Portland Digital Marketing

Digital Marketing in Portland

We stay up-to-date on the latest web, email, paid advertising, and social media trends to help Portland clients run effective digital marketing tactics.

500+ Digital Marketing Projects
500+
Digital Marketing Projects
19 Years of Experience
2004
Founded 19+ Years Ago
40+ Digital Marketing Case Studies
40+
Digital Marketing Case Studies
Webcitz, Digital Marketing Agency
Digital Marketing Services

Portland Digital Marketing Experts

We've been offering to assist Portland-area small businesses strengthen their internet marketing for more than 19 years.

To help attract new audiences and boost brand awareness, our Portland-focused internet advertising experts help customers with SEO tactics, white-hat link building, paid search advertising, social media prospecting, and influencer outreach.

When it comes to converting customers and driving revenue, we can assist with conversion rate optimization, email marketing, social media advertising, sales funnel development, lead generation, and much more!

While we offer complete online advertising services to Portland small businesses, we can augment the marketing department of your large corporation to fill in any gaps.
Clutch Ecommerce
Clutch Link
Forbes Council
Goodfirms SEO
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Upcity Agency

What is Digital Marketing for Portland, ME Businesses?

It's pretty basic: Portland internet marketing is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Most Portland business owners think of online marketing as another phrase for search engine optimization or PPC advertising. While both of those services are used in website advertising, neither fully explain the depth of a modern digital marketing program for Portland-based small businesses.

Improving Website Visibility

In today's internet marketing world, there are dozens of internet advertising tactics that all work together to help you build visibility in Portland and across the country.

For example, the best website marketing plans in Portland will include plans to:

  • Drive traffic to your digital assets (websites, apps, sales funnels, etc) by using paid advertising, SEO, social media marketing, or affiliate marketing.
  • Boost your Portland business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
  • Track how visitors interact with your digital assets to figure out improvement areas, retargeting opportunities, or conversion rates.
  • Build trust in Portland by using content marketing, video production, backlink building, reviews, and social proof.
  • Build and nurture relationships through messaging, email, and social media.

A Few of Our digital marketing experts

Our Digital Marketing Services for Portland Businesses

For Portland small businesses, we're a team of internet marketing specialists who bring diverse knowledge and experience to the table. Take advantage of our experience in more than 100 business industries throughout Portland, and the rest of the country, to help generate traffic and build conversions across your digital assets.

1.) PPC Ads Management

PPC Management consists of creating and optimizing paid advertisement services in Portland. That is an incredibly simple explanation though, so let's dive a little deeper.

A paid advertising company for Portland often begins by getting to know your company and its business model before providing premium paid ads management. You can use this information to determine the next steps, since paid advertising for a localized business differs from PPC advertising for an ecommerce store.

Local service providers in Portland, for instance, are often only interested in good leads. To accomplish this, paid advertising can drive traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. This can be accomplished through paid advertising that gets traffic to an optimized product page or category page. You might even want to include Google Shopping Campaigns in some cases. We've even utilized sales funnels to help sell products, subscriptions, and services.

The next step in Portland PPC management is understanding the metrics that will be used to optimize and scale. For paid ads to be effective, most Portland paid ad companies will implement email collection plans, such as squeeze pages or lead magnets. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

Your Portland business should use a variety of advertising tactics and marketing tools to be successful with paid ads. Pay-per-click campaigns in Portland should include strategies like:

  • Get traffic from search engines, social networks, and third-party websites to your digital assets (websites, sales funnels, etc).
  • Make money online or through qualified leads for your Portland organization.
  • Integrate third-party attribution tools to better understand ad attribution.
  • Present social proof through case studies, white papers, and video testimonials.
  • Build and nurture relationships through user generated content, story creation, and email address collection.
  • Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Media Marketing

The use of social ads in Portland online advertising involves PPC advertising being run on social platforms like LinkedIn, Facebook, Twitter, TikTok, and LinkedIn. Using social media channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid advertising function as a proper lead generation or sales generation tool for your Portland company.

The data sources of social platforms allow advertisers to hyper-target their audiences based on demographics, behavior, interests, and more. Even though social ads is a huge opportunity for most established Portland businesses, it can be costly for those businesses that aren't ready for it.

Our social media ads firm helps small businesses and large corporations make the most of social media marketing by building them out with sales funnels and lead generation tools. Our Portland online marketing packages can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. If you're running a social media advertising plan, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

Social Media Ads

3.) Search Engine Advertising

In digital marketing, Portland search engine ads is used to place ads on search engines like Google and Bing. You will find that Google advertising and Bing campaigns offer a quick and effective method for connecting your Portland small business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable PPC advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

The landing pages and sales funnels we create for businesses of all sizes help boost leads and conversions, which helps make their paid ads an effective Portland digital marketing tactic. For any search advertising campaign in Portland, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Search Engine Advertising

4.) Lead Generation

A local Portland service provider's main goal of an inbound marketing program is to build leads. Not everything can be sold online. There are lots of products and services that require a phone call or in-person meeting to make the sale. Lead generation strategies are crucial for these kinds of Portland small businesses looking to get sales from their website.

Our digital marketing team has tried and implemented so many different lead generation tactics in the past. The most common lead gen plans include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

When lead generation is a primary goal, our team will create one or more lead generation tactics and implement them in your digital assets to see what works best for your Portland company.

Downloading Facebook Leads

5.) Conversion Rate Optimization

There is almost no reason to neglect conversion optimization within Portland digital marketing strategies. This is an essential component of any kind of digital advertising in Portland since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Boosting conversion rates can have a huge impact on your bottom line. It's important to understand what CRO is, how it works, and how to evaluate it. A lot of research and testing goes into conversion rate optimization. What makes it tough is that CRO plans that work for one Portland business might not work for another Portland business, even if they're in the same market.

There are many common CRO tactics, such as reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, improving page speed, fixing mobile website glitches, adding exit-intent popups, and defining value for the visitor.

For some Portland websites, conversion rate optimization can be a lot more complex. Our CRO strategy requires an in-depth understanding of your business, your competitors, your value proposition, how people are interacting with your digital assets, your reputation online in Portland, and many other factors.

Conversion Optimization eBook Cover

6.) Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Portland company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Portland organization. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The development of a sales funnel for your Portland company is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Maine businesses. To develop a sales funnel that produces value for your Portland business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including automated webinar funnels, lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, and dozens of others to consider. When you work with one of our online marketing professionals, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your small business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Portland digital marketing campaign.

Click Funnels Development

7.) Email Marketing

You can use email marketing plans within a digital strategy to improve brand awareness, generate website traffic, grow sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Portland digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to get your subscribers. We help Portland email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within squeeze pages, referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, and numerous other methods.

Email Marketing Audiences

8.) Content Marketing

Most Portland businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital advertising approach for Portland websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Portland begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Portland internet marketing companies put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Portland online advertising agency. These are all effective ways to market content if you implement them correctly within your Portland small business.

YouTube Video Content

9.) Online Reputation Management (ORM)

Your online reputation in Portland and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a nearby service provider in Portland, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Portland brand.

For local service companies in Portland, we can help you develop a review generation program within your digital advertising to increase the rate at which past customers leave reviews for your organization. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Portland storefront. Online shoppers in Portland want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Portland doctors or Portland attorneys, we can help establish protocols within your internet advertising plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Portland website. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Portland.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your nearby competition.

Google Business Profile Management

10.) Video Marketing

As a full-service digital advertising firm for Portland, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Portland website marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Portland digital marketing campaigns to bring life to paid campaigns.

Video Production and Marketing

Why You Should Invest in Digital Advertising for Your Portland, ME Website

You're going to have to think about marketing in Portland if you manage a business that sells something. There are many reasons to consider Portland internet marketing services over other, more traditional, marketing tactics. Let's go over some of the good reasons to implement website marketing tactics within your Maine business:

  • It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
  • With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
  • There's no shortage of phones, tablets, and desktop computers in Portland. You might as well choose a format and medium that can follow your target audience wherever they go in Portland or within Maine.
  • Portland digital marketing has way more flexibility than print marketing, billboard ads, TV ads, or radio commercials, which can't be updated as easily.
  • In Portland, digital advertising is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Portland non-digital ads!

Unlocking the 5 Secrets to Getting Your Business Found

How to Develop Portland, ME Internet Marketing Campaigns

It's important to create a plan with measurable business goals before beginning your online marketing service for your Portland-based business. You want to ensure everyone involved understands the ultimate goal of the Portland website advertising service to prevent spending time on ideas that won't positively impact the organization.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. You need to know who you are targeting in Portland or beyond. This helps you tailor your Portland digital marketing efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Assess the requirements of your target audience

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. By doing this, you'll make sure your Portland digital advertising strategy focuses on the right keywords and you align it with your audience's needs.

3.) Start your low-intensity marketing services earlier

Search engine optimization should be your first priority if you plan to incorporate it into your Portland digital strategy. In online advertising, SEO moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your placements.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Portland business and its digital assets than right now. However, rather than sending paid traffic to your product page, service page, or home page, you should consider the creation of a landing page or sales funnel. Portland paid advertising services with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. The best Portland lead generation strategies employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Create automated email sequences for retargeting

Now that plans are in place for bringing traffic to your Portland website, you should consider how to best interact with those visitors after they leave your website. Some people won't convert on the first visit to your website, landing page, or sales funnel. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Portland website.

6.) Prepare to conduct ongoing tests

When you have all of these Portland digital marketing tactics in place, you can start testing and optimizing. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Portland internet advertising plan.

Portland Website Developers

Why Choose WebCitz for Your Portland, ME Website Marketing Solutions

If you're a organization in Portland, we want to be your digital marketing partner! There are many factors to consider when researching Portland digital advertising firms. With more than 19 years of experience, you know you can trust the Portland internet advertising tactics we suggest for your company. Portland website marketing tactics like these are often what we use for our own lead generation. In fact, you are likely visiting our website from Portland because of the effective implementation of our own digital marketing plan.

Our internet marketing agency should be your choice for your Portland small business because you feel we are the right team.

Our Team

You might want to consider these ideas from our website marketers if you need Portland marketing services:

  • We've been in business since 2004, so we've got more than 19 years of experience.
  • We get most of our leads and new customers in Portland from our own digital marketing campaigns.
  • You probably found us in Portland via an online search for a service we provide.
  • Our marketing team performs all of our Portland digital advertising packages, which means we don't outsource the work.
  • If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
  • We're specialists in WooCommerce, Shopify, and WordPress for any Portland website advertising services that need web design or website maintenance & support.
  • We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their internet marketing.

When it comes time for your small business or large corporation to start the search for Portland internet advertising companies, we hope you keep our website marketers in mind for the task. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our website marketing company.

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