Kansas PPC Agency

Our Kansas PPC Management Game Plans

The act of creating and optimizing Kansas paid advertising campaigns is known as paid ads management. However, that is an incredibly simple explanation, so let's dig a little deeper.

To provide expert PPC ads management, a paid advertising agency for Kansas should get to know your company and its goals. Since the way you approach paid advertising for a localized Kansas business is much different than how you would for an ecommerce brand, this information helps determine the next steps.

Local service providers in Kansas, for instance, are often only interested in good leads. Through paid ads, traffic can be driven to an optimized landing page or sales funnel. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.

In contrast, ecommerce brands are most likely to be interested in online sales. Using paid advertising, you can get traffic to a page optimized for products or categories. Google Shopping Campaigns might even make sense in some cases. Our team has even used sales funnels to help sell products and subscriptions.

Understanding the metrics that will be used to optimize and scale Kansas PPC is the next step. Most Kansas paid ads companies will implement email collection plans through squeeze pages or lead magnets to help increase the value of PPC advertising. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

To be successful with paid advertising, your Kansas organization needs to use multiple strategies and marketing tools. Some of the best PPC advertising packages in Kansas include:

• Get traffic from search engines, social networks, and third-party websites to your digital assets (websites, sales funnels, etc).
• Make your Kansas business more profitable by acquiring qualified leads or selling online.
• Better understand ad attribution through the integration of third-party attribution software.
• Provide social proof with case studies, white papers, video testimonials, etc.
• Engage users in story creation, email collection, and user generated content.
• Place ad creatives across various ad placements and media formats to see which performs best.

Our PPC management firm is happy to provide Kansas City, Lawrence, Manhattan, Olathe, Overland Park, Topeka, and Wichita businesses with expert paid advertising consulting packages.

Pricing for Kansas PPC Management

Our PPC ads management service fees are determined by the amount of time you wish us to spend on your campaigns every month. The price for our PPC management services begins at the amount provided in the list below, but we are willing to consider a higher budget if your ad spend or service requirements are greater.

How Paid Advertising Helps Kansas Small Businesses

The most obvious benefit of Kansas paid advertising is the near instant increase in traffic it provides.

The quality of your ads, landing pages, and business model will determine whether or not that traffic increase results in higher conversions.

Starting slowly is the first recommendation we give to Kansas businesses interested in paid advertising.

Make sure you have realistic goals, a working sales funnel, and the ability to gather actionable data before diving into paid ads or scaling your ad campaigns.

Don't blame Facebook or Google if you don't get conversions. In many cases, the problem lies in the ad creative, campaign settings, or sales process.

When everything comes together, paid advertising can be an invaluable addition to the digital advertising tactics of your Kansas business. It's important to keep in mind that increased traffic does not always translate into more conversions.

How We Manage Kansas PPC

We are a team of paid advertising consultants with extensive knowledge in the latest paid ads trends for Kansas nearby businesses. Get traffic and conversions to your Kansas digital assets with our experience across dozens of industries.

Keyword Research

In the context of paid advertising, keyword research largely relates to Google Ads and Bing Ads search campaigns. After all, search ads only appear based on what is searched on Google or Bing.

If you are looking for a roofing company in Kansas, you might search "Kansas Roofer" on Google. As a paid advertising manager for that Kansas roofing company, targeting that exact phrase wouldn't require in-depth keyword research.

However, what if the exact match keyword isn't generating enough search volume and the Kansas roofing company needs to expand their advertising reach? To solve the problem, keyword research would be required.

Typically, the paid advertising manager will discuss with the Kansas roofing company what types of services to target more often. There may also be a need to broaden the keyword targeting.

As an example, the PPC manager might find that "Kansas roofing companies" and "Kansas roof repair" have high search volumes. The first phrase is targeting a plural of the service in Kansas. If the repair work is extensive, the second phrase might result in a more lucrative roof replacement project.

When building negative keyword lists, keyword research can also be beneficial. You can use these to prevent your paid advertising from showing in search queries that you know won't convert.

A person searching for "free roof repair work" or "how to advertise to roofing companies" is unlikely to buy a roof replacement. They might see your paid advertising if you use broad keyword targeting without any negative keywords like "free" or "advertise".

As you can see, no matter how obvious your keyword research needs might be at the start of building out your campaign, they become more complicated as you begin to scale your ads and reduce wasted ad spend.

Audience Research

Audience research is often mentioned as part of scaling social ads on Facebook and Instagram in Kansas paid advertising campaigns. Google Ads and Bing Ads also offer audience targeting options.

Let's take a look at audience research and targeting within Facebook Ads.

Facebook custom audiences were heavily relied upon by Kansas's paid ads managers in the past. After all, one of the most attractive features of the Facebook Ads platform was the data it collected on its users, which Kansas advertisers lined up to exploit.

The rise of data privacy and machine learning had a significant impact on custom audiences over time.

In the iOS 14.5 update, Apple included a pop-up message that allowed users to opt out of tracking for personalized ads. As a result, Facebook had difficulty tracking mobile device behavior. This even affected the accuracy of ad attribution reporting.

Following that, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences for most Kansas advertising firms. Their algorithm has become so good at understanding your ideal audience that you typically do more harm than good by choosing your own interest-based targeting.

While there will still be plenty of Kansas PPC advertising companies relying on custom audiences, the trend is moving toward broad targeting. You can see it in every update within Facebook Ads Manager as they slowly remove interest-based targeting options, or push for "Advantage Detailed Targeting."

This blog article from Social Media Examiner does a good job of talking about recent changes to audience targeting, if you'd like a second opinion.

This isn't to say audience research and targeting is going away. There will always be targeting options that can be manipulated within Kansas ad campaigns to squeeze a little extra performance.

Landing Page Optimization

The quality of your landing page will be a big factor in the success of your Kansas paid advertising campaigns.

When we take on the management of a PPC advertising campaign in Kansas, we start by looking over the landing pages to see if they follow best practices. Here are some of the factors we look for in this review:

• Is there a benefit-focused headline?
• Are there any images above the fold?
• Is the content written in a compelling manner?
• Am I able to find a lead form right away?
• Are the call to actions easily noticeable?
• Does the page load quickly?
• Is there social proof?
• Am I able to load the page on a mobile device?

There are so many factors that come into the design and development of a quality landing page.

Please, don't spend money on Kansas paid advertising until you have a landing page that follows best practices!

Ideally, you should never consider your landing page to be finished. Try running A/B testing every few months to continue refining your Kansas sales pitch.

Revenue Funnel Development

As an alternative to a landing page, you might want to consider building out one or more sales funnels. We rely heavily on sales funnels for lead generation, email audience building, and even online purchases.

For example, we have a client that promotes an online fitness challenge that you could even join from Kansas. While managing their online marketing we built multiple sales funnels within Click Funnels. Here are some of the funnels we made:

• We used squeeze pages to help capture email addresses while building awareness for the program.
• We used lead magnets to provide people with healthy eating tips, fitness tips, webinars, and sneak peaks in exchange for an email address.
• We used application funnels to push people toward the idea of wanting to apply to participate in exclusive programs.
• We used sales letter funnels to serve as the registration system for the online program.

There are many different types of funnels, so your Kansas company isn't limited to only these options. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.

If you do decide to implement a funnel, take your time at it. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in Kansas. It can take years of experience to master funnels, however. You can save yourself some time by searching for a PPC management firm, like WebCitz, to handle the heavy lifting!

Conversion Rate Optimization

Having a clear understanding of your conversion rate is critical to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Kansas.

Let's run through a basic scenario to help illustrate the impact of conversion rates.

1. You sell a $100 sweatshirt in Kansas on your website.
2. You have a 1% conversion rate, meaning for every 100 Kansas residents that visit your site you sell 1 sweatshirt.
3. You have a $0.50 average cost per click (CPC), meaning for each person in Kansas that visits your website you spend 50 cents.
4. To sell 1 sweatshirt, you need 100 clicks from paid advertising, which would cost you $50. This is known as your cost per acquisition (CPA).
5. Your return on ad spend (ROAS) would be 2x, meaning for every dollar spent in paid advertising you get two dollars in return.

For most Kansas businesses, this return on ad spend wouldn't be acceptable unless the margins were great.

To improve the situation, you hire a paid advertising firm to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Kansas PPC advertising.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in Kansas, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You should develop an understanding of how to capture someone's attention in a split second.

To do this, you need to build out good looking ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a good ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Kansas.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Kansas and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC management firm that helps Kansas businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Kansas website or funnel.

You might be suffering from ad attribution glitches and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Kansas ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Kansas content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.

Types of Paid Ads for Kansas PPC Campaigns

There are numerous ways to run PPC advertising for your Kansas organization. Kansas has a variety of business industries that use paid ads. Let's take a look at some of the most common ones.

Local Ads in Kansas

Localized ads for your Kansas business can be run through nearly any advertising platform. You may find greater success on one platform over another depending on the nature of your local business in Kansas. You should try out every option available to see which suits you best. Let's talk about a few nearby advertising choices.

Google is going to offer two options.

As a first step, you can run traditional Google Adwords, possibly using their newer Performance Max campaign type. With this ad campaign type, the Google algorithm can find the best combination of headlines, images, videos, and service locations to bring you customers in Kansas. Kansas professionals such as accountants, lawyers, dentists, and physicians frequently use Performance Max campaigns.

Alternatively, if your business qualifies, Google offers a Local Service Ads option. The Google Local Service Ads offers a pay-per-lead model, which means you get charged a flat fee for each lead the platform provides you. Plumbers, electricians, roofers, and heating installers in Kansas often use Google Local Service Ads.

You can also target people in your local Kansas area using Facebook Ads. The first step is to set up a campaign with ad sets restricted to Kansas, or specific ZIP codes within Kansas. For all types of Kansas businesses, we often use Facebook Ads.

Social Media Ads throughout Kansas

Pretty much any online ad you see on a social network site is going to qualify as a social ad.

It's important to keep the ad creatives fresh when running social ads. The performance of your campaign will gradually decline if you do not rotate your ad creatives every couple of weeks. It might be necessary to look at weekly ad creative edits for campaigns with higher spending.

Using social media advertising allows you to reach audiences who have never thought of your product or service, or aren't thinking about it right now. The opposite is true when you run search advertising since your ads will only show when someone is actively searching for what your Kansas business has to offer.

That benefit can also be a curse though, since conversion rates are often lower when people aren't closer in the revenue funnel of making an immediate purchase.

Search Engine Ads throughout Kansas

You'll want to invest in search advertising if you know people are looking online for the products you offer.

Some people refer to this as Kansas Search Engine Marketing, or SEM. An advertisement that appears on the search results page of a search engine is called a search ad.

You might consider copying your Google Ads campaigns over to the Bing Ads platform if you've had success with Google Ads. As of an October 2022 study from StatCounter, about 3.57% of online users rely on Bing for their primary search engine.

Display Ads for Kansas Small Businesses

You'll find display ads on all kinds of message boards, chat rooms, game lounges, news websites (sometimes even localized Kansas news stations), gossip websites, and more.

These are commonly used within the Google Ads and Bing Ads platforms.

To get started with display ads, you just need a set of ad creatives in different image sizes. It also helps to have a general idea of your target audience, but both ad platforms have their own algorithms that help you produce results from your ad spend.

Retargeting Ads for Kansas Businesses

Not everyone is going to convert during their first experience with your Kansas website, landing page, or sales funnel.

It is almost always recommended to set up retargeting ads to help bring people back to your website after they've had time to think through different options.

You can run retargeting ads on any ad platform, too.

Shopping Ads for Kansas Ecommerce Organizations

This type of search ad was popularized by Google Shopping Campaigns.

To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account for your Kansas storefront.

With these tools in place, you'll be able to provide Google Ads an updated list of all your accurate product data, including the title, SKU, image, price, and availability. From there, they will be able to find the right types of search queries to display your products at the top of the search results page.

Video Ads for Kansas Businesses

You can run video ads on YouTube, Instagram, Facebook, and other social networking websites.

If you are interested in running YouTube Ads, you'll just need to set up a video ads campaign in Google Ads.

To run video ads in Facebook or Instagram, you'll need a working Facebook Ads account.

Both ad platforms offer excellent conversion opportunities with video ads. We frequently use video ads to showcase product launches, custom services, personal introductions, and more!

If you have the budget to support ad creatives in video format, look to implement them into your Kansas paid advertising campaigns.

Free Paid Ads Calculators for Kansas PPC Managers

Our digital advertisers are so excited about managing Kansas paid ads campaigns, they worked with our web development team to build out some helpful PPC calculators that you might be interested in trying!

• Calculator for Return on Ad Spend
• Calculator for Cost Per Acquisition
• Calculate Churn Rate

View More Paid Ads Tools

Why Choose WebCitz to Manage Your Kansas PPC Solutions

We want to be your Kansas team's paid advertising partner! In addition to PPC management, we have internal teams focused on sales funnel development, social media advertising, and ad creative testing for Kansas. Kansas PPC management firms don't all operate this way, since most only have one person in charge of everything. You might not get the results you want from Kansas PPC companies if you don't test campaign optimization and original ideas often enough.

While researching paid ads companies for your Kansas company, there are many factors to consider. Having over 18 years of experience, you can trust our PPC tactics and plans for Kansas businesses. These are often the same paid ads plans we use for our own lead generation.

Kansas businesses should choose our paid advertising firm because they feel confident we are the right team. Our PPC specialists are a good option for numerous reasons:

• Having been in business since 2004, we have more than 18 years of experience.
• We rely heavily on paid ads to bring in traffic from keywords we don't yet rank for organically.
• Since we have an internal advertising team, we do not outsource Kansas digital marketing plans, such as PPC management, sales funnel development, or ad creative services.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.

Let's talk about what our paid ads experts can do for your Kansas business! While we often provide complete paid advertising management services for small businesses throughout Kansas, we are also able to augment the marketing departments of large corporations in Kansas and beyond.

Our team would appreciate the opportunity to be considered when your Kansas small business needs a PPC marketing agency. To start a discussion with the helpful staff at our paid ads firm, send us an email or give us a call if you have any follow-up questions.

800-796-8263 Email Us