertising for your Idaho business! In addition to PPC management, we have internal teams focused on sales funnel development, social media advertising, and ad creative testing for Idaho. In most Idaho PPC companies, only one person handles all tasks, but this is not the case for us! You might not be testing campaign optimizations and creative ideas often enough with those Idaho PPC companies to get the results you desire.

There are many factors to consider when researching paid ads agencies for your Idaho business. Having over 18 years of experience, you can trust our PPC strategies and tactics for Idaho businesses. Many of these are the same PPC tactics we use to generate leads for our company.

Idaho companies should choose our paid advertising agency because they feel confident we are the right team. Our PPC experts are a good option for a number of reasons:

  • We have been in business since 2004, which means we have more than 18 years of experience.
  • We rely heavily on paid advertising to bring in traffic from keywords we don't yet rank for organically.
  • Since we have an internal advertising team, we do not outsource Idaho digital marketing services, such as PPC management, sales funnel development, or ad creative services.
  • It is likely that one of our teammates will answer your call within a few rings if you call during normal business hours.

Get in touch with our PPC experts to discuss what we can do for you in Idaho! We often provide complete paid advertising management services to Idaho small businesses, but we can also augment the marketing department of larger Idaho corporations to fill in missing skill sets.

Our team would appreciate the opportunity to be considered when your Idaho business or corporation is in need of a PPC marketing agency. To start a discussion with the helpful staff at our PPC firm, send us an email or give us a call if you have any follow-up questions.

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Less Than $5,000/mo Ad Spend

$750/mo per Platform

  • No Initial Setup & Review Cost
  • No Outsourcing
  • Google Ads, Facebook Ads, Bing Ads
  • Enhanced Conversion Tracking
  • Routine Performance Updates
  • Development of Landing Pages or Sales Funnels is a Maintenance Service.

More Than $5,000/mo Ad Spend

15% of Ad Spend per Platform

  • Initial Setup & Review Cost is 15% of Anticipated First Month of Ad Spend
  • No Outsourcing
  • Google Ads, Facebook Ads, Bing Ads
  • Enhanced Conversion Tracking
  • Routine Performance Updates
  • Development of Landing Pages or Sales Funnels is a Maintenance Service.

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