Silver Spring, MD PPC Agency

Managed PPC for Silver Spring

From Google Ads to Facebook Ads, we've managed millions of dollars of PPC budgets. Let us help your Silver Spring business with its paid ads.

500+ active clients
500+
Satisfied Digital Marketing Clients
18 years in business
2004
Founded 18+ Years Ago
20+ Onsite experts
14+
Onsite Experts (No Outsourcing)

Hire WebCitz for Your Silver Spring, MD PPC Management

Silver Spring businesses and ecommerce sites can improve their paid advertising campaigns with the help of a results-driven PPC management company with over 18 years of experience.

To target relevant audiences and build brand awareness, our paid ads managers can help your Silver Spring business leverage Facebook Ads, Google Ads, or even Bing Ads. Through these ad platforms, we can help you target prospects at any stage of the customer journey. As a result, we can help you integrate solutions that provide clarity to ad attribution in an iOS 14.5 environment, enabling you to scale your advertising campaigns efficiently.

We have onsite graphic designers and video marketing teams available to develop the right hook and build upon your message as a full-service paid advertisement agency serving Silver Spring.

We even offer Facebook Ads and Google Ads management services for nearby businesses in Takoma Park, MD, Langley Park, MD, Chillum, MD, Adelphi, MD, and Hillandale, MD.

Find out more about our Silver Spring PPC management.

Silver Spring Google Ads, Facebook Ads

What is Silver Spring, MD PPC Management?

PPC management consists of creating and optimizing paid advertisement campaigns in Silver Spring. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide professional PPC management, a paid ads agency for Silver Spring often starts by getting to know your company and its business model. Since the way you approach paid advertising for a local Silver Spring business is much different than how you would for an ecommerce brand, this information helps determine the next steps.

Service providers in Silver Spring, for example, are often only looking for quality leads. This can be accomplished through paid advertising that drives traffic to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. Pay-per-click advertising can be used to drive traffic to an optimized product or category page. In some cases, it might even make sense to include Google Shopping Campaigns. We've even utilized sales funnels to help sell products, subscriptions, and services.

To optimize and scale Silver Spring PPC, it's important to understand what metrics will be used. To maximize the value of paid advertising, most Silver Spring agencies implement email collection strategies through squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

In order to be successful with paid advertising, your Silver Spring business needs to use multiple strategies and marketing tools. Pay-per-click campaigns in Silver Spring should include tactics like:

  • Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
  • Make money online or through qualified leads for your Silver Spring business.
  • Better understand ad attribution through the integration of third-party attribution software.
  • Showcase social proof through case studies, white papers, video testimonials, and other factors.
  • Collect email addresses, create user-generated content, and nurture relationships.
  • Test the effectiveness of different ad creatives across different media and ad placements.

In addition to managing Silver Spring-area PPC campaigns, our team also offers Annapolis, Baltimore, Bethesda, Columbia, Frederick, Rockville, Salisbury, small businesses and large corporations a professional PPC management service.

A Few of Our PPC Experts

Hope KMelanie PCorey GEmily LDavid W

Silver Spring Google Ads, Facebook Ads

How Paid Advertising Helps Silver Spring, MD Businesses

One of the most obvious benefits of Silver Spring paid advertising is the quick increase in traffic it provides.

Whether a traffic increase results in higher conversions depends on your ads, landing pages, and business model.

The first recommendation we offer to Silver Spring businesses interested in running paid advertising is to start slowly.

Make sure you have realistic goals, a working sales funnel, and the ability to gather actionable data before diving into paid advertising or scaling your ad campaigns.

If you're not getting conversions, don't blame Facebook or Google. The issue is often in the ad creatives, campaign settings, or sales process.

The right combination of paid advertising and digital marketing strategy can greatly enhance your Silver Spring business's digital marketing strategy. Remember, more traffic doesn't always mean more conversions!

Types of Paid Ads for Silver Spring, MD PPC Campaigns

In Silver Spring, there are many ways to run paid advertising. Let's discuss some of the most common paid ads being run within various business industries in Silver Spring.

Local Ads throughout Silver Spring

Local ads for your Silver Spring business can be run through nearly any advertising platform. One platform may be more effective for your local Silver Spring business than another. It is important to try out every available option to see which works best for your needs. Now let's discuss some local advertising options.

From Google, you'll have two options.

In the first case, you can run traditional Google Ads, possibly using the newer Performance Max campaign type. This is a very dynamic ad campaign type which utilizes multiple headlines, images, videos, and service locations to allow the Google algorithm to find the best combination of assets to bring you customers in Silver Spring. We often use Performance Max campaigns for professional services companies in and around Silver Spring, such as accountants, lawyers, dentists, and physicians.

Google's second option for qualifying businesses is their Local Service Ads. As a pay-per-lead platform, Google Local Service Ads charges a flat fee per lead. Home service contractors in Silver Spring, such as plumbers, electricians, roofers, and heating installers, frequently use Google Local Service Ads.

You can also target people in your local Silver Spring area using Facebook Ads. The process is a little simpler since it just requires setting up a campaign with ad sets with geographic restrictions to specific ZIP codes in Silver Spring. Local Facebook Ads are often used by Silver Spring businesses of all types.

Social Ads for Silver Spring Websites

Pretty much any online ad you see on a social network site is going to qualify as a social media ad.

The trick to social ads is keeping the ad creatives fresh. Without rotating ad creatives every few weeks, your campaign performance will slowly deteriorate. A weekly change in ad creative is often recommended for higher-spend ad campaigns.

The best part of social ads is you can target audiences that have never thought of your product or service, or perhaps just aren't thinking about it now. It's quite the opposite when you run search ads since you only get to show them when someone searches for what you offer in Silver Spring.

However, this benefit can also be a curse, since conversion rates are typically lower when people aren't closer to making an immediate purchase.

Search Ads throughout Silver Spring

If you know people are looking online for the products or services you offer, you'll want to invest in search advertisements.

There are some people out there who refer to this as Silver Spring Search Engine Marketing, or SEM for short. There are different ways to explain search ads, which are advertisements displayed on search engines' search results pages.

You might consider copying your Google Ads campaigns over to the Bing Ads platform if you've had success with Google Ads. In an October 2022 study from StatCounter, Bing was the primary search engine used by approximately 3.57% of online users.

Display Ads in Silver Spring

Many different message boards, chat rooms, game lounges, news websites (even local Silver Spring news stations), gossip sites, and more run display advertisements.

Bing Ads and Google Ads both offer these.

With display ads, all you need are a few different sizes of ad creatives. It also helps to have a general idea of your target audience, but both ad platforms have their own algorithms that help you produce results from your ad spend.

Retargeting Ads for Silver Spring Businesses

Your Silver Spring website, landing page, or sales funnel won't convert everyone on the first visit.

To help people return to your site after they've thought through various options, retargeting ads are almost always recommended.

You can run retargeting ads on any ad platform, too.

Shopping Ads for Silver Spring Ecommerce Businesses

It was Google Shopping Campaigns that popularized this form of search advertising.

In order to get started with Google Shopping, you just need an e-commerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account.

With these tools in place, you'll be able to provide Google Ads an updated list of all of your accurate product data, including the title, SKU, image, price, and availability. From there, they will be able to find the right types of search queries to display your products at the top of the search results page.

Video Ads within Silver Spring

YouTube, Facebook, Instagram, and other social networking sites allow you to run video ads.

Using Google Ads, you can run YouTube Ads by creating a video ads campaign or performance max campaign.

Facebook Ads is required if you want to run video ads on Facebook or Instagram.

Video is an excellent ad creative in terms of conversion opportunities. It's not unusual for us to use video ads for product launches, custom services, personal introductions, and more!

You should definitely consider incorporating video ads into your paid advertising campaigns in Silver Spring if you have the budget to do so.

Silver Spring, MD PPC Management Services

Our team of paid advertising specialists is knowledgeable about the latest PPC trends in Silver Spring. Take advantage of our experience across dozens of business industries to help drive traffic and conversions to your Silver Spring digital assets.

Keyword Research

In the context of paid advertising, keyword research largely relates to Google Ads and Bing Ads search campaigns. After all, Bing and Google only show ads based on what people search for.

For example, a person looking for a roofing company in Silver Spring might search "Silver Spring Roofer" on a search engine. It wouldn't be necessary to conduct extensive keyword research to target that exact phrase as the paid ads manager for that roofing company in Silver Spring.

What if, however, that exact match keyword wasn't producing enough search volume and the Silver Spring roofing company wanted to increase their traffic and conversions? Researching keywords would be necessary for the solution.

The next steps might involve the paid ads manager discussing with the Silver Spring roofing company what types of services they want to target more often and within what geographic areas. It might also require some broadening of the keyword targeting.

Suppose the Maryland PPC manager discovers that there is a high traffic volume for "Takoma Park, MD roofers" or even "Silver Spring roof repair." First phrase targets a location near Silver Spring, which may still be in the service area of the Silver Spring roofing company. In the second phrase, a slightly different service is being targeted, which might result in a more lucrative replacement project if extensive repairs need to be made.

When building negative keyword lists, keyword research can also be beneficial. You can use them to prevent your paid ads from showing up in search queries that you know are not likely to result in a lead or sale.

An individual searching for "free roof repair services" or "when to advertise to roofers" is unlikely to buy a new roof. Your paid ads may appear if you use broad keyword targeting without negative keywords such as "free" or "advertise".

As you can see, no matter how obvious your keyword research needs might be at the start of building out your campaign, they become more complicated as you begin to scale your ads and reduce wasted ad spend.

Audience Research

In Silver Spring paid advertising campaigns, audience research is often discussed in the context of scaling social media ads. However, Bing Ads and Google Ads also allow audience targeting.

Let's go over a little history on audience research and targeting within the Facebook Ads platform.

Silver Spring paid advertising managers used Facebook's custom audiences extensively in the past. In fact, one of Facebook Ads' most attractive features was the ability to collect data on users, which advertisers in Silver Spring eagerly took advantage of.

The rise of data privacy and machine learning had a significant impact on custom audiences over time.

When Apple released its iOS 14.5 update, they included a pop up message that allowed users to easily opt out of personalized ad tracking. This had a negative impact on Facebook's ability to track user behavior on mobile devices in Silver Spring and beyond. Even ad attribution reporting was affected.

Following that, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences for most Silver Spring advertising agencies. With such sophisticated algorithms, it's often more harmful to choose your own interests compared to letting Facebook figure it out for you.

In spite of the fact that many Silver Spring paid ads agencies still rely on custom audiences, it is clear that the trend is shifting toward broad targeting. Don't take our work for it though. If you've been involved in the creation of Facebook ads, you've probably noticed the removal of interest-based targeting options here and there. Maybe you've even seen changes to how "Advantage Detailed Targeting" is recommended during the setup process.

Interested in another take on audience targeting? Social Media Examiner's blog article does a good job of explaining recent changes.

It's not to say audience research and targeting are going away. There will always be targeting options that can be manipulated within Silver Spring ad campaigns to squeeze a little extra performance.

Landing Page Optimization

An important factor in the success of your Silver Spring paid advertising campaign is the landing page.

We begin by examining the landing pages on any paid advertising campaign in Silver Spring to make sure they follow best practices. Here are some of the factors we look for in this review:

  • Do you have a headline that emphasizes benefits?
  • Is there an image above the fold?
  • What is the quality of the content? Is it well written?
  • Am I able to find a lead form right away?
  • Are the call to actions easily noticeable?
  • How quickly does the page load?
  • Does social proof exist?
  • Does the page load on mobile devices?

Quality landing pages are the result of many factors.

Until you have a landing page that follows best practices, don't spend money on Silver Spring paid advertising.

If you want to create an effective landing page, you should never consider it finished. For continuous improvement, run A/B testing every few months.

Sales Funnel Development

As an alternative to a landing page, you might want to consider building out one or more sales funnels. In order to generate leads, build email audiences, and even make online purchases, we rely on sales funnels.

One of our clients promotes an online fitness challenge that you can even join from Silver Spring. While managing their digital marketing we built multiple sales funnels within Click Funnels. Here are a few of the funnels we used:

  • To increase awareness and capture email addresses, we used squeeze pages.
  • For leads, we provided healthy eating tips, fitness tips, webinars, and sneak peeks as lead magnets.
  • We used application funnels to push people toward the idea of wanting to apply to participate in exclusive programs.
  • We used sales letter funnels to serve as the registration system for the online program.

The types of funnels available to your Silver Spring business aren't limited to these. It is important to remember that these can be very useful for gauging interest in a product or service, building an email subscriber base, and selling a product or service online.

Make sure you take your time when implementing a funnel. You can learn this type of work at home or at a technical school in Silver Spring after weeks of training. However, getting really good at funnels can take years of experience. Look for a PPC management firm like WebCitz to do the hard work for you!

Conversion Rate Optimization

Knowing your conversion rate is crucial to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Silver Spring.

Let's run through a basic scenario to help illustrate the impact of conversion rates.

  1. Your website sells a $100 sweatshirt in Silver Spring.
  2. You have a 1% conversion rate. This means for every 100 website visitors in Silver Spring you sell 1 sweatshirt.
  3. You have a $0.50 average cost per click (CPC), meaning for each person in Silver Spring that visits your website you spend 50 cents.
  4. You would need to pay $50 for 100 clicks from paid ads to sell 1 sweatshirt. This is known as your cost per acquisition (CPA).
  5. For every dollar you spend on paid ads, you would receive two dollars back in return (ROAS).

Unless the margins are great, this return on ad spend is likely not acceptable for most Silver Spring businesses.

To improve the situation, you hire a paid advertising agency to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. You now sell two sweatshirts for every 100 visitors to your website. Two times the return on ad spend! These sweatshirts might actually make you money now.

Silver Spring paid advertising can be effectively managed by understanding and improving your conversion rate.

Ad Creation

There is no doubt that creating an effective ad creative is one of the most important aspects of Facebook Ads.

When you run Facebook Ads or Instagram Ads in Silver Spring, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You have to develop an understanding of how to capture someone's attention in a split second.

To do this, you need build out amazing ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You have to change things up frequently, even if you are just targeting people in Silver Spring.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Silver Spring and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You have to understand when to pause an ad because it isn't performing as well as it once did. You have to understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC management company that helps Silver Spring businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Silver Spring website or funnel.

You might be suffering from ad attribution issues and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Silver Spring ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Silver Spring content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.

Free PPC Calculators for Silver Spring, MD PPC Managers

As part of our commitment to managing Silver Spring paid advertising campaigns, our digital marketers worked with our web development team to build a few PPC calculators that might interest you.

View All PPC Tools

Why Choose WebCitz to Manage Your Silver Spring, MD PPC Services

We'd love to partner with your Silver Spring team on paid advertising! As a full-service PPC management company targeting Silver Spring, we have multiple internal teams focused on search engine marketing, social media advertising, sales funnel development, and ad creative testing. This is not true of all Silver Spring PPC management companies, since most only have a single person handling all the tasks. You might not get the results you want from Silver Spring PPC agencies if you don't test campaign optimization and creative ideas often enough.

Choosing a paid ad agency for your Silver Spring business is not an easy task. With more than 18 years of experience, you know you can trust the PPC strategies and tactics we suggest for your Silver Spring business. As a lead generation agency, we often use similar PPC tactics.

In addition, you should choose us as your paid advertising agency because you are confident we can help your Silver Spring company grow. Consider our PPC experts for the following reasons:

  • We have been in business since 2004, which means we have more than 18 years of experience.
  • We rely heavily on sales funnels and paid advertising to shore up our organic search rankings.
  • Our internal advertising team handles all Silver Spring digital marketing services, such as PPC management, sales funnel development, and ad creatives.
  • It is likely that one of our teammates will answer your call within a few rings if you call during normal business hours.

Get in touch with our PPC experts to discuss what we can do for you in Silver Spring! While we often provide complete paid advertising management services for small businesses in cities like Silver Spring, we are also able to augment the marketing departments of large corporations in Silver Spring and beyond.

We hope you consider our company when searching for a PPC advertising agency for you Silver Spring small business or large corporation. We would be happy to talk to you about your follow-up questions via email or phone if you have any.

Facebook Ads Management

Starting at $600/mo
  • For accounts spending less than $1,000/mo in Facebook Ads, our management fee is just $600/month.
  • For higher spending accounts, our monthly management fee is generally $600/mo + 15% of ad spend, but can be custom quoted based on your goals and objectives.

Google Ads Management

Starting at $500/mo
  • For accounts spending less than $1,000/mo in Google Ads, our management fee is just $500/month.
  • For higher spending accounts, our monthly management fee is generally $500/mo + 15% of ad spend, but can be custom quoted based on your goals and objectives.

Bing Ads Management

Starting at $500/mo
  • For accounts spending less than $1,000/mo in Bing Ads, our management fee is just $500/month.
  • For higher spending accounts, our monthly management fee is generally $500/mo + 15% of ad spend, but can be custom quoted based on your goals and objectives.

Hear what our customers are saying

Kendrick Jacobs

Kendrick Jacobs

Corey G at WebCitz was so professional and patient while helping us solve our issues. We appreciate his help so much. This company definitely needs more people like him. Amazing customer service! Thank you Corey G! (:
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George Ormond

Corey was extremely helpful and spent a considerable amount of time going over my difficulties with a newly created website put together by someone else. I was under a very stressful deadline and he was extremely considerate and helpful. He managed to fix the problems that I was experiencing with my website. I had reached out to a number of website developers for help but only heard back from Webcity and Corey got back to me within minutes!
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Jeff Ring

This company is just a thrill to work with. Everyone is so friendly and eager to help even with the smallest items. They are always very accommodating when you stop by to look at the magnificent fish tank and will greet you with with a warm cappuccino.
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Dawn White

These guys are always there when you need them! Whether the issue is big or small, there is little they cannot handle. I cannot express enough how greatly we appreciate their continued superior service and willingness to assist whenever we need them. Thanks Dave, Corey and the entire WebCitz team!!
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Alo Health

WebCitz designed our Alo Health website and did such a great job of walking us step-by-step through the process, knowing the tech world was not a strength of ours. We love that we are able to change content whenever we want, but if we run into problems, they are a quick email away. They have been responsive, reliable and efficient. Thanks, WebCitz!
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Wendy Bottesi

Corey is so incredibly helpful!!!! He took the time and effort to make sure I had the help I needed! Above and beyond friendly! Helpful hints to navigate my website!! I felt so at ease! This is the company I will be sticking with and telling everyone about!!! A million times over thank you Corey!
Industry PPC Agencies

When looking for a paid advertising expert, search for someone with experience running and optimizing ad campaigns on platforms such as Google Ads and Facebook Ads. A good track record of successful campaigns, and the ability to analyze and interpret data to make informed decisions, is also important. Also look for strong analytical and strategic thinking skills, as you want a paid ads expert who can create and execute an effective advertising strategy, then later optimize it based on results.

Look at how we've been able to help improve paid advertising for businesses in various industries.

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