Minneapolis, MN PPC Agency

Managed PPC for Minneapolis

From Google Ads to Facebook Ads, we've managed millions of dollars of PPC budgets. Let us help your Minneapolis business with its paid ads.

500+ active clients
500+
Satisfied Digital Marketing Clients
18 years in business
2004
Founded 18+ Years Ago
20+ Onsite experts
14+
Onsite Experts (No Outsourcing)

Hire WebCitz for Your Minneapolis, MN PPC Management

Minneapolis businesses and ecommerce sites can improve their paid advertising campaigns with the help of a results-driven PPC management company with over 18 years of experience.

To target relevant audiences and build brand awareness, our paid ads managers can help your Minneapolis business leverage Facebook Ads, Google Ads, or even Bing Ads. With these ad platforms, we can target prospects at any stage of the customer journey. In a post iOS 14.5 environment, we can help you integrate solutions which provide clarity around ad attribution, allowing your ad campaigns to scale efficiently.

We have onsite graphic designers and video marketing teams available to develop the right hook and build upon your message as a full-service paid advertisement agency serving Minneapolis.

We also create and optimize Facebook and Google Ads campaigns for those nearby in Columbia Heights, MN, Golden Valley, MN, Saint Louis Park, MN, Robbinsdale, MN, and Roseville, MN.

Discover our PPC management services in Minneapolis by reading on.

Minneapolis Google Ads, Facebook Ads

What is Minneapolis, MN PPC Management?

PPC management consists of creating and optimizing paid advertisement campaigns in Minneapolis. That is an incredibly simple explanation though, so let's dive a little deeper.

In order to provide professional PPC management, a paid ads agency for Minneapolis should get to know your company and its goals. You can use this information to determine the next steps, since paid advertising for a local business differs from paid advertising for an ecommerce store.

Service providers in Minneapolis, for example, are often only looking for quality leads. Through paid advertising, traffic can be driven to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

Alternatively, ecommerce brands are most often interested in online sales. This can be accomplished through paid advertising that drives traffic to an optimized product page or category page. In some cases, it might even make sense to include Google Shopping Campaigns. Our team has even used sales funnels to help sell products and subscriptions.

To optimize and scale Minneapolis PPC, it's important to understand what metrics will be used. For paid advertising to be effective, most Minneapolis paid ad agencies will implement email collection strategies, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid advertising, your Minneapolis business should utilize multiple advertising strategies and marketing tools. Pay-per-click campaigns in Minneapolis should include tactics like:

  • Drive traffic to your digital assets (websites, sales funnels, etc) from search engines, social media channels, and third-party websites.
  • Make money online or through qualified leads for your Minneapolis business.
  • Integrate third-party attribution tools to better understand ad attribution.
  • Present social proof through case studies, white papers, and video testimonials.
  • Collect email addresses, create user-generated content, and nurture relationships.
  • Place ad creatives across various ad placements and media formats to see which performs best.

In addition to managing Minneapolis-area PPC campaigns, our team also offers Bloomington, Duluth, Plymouth, Rochester, St. Paul, and Woodbury small businesses and large corporations a professional PPC management service.

A Few of Our PPC Experts

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Minneapolis Google Ads, Facebook Ads

How Paid Advertising Helps Minneapolis, MN Businesses

One of the most obvious benefits of Minneapolis paid advertising is the quick increase in traffic it provides.

Whether a traffic increase results in higher conversions depends on your ads, landing pages, and business model.

Starting slowly is the first recommendation we give to Minneapolis businesses interested in paid advertising.

A working sales funnel, realistic goals, and the ability to gather actionable data are essential before you invest in paid advertising or scale your existing ad campaigns.

If you're not getting conversions, don't blame Facebook or Google. In many cases, the problem lies in the ad creative, campaign settings, or sales process.

Minneapolis companies can benefit greatly from the addition of paid advertising to their digital marketing strategy strategy when everything comes together. Just keep in mind increased traffic doesn't always result in more conversions!

Types of Paid Ads for Minneapolis, MN PPC Campaigns

In Minneapolis, there are many ways to run paid advertising. Let's discuss some of the most common paid ads being run within various business industries in Minneapolis.

Local Ads in Minneapolis

If you have a business in Minneapolis, you can run local ads on almost any advertising platform. One platform may be more effective for your local Minneapolis business than another. You should try out every option available to see which suits you best. Here are a few options for local advertising.

There are going to be two options from Google.

The first is to run traditional Google Ads, potentially using their newer campaign type of Performance Max. This is a very dynamic ad campaign type which utilizes multiple headlines, images, videos, and service locations to allow the Google algorithm to find the best combination of assets to bring you customers in Minneapolis. Minneapolis professionals such as accountants, lawyers, dentists, and physicians frequently use Performance Max campaigns.

Google's second option for qualifying businesses is their Local Service Ads. Using Local Service Ads, you get charged a flat fee for each lead the platform generates. Home service contractors in Minneapolis, such as plumbers, electricians, roofers, and heating installers, frequently use Google Local Service Ads.

You can also use Facebook Ads to target people in your local Minneapolis area. The process is a little simpler since it just requires setting up a campaign with ad sets with geographic restrictions to specific ZIP codes in Minneapolis. We often rely on local Facebook Ads for all types of Minneapolis business industries.

Social Ads for Minneapolis Websites

Almost all online ads you see on social networks qualify as social media ads.

Maintaining fresh ad creatives is key to social ads. Without rotating ad creatives every few weeks, your campaign performance will slowly deteriorate. It might be necessary to look at weekly ad creative changes for campaigns with higher spending.

The best part of social ads is you can target audiences that have never thought of your product or service, or perhaps just aren't thinking about it now. When running search ads, that is quite the opposite since your ads are only going to show when someone is actively looking for what your Minneapolis business offers.

That benefit can also be a curse though, since conversion rates are often lower when people aren't closer in the revenue funnel of making an immediate purchase.

Search Ads throughout Minneapolis

You'll want to invest in search ads if you know people are looking online for the products you offer.

In some circles, this is referred to as Minneapolis Search Engine Marketing, or SEM. There are different ways to explain search ads, which are advertisements displayed on search engines' search results pages.

If you've been running search ads on Google for a while and have been successful at it, we suggest considering copying the campaigns over to the Bing Ads platform. In an October 2022 study from StatCounter, Bing was the primary search engine used by approximately 3.57% of online users.

Display Ads for Minneapolis Businesses

Many different message boards, chat rooms, game lounges, news websites (even local Minneapolis news stations), gossip sites, and more run display advertisements.

Bing Ads and Google Ads both offer these.

With display ads, all you need are a few different sizes of ad creatives. Additionally, you should have a general idea of your target audience, but both ad platforms have algorithms that help you produce results.

Retargeting Ads throughout Minneapolis

Not everyone is going to convert during their first experience with your Minneapolis website, landing page, or sales funnel.

It is almost always recommended to set up retargeting ads to help bring people back to your website after they've had time to think through different options.

You can run retargeting ads on any ad platform, too.

Shopping Ads for Minneapolis Ecommerce Stores

It was Google Shopping Campaigns that popularized this form of search advertising.

If you want to promote your Minneapolis storefront through Google Shopping, you'll need an ecommerce website, a product feed (CSV or TXT), and a Google Merchant Center account.

With these tools, you can provide Google Ads with an accurate list of all of your product data, including title, SKU, image, price, and availability. From there, they will be able to find the right types of search queries to display your products at the top of the search results page.

Video Ads within Minneapolis

You can run video ads on YouTube, Facebook, Instagram, and other social networking websites.

Using Google Ads, you can run YouTube Ads by creating a video ads campaign or performance max campaign.

Facebook Ads is required if you want to run video ads on Facebook or Instagram.

Video is an excellent ad creative in terms of conversion opportunities. Video ads are frequently used to showcase product launches, custom services, and personal introductions.

Your Minneapolis paid advertising campaigns should definitely incorporate video creatives if you have the budget to support them.

Minneapolis, MN PPC Management Services

Our team of paid advertising specialists is knowledgeable about the latest PPC trends in Minneapolis. Take advantage of our experience across dozens of business industries to help drive traffic and conversions to your Minneapolis digital assets.

Keyword Research

Keyword research in PPC is mostly used for Google Ads and Bing Ads search network campaigns. After all, Bing and Google only show ads based on what people search for.

If you are looking for a roofing company in Minneapolis, you might search "Minneapolis Roofer" on Google. Targeting that exact phrase wouldn't require in-depth keyword research for that Minneapolis roofing company's paid ads manager.

However, what if that exact match keyword wasn't producing enough search volume and the Minneapolis roofing company needed to increase their advertising reach? The solution would require keyword research.

The next steps might involve the paid ads manager discussing with the Minneapolis roofing company what types of services they want to target more often and within what geographic areas. There may also be a need to broaden the keyword targeting.

Suppose the Minnesota PPC manager discovers that there is a high traffic volume for "Columbia Heights, MN roofers" or even "Minneapolis roof repair." The first phrase targets a location nearby Minneapolis that might still be within the company's service area. In the second phrase, a slightly different service is being targeted, which might result in a more lucrative replacement project if extensive repairs need to be made.

You can also benefit from keyword research when building out negative keyword lists. You can use them to prevent your paid ads from showing up in search queries that you know are not likely to result in a lead or sale.

For example, someone looking for "free roof repair companies" or "how to advertise to roofing contractors" isn't likely to purchase a roof replacement service. Your paid ads may appear if you use broad keyword targeting without negative keywords such as "free" or "advertise".

You can see that as you scale your ads and reduce wasted ad spend, the needs for keyword research become more complex.

Audience Research

In Minneapolis paid advertising campaigns, audience research is often discussed in the context of scaling social media ads. Google Ads and Bing Ads also offer audience targeting options.

Let's go over a little history on audience research and targeting within the Facebook Ads platform.

In years past, Minneapolis paid advertising managers relied heavily on building out their own custom audiences within Facebook. After all, one of the most attractive features of the Facebook Ads platform was the data it collected on its users, which Minneapolis advertisers lined up to exploit.

The rise of data privacy and machine learning had a significant impact on custom audiences over time.

In the iOS 14.5 update, Apple included a pop-up message that allowed users to opt out of tracking for personalized ads. The change negatively affected Facebook's ability to track user behavior across Minneapolis and beyond. Even ad attribution reporting was affected.

Then came improvements to their machine learning algorithms, which greatly diminished the need for custom audiences and lookalike audiences for most Minneapolis ad agencies. With such sophisticated algorithms, it's often more harmful to choose your own interests compared to letting Facebook figure it out for you.

While there will still be plenty of Minneapolis paid ads agencies relying on custom audiences, it is clear the trend is moving toward broad targeting. Don't take our work for it though. If you've been involved in the creation of Facebook ads, you've probably noticed the removal of interest-based targeting options here and there. Maybe you've even seen changes to how "Advantage Detailed Targeting" is recommended during the setup process.

Interested in another take on audience targeting? Social Media Examiner's blog article does a good job of explaining recent changes.

It's not to say audience research and targeting are going away. Minneapolis ad campaigns will likely always have targeting options that can be manipulated for extra performance.

Optimizing Landing Pages

The quality of your landing page will be a big factor in the success of your Minneapolis paid advertising campaigns.

When we take on the management of a paid advertising campaign in Minneapolis, we start by looking over the landing pages to see if they follow best practices. Here are some of the factors we look for in this review:

  • Does the headline focus on benefits?
  • Is there an image above the fold?
  • Does the content engage the reader?
  • Do you have a lead form I can use right away?
  • Are the call to actions easily noticeable?
  • How quickly does the page load?
  • Is there social proof?
  • Does the page load on mobile devices?

Quality landing pages are the result of many factors.

Until you have a landing page that follows best practices, don't spend money on Minneapolis paid advertising.

You should never consider your landing page complete. You can refine your Minneapolis sales pitch by running A/B tests on the landing page every few months.

Sales Funnel Development

As an alternative to a landing page, you might want to consider building out one or more sales funnels. We rely heavily on sales funnels for lead generation, email audience building, and even online purchases.

We have a client who promotes an online fitness challenge that you can even participate in from Minneapolis. In the course of managing their digital marketing, we built several sales funnels using Click Funnels. Here are a few of the funnels we used:

  • To increase awareness and capture email addresses, we used squeeze pages.
  • We used lead magnets to provide people with healthy eating tips, fitness tips, webinars, and sneak peaks in exchange for an email address.
  • Through application funnels, we pushed people towards the idea of applying to exclusive programs.
  • We used sales letter funnels to serve as the registration system for the online program.

The types of funnels available to your Minneapolis business aren't limited to these. Keep in mind that these tools can be incredibly helpful for gauging interest in a product, building an email list, and selling online.

Make sure you take your time when implementing a funnel. You can learn this type of work at home or at a technical school in Minneapolis after weeks or months of training. Getting really good at funnels, however, can take years. Consider hiring a PPC management company, like WebCitz, to save yourself the hassle of learning it on your own!

Conversion Rate Optimization

Having a clear understanding of your conversion rate is critical to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Minneapolis.

To illustrate the impact of conversion rates, let's run through a basic example.

  1. You sell a $100 sweatshirt on your website in Minneapolis.
  2. You have a 1% conversion rate. This means for every 100 website visitors in Minneapolis you sell 1 sweatshirt.
  3. The average cost per click (CPC) on your website is $0.50, meaning you spend 50 cents for each person in Minneapolis who visits it.
  4. To sell 1 sweatshirt, you need 100 clicks from paid ads, which would cost you $50. This is known as your cost per acquisition (CPA).
  5. Your return on ad spend (ROAS) would be 2x, meaning for every dollar spent in paid ads you get two dollars in return.

For most Minneapolis businesses, this return on ad spend wouldn't be acceptable unless the margins were great.

To improve the situation, you hire a paid advertising agency to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might actually be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Minneapolis paid advertising.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in Minneapolis, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You have to develop an understanding of how to capture someone's attention in a split second.

To do this, you need build out amazing ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You have to change things up frequently, even if you are just targeting people in Minneapolis.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Minneapolis and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You have to understand when to pause an ad because it isn't performing as well as it once did. You have to understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC management company that helps Minneapolis businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Minneapolis website or funnel.

You might be suffering from ad attribution issues and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Minneapolis ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Minneapolis content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.

Free PPC Calculators for Minneapolis, MN PPC Managers

As part of our commitment to managing Minneapolis paid advertising campaigns, our digital marketers worked with our web development team to build a few PPC calculators that might interest you.

View All PPC Tools

Why Choose WebCitz to Manage Your Minneapolis, MN PPC Services

We'd love to partner with your Minneapolis team on paid advertising! As a full-service PPC management company targeting Minneapolis, we have multiple internal teams focused on search engine marketing, social media advertising, sales funnel development, and ad creative testing. Minneapolis PPC management companies don't all operate this way, since most only have one person in charge of everything. You might not be testing campaign optimizations and creative ideas often enough with those Minneapolis PPC companies to get the results you desire.

Choosing a paid ad agency for your Minneapolis business is not an easy task. Having over 18 years of experience, you can trust our PPC strategies and tactics for Minneapolis businesses. Many of these are the same PPC tactics we use to generate leads for our company.

More importantly, you should choose our paid advertising agency because you feel confident we are the right team to help your Minneapolis company grow. Here are a few reasons we suggest considering our PPC experts:

  • We have been in business since 2004, which means we have more than 18 years of experience.
  • We rely heavily on paid advertising to bring in traffic from keywords we don't yet rank for organically.
  • Our internal advertising team handles all Minneapolis digital marketing services, such as PPC management, sales funnel development, and ad creatives.
  • During normal business hours, you will likely receive an answer within a few rings from one of our teammates.

Get in touch with our PPC experts to discuss what we can do for you in Minneapolis! We often provide complete paid advertising management services to Minneapolis small businesses, but we can also augment the marketing department of larger Minneapolis corporations to fill in missing skill sets.

We hope you consider our company when searching for a PPC advertising agency for you Minneapolis small business or large corporation. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our PPC firm.

Facebook Ads Management

Starting at $600/mo
  • For accounts spending less than $1,000/mo in Facebook Ads, our management fee is just $600/month.
  • For higher spending accounts, our monthly management fee is generally $600/mo + 15% of ad spend, but can be custom quoted based on your goals and objectives.

Google Ads Management

Starting at $500/mo
  • For accounts spending less than $1,000/mo in Google Ads, our management fee is just $500/month.
  • For higher spending accounts, our monthly management fee is generally $500/mo + 15% of ad spend, but can be custom quoted based on your goals and objectives.

Bing Ads Management

Starting at $500/mo
  • For accounts spending less than $1,000/mo in Bing Ads, our management fee is just $500/month.
  • For higher spending accounts, our monthly management fee is generally $500/mo + 15% of ad spend, but can be custom quoted based on your goals and objectives.

Hear what our customers are saying

Alo Health

Alo Health

WebCitz designed our Alo Health website and did such a great job of walking us step-by-step through the process, knowing the tech world was not a strength of ours. We love that we are able to change content whenever we want, but if we run into problems, they are a quick email away. They have been responsive, reliable and efficient. Thanks, WebCitz!
Kendrick Jacobs

Kendrick Jacobs

Corey G at WebCitz was so professional and patient while helping us solve our issues. We appreciate his help so much. This company definitely needs more people like him. Amazing customer service! Thank you Corey G! (:
Jen Ollanketo

Jen Ollanketo

WebCitz helped the Oshkosh Area Humane Society with our new website and they were great to work with. Responsive, professional and affordable. I think the biggest perk for us was having someone local we could talk to for assistance instead of long wait times. Definitely would recommend to anyone looking to start up or revamp their website.
Sarah Grantham

Sarah Grantham

Corey was absolutely amazing in helping me with my issue. He was encouraging as we worked through things that to me were huge, but he made them seem small. Will definitely use WebCitz again!!!
Wendy Bottesi

Wendy Bottesi

Corey is so incredibly helpful!!!! He took the time and effort to make sure I had the help I needed! Above and beyond friendly! Helpful hints to navigate my website!! I felt so at ease! This is the company I will be sticking with and telling everyone about!!! A million times over thank you Corey!
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Tara Candland

Incredibly responsive, fast, and professional. They quickly understood the issue we were having with our site, which was fairly complicated, and were able to resolve it. They kept us updated in lay terms along the way so that we could understand how the issue was progressing.
Industry PPC Agencies

When looking for a paid advertising expert, search for someone with experience running and optimizing ad campaigns on platforms such as Google Ads and Facebook Ads. A good track record of successful campaigns, and the ability to analyze and interpret data to make informed decisions, is also important. Also look for strong analytical and strategic thinking skills, as you want a paid ads expert who can create and execute an effective advertising strategy, then later optimize it based on results.

Look at how we've been able to help improve paid advertising for businesses in various industries.

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