From Google Ads to Facebook Ads, we've managed millions of dollars of PPC budgets. Let us help your Cedar Rapids business with its paid ads.
With more than 18 years of experience helping businesses and ecommerce brands improve their paid ads plans throughout Cedar Rapids, we're a results-driven PPC management agency.
The paid advertising managers at our firm can help your Cedar Rapids business target relevant audiences and build brand awareness through Facebook paid ads, Google advertising, and Bing campaigns. We can help you target prospects at any stage of the customer journey with these ad platforms. As a result, we can help you integrate solutions that provide clarity to ad attribution in an iOS 14.5 environment, enabling you to scale your advertising campaigns efficiently.
As a comprehensive paid advertising agency for Cedar Rapids, we have onsite graphic design and video marketing teams ready to build out stunning creatives that provide the right hook and build upon your story.
PPC Management refers to creating and optimizing Cedar Rapids PPC advertising services. Despite that simple explanation, let's explore it further.
A paid ads company for Cedar Rapids often begins by getting to know your company and its business model before providing proficient PPC ads management. Since the way you approach paid advertising for a nearby Cedar Rapids business is much different than how you would for an ecommerce brand, this information helps determine the next steps.
For example, nearby Cedar Rapids service providers are often only interested in qualified leads. To accomplish this, paid advertising can improve traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.
In contrast, ecommerce brands are most likely to be interested in online sales. Pay-per-click advertising can be used to generate traffic to an optimized product or category page. In some cases, it might even make sense to include Google Shopping Campaigns. Our team has even used sales funnels to help sell products and subscriptions.
Understanding the metrics that will be used to optimize and scale Cedar Rapids paid ads is the next step. For PPC advertising to be effective, most Cedar Rapids paid ad companies will implement email collection plans, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.
Your Cedar Rapids business should use a variety of advertising tactics and marketing tools to be successful with paid advertising. Pay-per-click campaigns in Cedar Rapids should include strategies like:
In addition to managing Cedar Rapids-area PPC campaigns, our team also offers Burlington, Council Bluffs, Davenport, Des Moines, Iowa City, and Waterloo small businesses and large corporations a proficient paid ads management service.
The price of our PPC ads management packages is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for paid ads management, but we can discuss an increased budget if you have a higher ad spend or service requirements.
Traffic increases almost instantly with Cedar Rapids paid advertising.
It is entirely dependent on the quality of your ad creatives, landing pages, and business model whether or not traffic increases lead to conversions.
If you are interested in running PPC advertising in Cedar Rapids, we recommend that you start slowly.
Make sure you have realistic goals, a working sales funnel, and the ability to gather actionable data before diving into paid advertising or scaling your ad campaigns.
If you run into trouble getting the conversions you were expecting, don't blame Facebook or Google. It is usually the creatives, campaign settings, or sales process that is the problem.
Cedar Rapids organizations can benefit greatly from the addition of paid advertising to their digital advertising tactics when everything comes together. It's important to keep in mind that increased traffic does not always translate into more conversions.
With in-depth knowledge of the latest PPC trends for localized businesses in Cedar Rapids, we are a team of PPC advertising specialists. We have experience across dozens of business industries, so we can help you drive traffic and conversions to your Cedar Rapids digital assets.
In the context of paid advertising, keyword research largely relates to Google Ads and Bing Ads search campaigns. After all, search ads only show up based on what is searched on Google or Bing.
A search for "Cedar Rapids Roofer" on a search engine, for example, might lead someone to a roofing company in Cedar Rapids. Targeting that exact phrase wouldn't require in-depth keyword research for that Cedar Rapids roofing company's PPC advertising manager.
However, what if the exact match keyword isn't generating enough search volume and the Cedar Rapids roofing company needs to expand their advertising reach? Researching keywords would be necessary for the solution.
The next steps might involve the paid advertising manager discussing with the Cedar Rapids roofing company what types of services they want to target more often and within what geographic areas. There may also be a need to broaden the keyword targeting.
As an example, the Iowa paid ads manager might find that " roofing companies" and "Cedar Rapids roof repair" have high search volumes. The first phrase targets a location nearby Cedar Rapids that might still be within the company's service area. In the second phrase, a slightly different service is being targeted, which might result in a more lucrative replacement project if extensive repairs need to be made.
Negative keyword lists can also benefit from keyword research. You can use them to prevent your paid advertising from showing up in search queries that you know are not likely to result in a lead or sale.
A person looking for "free roof repair work" or "how to advertise to roofing companies" is unlikely to buy a roof replacement. Your PPC advertising may appear if you use broad keyword targeting without negative keywords such as "free" or "advertise".
Even if your keyword research needs are obvious when you start building out your campaign, they become more complex as you scale your ads and reduce wasted ad spend.
When you hear audience research talked about in Cedar Rapids paid advertising campaigns, it is often within the scope of scaling social media ads on Facebook and Instagram. However, Bing Ads and Google Ads also allow audience targeting.
Let's take a look at audience research and targeting within Facebook Ads.
Facebook custom audiences were heavily relied upon by Cedar Rapids's paid advertising managers in the past. As a matter of fact, one of the most appealing features of Facebook Ads was its ability to collect data on users, which advertisers in Cedar Rapids flocked to take advantage of.
As time went on, data privacy and machine learning both had an impact on custom audiences.
Apple's iOS 14.5 update included a pop-up message that lets users opt out of personalized ad tracking. As a result, Facebook had difficulty tracking mobile device behavior. Even ad attribution reporting was affected.
For most Cedar Rapids advertising agencies, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences. By choosing your own interest-based targeting, you tend to do more harm than good because their algorithm often understands your ideal audience better than you do.
Although many Cedar Rapids paid advertising firms still rely on custom audiences, the trend is shifting toward broad targeting. You can see it for yourself. Every few months Facebook rolls out updates that gradually remove lesser-used interest-based targeting options. They even keep changing out "Advantage Detailed Targeting" is pushed in the ad set creation.
Interested in another take on audience targeting? Social Media Examiner's blog article does a good job of explaining recent changes.
However, audience research and targeting aren't going away. Cedar Rapids ad campaigns will likely always have targeting options that can be manipulated for extra performance.
It is important to focus on a high quality landing page when running paid advertisements in Cedar Rapids.
Our first step when managing a paid advertising campaign in Cedar Rapids involves reviewing the landing pages for best practices. In this review, we consider the following factors and more:
Designing and developing a quality landing page involves so many factors.
Until you have a landing page that follows best practices, don't spend money on Cedar Rapids paid ads.
You should never consider your landing page complete. You can refine your Cedar Rapids sales pitch by running A/B tests on the landing page every few months.
Rather than a landing page, you might want to consider building out a sales funnel. To get leads, build email audiences, and even make online purchases, we rely on sales funnels.
We have a client who promotes an online fitness challenge that you can even participate in from Cedar Rapids. We built multiple sales funnels within Click Funnels while managing their internet marketing. Here are some of the funnels we made:
Your Cedar Rapids business isn't limited to only these types of funnels. Keep in mind that these tools can be incredibly helpful for gauging interest in a product, building an email list, and selling online.
Take your time if you decide to implement a funnel. You can learn this type of work at home or at a technical school in Cedar Rapids after weeks of training. However, getting really good at funnels can take years of experience. Consider hiring a PPC management firm, like WebCitz, to save yourself the hassle of learning it on your own!
Having a clear understanding of your conversion rate is critical to making informed advertising decisions. It varies greatly among industries, products, and services throughout Cedar Rapids, but the average conversion rate is between 1-3%.
To illustrate the impact of conversion rates, let's run through a basic example.
Most Cedar Rapids businesses wouldn't be able to afford this return on ad spend without strong margins.
Paying an advertising company to improve campaign settings, the ad creatives, and the landing page experience improves the situation.
The conversion rate might increase from 1% to 2% as a result of these improvements. You now sell two sweatshirts for every 100 visitors to your website. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.
Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Cedar Rapids PPC advertising.
This is potentially one of the most important aspects of a Facebook Ads account.
When you run Facebook Ads or Instagram Ads in Cedar Rapids, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.
You should develop an understanding of how to capture someone's attention in a split second.
To do this, you need to build out attractive ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"
This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Cedar Rapids.
If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Cedar Rapids and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.
Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.
This is one of the benefits of working with a PPC management company that helps Cedar Rapids organizations, since we are proponents of testing new ad creatives regularly.
Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Cedar Rapids website or funnel.
You might be suffering from ad attribution errors and not even know it.
Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?
If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.
For Cedar Rapids ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.
For Cedar Rapids content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.
The options for running paid advertising for your Cedar Rapids organization are numerous. The following are some of Cedar Rapids's most common paid advertisements options.
Nearby ads for your Cedar Rapids organization can be run through nearly any advertising platform. Depending on the nature of your local area Cedar Rapids business, you may find better success in one platform versus another. To find out which option works best for you, you should try all of the options available. Here are a few options for local advertising.
Google is going to offer two options.
In the first case, you can run traditional Google Ads, possibly using the newer Performance Max campaign type. This is a very dynamic ad campaign type which utilizes multiple headlines, images, videos, and service locations to allow the Google algorithm to find the best combination of assets to bring you customers in Cedar Rapids. Cedar Rapids professionals such as accountants, lawyers, dentists, and physicians frequently use Performance Max campaigns.
Alternatively, if your business qualifies, Google offers a Local Service Ads option. Using Local Service Ads, you get charged a flat fee for each lead the platform generates. Home service contractors in Cedar Rapids, such as plumbers, electricians, roofers, and heating installers, frequently use Google Local Service Ads.
Facebook Ads can also be used to target people in Cedar Rapids. The process is a little simpler since it just requires setting up a campaign with ad sets with geographic restrictions to specific ZIP codes in Cedar Rapids. For all types of Cedar Rapids companies, we often use Facebook Ads.
A social ad is pretty much any online advertisement you see on a social media networking site.
It's important to keep the ad creatives fresh when running social ads. If you don't rotate out ad creatives every few weeks your campaign performance will slowly decrease. A weekly change in ad creative is often recommended for higher-spend ad campaigns.
Using social media ads allows you to reach audiences who have never thought of your product or service, or aren't thinking about it right now. The opposite is true when you run search advertising since your ads will only show when someone is actively looking for what your Cedar Rapids small business has to offer.
It can also be a curse, as conversion rates often drop when people aren't closer to making an immediate purchase.
You should invest in search advertising if you know people are looking online for your products or services.
Some people refer to this as Cedar Rapids Search Engine Marketing, or SEM. There are different ways to explain search engine advertising, which are advertisements displayed on search engines' search results pages.
If you have been running search ads on Google for a while and have been successful, consider copying your campaigns over to Bing Ads. According to a StatCounter study from October 2022, about 3.57% of online users use Bing as their primary search engine.
There are display ads on message boards, chat rooms, game lounges, news websites (sometimes even nearby Cedar Rapids news stations), gossip websites, and more.
Bing Ads and Google Ads both offer these.
With display ads, you just need a set of ad creatives in different sizes. Additionally, you should have a general idea of your target audience, but both ad platforms have algorithms that help you produce results.
There is a good chance that not everyone will convert during their first experience with your Cedar Rapids website, landing page, or sales funnel.
Retargeting ads are almost always recommended to help bring people back to your website after they have weighed their options.
Almost any ad platform can be used for retargeting ads.
This type of search ad was popularized by Google Shopping Campaigns.
To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account.
By using these tools, you can provide Google Ads with accurate product data, including title, SKU, image, price, and availability. Using that information, they can determine what types of search queries to display your products at the top of search results.
YouTube, Instagram, Facebook, and other social networking sites allow you to run video ads.
Using Google Ads, you can run YouTube Ads by creating a video ads campaign or performance max campaign.
It's necessary to have a working Facebook Ads account to run video ads on Facebook or Instagram.
Video is an excellent ad creative in terms of conversion opportunities. Video ads are frequently used to showcase product launches, custom services, and personal introductions.
Your Cedar Rapids paid ads campaigns should definitely incorporate video creatives if you have the budget to support them.
Our internet marketers are so excited about managing Cedar Rapids's paid ads campaigns that they developed some helpful PPC calculators for you!
Let's work together on paid ads for your Cedar Rapids business! We are a full-service PPC ads management firm targeting Cedar Rapids with multiple internal teams focused on social media marketing, sales funnel development, and ad creative testing. In most Cedar Rapids PPC companies, only one person handles all work, but this is not the case for us! You might not get the results you want from Cedar Rapids PPC companies if you don't test campaign optimization and original ideas often enough.
There are many factors to consider when researching paid advertising companies for your Cedar Rapids organization. The paid ads tactics and plans we suggest for your Cedar Rapids company are backed by more than 18 years of experience. Many of these are the same PPC tactics we use to drive leads for our agency.
Cedar Rapids small businesses should choose our paid advertising agency because they feel confident we are the right team.
Consider our PPC professionals for the following reasons:
Get in touch with our paid ads consultants to discuss what we can do for you in Cedar Rapids! Cedar Rapids businesses often hire us for paid advertising management services, but larger corporations can also hire us to augment their marketing departments.
We hope you consider our company when looking for a PPC advertising company for you Cedar Rapids organization. To start a discussion with the helpful staff at our PPC company, send us an email or give us a call if you have any follow-up questions.