Lansing Digital Marketing

Our Internet Marketing Services for Lansing Businesses

We're a team of online marketing professionals who know and understand the latest website marketing trends for Lansing small businesses. Use our experience in more than 100 business industries across Lansing, and the rest of the country, to help drive traffic and drive conversions.

1.) PPC Ads Management

PPC Management refers to creating and optimizing Lansing paid ads plans. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide proficient PPC ads management, a paid advertising firm for Lansing should get to know your company and its goals. Since the way you approach paid advertising for a nearby Lansing organization is much different than how you would for an ecommerce brand, this information helps determine the next steps.

Service providers in Lansing, for example, are often only looking for quality leads. To accomplish this, paid advertising can build traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

In contrast, ecommerce brands are most likely to be interested in online sales. Pay-per-click advertising can be used to grow traffic to an optimized product or category page. Google Shopping Campaigns might even make sense in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.

Understanding the metrics that will be used to optimize and scale Lansing paid ads is the next step. Most Lansing paid ads agencies will implement email collection tactics through squeeze pages or lead magnets to help increase the value of paid advertising. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

Your Lansing business should use a variety of advertising tactics and marketing tools to be successful with paid advertising. Pay-per-click campaigns in Lansing should include strategies like:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social channels, and third parties.
• Make money online or through qualified leads for your Lansing organization.
• Utilize third-party attribution software to better understand ad attribution.
• Provide social proof with case studies, white papers, video testimonials, etc.
• Collect email addresses, create user-generated content, and nurture relationships.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Ads

The use of social media ads in Lansing internet marketing involves paid ads being run on social media platforms like Facebook, Twitter, TikTok, LinkedIn, and Facebook. Using social channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the paid advertising are generating quality leads and sales for your Lansing company.

Utilizing data from social platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. Even though social ads is a huge opportunity for most established Lansing companies, it can be costly for those businesses that aren't ready for it.

With our help, corporations and small businesses in Lansing make the most of their social media advertising by setting up sales funnels and lead generation tools. In our Lansing website advertising packages, we recommend putting in place plans for conversion optimization and retargeting, both of which will help improve the return on investment you see in your campaigns. Don't forget about the freshness of your ad creatives. If you run a social media advertising plan, you must be cognizant of ad decay and ad fatigue to prevent your campaigns from getting stagnant and losing effectiveness.

3.) Search Advertising

Search engine marketing in Lansing involves running paid ads on search engines like Google and Bing. You will find that Google ad campaigns and Bing ads offer a quick and effective method for connecting your Lansing business to an engaged audience that is actively looking for your products or services. Creating an effective and scalable paid ads campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

Businesses of every size depend on our marketing agency to build the landing pages and sales funnels that get leads and conversions, which help make their paid advertising an effective Lansing internet advertising tactic. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search ads campaign in Lansing.

4.) Lead Generation

A local Lansing service provider's main goal of an inbound marketing program is to drive leads. Not everything can be sold online. Many products and services need a phone call or in-person meeting to close the deal. These kinds of industries need Lansing lead generation strategies.

Our digital advertising team has tried and implemented so many different lead generation plans in the past. A few of the most popular lead generation strategies include nurturing contacts with email, holding free webinars, creating video content that can be shared online, offering downloadable content as a lead magnet, creating helpful content, creating helpful content, retargeting past visitors, and engaging visitors with live chat.

For most internet advertising plans where lead generation is a primary goal, our team will develop and implement one or more lead gen plans in your digital assets to test what works best for your Lansing business.

5.) Conversion Optimization

You can't ignore CRO strategies when it comes to Lansing digital advertising. This is an essential component of any kind of internet marketing in Lansing since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO plan, you need to understand what it is, how it works, and how it works. It's an iterative, time-consuming process. What makes it most difficult is the CRO tactics that work for one Lansing company might not work for a different Lansing business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, implementing a sense of urgency, fixing mobile website issues, improving website speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Lansing websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Lansing, and many other factors.

6.) Conversion Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Lansing company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Lansing business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The creation of a funnel for your Lansing business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Michigan small businesses. To develop a sales funnel that produces value for your Lansing business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, and dozens of others to consider. When you work with one of our online advertising consultants, you will have an experienced digital advertiser to bounce ideas off to help you determine the best type of revenue funnel for your organization. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Lansing digital marketing plan.

7.) Email Marketing

You can use email marketing services within a digital plan to generate brand awareness, build website traffic, boost sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Lansing digital marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Lansing email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, and numerous other methods.

8.) Content Marketing

Most Lansing small businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This internet marketing approach for Lansing websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Lansing begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Lansing internet advertising clients put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Lansing website marketing company. These are all effective ways to market content if you implement them correctly within your Lansing organization.

9.) Online Reputation Management (ORM)

Your online reputation in Lansing and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Lansing, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Lansing brand.

For nearby service companies in Lansing, we can help you develop a review generation program within your internet marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Lansing storefront. Online shoppers in Lansing want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Lansing doctors or Lansing attorneys, we can help establish protocols within your online marketing service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Lansing website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Lansing.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a comprehensive internet marketing agency for Lansing, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Lansing website advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Lansing digital marketing plans to bring life to paid campaigns.

Why You Should Invest in Internet Marketing for Your Lansing, MI Website

If you run a business in Lansing that sells products or services, you're going to need marketing to improve sales. There are lots of reasons to choose Lansing online marketing packages over other marketing strategies. Here are a few reasons why your Michigan small business should embrace website advertising:

• Digital marketing can often be more affordable than other forms of marketing, because it can be started with a small budget and scaled up as it succeeds.
• With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
• In Lansing, people are constantly on their phone, tablets, and computers. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Lansing or across Michigan.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Lansing, digital marketing is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Lansing non-digital ads!

How to Develop Lansing, MI Digital Advertising Services

To start your internet advertising plan for your Lansing business, you need a plan with measurable goals. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Lansing online advertising service is all about.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. Knowing who you're targeting in Lansing or beyond is important. This helps you tailor your Lansing website marketing efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Lansing audience. You'll be able to focus on the right keywords for your Lansing website advertising and align your content marketing strategy to your audience's needs.

3.) Launch slow progress marketing strategies at an earlier stage

You should make search engine optimization your first priority if you're planning on using it eventually within your Lansing digital strategy. In internet advertising, SEO moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your placements.

4.) Develop effective landing pages or funnels of high quality

You should consider paid advertising for your Lansing organization. You should consider creating a landing page or sales funnel instead of sending paid traffic to your home page, product page, or service page. Ad campaigns in Lansing that have high bounce rates and low conversion rates often send traffic to a page that isn't optimized for converting cold traffic. A good Lansing lead generation tactic uses splash pages and sales funnels to drive people to the goal.

5.) Set up automatic email sequences for remarketing purposes

As soon as your Lansing website grows traffic, you should think about how to keep in touch with those visitors. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Lansing website visitors.

6.) Prepare to conduct ongoing tests

When you have all of these Lansing digital marketing strategies in place, you can start testing and optimizing. Monitoring the success of your campaigns, looking for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Lansing internet marketing campaign, you should be optimizing conversion rates.

Why Choose WebCitz for Your Lansing, MI Online Advertising Services

Our goal is to be your Lansing small business digital marketing partner! When researching Lansing digital marketing companies, there are many factors to consider. We've got 19 years of experience, so you can trust the Lansing internet marketing strategies we suggest. Often, these are the same online marketing plans we use for our own lead generation and conversion rate optimization. In fact, you are likely visiting our website from Lansing because of the effective implementation of our own website advertising service.

However, you should select our digital marketing company because you feel confident we're the right team for your Lansing organization.

• Our company has been around since 2004, so we have over 19 years of experience.
• We get most of our leads and new customers in Lansing from our own website marketing plans.
• You probably found us in Lansing via an online search for a service we provide.
• We don't outsource Lansing digital marketing services because we have our own team.
• You'll probably get an answer within a few rings if you call during regular business hours.
• If you're looking for Lansing internet marketing strategies that include website design or website maintenance, we have extensive experience with WordPress, WooCommerce, and Shopify.
• Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

We hope you keep our digital marketers in mind when it comes time for you to start looking for Lansing internet marketing agencies. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our online marketing firm.

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