Louisiana PPC Agency

Our Louisiana Paid Ads Management Strategies

PPC ads management refers to creating and optimizing Louisiana paid advertising campaigns. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide expert PPC management, a paid advertising agency for Louisiana often starts by getting to know your company and its business model. This information helps determine the next steps, since the way you'd approach paid advertising for a nearby Louisiana business is much different from how you'd handle it for an ecommerce brand.

Nearby service providers in Louisiana, for instance, are often only interested in good leads. This can be accomplished through paid advertising that improves traffic to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

Alternatively, ecommerce brands tend to be interested in online sales. Pay-per-click advertising can be used to generate traffic to an optimized product or category page. Google Shopping Campaigns might even make sense in some cases. We've even utilized sales funnels to help sell products, subscriptions, and services.

The next step in Louisiana PPC management is understanding the metrics that will be used to optimize and scale. Most Louisiana PPC advertising companies will implement email collection plans through squeeze pages or lead magnets to help increase the value of paid advertising. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

To be successful with PPC advertising, your Louisiana organization should utilize multiple advertising strategies and marketing tools. Some of the best paid advertising packages in Louisiana include:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
• Make your Louisiana small business more profitable by acquiring qualified leads or selling online.
• Utilize third-party attribution software to better understand ad attribution.
• Showcase social proof through case studies, white papers, video testimonials, and other factors.
• Build and nurture relationships through user generated content, story creation, and email address collection.
• Test ad creatives across various ad placements and between different media formats.

Our paid ads management agency is happy to provide Alexandria, Baton Rouge, Kenner, Lafayette, Metairie, Monroe, New Orleans, Shreveport, and Slidell businesses with professional paid advertising consulting services.

Pricing for Louisiana PPC Management

The cost of our PPC management services is calculated based on the monthly time allocation you request for your campaigns. Our PPC management packages start at the price listed below, however, we are open to discussing an increased budget if your ad spend or service requirements are higher.

How Paid Advertising Helps Louisiana Businesses

Traffic increases almost instantly with Louisiana PPC advertising.

Whether a traffic increase results in higher conversions depends on your ads, landing pages, and business model.

The first recommendation we offer to Louisiana organizations interested in running paid ads is to start slowly.

Before diving into paid advertising or scaling your ad campaigns, make sure you have realistic goals, a working sales funnel, and the ability to gather actionable data.

Don't blame Facebook or Google if you don't get conversions. The issue is often in the ad creatives, campaign settings, or sales process.

Louisiana companies can benefit greatly from the addition of PPC advertising to their website advertising campaign when everything comes together. Remember, more traffic doesn't always mean more conversions!

How We Manage Louisiana PPC

With in-depth knowledge of the latest paid ads trends for local businesses in Louisiana, we are a team of paid ads experts. Take advantage of our experience across dozens of business industries to help build traffic and conversions to your Louisiana digital assets.

Keyword Research

In the context of PPC advertising, you'll find keyword research mostly relates to search network campaigns on the Google Ads and Bing Ads platforms. After all, search ads only appear based on what is searched on Google or Bing.

For example, a person looking for a roofing company in Louisiana might search "Louisiana Roofer" on a search engine. Targeting that exact phrase wouldn't require in-depth keyword research for that Louisiana roofing company's paid ads manager.

What if, however, that exact match keyword wasn't producing enough search volume and the Louisiana roofing company wanted to increase their traffic and conversions? Researching keywords would be necessary for the solution.

Typically, the paid advertising manager will discuss with the Louisiana roofing company what types of services to target more often. It might also require some broadening of the keyword targeting.

For instance, the paid ads manager might discover high search volume for "Louisiana roofing companies" or even "Louisiana roof repair." The first phrase is targeting a plural of the service in Louisiana. If the repair work is extensive, the second phrase might result in a more lucrative roof replacement project.

You can also benefit from keyword research when building out negative keyword lists. You can use these to prevent your paid advertising from showing in search queries that you know won't convert.

An individual looking for "free roof repair services" or "when to advertise to roofers" is unlikely to buy a new roof. They might see your paid advertising if you use broad keyword targeting without any negative keywords like "free" or "advertise".

Even if your keyword research needs are obvious when you start building out your campaign, they become more complex as you scale your ads and reduce wasted ad spend.

Audience Research

When you hear audience research talked about in Louisiana paid advertising campaigns, it is often within the scope of scaling social media ads on Facebook and Instagram. There are options within Google Ads and Bing Ads for audience targeting as well though.

Let's take a look at audience research and targeting within Facebook Ads.

In years past, Louisiana paid advertising managers relied heavily on building out their own custom audiences within Facebook. As a matter of fact, one of the most attractive features of Facebook Ads was its ability to collect data on users, which advertisers in Louisiana flocked to take advantage of.

A number of factors, including data privacy and machine learning, have had an impact on custom audiences over time.

Apple's iOS 14.5 update included a pop-up message that lets users opt out of personalized ad tracking. As a result, Facebook had difficulty tracking mobile device behavior. In fact, it even affected the accuracy of ad attribution reporting.

Then came improvements to their machine learning algorithms, which greatly diminished the need for custom audiences and lookalike audiences for most Louisiana ad agencies. Their algorithm has become so good at understanding your ideal audience that you typically do more harm than good by choosing your own interest-based targeting.

Though there will still be plenty of Louisiana PPC advertising firms using custom audiences, the trend is moving toward broad targeting. You can see it in every upgrade within Facebook Ads Manager as they slowly remove interest-based targeting options, or push for "Advantage Detailed Targeting."

This blog article from Social Media Examiner does a good job of talking about recent changes to audience targeting.

It's not to say audience research and targeting are going away. Louisiana ad campaigns will likely always have targeting options that can be manipulated for extra performance.

Optimizing Landing Pages

The quality of your landing page will be a big factor in the success of your Louisiana paid advertising campaigns.

When we take on the management of a paid advertising campaign in Louisiana, we start by looking over the landing pages to see if they follow best practices. Here are some of the factors we look for in this review:

• Does the headline focus on benefits?
• Are there any images above the fold?
• What is the quality of the content? Is it well written?
• Do you have a lead form I can use right away?
• What is the visibility of the call to action?
• Does the page load quickly?
• Is there social proof?
• Am I able to load the page on a mobile device?

There are so many factors that come into the design and development of a quality landing page.

Please, don't spend money on Louisiana PPC advertising until you have a landing page that follows best practices!

Ideally, you should never consider your landing page to be finished. Try running A/B testing every few months to continue refining your Louisiana sales pitch.

Revenue Funnel Development

As an alternative to a landing page, you might want to consider building out one or more sales funnels. We rely heavily on sales funnels for lead generation, email audience building, and even online purchases.

For example, we have a client that promotes an online fitness challenge that you could even join from Louisiana. While managing their digital marketing we built multiple sales funnels within Click Funnels. Here are some of the funnels we made:

• We used squeeze pages to help capture email addresses while building awareness for the program.
• We used lead magnets to provide people with healthy eating tips, fitness tips, webinars, and sneak peaks in exchange for an email address.
• We used application funnels to push people toward the idea of wanting to apply to participate in exclusive programs.
• We used sales letter funnels to serve as the registration system for the online program.

There are many different types of funnels, so your Louisiana business isn't limited to only these options. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.

If you do decide to implement a funnel, take your time at it. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in Louisiana. It can take years of experience to master funnels, however. You can save yourself some time by looking for a PPC management agency, like WebCitz, to handle the heavy lifting!

Conversion Optimization

Having a clear understanding of your conversion rate is critical to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Louisiana.

Let's run through a basic scenario to help illustrate the impact of conversion rates.

1. You sell a $100 sweatshirt in Louisiana on your website.
2. You have a 1% conversion rate, meaning for every 100 Louisiana residents that visit your website you sell 1 sweatshirt.
3. You have a $0.50 average cost per click (CPC), meaning for each person in Louisiana that visits your website you spend 50 cents.
4. To sell 1 sweatshirt, you need 100 clicks from paid ads, which would cost you $50. This is known as your cost per acquisition (CPA).
5. Your return on ad spend (ROAS) would be 2x, meaning for every dollar spent in paid advertising you get two dollars in return.

For most Louisiana small businesses, this return on ad spend wouldn't be acceptable unless the margins were great.

To improve the situation, you hire a paid advertising agency to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Louisiana paid advertising.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in Louisiana, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You should develop an understanding of how to capture someone's attention in a split second.

To do this, you need to build out great ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a good ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Louisiana.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Louisiana and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a paid ads management agency that helps Louisiana small businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Louisiana site or funnel.

You might be suffering from ad attribution glitches and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Louisiana ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Louisiana content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.

Types of Paid Ads for Louisiana PPC Campaigns

The options for running paid advertising for your Louisiana business are numerous. Let's discuss some of the most common paid advertising being run within various business industries in Louisiana.

Local Ads throughout Louisiana

You can use nearly any advertising platform to run local ads for your Louisiana small business. You may find greater success on one platform over another depending on the nature of your local business in Louisiana. It is important to try out every available option to see which works best for your needs. Here are a few options for local area advertising.

From Google, you'll have two options.

In the first case, you can run traditional Google Ads, possibly using the newer Performance Max campaign type. With this ad campaign type, the Google algorithm can find the best combination of headlines, images, videos, and service locations to bring you customers in Louisiana. We often use Performance Max campaigns for professional services companies in and around Louisiana, such as accountants, lawyers, dentists, and physicians.

The second option from Google, if you are in a qualifying business industry, is to check out their Local Service Ads. The Google Local Service Ads offers a pay-per-lead model, which means you get charged a flat fee for each lead the platform provides you. Plumbers, electricians, roofers, and heating installers in Louisiana often use Google Local Service Ads.

You can also use Facebook Ads to target people in your local Louisiana area. The first step is to set up a campaign with ad sets restricted to Louisiana, or specific ZIP codes within Louisiana. Local Facebook Ads are often used by Louisiana companies of all types.

Social Media Advertising throughout Louisiana

A social ad is pretty much any online advertisement you see on a social networking site.

The trick to social ads is keeping the ad creatives fresh. If you don't rotate out ad creatives every few weeks your campaign performance will slowly decrease. For higher spending ad campaigns, you might need to look at weekly ad creative changes.

Using social media ads allows you to reach audiences who have never thought of your product or service, or aren't thinking about it right now. When running search advertising, that is quite the opposite since your ads are only going to show when someone is actively looking for what your Louisiana small business offers.

It can also be a curse, as conversion rates often drop when people aren't closer to making an immediate purchase.

Search Ads within Louisiana

You should invest in search advertising if you know people are searching online for your products or services.

Some people refer to this as Louisiana Search Engine Marketing, or SEM. This is just a different way of explaining search ads, which are advertisements placed on the search results page of a search engine.

If you've been running search advertising on Google for a while and have been successful at it, we suggest considering copying the campaigns over to the Bing Ads platform. As of an October 2022 study from StatCounter, about 3.57% of online users rely on Bing for their primary search engine.

Display Ads throughout Louisiana

You'll find display ads on all kinds of message boards, chat rooms, game lounges, news websites (sometimes even nearby Louisiana news stations), gossip websites, and more.

Google Ads and Bing Ads commonly offer these campaign types.

With display ads, all you need are a few different sizes of ad creatives. Additionally, you should have a general idea of your target audience, but both ad platforms have algorithms that help you produce results.

Retargeting Ads throughout Louisiana

Not everyone is going to convert during their first experience with your Louisiana website, landing page, or sales funnel.

It is almost always recommended to set up retargeting ads to help bring people back to your website after they've had time to think through different options.

You can run retargeting ads on any ad platform, too.

Shopping Ads for Louisiana Ecommerce Stores

This type of search ad was popularized by Google Shopping Campaigns.

To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account.

With these tools, you can provide Google Ads with an accurate list of all your product data, including title, SKU, image, price, and availability. Then, your products will be displayed at the top of search results based on the right types of search queries.

Video Ads for Louisiana Small Businesses

You can run video ads on Instagram, Facebook, YouTube, and other social networking websites.

If you are interested in running YouTube Ads, you'll just need to set up a video ads campaign in Google Ads.

To run video ads in Facebook or Instagram, you'll need a working Facebook Ads account.

Both ad platforms offer excellent conversion opportunities with video ads. We frequently use video ads to showcase product launches, custom services, personal introductions, and more!

If you have the budget to support ad creatives in video format, look to implement them into your Louisiana paid advertising campaigns.

Free PPC Calculators for Louisiana Paid Ads Managers

Our internet marketers are so excited about managing Louisiana's paid advertising campaigns that they developed some helpful paid ads calculators for you!

• ROAS Calculator
• Cost Per Acquisition Calculator
• Churn Rate Calculator

View More PPC Tools

Why Choose WebCitz to Manage Your Louisiana Paid Ads Strategies

Let's work together on paid advertising for your Louisiana business! As a comprehensive paid ads management agency targeting Louisiana, we have multiple internal teams focused on search engine marketing, social media ads, sales funnel development, and ad creative testing. This is not true of all Louisiana PPC management agencies, since most only have a single person handling all the tasks. For those Louisiana paid ads agencies, campaign optimizations and innovative ideas might not be tested often enough to bring about the results you need.

While researching paid ads agencies for your Louisiana small business, there are many factors to consider. With more than 18 years of experience, you know you can trust the PPC strategies and tactics we suggest for your Louisiana company. Many of these are the same PPC tactics we use to drive leads for our company.

In addition, you should choose us as your paid advertising company because you are confident we can help your Louisiana organization grow. Consider our paid ads experts for the following reasons:

• Having been in business since 2004, we have more than 18 years of experience.
• We rely heavily on sales funnels and paid advertising to shore up our organic search placements.
• We do not outsource Louisiana website advertising packages, including PPC management, sales funnel development, or ad creative services since we have our own internal advertising team.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.

Let's talk about what our paid ads consultants can do for your Louisiana business! We often provide complete paid ads management plans to Louisiana small businesses, but we can also augment the marketing department of larger Louisiana corporations to fill in missing skill sets.

Our team would appreciate the opportunity to be considered when your Louisiana company needs a PPC marketing company. We would be happy to talk to you about your follow-up questions via email or phone if you have any.

800-796-8263 Email Us