Manitoba PPC Agency

Our Manitoba PPC Ads Management Tactics

paid ads management consists of creating and optimizing paid advertisement campaigns in Manitoba. However, that is an incredibly simple explanation, so let's dig a little deeper.

To provide professional PPC management, a PPC advertising company for Manitoba should get to know your company and its goals. This information helps determine the next steps, since the way you'd approach paid ads for a local Manitoba small business is much different from how you'd handle it for an ecommerce brand.

Service providers in Manitoba, for example, are often only searching for quality leads. This can be accomplished through paid ads that generates traffic to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

In contrast, ecommerce brands are most likely to be interested in online sales. Using paid advertising, you can grow traffic to a page optimized for products or categories. Google Shopping Campaigns might even make sense in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.

The next step in Manitoba PPC management is understanding the metrics that will be used to optimize and scale. For paid ads to be effective, most Manitoba paid ad agencies will implement email collection tactics, such as squeeze pages or lead magnets. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

To be successful with paid advertising, your Manitoba business needs to use multiple tactics and marketing tools. Some of the best paid advertising services in Manitoba include:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social channels, and third parties.
• Make your Manitoba organization more profitable by acquiring qualified leads or selling online.
• Integrate third-party attribution tools to better understand ad attribution.
• Showcase social proof through case studies, white papers, video testimonials, and other factors.
• Engage users in story creation, email collection, and user generated content.
• Test ad creatives across various ad placements and between different media formats.

Our PPC management company is happy to provide Winnipeg, and Brandon businesses with premium paid ads consulting plans.

Pricing for Manitoba PPC Management

If you want us to dedicate more time to your campaigns, the price of our PPC ads management plans will be adjusted accordingly. The price for our paid ads management services begins at the amount provided in the list below, but we are willing to consider a higher budget if your ad spend or service requirements are greater.

How Paid Advertising Helps Manitoba Small Businesses

One of the most obvious benefits of Manitoba paid advertising is the quick increase in traffic it provides.

The quality of your ads, landing pages, and business model will determine whether or not that traffic increase results in higher conversions.

Starting slowly is the first recommendation we give to Manitoba businesses interested in paid advertising.

Before diving into paid advertising or scaling your ad campaigns, make sure you have realistic goals, a working sales funnel, and the ability to gather actionable data.

If you're not getting conversions, don't blame Facebook or Google. The issue is often in the ad creatives, campaign settings, or sales process.

The right combination of PPC advertising and website advertising can greatly enhance your Manitoba business's digital marketing strategy. It's important to keep in mind that increased traffic does not always translate into more conversions.

How We Manage Manitoba Paid Ads

Our team of paid advertising specialists is knowledgeable about the latest PPC trends in Manitoba. Build traffic and conversions to your Manitoba digital assets with our experience across dozens of industries.

Keyword Research

In the context of PPC advertising, you'll find keyword research mostly relates to search network campaigns on the Google Ads and Bing Ads platforms. After all, Bing and Google only show ads based on what people search for.

For example, a person looking for a roofing company in Manitoba might search "Manitoba Roofer" on a search engine. It wouldn't be necessary to conduct extensive keyword research to target that exact phrase as the paid ads manager for that roofing company in Manitoba.

However, what if the exact match keyword isn't generating enough search volume and the Manitoba roofing company needs to expand their advertising reach? To solve the problem, keyword research would be required.

Typically, the paid advertising manager will discuss with the Manitoba roofing company what types of services to target more often. A broader keyword targeting plan than exact matches might also be necessary.

For instance, the PPC manager might discover high search volume for "Manitoba roofing companies" or even "Manitoba roof repair." The first phrase targets the plural form of the business industry within Manitoba. The second phrase is targeting a slightly different service, which might result in a more lucrative roof replacement project if the repair work is extensive.

When building negative keyword lists, keyword research can also be beneficial. You can use these to prevent your paid ads from showing in search queries that you know won't convert.

An individual searching for "free roof repair services" or "when to advertise to roofers" is unlikely to buy a new roof. They might see your paid advertising if you use broad keyword targeting without any negative keywords like "free" or "advertise".

You can see that as you scale your ads and reduce wasted ad spend, the needs for keyword research become more complex.

Audience Research

Audience research is often mentioned as part of scaling social media ads on Facebook and Instagram in Manitoba paid advertising campaigns. There are options within Google Ads and Bing Ads for audience targeting as well though.

We'll review some audience research and targeting history within Facebook Ads.

Facebook custom audiences were heavily relied upon by Manitoba's paid ads managers in the past. In fact, one of Facebook Ads' most attractive features was the ability to collect data on users, which advertisers in Manitoba eagerly took advantage of.

The rise of data privacy and machine learning had a significant impact on custom audiences over time.

In the iOS 14.5 update, Apple included a pop-up message that allowed users to opt out of tracking for personalized ads. This had a negative impact on Facebook's ability to track user behavior on mobile devices in Manitoba and beyond. Even ad attribution reporting was affected.

Then came improvements to their machine learning algorithms, which greatly diminished the need for custom audiences and lookalike audiences for most Manitoba ad companies. With such sophisticated algorithms, it's often more harmful to choose your own interests compared to letting Facebook figure it out for you.

Though there will still be plenty of Manitoba paid advertising agencies using custom audiences, the trend is moving toward broad targeting. Don't take our work for it though. If you've been involved in the creation of Facebook ads, you've probably noticed the removal of interest-based targeting options here and there. Maybe you've even seen changes to how "Advantage Detailed Targeting" is recommended during the setup process.

This blog article from Social Media Examiner does a good job of talking about recent changes to audience targeting.

It's not to say audience research and targeting are going away. There will always be targeting options that can be manipulated within Manitoba ad campaigns to squeeze a little extra performance.

Landing Page Creation & Optimization

The quality of your landing page will be a big factor in the success of your Manitoba paid advertising campaigns.

We begin by examining the landing pages on any paid advertising campaign in Manitoba to make sure they follow best practices. In this review, we consider the following factors and more:

• Is there a benefit-focused headline?
• Are there any images above the fold?
• Is the content written in a compelling manner?
• Am I able to find a lead form right away?
• Are the call to actions easily noticeable?
• Does the page load quickly?
• Is there social proof?
• Am I able to load the page on a mobile device?

There are so many factors that come into the design and development of a quality landing page.

Please, don't spend money on Manitoba PPC advertising until you have a landing page that follows best practices!

Ideally, you should never consider your landing page to be finished. Try running A/B testing every few months to continue refining your Manitoba sales pitch.

Revenue Funnel Development

As an alternative to a landing page, you might want to consider building out one or more sales funnels. We rely heavily on sales funnels for lead generation, email audience building, and even online purchases.

For example, we have a client that promotes an online fitness challenge that you could even join from Manitoba. While managing their digital marketing we built multiple sales funnels within Click Funnels. Here are some of the funnels we made:

• We used squeeze pages to help capture email addresses while building awareness for the program.
• We used lead magnets to provide people with healthy eating tips, fitness tips, webinars, and sneak peaks in exchange for an email address.
• We used application funnels to push people toward the idea of wanting to apply to participate in exclusive programs.
• We used sales letter funnels to serve as the registration system for the online program.

There are many different types of funnels, so your Manitoba business isn't limited to only these options. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.

If you do decide to implement a funnel, take your time at it. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in Manitoba. It can take years of experience to master funnels, however. You can save yourself some time by looking for a PPC management agency, like WebCitz, to handle the heavy lifting!

Conversion Optimization

Having a clear understanding of your conversion rate is critical to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Manitoba.

Let's run through a basic scenario to help illustrate the impact of conversion rates.

1. You sell a $100 sweatshirt in Manitoba on your website.
2. You have a 1% conversion rate, meaning for every 100 Manitoba residents that visit your website you sell 1 sweatshirt.
3. You have a $0.50 average cost per click (CPC), meaning for each person in Manitoba that visits your website you spend 50 cents.
4. To sell 1 sweatshirt, you need 100 clicks from paid ads, which would cost you $50. This is known as your cost per acquisition (CPA).
5. Your return on ad spend (ROAS) would be 2x, meaning for every dollar spent in paid advertising you get two dollars in return.

For most Manitoba small businesses, this return on ad spend wouldn't be acceptable unless the margins were great.

To improve the situation, you hire a paid advertising agency to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Manitoba paid advertising.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in Manitoba, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You should develop an understanding of how to capture someone's attention in a split second.

To do this, you need to build out great ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a good ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Manitoba.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Manitoba and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a paid ads management agency that helps Manitoba small businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Manitoba site or funnel.

You might be suffering from ad attribution glitches and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Manitoba ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Manitoba content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.

Types of Paid Ads for Manitoba PPC Campaigns

In Manitoba, there are many ways to run paid advertising. Manitoba has a variety of business industries that use PPC advertising. Let's take a look at some of the most common ones.

Local Marketing in Manitoba

You can use nearly any advertising platform to run nearby ads for your Manitoba business. One platform may be more effective for your nearby business in Manitoba than another. It is important to try out every available option to see which works best for your needs. Now let's discuss some local advertising options.

Google is going to offer two options.

As a first step, you can run traditional Google Adwords, possibly using their newer Performance Max campaign type. With this ad campaign type, the Google algorithm can find the best combination of headlines, images, videos, and service locations to bring you customers in Manitoba. Performance Max campaigns are used frequently by accounting, legal, dental, and medical professionals in Manitoba. Even local area stores use this campaign type.

The second option from Google, if you are in a qualifying business industry, is to check out their Local Service Ads. Using Local Service Ads, you get charged a flat fee for each lead the platform generates. We often use Google Local Service Ads for home services contractors in Manitoba, like plumbers, electricians, roofers, and heating installers.

You can also target people in your local Manitoba area using Facebook Ads. The first step is to set up a campaign with ad sets restricted to Manitoba, or specific ZIP codes within Manitoba. Local Facebook Ads are often used by Manitoba companies of all types.

Social Media Advertising throughout Manitoba

Almost all online ads you see on social networks qualify as social media marketing.

The trick to social ads is keeping the ad creatives fresh. The performance of your campaign will gradually decline if you do not rotate your ad creatives every couple of weeks. For higher spending ad campaigns, you might need to look at weekly ad creative changes.

One of the best things about social media ads is that you can target audiences who aren't yet aware of your product or service. The opposite is true when you run search advertising since your ads will only show when someone is actively looking for what your Manitoba small business has to offer.

However, this benefit can also be a curse, since conversion rates are typically lower when people aren't closer to making an immediate purchase.

Search Ads throughout Manitoba

You'll want to invest in search engine ads if you know people are looking online for the products you offer.

There are some people out there who refer to this as Manitoba Search Engine Marketing, or SEM for short. There are different ways to explain search ads, which are advertisements displayed on search engines' search results pages.

If you've been running search engine advertising on Google for a while and have been successful at it, we suggest considering copying the campaigns over to the Bing Ads platform. In an October 2022 study from StatCounter, Bing was the primary search engine used by approximately 3.57% of online users.

Display Ads throughout Manitoba

Many different message boards, chat rooms, game lounges, news websites (even local Manitoba news stations), gossip sites, and more run display advertisements.

Google Ads and Bing Ads commonly offer these campaign types.

With display ads, all you need are a few different sizes of ad creatives. It also helps to have a general idea of your target audience, but both ad platforms have their own algorithms that help you produce results from your ad spend.

Retargeting Ads in Manitoba

Not everyone is going to convert during their first experience with your Manitoba website, landing page, or sales funnel.

To help people return to your website after they've thought through various options, retargeting ads are almost always recommended.

Almost any ad platform can be used for retargeting ads.

Shopping Ads for Manitoba Ecommerce Organizations

This type of search ad was popularized by Google Shopping Campaigns.

To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account for your Manitoba storefront.

With these tools in place, you'll be able to provide Google Ads an updated list of all your accurate product data, including the title, SKU, image, price, and availability. From there, they will be able to find the right types of search queries to display your products at the top of the search results page.

Video Ads for Manitoba Businesses

You can run video ads on YouTube, Instagram, Facebook, and other social networking websites.

If you are interested in running YouTube Ads, you'll just need to set up a video ads campaign in Google Ads.

To run video ads in Facebook or Instagram, you'll need a working Facebook Ads account.

Both ad platforms offer excellent conversion opportunities with video ads. We frequently use video ads to showcase product launches, custom services, personal introductions, and more!

If you have the budget to support ad creatives in video format, look to implement them into your Manitoba paid advertising campaigns.

Free PPC Calculators for Manitoba PPC Managers

As part of our commitment to managing Manitoba PPC advertising campaigns, our internet marketers worked with our web development team to build a few paid ads calculators that might interest you.

• Calculator for Return on Ad Spend
• Calculator for Cost Per Acquisition
• Churn Rate Calculator

View Other PPC Tools

Why Choose WebCitz to Manage Your Manitoba Paid Ads Services

We'd love to partner with your Manitoba team on paid advertising! In addition to paid ads management, we have internal teams focused on sales funnel development, social ads, and ad creative testing for Manitoba. Manitoba PPC ads management firms don't all operate this way, since most only have one person in charge of everything. For those Manitoba paid ads companies, campaign optimizations and original ideas might not be tested often enough to bring about the results you need.

Choosing a paid ad agency for your Manitoba small business is not an easy task. With more than 18 years of experience, you know you can trust the PPC strategies and tactics we suggest for your Manitoba organization. As a lead generation agency, we often use similar PPC plans.

Manitoba businesses should choose our paid advertising firm because they feel confident we are the right team. Our PPC professionals are a good option for numerous reasons:

• Having been in business since 2004, we have more than 18 years of experience.
• Our paid advertising help us rank for keywords we don't yet rank organically for.
• We do not outsource Manitoba internet advertising plans, including PPC management, sales funnel development, or ad creative services since we have our own internal advertising team.
• During normal business hours, you will likely receive an answer within a few rings from one of our teammates.

Let's discuss what our PPC specialists can offer your Manitoba company! While we often provide complete paid ads management services for small businesses throughout Manitoba, we are also able to augment the marketing departments of large corporations in Manitoba and beyond.

Our team would appreciate the opportunity to be considered when your Manitoba small business needs a PPC marketing agency. We would be happy to talk to you about your follow-up questions via email or phone if you have any.

800-796-8263 Email Us