From Google Ads to Facebook Ads, we've managed millions of dollars of PPC budgets. Let us help your Bloomington business with its paid ads.
We are a results-driven PPC management agency with more than 18 years of experience helping local businesses and ecommerce brands throughout Bloomington improve their paid advertising campaigns.
To target relevant audiences and build brand awareness, our paid advertising managers can help your Bloomington organization leverage Facebook ads, Google paid ads, or even Bing advertising. Through these ad platforms, we can help you target prospects at any stage of the customer journey. From there, we can help you integrate solutions that bring clarity to ad attribution in a post iOS 14.5 environment, allowing you to efficiently scale your ad campaigns.
With our in-house graphic design and video marketing teams, we can create stunning creatives that provide the right hook and tell a story that resonates with your audience.
We even offer Facebook Ads and Google Ads management services for nearby businesses in Martinsville, IN, Bedford, IN, Mooresville, IN, Columbus, IN, and Franklin, IN.
The act of creating and optimizing Bloomington PPC advertising plans is known as paid ads management. That is an incredibly simple explanation though, so let's dive a little deeper.
To provide expert PPC ads management, a paid advertising agency for Bloomington often starts by getting to know your company and its business model. This information helps determine the next steps, since the way you'd approach paid advertising for a localized Bloomington business is much different from how you'd handle it for an ecommerce brand.
Local service providers in Bloomington, for instance, are often only interested in good leads. This can be accomplished through paid advertising that drives traffic to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.
In contrast, ecommerce brands are most likely to be interested in online sales. Using paid advertising, you can get traffic to a page optimized for products or categories. In some cases, it might even make sense to include Google Shopping Campaigns. Our sales funnels have also helped us to sell subscriptions, products, and services.
To optimize and scale Bloomington PPC, it's important to understand what metrics will be used. For paid ads to be effective, most Bloomington paid ad companies will implement email collection plans, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.
To be successful with PPC advertising, your Bloomington small business should utilize multiple advertising plans and marketing tools. For example, the best Bloomington paid advertising plans will include plans to:
In addition to managing Bloomington-area paid ads campaigns, our team also offers Anderson, Columbus, Evansville, Fort Wayne, Gary, Hammond, Indianapolis, Lafayette, Lawrence, and South Bend small businesses and large corporations a skilled PPC management service.
The price of our PPC management plans is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for PPC management, but we can discuss an increased budget if you have a higher ad spend or service requirements.
The most obvious benefit of Bloomington paid advertising is the near instant increase in traffic it provides.
Whether a traffic increase results in higher conversions depends on your ads, landing pages, and business model.
The first recommendation we offer to Bloomington companies interested in running PPC advertising is to start slowly.
Before diving into paid advertising or scaling your ad campaigns, make sure you have realistic goals, a working sales funnel, and the ability to gather actionable data.
Don't blame Facebook or Google if you don't get conversions. The issue is often in the ad creatives, campaign settings, or sales process.
The right combination of paid ads and digital marketing can greatly enhance your Bloomington business's digital advertising tactics. It's important to keep in mind that increased traffic does not always translate into more conversions.
We are a team of paid advertising professionals with extensive knowledge in the latest PPC trends for Bloomington local organizations. Take advantage of our experience across dozens of business industries to help drive traffic and conversions to your Bloomington digital assets.
In the context of PPC advertising, you'll find keyword research mostly relates to search network campaigns on the Google Ads and Bing Ads platforms. After all, search ads are exclusively shown based on what people search for on Google or Bing.
For example, a person searching for a roofing company in Bloomington might search "Bloomington Roofer" on a search engine. It wouldn't be necessary to conduct extensive keyword research to target that exact phrase as the paid ads manager for that roofing company in Bloomington.
However, what if the exact match keyword isn't generating enough search volume and the Bloomington roofing company needs to expand their advertising reach? To solve the problem, keyword research would be required.
The next steps might involve the paid advertising manager discussing with the Bloomington roofing company what types of services they want to target more often and within what geographic areas. A broader keyword targeting plan than exact matches might also be necessary.
Suppose the Indiana PPC manager discovers that there is a high traffic volume for "Martinsville, IN roofers" or even "Bloomington roof repair." The first phrase targets a location nearby Bloomington that might still be within the company's service area. If the repair work is extensive, the second phrase might result in a more lucrative roof replacement project.
You can also benefit from keyword research when building out negative keyword lists. These are used to stop your paid advertising from showing in search queries that you know won't produce conversions.
For example, someone searching for "free roof repair companies" or "how to advertise to roofing contractors" isn't likely to purchase a roof replacement service. However, they might see your paid advertising if you are using broad keyword targeting without any negative keywords like "free" or "advertise".
As you can see, no matter how obvious your keyword research needs might be at the start of building out your campaign, they become more complicated as you begin to scale your ads and reduce wasted ad spend.
When you hear audience research talked about in Bloomington PPC advertising campaigns, it is often within the scope of scaling social media ads on Facebook and Instagram. However, Bing Ads and Google Ads also allow audience targeting.
Let's take a look at audience research and targeting within Facebook Ads.
Bloomington paid ads managers used Facebook's custom audiences extensively in the past. After all, one of the most attractive features of the Facebook Ads platform was the data it collected on its users, which Bloomington advertisers lined up to exploit.
A number of factors, including data privacy and machine learning, have had an impact on custom audiences over time.
In the iOS 14.5 upgrade, Apple included a pop-up message that allowed users to opt out of tracking for personalized ads. The change negatively affected Facebook's ability to track user behavior across Bloomington and beyond. This even affected the accuracy of ad attribution reporting.
Then came improvements to their machine learning algorithms, which greatly diminished the need for custom audiences and lookalike audiences for most Bloomington ad agencies. Their algorithm has become so good at understanding your ideal audience that you typically do more harm than good by choosing your own interest-based targeting.
While there will still be plenty of Bloomington paid advertising firms relying on custom audiences, the trend is moving toward broad targeting. You can see it in every update within Facebook Ads Manager as they slowly remove interest-based targeting options, or push for "Advantage Detailed Targeting."
This blog article from Social Media Examiner does a good job of talking about recent tweaks to audience targeting, if you'd like a second opinion.
However, audience research and targeting aren't going away. There will always be targeting options that can be manipulated within Bloomington ad campaigns to squeeze a little extra performance.
An important factor in the success of your Bloomington paid advertising campaign is the landing page.
We begin by examining the landing pages on any paid ads campaign in Bloomington to make sure they follow best practices. Here are some of the factors we look for in this review:
There are so many factors that come into the design and development of a quality landing page.
Make sure your landing page follows best practices before you spend money on Bloomington paid advertising!
Ideally, you should never consider your landing page to be finished. For continuous improvement, run A/B testing every few months.
Rather than a landing page, you might want to consider building out a sales funnel. We rely heavily on sales funnels for lead generation, email audience building, and even online purchases.
One of our clients promotes an online fitness challenge that you can even join from Bloomington. In the course of managing their website advertising, we built several sales funnels using Click Funnels. Here are a few of the funnels we used:
There are many different types of funnels, so your Bloomington organization isn't limited to only these options. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.
Take your time if you decide to implement a funnel. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in Bloomington. It can take years of experience to master funnels, however. Look for a PPC management company like WebCitz to do the hard work for you!
Knowing your conversion rate is crucial to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Bloomington.
Here's a basic scenario that illustrates conversion rates' impact.
For most Bloomington organizations, this return on ad spend wouldn't be acceptable unless the margins were great.
To improve the situation, you hire a paid advertising company to modify your campaign settings, ad creatives, and landing page experience.
Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your site you now sell 2 sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.
Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Bloomington paid ads.
This is potentially one of the most important aspects of a Facebook Ads account.
When you run Facebook Ads or Instagram Ads in Bloomington, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.
You should develop an understanding of how to capture someone's attention in a split second.
To do this, you need to build out amazing ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"
This doesn't happen by running the same ad creative over and over and over again. Even if it is a good ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Bloomington.
If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Bloomington and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.
Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.
This is one of the benefits of working with a PPC ads management company that helps Bloomington organizations, since we are proponents of testing new ad creatives regularly.
Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Bloomington website or funnel.
You might be suffering from ad attribution problems and not even know it.
Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?
If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.
For Bloomington ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.
For Bloomington content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.
There are numerous ways to run paid advertising for your Bloomington company. Let's discuss some of the most common PPC advertising being run within various business industries in Bloomington.
You can use nearly any advertising platform to run nearby ads for your Bloomington business. You may find greater success on one platform over another depending on the nature of your nearby Bloomington organization. It is important to try out every available option to see which works best for your needs. Now let's discuss some local area advertising options.
Google is going to offer two options.
As a first step, you can run traditional Google Adwords, possibly using their newer Performance Max campaign type. This is a very dynamic ad campaign type which utilizes multiple headlines, images, videos, and service locations to allow the Google algorithm to find the best combination of assets to bring you customers in Bloomington. Performance Max campaigns are used frequently by accounting, legal, dental, and medical professionals in Bloomington. Even local stores use this campaign type.
Google's second option for qualifying businesses is their Local Service Ads. Using Local Service Ads, you get charged a flat fee for each lead the platform generates. Plumbers, electricians, roofers, and heating installers in Bloomington often use Google Local Service Ads.
You can also use Facebook Ads to target people in your localized Bloomington area. This is a little more straightforward, since it just involves setting up a campaign that has ad sets with geographic restrictions to Bloomington as a city, or specific Bloomington ZIP codes. We often rely on local Facebook Ads for all types of Bloomington business industries.
Pretty much any online ad you see on a social media network website is going to qualify as a social media ad.
It's important to keep the ad creatives fresh when running social media marketing. If you don't rotate out ad creatives every few weeks your campaign performance will slowly decrease. A weekly change in ad creative is often recommended for higher-spend ad campaigns.
Using social ads allows you to reach audiences who have never thought of your product or service, or aren't thinking about it right now. It's quite the opposite when you run search ads since you only get to show them when someone searches for what you offer in Bloomington.
That benefit can also be a curse though, since conversion rates are often lower when people aren't closer in the revenue funnel of making an immediate purchase.
You'll want to invest in search advertising if you know people are searching online for the products you offer.
In some circles, this is referred to as Bloomington Search Engine Marketing, or SEM. An advertisement that appears on the search results page of a search engine is called a search ad.
If you've been running search ads on Google for a while and have been successful at it, we suggest considering copying the campaigns over to the Bing Ads platform. As of an October 2022 study from StatCounter, about 3.57% of online users rely on Bing for their primary search engine.
You'll find display ads on all kinds of message boards, chat rooms, game lounges, news websites (sometimes even local Bloomington news stations), gossip websites, and more.
These are commonly used within the Google Ads and Bing Ads platforms.
With display ads, you just need a set of ad creatives in different sizes. It also helps to have a general idea of your target audience, but both ad platforms have their own algorithms that help you produce results from your ad spend.
Your Bloomington website, landing page, or sales funnel won't convert everyone on the first visit.
To help people return to your website after they've thought through various options, retargeting ads are almost always recommended.
You can run retargeting ads on any ad platform, too.
It was Google Shopping Campaigns that popularized this form of search advertising.
If you want to promote your Bloomington storefront through Google Shopping, you'll need an ecommerce website, a product feed (CSV or TXT), and a Google Merchant Center account.
By using these tools, you can provide Google Ads with accurate product data, including title, SKU, image, price, and availability. From there, they will be able to find the right types of search queries to display your products at the top of the search results page.
You can run video ads on Facebook, YouTube, Instagram, and other social media networking websites.
If you are interested in running YouTube Ads, you'll just need to set up a video ads campaign in Google Ads.
To run video ads in Facebook or Instagram, you'll need a working Facebook Ads account.
The conversion potential of video ads is excellent on both platforms. We frequently use video ads to showcase product launches, custom services, personal introductions, and more!
You should consider incorporating video ads into your PPC advertising campaigns in Bloomington if you have the budget to do so.
Our online marketers are so excited about managing Bloomington paid advertising campaigns, they worked with our web development team to build out some helpful paid ads calculators that you might be interested in trying!
We want to be your Bloomington team's paid advertising partner! As a full-service PPC management firm targeting Bloomington, we have multiple internal teams focused on search engine ads, social media marketing, sales funnel development, and ad creative testing. This is not true of all Bloomington paid ads management companies, since most only have a single person handling all the tasks. For those Bloomington paid ads firms, campaign optimizations and creative ideas might not be tested often enough to bring about the results you need.
While researching paid advertising firms for your Bloomington company, there are many factors to consider. With more than 18 years of experience, you know you can trust the PPC tactics and plans we suggest for your Bloomington business. As a lead generation company, we often use similar PPC strategies.
Bloomington small businesses should choose our paid advertising agency because they feel confident we are the right team.
Our paid ads experts are a good option for numerous reasons:
Let's talk about what our PPC professionals can do for your Bloomington business! We often provide complete PPC advertising management services to Bloomington small businesses, but we can also augment the marketing department of larger Bloomington corporations to fill in missing skill sets.
When it comes time for your Bloomington organization to start the search for a PPC marketing company, we hope you keep our team in mind for the task. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our PPC agency.