Davenport Digital Marketing

Digital Marketing in Davenport

We stay up-to-date on the latest web, email, paid advertising, and social media trends to help Davenport clients run effective digital advertising plans.

500+ Digital Marketing Projects
500+
Digital Marketing Projects
19 Years of Experience
2004
Founded 19+ Years Ago
40+ Digital Marketing Case Studies
40+
Digital Marketing Case Studies
Webcitz, Digital Marketing Agency
Digital Marketing Services

Davenport Digital Marketing Professionals

We've been offering to assist Davenport-area organizations strengthen their internet advertising for more than 19 years.

With a focus in Davenport, our online marketing professionals help businesses with search engine optimization plans, white-hat link building, paid search advertising, social media prospecting, and influencer outreach.

With regards to converting customers and driving revenue, we can help with email marketing, social media advertising, sales funnel development, lead generation, conversion rate optimization, and more!

While we offer complete website marketing plans to Davenport organizations, we can augment the marketing department of your large corporation to fill in any gaps.
Clutch Ecommerce
Clutch Link
Forbes Council
Goodfirms SEO
Manifest SEO
Upcity Agency

What is Digital Marketing for Davenport, IA Small Businesses?

It's pretty easy: Davenport internet advertising is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

For most Davenport small business owners, online advertising is a fancy way of saying SEO or paid advertising. Even though both of those services are used in digital marketing, neither fully explains the depth of a modern digital advertising program for Davenport-based organizations.

Improving Website Visibility

In today's internet advertising world, there are dozens of online marketing plans that all work together to help you grow visibility in Davenport and across the country.

For instance, the best website advertising packages in Davenport will include these things:

  • Drive traffic to your digital assets (websites, apps, sales funnels, etc) by using paid advertising, SEO, social media marketing, or affiliate marketing.
  • Increase revenue for your Davenport small business through landing page creation, sales funnel development, and conversion rate optimization.
  • Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
  • Build trust in Davenport by using content marketing, video production, backlink authority building, reviews, and social proof.
  • Build and nurture relationships through messaging, email, and social media.

In addition to marketing Davenport-area websites, our digital marketing company also offers Cedar Rapids, Davenport, Des Moines, Iowa City, and Waterloo small businesses and large corporations a skilled internet advertising service.

A Few of Our digital marketing experts

Our Online Marketing Services for Davenport Companies

For Davenport businesses, we're a team of website advertising experts who bring diverse knowledge and experience to the table. Use our experience in more than 100 business industries across Davenport, and the rest of the country, to help drive traffic and get conversions.

1.) PPC Management

Paid Ads Management consists of creating and optimizing paid advertisement plans in Davenport. Despite that simple explanation, let's explore it further.

A paid advertising agency for Davenport often begins by getting to know your company and its business model before providing professional paid ads management. This information helps determine the next steps, since the way you'd approach paid advertising for a nearby Davenport organization is much different from how you'd handle it for an ecommerce brand.

For example, local area Davenport service providers are often only interested in qualified leads. To accomplish this, paid advertising can build traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. Pay-per-click advertising can be used to grow traffic to an optimized product or category page. You might even want to include Google Shopping Campaigns in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.

Understanding the metrics that will be used to optimize and scale Davenport paid ads is the next step. To maximize the value of paid ads, most Davenport agencies implement email collection tactics through squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid advertising, your Davenport business needs to use multiple tactics and marketing tools. Some of the best paid advertising services in Davenport strive to:

  • Drive traffic to your digital assets (websites, sales funnels, etc) from search engines, social channels, and third-party websites.
  • Increase revenue for your Davenport organization through qualified leads or online sales.
  • Integrate third-party attribution tools to better understand ad attribution.
  • Present social proof through case studies, white papers, and video testimonials.
  • Engage users in story creation, email collection, and user generated content.
  • Place ad creatives across various ad placements and media formats to see which performs best.

2.) Social Ads

With social media ads, Davenport internet marketing campaigns use Instagram, Facebook, Twitter, TikTok, or LinkedIn to run paid advertising. With these social channels, you can target your target audience based on their interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the paid advertising are generating quality leads and sales for your Davenport company.

Utilizing data from social platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. Even though social ads is a huge opportunity for most established Davenport companies, it can be costly for those businesses that aren't ready for it.

Our social media advertising company helps small businesses and large corporations make the most of social ads by building them out with sales funnels and lead generation tools. Our social ads company also recommends putting in place plans for conversion optimization and retargeting within these Davenport internet marketing services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. If you're running a social media advertising service, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

Social Media Ads

3.) Search Engine Ads

In website advertising, Davenport search engine advertising is used to place ads on search engines like Google and Bing. You'll find that Google ads and Bing paid ads are quick and easy ways to get your Davenport business in front of an engaged audience. Creating an effective and scalable paid advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

The landing pages and sales funnels we create for businesses of all sizes help build leads and conversions, which helps make their PPC advertising an effective Davenport website advertising plan. To improve your return on investment with search ads in Davenport, make a plan for retargeting and conversion rate optimization.

Search Engine Advertising

4.) Lead Gen

A local Davenport service provider's main goal of an inbound marketing program is to improve leads. The internet can't sell everything. Many products and services need a phone call or in-person meeting to close the deal. For these types of business industries, Davenport lead gen plans are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our website advertising team at some point in the past. Among the most common lead generation plans are creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, holding free webinars, creating video content that can be shared online, and offering downloadable content as a lead magnet.

When lead generation is a primary goal, our team will create one or more lead generation plans and implement them in your digital assets to see what works best for your Davenport business.

Downloading Facebook Leads

5.) Conversion Optimization

You can't ignore CRO campaigns when it comes to Davenport online marketing. This is an essential component of any kind of online advertising in Davenport since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Increasing conversion rates will make a big difference in your revenue. It's important to understand what CRO is, how it works, and how to evaluate it. It's an iterative, time-consuming process. One of the biggest challenges is that the CRO strategies that work for one Davenport small business might not work for another, even when they are in the same field.

There are many common CRO plans, such as reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, improving website speed, fixing mobile site glitches, adding exit-intent popups, and defining value for the visitor.

Conversion rate optimization for Davenport websites can be tricky. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Davenport, and many other factors.

Conversion Optimization eBook Cover

6.) Sales Funnel Development

A sales funnel, or purchase funnel, is the visual of your customer's journey with your Davenport company from their first interaction all the way to the transaction. Sales funnels, also called marketing funnels or revenue funnels, look like physical funnels you use to pour liquid into containers. It's always bigger at the top because it shows the huge number of potential customers that might come into contact with your Davenport company. At the bottom, the funnel narrows to represent the various exit points in the sales process. The bottom of the funnel is obviously the smallest part because it represents the number of people who converted as a result of generating a lead or making a purchase.

The development of a revenue funnel for your Davenport organization is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Iowa businesses. To develop a sales funnel that produces value for your Davenport business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, and dozens of others to consider. When you work with one of our website advertising experts, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your small business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Davenport internet marketing campaign.

Click Funnels Development

7.) Email Marketing

You can use email marketing plans within a digital plan to grow brand awareness, boost website traffic, drive sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Davenport internet marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to generate your subscribers. We help Davenport email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, lead magnets, exit-intent popups, checkout processes, and numerous other methods.

Email Marketing Audiences

8.) Content Marketing

Most Davenport businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This online marketing approach for Davenport websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Davenport begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Davenport online advertising businesses put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Davenport digital marketing agency. These are all effective ways to market content if you implement them correctly within your Davenport small business.

YouTube Video Content

9.) Online Reputation Management (ORM)

Your online reputation in Davenport and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Davenport, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Davenport brand.

For local area service companies in Davenport, we can help you develop a review generation program within your online marketing to increase the rate at which past customers leave reviews for your company. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Davenport storefront. Online shoppers in Davenport want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Davenport doctors or Davenport attorneys, we can help establish protocols within your website marketing plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Davenport website. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Davenport.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

Google Business Profile Management

10.) Video Marketing

As a full-service online marketing firm for Davenport, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Davenport digital marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Davenport internet marketing campaigns to bring life to paid campaigns.

Video Production and Marketing

Why You Should Invest in Online Marketing for Your Davenport, IA Website

You're going to have to think about marketing in Davenport if you manage a business that sells something. There are lots of reasons to choose Davenport online advertising services over other marketing tactics. Here are some reasons you should implement digital marketing strategies for your Iowa business:

  • It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
  • By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
  • There's no shortage of phones, tablets, and desktop computers in Davenport. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Davenport or throughout Iowa?
  • The flexibility of Davenport internet marketing is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
  • In Davenport, internet advertising is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Davenport non-digital ads!

Unlocking the 5 Secrets to Getting Your Business Found

How to Develop Davenport, IA Online Marketing Services

It's important to create a plan with measurable business goals before beginning your website marketing plan for your Davenport-based organization. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Davenport digital marketing service is all about.

1.) Determine your intended audience

Once you've established your business goals, you can figure out your target audience. You need to know who you are targeting in Davenport or beyond. You can then make sure you're targeting your Davenport digital advertising to the platforms your audience is active on and using messaging that agrees with them.

2.) Assess the requirements of your target audience

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. This will help ensure you focus on the right keywords for your Davenport internet marketing and you align your content marketing plan with the needs of your audience.

3.) Start slower moving marketing plans sooner

If you plan to incorporate search engine optimization in your Davenport digital strategy, make that your first priority. In website advertising, SEO moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Davenport organization and its digital assets than right now. You should consider creating a landing page or sales funnel instead of sending paid traffic to your home page, product page, or service page. Davenport PPC advertising plans with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. A great Davenport lead generation strategy uses splash pages and sales funnels to drive people to the goal.

5.) Set up automatic email sequences for remarketing purposes

As soon as your Davenport website increases traffic, you should think about how to keep in touch with those visitors. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Davenport website visitors.

6.) Strategize for consistent testing

If you've got all these Davenport online marketing plans in place, you're ready to test and optimize. In doing this, you're measuring how well your campaigns are doing, searching for ways to improve them, and even trying new ideas you read about in case studies or white papers. Your Davenport website advertising service should always be focused on conversion rate optimization.

Davenport Web Designers

Why Choose WebCitz for Your Davenport, IA Digital Advertising Services

If you're a business in Davenport, we want to be your online marketing partner! When researching Davenport online advertising agencies, there are many factors to consider. You can trust the Davenport website advertising plans we suggest for your business since we have more than 19 years of experience. Davenport digital marketing tactics like these are often what we use for our own lead generation. The fact that you're visiting our site from Davenport probably has a lot to do with our own internet advertising plan.

Our online advertising agency should be your choice for your Davenport small business because you feel we are the right team.

Our Team

Here are a few reasons we suggest considering our internet marketers for your Davenport marketing services:

  • We have been in business since 2004, which means we have more than 19 years of experience.
  • We get most of our leads and new customers in Davenport from our own internet marketing campaigns.
  • You probably found us in Davenport via an online search for a service we provide.
  • Our marketing team performs all of our Davenport online marketing packages, which means we don't outsource the work.
  • You'll probably get an answer within a few rings if you call during regular business hours.
  • We're consultants in WooCommerce, Shopify, and WordPress for any Davenport digital advertising services that need web design or web maintenance & support.
  • Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

We hope you keep our website marketers in mind when it comes time for you to start searching for Davenport website advertising firms. To start a discussion with the helpful staff at our digital marketing company, just send us an email or give us a call.

800-796-8263 Email Us

Hear what our customers are saying

Jen Ollanketo

Jen Ollanketo

WebCitz helped the Oshkosh Area Humane Society with our new website and they were great to work with. Responsive, professional and affordable. I think the biggest perk for us was having someone local we could talk to for assistance instead of long wait times. Definitely would recommend to anyone looking to start up or revamp their website.

Tara Candland

Tara Candland

Incredibly responsive, fast, and professional. They quickly understood the issue we were having with our site, which was fairly complicated, and were able to resolve it. They kept us updated in lay terms along the way so that we could understand how the issue was progressing.

Carissa Giebel

Carissa Giebel

They are great to work with. Always quick to respond to my questions and assist when needed! They have been working with me at Legacy Law Group, LLC for many years.

Alo Health

Alo Health

WebCitz designed our Alo Health website and did such a great job of walking us step-by-step through the process, knowing the tech world was not a strength of ours. We love that we are able to change content whenever we want, but if we run into problems, they are a quick email away. They have been responsive, reliable and efficient. Thanks, WebCitz!

Wendy Bottesi

Wendy Bottesi

Corey is so incredibly helpful!!!! He took the time and effort to make sure I had the help I needed! Above and beyond friendly! Helpful hints to navigate my website!! I felt so at ease! This is the company I will be sticking with and telling everyone about!!! A million times over thank you Corey!

Jeff Ring

Jeff Ring

This company is just a thrill to work with. Everyone is so friendly and eager to help even with the smallest items. They are always very accommodating when you stop by to look at the magnificent fish tank and will greet you with a warm cappuccino.

Related Blog Articles

Email Us

Lets Talk About Davenport, IA Digital Marketing!