Baton Rouge, LA PPC Agency

Managed PPC for Baton Rouge

From Google Ads to Facebook Ads, we've managed millions of dollars of PPC budgets. Let us help your Baton Rouge business with its paid ads.

500+ active clients
500+
Satisfied Digital Marketing Clients
18 years in business
2004
Founded 18+ Years Ago
20+ Onsite experts
14+
Onsite Experts (No Outsourcing)

Hire WebCitz for Your Baton Rouge, LA PPC Management

We are a results-driven PPC management company with more than 18 years of experience helping local businesses and ecommerce brands throughout Baton Rouge improve their paid advertising campaigns.

Our paid ads managers can help your Baton Rouge business target relevant audiences and build brand awareness using Facebook Ads, Google Ads, or even Bing Ads. With these ad platforms, we can target prospects at any stage of the customer journey. From there, we can help you integrate solutions that bring clarity to ad attribution in a post iOS 14.5 environment, allowing you to efficiently scale your ad campaigns.

We have onsite graphic designers and video marketing teams available to develop the right hook and build upon your message as a full-service paid advertisement agency serving Baton Rouge.

We even setup and optimize Google and Facebook advertising campaigns for businesses in Merrydale, LA, Baker, LA, Shenandoah, LA, Denham Springs, LA, and Zachary, LA.

Discover our PPC management services in Baton Rouge by reading on.

Baton Rouge Google Ads, Facebook Ads

What is Baton Rouge, LA PPC Management?

The act of creating and optimizing Baton Rouge paid advertising campaigns is known as PPC management. However, that is an incredibly simple explanation, so let's dig a little deeper.

In order to provide professional PPC management, a paid ads agency for Baton Rouge should get to know your company and its goals. This information helps determine the next steps, since the way you'd approach paid advertising for a local Baton Rouge business is much different from how you'd handle it for an ecommerce brand.

Service providers in Baton Rouge, for example, are often only looking for quality leads. In order to accomplish this, paid advertising can drive traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

Alternatively, ecommerce brands are most often interested in online sales. This can be accomplished through paid advertising that drives traffic to an optimized product page or category page. Google Shopping Campaigns might even make sense in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.

To optimize and scale Baton Rouge PPC, it's important to understand what metrics will be used. For paid advertising to be effective, most Baton Rouge paid ad agencies will implement email collection strategies, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

In order to be successful with paid advertising, your Baton Rouge business needs to use multiple strategies and marketing tools. For example, the best Baton Rouge paid advertising services will include tactics to:

  • Get traffic from search engines, social networks, and third-party websites to your digital assets (websites, sales funnels, etc).
  • Make money online or through qualified leads for your Baton Rouge business.
  • Better understand ad attribution through the integration of third-party attribution software.
  • Present social proof through case studies, white papers, and video testimonials.
  • Engage users in story creation, email collection, and user generated content.
  • Place ad creatives across various ad placements and media formats to see which performs best.

In addition to managing Baton Rouge-area PPC campaigns, our team also offers Alexandria, Kenner, Lafayette, Metairie, Monroe, New Orleans, Shreveport, and Slidell small businesses and large corporations a professional PPC management service.

A Few of Our PPC Experts

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Baton Rouge Google Ads, Facebook Ads

How Paid Advertising Helps Baton Rouge, LA Businesses

The most obvious benefit of Baton Rouge paid advertising is the near instant increase in traffic it provides.

The quality of your ads, landing pages, and business model will determine whether or not that traffic increase results in higher conversions.

Starting slowly is the first recommendation we give to Baton Rouge businesses interested in paid advertising.

Before diving into paid advertising or scaling your ad campaigns, make sure you have realistic goals, a working sales funnel, and the ability to gather actionable data.

If you're not getting conversions, don't blame Facebook or Google. It is usually the creatives, campaign settings, or sales process that is the problem.

Baton Rouge companies can benefit greatly from the addition of paid advertising to their digital marketing strategy strategy when everything comes together. Just keep in mind increased traffic doesn't always result in more conversions!

Types of Paid Ads for Baton Rouge, LA PPC Campaigns

There are numerous ways to run paid advertising for your Baton Rouge business. Baton Rouge has a variety of business industries that use paid ads. Let's take a look at some of the most common ones.

Local Ads in Baton Rouge

You can use nearly any advertising platform to run local ads for your Baton Rouge business. One platform may be more effective for your local Baton Rouge business than another. To find out which option works best for you, you should try all of the options available. Here are a few options for local advertising.

There are going to be two options from Google.

The first is to run traditional Google Ads, potentially using their newer campaign type of Performance Max. With this ad campaign type, the Google algorithm can find the best combination of headlines, images, videos, and service locations to bring you customers in Baton Rouge. Performance Max campaigns are used frequently by accounting, legal, dental, and medical professionals in Baton Rouge. Even local stores use this campaign type.

Google's second option for qualifying businesses is their Local Service Ads. Using Local Service Ads, you get charged a flat fee for each lead the platform generates. Plumbers, electricians, roofers, and heating installers in Baton Rouge often use Google Local Service Ads.

You can also target people in your local Baton Rouge area using Facebook Ads. This is a little more straightforward, since it really just involves setting up a campaign that has ad sets with geographic restrictions to Baton Rouge as a city, or specific Baton Rouge ZIP codes. For all types of Baton Rouge businesses, we often use Facebook Ads.

Social Ads for Baton Rouge Websites

Pretty much any online ad you see on a social network site is going to qualify as a social media ad.

Maintaining fresh ad creatives is key to social ads. The performance of your campaign will gradually decline if you do not rotate your ad creatives every couple of weeks. It might be necessary to look at weekly ad creative changes for campaigns with higher spending.

The best part of social ads is you can target audiences that have never thought of your product or service, or perhaps just aren't thinking about it now. When running search ads, that is quite the opposite since your ads are only going to show when someone is actively looking for what your Baton Rouge business offers.

It can also be a curse, as conversion rates often drop when people aren't closer to making an immediate purchase.

Search Ads within Baton Rouge

You'll want to invest in search ads if you know people are looking online for the products you offer.

In some circles, this is referred to as Baton Rouge Search Engine Marketing, or SEM. An advertisement that appears on the search results page of a search engine is called a search ad.

If you have been running search ads on Google for a while and have been successful, consider copying your campaigns over to Bing Ads. As of an October 2022 study from StatCounter, about 3.57% of online users rely on Bing for their primary search engine.

Display Ads throughout Baton Rouge

Many different message boards, chat rooms, game lounges, news websites (even local Baton Rouge news stations), gossip sites, and more run display advertisements.

These are commonly used within the Google Ads and Bing Ads platforms.

With display ads, all you need are a few different sizes of ad creatives. Both ad platforms have algorithms that help you generate results from your ad spend if you have an understanding of your target audience.

Retargeting Ads throughout Baton Rouge

Not everyone is going to convert during their first experience with your Baton Rouge website, landing page, or sales funnel.

It is almost always recommended to set up retargeting ads to help bring people back to your website after they've had time to think through different options.

Almost any ad platform can be used for retargeting ads.

Shopping Ads for Baton Rouge Ecommerce Businesses

It was Google Shopping Campaigns that popularized this form of search advertising.

If you want to promote your Baton Rouge storefront through Google Shopping, you'll need an ecommerce website, a product feed (CSV or TXT), and a Google Merchant Center account.

By using these tools, you can provide Google Ads with accurate product data, including title, SKU, image, price, and availability. Using that information, they can determine what types of search queries to display your products at the top of search results.

Video Ads for Baton Rouge Businesses

YouTube, Facebook, Instagram, and other social networking sites allow you to run video ads.

Using Google Ads, you can run YouTube Ads by creating a video ads campaign or performance max campaign.

To run video ads in Facebook or Instagram, you'll need a working Facebook Ads account.

Video is an excellent ad creative in terms of conversion opportunities. It's not unusual for us to use video ads for product launches, custom services, personal introductions, and more!

Your Baton Rouge paid advertising campaigns should definitely incorporate video creatives if you have the budget to support them.

Baton Rouge, LA PPC Management Services

We are a team of paid advertising specialists with extensive knowledge in the latest PPC trends for Baton Rouge local businesses. Drive traffic and conversions to your Baton Rouge digital assets with our experience across dozens of industries.

Keyword Research

In the context of paid advertising, you'll find keyword research mostly relates to search network campaigns on the Google Ads and Bing Ads platforms. After all, Bing and Google only show ads based on what people search for.

A search for "Baton Rouge Roofer" on a search engine, for example, might lead someone to a roofing company in Baton Rouge. Targeting that exact phrase wouldn't require in-depth keyword research for that Baton Rouge roofing company's paid ads manager.

However, what if that exact match keyword wasn't producing enough search volume and the Baton Rouge roofing company needed to increase their advertising reach? The solution would require keyword research.

Typically, the paid ads manager will discuss with the Baton Rouge roofing company what types of services to target more often. A broader keyword targeting strategy than exact matches might also be necessary.

Suppose the Louisiana PPC manager discovers that there is a high traffic volume for "Merrydale, LA roofers" or even "Baton Rouge roof repair." The first phrase targets a location nearby Baton Rouge that might still be within the company's service area. If the repair work is extensive, the second phrase might result in a more lucrative roof replacement project.

When building negative keyword lists, keyword research can also be beneficial. These are used to stop your paid ads from showing in search queries that you know won't produce conversions.

A person looking for "free roof repair work" or "how to advertise to roofing companies" is unlikely to buy a roof replacement. Your paid ads may appear if you use broad keyword targeting without negative keywords such as "free" or "advertise".

As you can see, no matter how obvious your keyword research needs might be at the start of building out your campaign, they become more complicated as you begin to scale your ads and reduce wasted ad spend.

Audience Research

Audience research is often mentioned as part of scaling social media ads on Facebook and Instagram in Baton Rouge paid advertising campaigns. Google Ads and Bing Ads also offer audience targeting options.

Let's go over a little history on audience research and targeting within the Facebook Ads platform.

In years past, Baton Rouge paid advertising managers relied heavily on building out their own custom audiences within Facebook. As a matter of fact, one of the most attractive features of Facebook Ads was its ability to collect data on users, which advertisers in Baton Rouge flocked to take advantage of.

A number of factors, including data privacy and machine learning, have had an impact on custom audiences over time.

In the iOS 14.5 update, Apple included a pop-up message that allowed users to opt out of tracking for personalized ads. The change negatively affected Facebook's ability to track user behavior across Baton Rouge and beyond. This even affected the accuracy of ad attribution reporting.

For most Baton Rouge advertising agencies, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences. Their algorithm has become so good at understanding your ideal audience that you typically do more harm than good by choosing your own interest-based targeting.

Though there will still be plenty of Baton Rouge paid ads agencies using custom audiences, it is clear the trend is moving toward broad targeting. Don't take our work for it though. If you've been involved in the creation of Facebook ads, you've probably noticed the removal of interest-based targeting options here and there. Maybe you've even seen changes to how "Advantage Detailed Targeting" is recommended during the setup process.

This blog article from Social Media Examiner does a good job of talking about recent changes to audience targeting, if you'd like a second opinion.

It's not to say audience research and targeting are going away. The targeting options within Baton Rouge ad campaigns will likely always be manageable to boost performance.

Optimizing Landing Pages

The quality of your landing page will be a big factor in the success of your Baton Rouge paid advertising campaigns.

When we take on the management of a paid advertising campaign in Baton Rouge, we start by looking over the landing pages to see if they follow best practices. In this review, we consider the following factors and more:

  • Do you have a headline that emphasizes benefits?
  • Is there an image above the fold?
  • Does the content engage the reader?
  • Do I have immediate access to a lead form?
  • Can you easily identify the call to action?
  • Does the page load quickly?
  • Does social proof exist?
  • Does the page load on mobile devices?

There are so many factors that come into the design and development of a quality landing page.

Until you have a landing page that follows best practices, don't spend money on Baton Rouge paid advertising.

If you want to create an effective landing page, you should never consider it finished. You can refine your Baton Rouge sales pitch by running A/B tests on the landing page every few months.

Sales Funnel Development

As an alternative to a landing page, you might want to consider building out one or more sales funnels. In order to generate leads, build email audiences, and even make online purchases, we rely on sales funnels.

One of our clients promotes an online fitness challenge that you can even join from Baton Rouge. In the course of managing their digital marketing, we built several sales funnels using Click Funnels. Here are a few of the funnels we used:

  • By using squeeze pages, we captured email addresses and raised awareness for the program.
  • Lead magnets provided health and fitness tips, webinars, and sneak peeks in exchange for email addresses.
  • We used application funnels to push people toward the idea of wanting to apply to participate in exclusive programs.
  • For the online program, we used sales letter funnels as the registration system.

The types of funnels available to your Baton Rouge business aren't limited to these. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.

Make sure you take your time when implementing a funnel. You can learn this type of work at home or at a technical school in Baton Rouge after weeks of training. However, getting really good at funnels can take years of experience. Consider hiring a PPC management company, like WebCitz, to save yourself the hassle of learning it on your own!

Conversion Rate Optimization

Having a clear understanding of your conversion rate is critical to making informed advertising decisions. Throughout Baton Rouge, conversion rates vary widely between industries, products, and services. However, you can expect average conversion rates of 1-3%.

Here's a basic scenario that illustrates conversion rates' impact.

  1. You sell a $100 sweatshirt on your website in Baton Rouge.
  2. You have a 1% conversion rate. This means for every 100 website visitors in Baton Rouge you sell 1 sweatshirt.
  3. Your average cost per click (CPC) is $0.50, meaning you spend 50 cents per person in Baton Rouge who visits your website.
  4. You would need to pay $50 for 100 clicks from paid ads to sell 1 sweatshirt. This is known as your cost per acquisition (CPA).
  5. Your return on ad spend (ROAS) would be 2x, meaning for every dollar spent in paid ads you get two dollars in return.

For most Baton Rouge businesses, this return on ad spend wouldn't be acceptable unless the margins were great.

To improve the situation, you hire a paid advertising agency to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might actually be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Baton Rouge paid advertising.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in Baton Rouge, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You have to develop an understanding of how to capture someone's attention in a split second.

To do this, you need build out amazing ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You have to change things up frequently, even if you are just targeting people in Baton Rouge.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Baton Rouge and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You have to understand when to pause an ad because it isn't performing as well as it once did. You have to understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC management company that helps Baton Rouge businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Baton Rouge website or funnel.

You might be suffering from ad attribution issues and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Baton Rouge ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Baton Rouge content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.

Free PPC Calculators for Baton Rouge, LA PPC Managers

Our digital marketers are so excited about managing Baton Rouge paid advertising campaigns, they worked with our web development team to build out some helpful PPC calculators that you might be interested in trying!

View All PPC Tools

Why Choose WebCitz to Manage Your Baton Rouge, LA PPC Services

We want to be your Baton Rouge team's paid advertising partner! In addition to PPC management, we have internal teams focused on sales funnel development, social media advertising, and ad creative testing for Baton Rouge. Baton Rouge PPC management companies don't all operate this way, since most only have one person in charge of everything. For those Baton Rouge PPC agencies, campaign optimizations and creative ideas might not be tested often enough to bring about the results you need.

Choosing a paid ad agency for your Baton Rouge business is not an easy task. The PPC strategies and tactics we suggest for your Baton Rouge company are backed by more than 18 years of experience. Many of these are the same PPC tactics we use to generate leads for our company.

More importantly, you should choose our paid advertising agency because you feel confident we are the right team to help your Baton Rouge company grow. Here are a few reasons we suggest considering our PPC experts:

  • Having been in business since 2004, we have more than 18 years of experience.
  • Our paid advertising helps us rank for keywords we don't yet rank organically for.
  • Our internal advertising team handles all Baton Rouge digital marketing services, such as PPC management, sales funnel development, and ad creatives.
  • During normal business hours, you will likely receive an answer within a few rings from one of our teammates.

Let's talk about what our PPC experts can do for your Baton Rouge business! While we often provide complete paid advertising management services for small businesses in cities like Baton Rouge, we are also able to augment the marketing departments of large corporations in Baton Rouge and beyond.

When it comes time for your Baton Rouge small business or large corporation to start the search for a PPC marketing agency, we hope you keep our team in mind for the task. To start a discussion with the helpful staff at our PPC firm, send us an email or give us a call if you have any follow-up questions.

800-796-8263 Email Us

Facebook Ads Management

Starting at $600/mo
  • For accounts spending less than $1,000/mo in Facebook Ads, our management fee is just $600/month.
  • For higher spending accounts, our monthly management fee is generally $600/mo + 15% of ad spend, but can be custom quoted based on your goals and objectives.

Google Ads Management

Starting at $500/mo
  • For accounts spending less than $1,000/mo in Google Ads, our management fee is just $500/month.
  • For higher spending accounts, our monthly management fee is generally $500/mo + 15% of ad spend, but can be custom quoted based on your goals and objectives.

Bing Ads Management

Starting at $500/mo
  • For accounts spending less than $1,000/mo in Bing Ads, our management fee is just $500/month.
  • For higher spending accounts, our monthly management fee is generally $500/mo + 15% of ad spend, but can be custom quoted based on your goals and objectives.

Hear what our customers are saying

Dawn White

Dawn White

These guys are always there when you need them! Whether the issue is big or small, there is little they cannot handle. I cannot express enough how greatly we appreciate their continued superior service and willingness to assist whenever we need them. Thanks Dave, Corey and the entire WebCitz team!!
Kendrick Jacobs

Kendrick Jacobs

Corey G at WebCitz was so professional and patient while helping us solve our issues. We appreciate his help so much. This company definitely needs more people like him. Amazing customer service! Thank you Corey G! (:
Alo Health

Alo Health

WebCitz designed our Alo Health website and did such a great job of walking us step-by-step through the process, knowing the tech world was not a strength of ours. We love that we are able to change content whenever we want, but if we run into problems, they are a quick email away. They have been responsive, reliable and efficient. Thanks, WebCitz!
Cassie Richards

Cassie Richards

Working with WebCitz has been nothing but a great experience. David, Jake, Drew, and the rest of the team are easy to work with, accommodating, and very knowledgeable. WebCitz is a company that you can trust will be there when you need them most. If I’m having an issue or problem with a website, I can always count on a quick response and a timely solution.
Tara Candland

Tara Candland

Incredibly responsive, fast, and professional. They quickly understood the issue we were having with our site, which was fairly complicated, and were able to resolve it. They kept us updated in lay terms along the way so that we could understand how the issue was progressing.
Wendy Bottesi

Wendy Bottesi

Corey is so incredibly helpful!!!! He took the time and effort to make sure I had the help I needed! Above and beyond friendly! Helpful hints to navigate my website!! I felt so at ease! This is the company I will be sticking with and telling everyone about!!! A million times over thank you Corey!
Industry PPC Agencies

When looking for a paid advertising expert, search for someone with experience running and optimizing ad campaigns on platforms such as Google Ads and Facebook Ads. A good track record of successful campaigns, and the ability to analyze and interpret data to make informed decisions, is also important. Also look for strong analytical and strategic thinking skills, as you want a paid ads expert who can create and execute an effective advertising strategy, then later optimize it based on results.

Look at how we've been able to help improve paid advertising for businesses in various industries.

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Let's Talk About Baton Rouge, LA PPC!