Sterling Heights, MI PPC Agency

Managed PPC for Sterling Heights

From Google Ads to Facebook Ads, we've managed millions of dollars of PPC budgets. Let us help your Sterling Heights business with its paid ads.

500+ active clients
500+
Satisfied Digital Marketing Clients
18 years in business
2004
Founded 18+ Years Ago
20+ Onsite experts
14+
Onsite Experts (No Outsourcing)

Hire WebCitz for Your Sterling Heights, MI PPC Management

Sterling Heights businesses and ecommerce sites can improve their paid advertising campaigns with the help of a results-driven PPC management company with over 18 years of experience.

The paid ads managers at our company can help your Sterling Heights business target relevant audiences and build brand awareness through Facebook Ads, Google Ads, and Bing Ads. With these ad platforms, we can target prospects at any stage of the customer journey. From there, we can help you integrate solutions that bring clarity to ad attribution in a post iOS 14.5 environment, allowing you to efficiently scale your ad campaigns.

As a full-service paid ads agency for Sterling Heights, we have onsite graphic design and video marketing teams ready to build out stunning creatives that provide the right hook and build upon your story.

Find out more about our Sterling Heights PPC management.

Sterling Heights Google Ads, Facebook Ads

What is Sterling Heights, MI PPC Management?

PPC management consists of creating and optimizing paid advertisement campaigns in Sterling Heights. Despite that simple explanation, let's explore it further.

In order to provide professional PPC management, a paid ads agency for Sterling Heights should get to know your company and its goals. This information helps determine the next steps, since the way you'd approach paid advertising for a local Sterling Heights business is much different from how you'd handle it for an ecommerce brand.

For example, local Sterling Heights service providers are often only interested in qualified leads. This can be accomplished through paid advertising that drives traffic to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

In contrast, ecommerce brands are most likely to be interested in online sales. Using paid advertising, you can drive traffic to a page optimized for products or categories. In some cases, it might even make sense to include Google Shopping Campaigns. Our sales funnels have also helped us to sell subscriptions, products, and services.

The next step in Sterling Heights PPC management is understanding the metrics that will be used to optimize and scale. To maximize the value of paid advertising, most Sterling Heights agencies implement email collection strategies through squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

In order to be successful with paid advertising, your Sterling Heights business needs to use multiple strategies and marketing tools. Some of the best paid advertising services in Sterling Heights include:

  • Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
  • Make money online or through qualified leads for your Sterling Heights business.
  • Integrate third-party attribution tools to better understand ad attribution.
  • Provide social proof with case studies, white papers, video testimonials, etc.
  • Engage users in story creation, email collection, and user generated content.
  • Test the effectiveness of different ad creatives across different media and ad placements.

In addition to managing Sterling Heights-area PPC campaigns, our team also offers Ann Arbor, Detroit, Grand Rapids, Kalamazoo, Lansing, Taylor, and Troy small businesses and large corporations a professional PPC management service.

A Few of Our PPC Experts

Corey GMelanie PDavid WHope KEmily L

Sterling Heights Google Ads, Facebook Ads

How Paid Advertising Helps Sterling Heights, MI Businesses

One of the most obvious benefits of Sterling Heights paid advertising is the quick increase in traffic it provides.

It is entirely dependent on the quality of your ad creatives, landing pages, and business model whether or not traffic increases lead to conversions.

Starting slowly is the first recommendation we give to Sterling Heights businesses interested in paid advertising.

Before diving into paid advertising or scaling your ad campaigns, make sure you have realistic goals, a working sales funnel, and the ability to gather actionable data.

If you run into trouble getting the conversions you were expecting, don't blame Facebook or Google. The issue is often in the ad creatives, campaign settings, or sales process.

The right combination of paid advertising and digital marketing strategy can greatly enhance your Sterling Heights business's digital marketing strategy. It's important to keep in mind that increased traffic does not always translate into more conversions.

Types of Paid Ads for Sterling Heights, MI PPC Campaigns

In Sterling Heights, there are many ways to run paid advertising. The following are some of Sterling Heights's most common paid advertisements options.

Local Ads in Sterling Heights

You can use nearly any advertising platform to run local ads for your Sterling Heights business. Depending on the nature of your local Sterling Heights business, you may find better success in one platform versus another. It is important to try out every available option to see which works best for your needs. Now let's discuss some local advertising options.

Google is going to offer two options.

As a first step, you can run traditional Google Adwords, possibly using their newer Performance Max campaign type. This is a very dynamic ad campaign type which utilizes multiple headlines, images, videos, and service locations to allow the Google algorithm to find the best combination of assets to bring you customers in Sterling Heights. Performance Max campaigns are used frequently by accounting, legal, dental, and medical professionals in Sterling Heights. Even local stores use this campaign type.

The second option from Google, if you are in a qualifying business industry, is to check out their Local Service Ads. As a pay-per-lead platform, Google Local Service Ads charges a flat fee per lead. Home service contractors in Sterling Heights, such as plumbers, electricians, roofers, and heating installers, frequently use Google Local Service Ads.

You can also target people in your local Sterling Heights area using Facebook Ads. The first step is to set up a campaign with ad sets restricted to Sterling Heights as a city, or specific ZIP codes around Sterling Heights. Local Facebook Ads are often used by Sterling Heights businesses of all types.

Social Ads for Sterling Heights Websites

Almost all online ads you see on social networks qualify as social media ads.

It's important to keep the ad creatives fresh when running social ads. The performance of your campaign will gradually decline if you do not rotate your ad creatives every couple of weeks. A weekly change in ad creative is often recommended for higher-spend ad campaigns.

One of the best things about social ads is that you can target audiences who aren't yet aware of your product or service. When running search ads, that is quite the opposite since your ads are only going to show when someone is actively looking for what your Sterling Heights business offers.

That benefit can also be a curse though, since conversion rates are often lower when people aren't closer in the revenue funnel of making an immediate purchase.

Search Ads for Sterling Heights Businesses

You'll want to invest in search ads if you know people are looking online for the products you offer.

Some people refer to this as Sterling Heights Search Engine Marketing, or SEM. There are different ways to explain search ads, which are advertisements displayed on search engines' search results pages.

If you've been running search ads on Google for a while and have been successful at it, we suggest considering copying the campaigns over to the Bing Ads platform. In an October 2022 study from StatCounter, Bing was the primary search engine used by approximately 3.57% of online users.

Display Ads for Sterling Heights Businesses

There are display ads on message boards, chat rooms, game lounges, news websites (sometimes even local Sterling Heights news stations), gossip websites, and more.

Bing Ads and Google Ads both offer these.

With display ads, all you need are a few different sizes of ad creatives. Additionally, you should have a general idea of your target audience, but both ad platforms have algorithms that help you produce results.

Retargeting Ads in Sterling Heights

There is a good chance that not everyone will convert during their first experience with your Sterling Heights website, landing page, or sales funnel.

To help people return to your site after they've thought through various options, retargeting ads are almost always recommended.

Almost any ad platform can be used for retargeting ads.

Shopping Ads for Sterling Heights Ecommerce Businesses

It was Google Shopping Campaigns that popularized this form of search advertising.

If you want to promote your Sterling Heights storefront through Google Shopping, you'll need an ecommerce website, a product feed (CSV or TXT), and a Google Merchant Center account.

With these tools in place, you'll be able to provide Google Ads an updated list of all of your accurate product data, including the title, SKU, image, price, and availability. From there, they will be able to find the right types of search queries to display your products at the top of the search results page.

Video Ads for Sterling Heights Businesses

Social networking websites such as YouTube, Facebook, and Instagram allow you to advertise with video.

Using YouTube Ads is as simple as setting up a video ad campaign in Google Ads.

Facebook Ads is required if you want to run video ads on Facebook or Instagram.

Both ad platforms offer excellent conversion opportunities with video ads. It's not unusual for us to use video ads for product launches, custom services, personal introductions, and more!

If you have the budget to support ad creatives in video format, definitely look to implement them into your Sterling Heights paid advertising campaigns.

Sterling Heights, MI PPC Management Services

Our team of paid advertising specialists is knowledgeable about the latest PPC trends in Sterling Heights. We have experience across dozens of business industries, so we can help you drive traffic and conversions to your Sterling Heights digital assets.

Keyword Research

In the context of paid advertising, you'll find keyword research mostly relates to search network campaigns on the Google Ads and Bing Ads platforms. After all, search ads only show up based on what is searched on Google or Bing.

For example, a person looking for a roofing company in Sterling Heights might search "Sterling Heights Roofer" on a search engine. It wouldn't be necessary to conduct extensive keyword research to target that exact phrase as the paid ads manager for that roofing company in Sterling Heights.

However, what if the exact match keyword isn't generating enough search volume and the Sterling Heights roofing company needs to expand their advertising reach? In order to solve the problem, keyword research would be required.

The next steps might involve the paid ads manager discussing with the Sterling Heights roofing company what types of services they want to target more often and within what geographic areas. A broader keyword targeting strategy than exact matches might also be necessary.

For instance, the Michigan PPC manager might discover high search volume for " roofing companies" or even "Sterling Heights roof repair." First phrase targets a location near Sterling Heights, which may still be in the service area of the Sterling Heights roofing company. In the second phrase, a slightly different service is being targeted, which might result in a more lucrative replacement project if extensive repairs need to be made.

When building negative keyword lists, keyword research can also be beneficial. You can use these to prevent your paid ads from showing in search queries that you know won't convert.

An individual searching for "free roof repair services" or "when to advertise to roofers" is unlikely to buy a new roof. Your paid ads may appear if you use broad keyword targeting without negative keywords such as "free" or "advertise".

You can see that as you scale your ads and reduce wasted ad spend, the needs for keyword research become more complex.

Audience Research

Audience research is often mentioned as part of scaling social media ads on Facebook and Instagram in Sterling Heights paid advertising campaigns. However, Bing Ads and Google Ads also allow audience targeting.

We'll review some audience research and targeting history within Facebook Ads.

In years past, Sterling Heights paid advertising managers relied heavily on building out their own custom audiences within Facebook. After all, one of the most attractive features of the Facebook Ads platform was the data it collected on its users, which Sterling Heights advertisers lined up to exploit.

As time went on, data privacy and machine learning both had an impact on custom audiences.

In the iOS 14.5 update, Apple included a pop-up message that allowed users to opt out of tracking for personalized ads. As a result, Facebook had difficulty tracking mobile device behavior. Even ad attribution reporting was affected.

Then came improvements to their machine learning algorithms, which greatly diminished the need for custom audiences and lookalike audiences for most Sterling Heights ad agencies. With such sophisticated algorithms, it's often more harmful to choose your own interests compared to letting Facebook figure it out for you.

While there will still be plenty of Sterling Heights paid ads agencies relying on custom audiences, it is clear the trend is moving toward broad targeting. You can see it for yourself. Every few months Facebook rolls out updates that gradually remove lesser-used interest-based targeting options. They even keep changing out "Advantage Detailed Targeting" is pushed in the ad set creation.

Interested in another take on audience targeting? Social Media Examiner's blog article does a good job of explaining recent changes.

It's not to say audience research and targeting are going away. Sterling Heights ad campaigns will likely always have targeting options that can be manipulated for extra performance.

Landing Page Creation & Optimization

It is important to focus on a high quality landing page when running paid advertisements in Sterling Heights.

We begin by examining the landing pages on any paid advertising campaign in Sterling Heights to make sure they follow best practices. In this review, we consider the following factors and more:

  • Do you have a headline that emphasizes benefits?
  • Is there an image above the fold?
  • Does the content engage the reader?
  • Am I able to find a lead form right away?
  • Are the call to actions easily noticeable?
  • Does the page load quickly?
  • Is social proof present?
  • Can I load the page on a mobile device?

Quality landing pages are the result of many factors.

Please, don't spend money on Sterling Heights paid advertising until you have a landing page that follows best practices!

If you want to create an effective landing page, you should never consider it finished. Try running A/B testing every few months to continue refining your Sterling Heights sales pitch.

Developing a Sales Funnel

Rather than a landing page, you might want to consider building out a sales funnel. Our lead generation, email marketing, and even online purchases are heavily dependent upon sales funnels.

We have a client who promotes an online fitness challenge that you can even participate in from Sterling Heights. In the course of managing their digital marketing, we built several sales funnels using Click Funnels. Here are a few of the funnels we used:

  • To increase awareness and capture email addresses, we used squeeze pages.
  • For leads, we provided healthy eating tips, fitness tips, webinars, and sneak peeks as lead magnets.
  • Through application funnels, we pushed people towards the idea of applying to exclusive programs.
  • As part of the online program, sales letter funnels were used as the registration system.

The types of funnels available to your Sterling Heights business aren't limited to these. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.

If you do decide to implement a funnel, take your time at it. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in Sterling Heights. It can take years of experience to master funnels, however. Look for a PPC management firm like WebCitz to do the hard work for you!

Optimizing Conversion Rates

Knowing your conversion rate is crucial to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Sterling Heights.

Here's a basic scenario that illustrates conversion rates' impact.

  1. You sell a $100 sweatshirt in Sterling Heights on your website.
  2. You have a 1% conversion rate. This means for every 100 website visitors you sell 1 sweatshirt.
  3. The average cost per click (CPC) on your website is $0.50, meaning you spend 50 cents for each person in Sterling Heights who visits it.
  4. You would need to pay $50 for 100 clicks from paid ads to sell 1 sweatshirt. This is known as your cost per acquisition (CPA).
  5. The return on ad spend (ROAS) would be 2x, meaning you would get two dollars back for every dollar spent on paid ads.

Most Sterling Heights businesses wouldn't be able to afford this return on ad spend without strong margins.

Paying an advertising agency to improve campaign settings, the ad creatives, and the landing page experience improves the situation.

Assume those improvements increase your conversion rate from 1% to 2%. For every 100 visits to your website, you now sell two sweatshirts. There is a double return on ad spend here! These sweatshirts might actually make you money now.

Sterling Heights paid advertising can be effectively managed by understanding and improving your conversion rate.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in Sterling Heights, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

It's crucial to learn how to grab someone's attention within a split second.

If you want to accomplish this, you must develop amazing ad creatives that make people stop for a moment and think, "woh, what...?"

It doesn't happen by repeating the same ad creative every time. Even the best ad becomes boring over time. You have to change things up frequently, even if you are just targeting people in Sterling Heights.

Unless you experiment with new advertising creatives, you will suffer from "ad fatigue." This is the state in which your target audience (in Sterling Heights and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Avoid this situation at all costs. It's important to understand when to pause an ad if it's underperforming. You have to understand when to test new ideas. If you are emotionally attached to an ad you spent a lot of time on, but it isn't working, just cut the cord already.

Having a PPC management company that helps Sterling Heights businesses test new ad creatives on a regular basis is one of the benefits of working with us.

Ad Attribution Reporting

You should know your ad attribution. For those of you who are unfamiliar with ad attribution, it is the process of identifying which ad drove a conversion on your Sterling Heights website or funnel.

Ad attribution issues might be affecting your business without your knowledge.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Sterling Heights ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Sterling Heights content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.

Free PPC Calculators for Sterling Heights, MI PPC Managers

As part of our commitment to managing Sterling Heights paid advertising campaigns, our digital marketers worked with our web development team to build a few PPC calculators that might interest you.

View All PPC Tools

Why Choose WebCitz to Manage Your Sterling Heights, MI PPC Services

We'd love to partner with your Sterling Heights team on paid advertising! We are a full-service PPC management company targeting Sterling Heights with multiple internal teams focused on social media advertising, sales funnel development, and ad creative testing. Sterling Heights PPC management companies don't all operate this way, since most only have one person in charge of everything. For those Sterling Heights PPC agencies, campaign optimizations and creative ideas might not be tested often enough to bring about the results you need.

There are many factors to consider when researching paid ads agencies for your Sterling Heights business. With more than 18 years of experience, you know you can trust the PPC strategies and tactics we suggest for your Sterling Heights business. As a lead generation agency, we often use similar PPC tactics.

Sterling Heights companies should choose our paid advertising agency because they feel confident we are the right team. Our PPC experts are a good option for a number of reasons:

  • We have been in business since 2004, which means we have more than 18 years of experience.
  • Our paid advertising helps us rank for keywords we don't yet rank organically for.
  • We do not outsource Sterling Heights digital marketing services, including PPC management, sales funnel development, or ad creative services since we have our own internal advertising team.
  • It is likely that one of our teammates will answer your call within a few rings if you call during normal business hours.

Get in touch with our PPC experts to discuss what we can do for you in Sterling Heights! While we often provide complete paid advertising management services for small businesses in cities like Sterling Heights, we are also able to augment the marketing departments of large corporations in Sterling Heights and beyond.

Our team would appreciate the opportunity to be considered when your Sterling Heights business or corporation is in need of a PPC marketing agency. We would be happy to talk to you about your follow-up questions via email or phone if you have any.

Facebook Ads Management

Starting at $600/mo
  • For accounts spending less than $1,000/mo in Facebook Ads, our management fee is just $600/month.
  • For higher spending accounts, our monthly management fee is generally $600/mo + 15% of ad spend, but can be custom quoted based on your goals and objectives.

Google Ads Management

Starting at $500/mo
  • For accounts spending less than $1,000/mo in Google Ads, our management fee is just $500/month.
  • For higher spending accounts, our monthly management fee is generally $500/mo + 15% of ad spend, but can be custom quoted based on your goals and objectives.

Bing Ads Management

Starting at $500/mo
  • For accounts spending less than $1,000/mo in Bing Ads, our management fee is just $500/month.
  • For higher spending accounts, our monthly management fee is generally $500/mo + 15% of ad spend, but can be custom quoted based on your goals and objectives.

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Industry PPC Agencies

When looking for a paid advertising expert, search for someone with experience running and optimizing ad campaigns on platforms such as Google Ads and Facebook Ads. A good track record of successful campaigns, and the ability to analyze and interpret data to make informed decisions, is also important. Also look for strong analytical and strategic thinking skills, as you want a paid ads expert who can create and execute an effective advertising strategy, then later optimize it based on results.

Look at how we've been able to help improve paid advertising for businesses in various industries.

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