From Google Ads to Facebook Ads, we've managed millions of dollars of PPC budgets. Let us help your Manhattan business with its paid ads.
Manhattan businesses and ecommerce sites can improve their paid advertising campaigns with the help of a results-driven PPC management company with over 18 years of experience.
Our paid ads managers can help your Manhattan business target relevant audiences and build brand awareness using Facebook Ads, Google Ads, or even Bing Ads. With these ad platforms, we can target prospects at any stage of the customer journey. In a post iOS 14.5 environment, we can help you integrate solutions which provide clarity around ad attribution, allowing your ad campaigns to scale efficiently.
With our in-house graphic design and video marketing teams, we can create stunning creatives that provide the right hook and tell a story that resonates with your audience.
We even setup and optimize Google and Facebook advertising campaigns for businesses in Junction City, KS, Topeka, KS, Emporia, KS, Salina, KS, and Lawrence, KS.
PPC management consists of creating and optimizing paid advertisement campaigns in Manhattan. However, that is an incredibly simple explanation, so let's dig a little deeper.
In order to provide professional PPC management, a paid ads agency for Manhattan should get to know your company and its goals. You can use this information to determine the next steps, since paid advertising for a local business differs from paid advertising for an ecommerce store.
Local service providers in Manhattan, for instance, are often only interested in good leads. In order to accomplish this, paid advertising can drive traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.
In contrast, ecommerce brands are most likely to be interested in online sales. Using paid advertising, you can drive traffic to a page optimized for products or categories. You might even want to include Google Shopping Campaigns in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.
The next step in Manhattan PPC management is understanding the metrics that will be used to optimize and scale. For paid advertising to be effective, most Manhattan paid ad agencies will implement email collection strategies, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.
Your Manhattan business should use a variety of advertising strategies and marketing tools to be successful with paid advertising. Pay-per-click campaigns in Manhattan should include tactics like:
In addition to managing Manhattan-area PPC campaigns, our team also offers Kansas City, Lawrence, Olathe, Overland Park, Topeka, and Wichita small businesses and large corporations a professional PPC management service.
The price of our PPC management services is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for PPC management, but we can discuss an increased budget if you have a higher ad spend or service requirements.
One of the most obvious benefits of Manhattan paid advertising is the quick increase in traffic it provides.
The quality of your ads, landing pages, and business model will determine whether or not that traffic increase results in higher conversions.
Starting slowly is the first recommendation we give to Manhattan businesses interested in paid advertising.
A working sales funnel, realistic goals, and the ability to gather actionable data are essential before you invest in paid advertising or scale your existing ad campaigns.
Don't blame Facebook or Google if you don't get conversions. It is usually the creatives, campaign settings, or sales process that is the problem.
The right combination of paid advertising and digital marketing strategy can greatly enhance your Manhattan business's digital marketing strategy. It's important to keep in mind that increased traffic does not always translate into more conversions.
Our team of paid advertising specialists is knowledgeable about the latest PPC trends in Manhattan. Drive traffic and conversions to your Manhattan digital assets with our experience across dozens of industries.
Keyword research in PPC is mostly used for Google Ads and Bing Ads search network campaigns. After all, search ads only appear based on what is searched on Google or Bing.
A search for "Manhattan Roofer" on a search engine, for example, might lead someone to a roofing company in Manhattan. It wouldn't be necessary to conduct extensive keyword research to target that exact phrase as the paid ads manager for that roofing company in Manhattan.
However, what if the exact match keyword isn't generating enough search volume and the Manhattan roofing company needs to expand their advertising reach? In order to solve the problem, keyword research would be required.
After discussing options, the next step might involve the paid ads manager talking with the Manhattan roofing company what services they want to target more often and where. A broader keyword targeting strategy than exact matches might also be necessary.
For instance, the Kansas PPC manager might discover high search volume for "Junction City, KS roofing companies" or even "Manhattan roof repair." The first phrase targets a location nearby Manhattan that might still be within the company's service area. In the second phrase, a slightly different service is being targeted, which might result in a more lucrative replacement project if extensive repairs need to be made.
Negative keyword lists can also benefit from keyword research. You can use them to prevent your paid ads from showing up in search queries that you know are not likely to result in a lead or sale.
An individual searching for "free roof repair services" or "when to advertise to roofers" is unlikely to buy a new roof. They might see your paid ads if you use broad keyword targeting without any negative keywords like "free" or "advertise".
You can see that as you scale your ads and reduce wasted ad spend, the needs for keyword research become more complex.
In Manhattan paid advertising campaigns, audience research is often discussed in the context of scaling social media ads. However, Bing Ads and Google Ads also allow audience targeting.
We'll review some audience research and targeting history within Facebook Ads.
Manhattan paid advertising managers used Facebook's custom audiences extensively in the past. After all, one of the most attractive features of the Facebook Ads platform was the data it collected on its users, which Manhattan advertisers lined up to exploit.
A number of factors, including data privacy and machine learning, have had an impact on custom audiences over time.
In the iOS 14.5 update, Apple included a pop-up message that allowed users to opt out of tracking for personalized ads. As a result, Facebook had difficulty tracking mobile device behavior. Even ad attribution reporting was affected.
For most Manhattan advertising agencies, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences. By choosing your own interest-based targeting, you tend to do more harm than good because their algorithm often understands your ideal audience better than you do.
In spite of the fact that many Manhattan paid ads agencies still rely on custom audiences, it is clear that the trend is shifting toward broad targeting. Don't take our work for it though. If you've been involved in the creation of Facebook ads, you've probably noticed the removal of interest-based targeting options here and there. Maybe you've even seen changes to how "Advantage Detailed Targeting" is recommended during the setup process.
This blog article from Social Media Examiner does a good job of talking about recent changes to audience targeting.
It's not to say audience research and targeting are going away. The targeting options within Manhattan ad campaigns will likely always be manageable to boost performance.
The quality of your landing page will be a big factor in the success of your Manhattan paid advertising campaigns.
We begin by examining the landing pages on any paid advertising campaign in Manhattan to make sure they follow best practices. Our review takes into account the following factors:
Quality landing pages are the result of many factors.
Until you have a landing page that follows best practices, don't spend money on Manhattan paid advertising.
Ideally, you should never consider your landing page to be finished. For continuous improvement, run A/B testing every few months.
You might consider building out one or more sales funnels instead of a landing page. Our lead generation, email marketing, and even online purchases are heavily dependent upon sales funnels.
One of our clients promotes an online fitness challenge that you can even join from Manhattan. We built multiple sales funnels within Click Funnels while managing their digital marketing. Here are a few of the funnels we used:
The types of funnels available to your Manhattan business aren't limited to these. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.
Make sure you take your time when implementing a funnel. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in Manhattan. It can take years of experience to master funnels, however. You can save yourself some time by looking for a PPC management firm, like WebCitz, to handle the heavy lifting!
Having a clear understanding of your conversion rate is critical to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Manhattan.
Let's run through a basic scenario to help illustrate the impact of conversion rates.
For most Manhattan businesses, this return on ad spend wouldn't be acceptable unless the margins were great.
To improve the situation, you hire a paid advertising agency to modify your campaign settings, ad creatives, and landing page experience.
Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might actually be profitable now selling those sweatshirts.
Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Manhattan paid advertising.
This is potentially one of the most important aspects of a Facebook Ads account.
When you run Facebook Ads or Instagram Ads in Manhattan, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.
You have to develop an understanding of how to capture someone's attention in a split second.
To do this, you need build out amazing ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"
This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You have to change things up frequently, even if you are just targeting people in Manhattan.
If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Manhattan and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.
Don't be caught in this situation. You have to understand when to pause an ad because it isn't performing as well as it once did. You have to understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.
This is one of the benefits of working with a PPC management company that helps Manhattan businesses, since we are proponents of testing new ad creatives regularly.
Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Manhattan website or funnel.
You might be suffering from ad attribution issues and not even know it.
Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?
If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.
For Manhattan ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.
For Manhattan content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.
In Manhattan, there are many ways to run paid advertising. Manhattan has a variety of business industries that use paid ads. Let's take a look at some of the most common ones.
If you have a business in Manhattan, you can run local ads on almost any advertising platform. You may find greater success on one platform over another depending on the nature of your local Manhattan business. To find out which option works best for you, you should try all of the options available. Now let's discuss some local advertising options.
Google is going to offer two options.
As a first step, you can run traditional Google Adwords, possibly using their newer Performance Max campaign type. The Google algorithm finds the best combination of headlines, images, videos, and service locations to bring you local customers using this type of dynamic ad campaign. Performance Max campaigns are used frequently by accounting, legal, dental, and medical professionals in Manhattan. Even local stores use this campaign type.
The second option from Google, if you are in a qualifying business industry, is to check out their Local Service Ads. Using Local Service Ads, you get charged a flat fee for each lead the platform generates. Home service contractors in Manhattan, such as plumbers, electricians, roofers, and heating installers, frequently use Google Local Service Ads.
Facebook Ads can also be used to target people in Manhattan. The process is a little simpler since it just requires setting up a campaign with ad sets with geographic restrictions to specific ZIP codes in Manhattan. Local Facebook Ads are often used by Manhattan businesses of all types.
Almost all online ads you see on social networks qualify as social media ads.
Maintaining fresh ad creatives is key to social ads. Without rotating ad creatives every few weeks, your campaign performance will slowly deteriorate. A weekly change in ad creative is often recommended for higher-spend ad campaigns.
One of the best things about social ads is that you can target audiences who aren't yet aware of your product or service. It's quite the opposite when you run search ads since you only get to show them when someone searches for what you offer in Manhattan.
That benefit can also be a curse though, since conversion rates are often lower when people aren't closer in the revenue funnel of making an immediate purchase.
You'll want to invest in search ads if you know people are looking online for the products you offer.
Some people refer to this as Manhattan Search Engine Marketing, or SEM. There are different ways to explain search ads, which are advertisements displayed on search engines' search results pages.
If you have been running search ads on Google for a while and have been successful, consider copying your campaigns over to Bing Ads. According to a StatCounter study from October 2022, about 3.57% of online users use Bing as their primary search engine.
Many different message boards, chat rooms, game lounges, news websites (even local Manhattan news stations), gossip sites, and more run display advertisements.
Google Ads and Bing Ads commonly offer these campaign types.
With display ads, all you need are a few different sizes of ad creatives. Both ad platforms have algorithms that help you generate results from your ad spend if you have an understanding of your target audience.
Not everyone is going to convert during their first experience with your Manhattan website, landing page, or sales funnel.
To help people return to your site after they've thought through various options, retargeting ads are almost always recommended.
You can run retargeting ads on Google Ads, Bing Ads, Facebook Ads, and many other platforms.
It was Google Shopping Campaigns that popularized this form of search advertising.
If you want to promote your Manhattan storefront through Google Shopping, you'll need an ecommerce website, a product feed (CSV or TXT), and a Google Merchant Center account.
By using these tools, you can provide Google Ads with accurate product data, including title, SKU, image, price, and availability. Using that information, they can determine what types of search queries to display your products at the top of search results.
YouTube, Facebook, Instagram, and other social networking sites allow you to run video ads.
Using Google Ads, you can run YouTube Ads by creating a video ads campaign or performance max campaign.
Facebook Ads is required if you want to run video ads on Facebook or Instagram.
Video is an excellent ad creative in terms of conversion opportunities. We frequently use video ads to showcase product launches, custom services, personal introductions, and more!
You should definitely consider incorporating video ads into your paid advertising campaigns in Manhattan if you have the budget to do so.
As part of our commitment to managing Manhattan paid advertising campaigns, our digital marketers worked with our web development team to build a few PPC calculators that might interest you.
We'd love to partner with your Manhattan team on paid advertising! In addition to PPC management, we have internal teams focused on sales funnel development, social media advertising, and ad creative testing for Manhattan. Manhattan PPC management companies don't all operate this way, since most only have one person in charge of everything. You might not be testing campaign optimizations and creative ideas often enough with those Manhattan PPC companies to get the results you desire.
In researching paid advertising agencies for your Manhattan company, there are many factors to consider. The PPC strategies and tactics we suggest for your Manhattan company are backed by more than 18 years of experience. As a lead generation agency, we often use similar PPC tactics.
Manhattan companies should choose our paid advertising agency because they feel confident we are the right team. Our PPC experts are a good option for a number of reasons:
Get in touch with our PPC experts to discuss what we can do for you in Manhattan! Manhattan small businesses often hire us for paid advertising management services, but larger corporations can also hire us to augment their marketing departments.
We hope you consider our company when searching for a PPC advertising agency for you Manhattan small business or large corporation. We would be happy to talk to you about your follow-up questions via email or phone if you have any.
When looking for a paid advertising expert, search for someone with experience running and optimizing ad campaigns on platforms such as Google Ads and Facebook Ads. A good track record of successful campaigns, and the ability to analyze and interpret data to make informed decisions, is also important. Also look for strong analytical and strategic thinking skills, as you want a paid ads expert who can create and execute an effective advertising strategy, then later optimize it based on results.
Look at how we've been able to help improve paid advertising for businesses in various industries.