St. Paul Digital Marketing

Website Advertising in St. Paul

We stay up-to-date on the latest web, email, paid advertising, and social media trends to help St. Paul clients run effective digital marketing strategies.

500+ Digital Marketing Projects
500+
Digital Marketing Projects
19 Years of Experience
2004
Founded 19+ Years Ago
40+ Digital Marketing Case Studies
40+
Digital Marketing Case Studies
Webcitz, Digital Marketing Agency
Digital Marketing Services

St. Paul Website Advertising Experts

We've been offering to assist St. Paul-area businesses strengthen their digital advertising for more than 19 years.

Among the internet marketing services we offer St. Paul clients are search engine optimization, white-hat link building, paid search advertising, social media prospecting, and influencer outreach.

With regards to converting customers and driving revenue, we can help with social media advertising, sales funnel development, conversion rate optimization, email marketing, social media advertising, and more!

While we offer complete internet advertising plans to St. Paul companies, we can augment the marketing department of your large corporation to fill in any gaps.

What is Website Marketing for St. Paul, MN Small Businesses?

It's pretty easy: St. Paul digital marketing is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Digital marketing means search engine optimization or paid advertising to most St. Paul business owners. Even though both of those services are used in online marketing, neither fully explains the depth of a fresh website marketing program for St. Paul-based small businesses.

Improving Website Visibility

In today's digital marketing world, there are dozens of digital marketing tactics that all work together to help you increase visibility in St. Paul and across the country.

For instance, the best internet advertising plans in St. Paul will include these things:

  • Drive traffic to your digital assets (sales funnels, websites, apps, etc) by using SEO, SEO, social media marketing, or affiliate marketing.
  • Increase revenue for your St. Paul business through landing page creation, sales funnel development, and conversion rate optimization.
  • Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
  • Build trust in St. Paul by using content marketing, video production, backlink building, reviews, and social proof.
  • Build and nurture relationships through messaging, email, and social media.

If you live in St. Paul, you probably love the Minnesota Wild hockey team. Go Minnesota Wild! In addition to marketing St. Paul-area websites, our online advertising agency also offers Duluth, Minneapolis, Rochester, and St. Paul small businesses and large corporations a proficient digital marketing service.

A Few of Our digital marketing experts

Our Digital Marketing Services for St. Paul Small Businesses

For St. Paul organizations, we're a team of internet advertising experts who bring diverse knowledge and experience to the table. We've helped build traffic and grow conversions across more than 100 business industries in St. Paul, and the rest of the country, so let's work together.

1.) PPC Management

Paid Ads Management consists of creating and optimizing paid advertisement campaigns in St. Paul. Despite that simple explanation, let's explore it further.

A PPC advertising firm for St. Paul often begins by getting to know your company and its business model before providing experienced PPC management. This information helps determine the next steps, since the way you'd approach paid advertising for a local St. Paul small business is much different from how you'd handle it for an ecommerce brand.

For example, nearby St. Paul service providers are often only interested in qualified leads. To accomplish this, paid advertising can get traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. This can be accomplished through paid advertising that improves traffic to an optimized product page or category page. You might even want to include Google Shopping Campaigns in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.

Understanding the metrics that will be used to optimize and scale St. Paul PPC is the next step. For paid advertising to be effective, most St. Paul paid ad agencies will implement email collection tactics, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

Your St. Paul organization should use a variety of advertising strategies and marketing tools to be successful with PPC advertising. For example, the best St. Paul paid advertising services will include tactics to:

  • Drive traffic to your digital assets (websites, sales funnels, etc) from search engines, social channels, and third-party websites.
  • Make money online or through qualified leads for your St. Paul business.
  • Integrate third-party attribution tools to better understand ad attribution.
  • Present social proof through case studies, white papers, and video testimonials.
  • Build and nurture relationships through user generated content, story creation, and email address collection.
  • Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Media Marketing

Social media ads are paid advertisements placed on platforms like LinkedIn, Facebook, Twitter, TikTok, and LinkedIn that are used in St. Paul online marketing. Using social channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. A downside to PPC advertising is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your St. Paul small business drives quality leads or cost-effective sales.

The data sources of social media platforms allow advertisers to hyper-target their audiences based on demographics, behavior, interests, and more. While this is an enormous opportunity for most established St. Paul small businesses, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.

Our social media marketing company helps St. Paul companies build out the necessary sales funnels and lead generation tools to make the most of their social media advertising. Our St. Paul website advertising packages can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. If you're running a social media advertising plan, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

Social Media Ads

3.) Search Advertising

In internet advertising, St. Paul search engine marketing is used to place ads on search engines like Google and Bing. Your St. Paul company will benefit from Google paid ads and Bing advertising since they provide a quick and easy way to connect with an engaged audience searching for your products or services. One downside is the cost of setting up an effective and scalable campaign, which often involves creating conversion-optimized landing pages or sales funnels.

The landing pages and sales funnels we create for businesses of all sizes help get leads and conversions, which helps make their paid advertising an effective St. Paul internet advertising tactic. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search ads campaign in St. Paul.

Search Engine Advertising

4.) Lead Generation

For local service providers in St. Paul, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. There are lots of products and services that require a phone call or in-person meeting to make the sale. Lead generation plans are crucial for these kinds of St. Paul businesses looking to get sales from their website.

Our internet marketing team has tried and implemented so many different lead generation strategies in the past. The most common lead gen tactics include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

When lead generation is a primary goal, our team will create one or more lead generation strategies and implement them in your digital assets to see what works best for your St. Paul small business.

Downloading Facebook Leads

5.) CRO

You can't ignore conversion rate optimization game plans when it comes to St. Paul internet marketing. This is an essential component of any kind of internet advertising in St. Paul since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Increasing conversion rates will make a big difference in your revenue. It's important to understand what CRO is, how it works, and how to evaluate it. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO tactics that work for one St. Paul company might not work for a different St. Paul business, even when both are in the same industry.

There are many common CRO strategies, such as reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, improving site speed, fixing mobile website problems, adding exit-intent popups, and defining value for the visitor.

For some St. Paul websites, conversion rate optimization can be a lot more complex. Our CRO strategy requires an in-depth understanding of your business, your competitors, your value proposition, how people are interacting with your digital assets, your reputation online in St. Paul, and many other factors.

Conversion Optimization eBook Cover

6.) Revenue Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your St. Paul company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your St. Paul small business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The use of a conversion funnel for your St. Paul small business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Minnesota organizations. To develop a sales funnel that produces value for your St. Paul business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our website marketing specialists, you will have an experienced internet marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your St. Paul digital advertising service.

Click Funnels Development

7.) Email Marketing

You can use email marketing campaigns within a digital strategy to build brand awareness, grow website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our St. Paul digital advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to improve your subscribers. We help St. Paul email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, exit-intent popups, and numerous other methods.

Email Marketing Audiences

8.) Content Marketing

Most St. Paul organizations use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This internet advertising approach for St. Paul websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around St. Paul begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help St. Paul online marketing customers put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading St. Paul website advertising firm. These are all effective ways to market content if you implement them correctly within your St. Paul business.

YouTube Video Content

9.) Online Reputation Management (ORM)

Your online reputation in St. Paul and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a nearby service provider in St. Paul, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your St. Paul brand.

For local service companies in St. Paul, we can help you develop a review generation program within your internet advertising to increase the rate at which past customers leave reviews for your small business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your St. Paul storefront. Online shoppers in St. Paul want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as St. Paul doctors or St. Paul attorneys, we can help establish protocols within your online advertising campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your St. Paul website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around St. Paul.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your nearby competition.

Google Business Profile Management

10.) Video Marketing

As a complete internet advertising company for St. Paul, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your St. Paul digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within St. Paul digital advertising services to bring life to paid campaigns.

Video Production and Marketing

Why You Should Invest in Internet Advertising for Your St. Paul, MN Website

You're going to have to think about marketing in St. Paul if you manage a business that sells something. You might be thinking about St. Paul online marketing packages over other, more traditional, marketing strategies. Here are some reasons you should implement website advertising plans for your Minnesota business:

  • It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
  • By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
  • There's no shortage of phones, tablets, and desktop computers in St. Paul. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in St. Paul or throughout Minnesota?
  • The flexibility of St. Paul digital advertising is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
  • In St. Paul, internet marketing is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your St. Paul non-digital ads!

Unlocking the 5 Secrets to Getting Your Business Found

How to Develop St. Paul, MN Internet Advertising Plans

It's important to create a plan with measurable business goals before beginning your online advertising campaign for your St. Paul-based small business. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

1.) Determine your intended audience

Once you've established your business goals, you can figure out your target audience. You need to know who you are targeting in St. Paul or beyond. You can then make sure you're targeting your St. Paul digital marketing to the platforms your audience is active on and using messaging that agrees with them.

2.) Assess the requirements of your target audience

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. This will help ensure you focus on the right keywords for your St. Paul digital marketing and you align your content marketing plan with the needs of your audience.

3.) Start slower moving marketing packages sooner

If you plan to incorporate search engine optimization in your St. Paul digital strategy, make that your first priority. In online advertising, SEO moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your placements.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your St. Paul business and its digital assets than right now. However, rather than sending paid traffic to your product page, service page, or home page, you should consider the creation of a landing page or sales funnel. St. Paul paid advertising services with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. A great St. Paul lead generation tactic uses splash pages and sales funnels to drive people to the goal.

5.) Set up automatic email sequences for remarketing purposes

As soon as your St. Paul website drives traffic, you should think about how to keep in touch with those visitors. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget St. Paul website visitors.

6.) Prepare to conduct ongoing tests

When you have all of these St. Paul internet marketing strategies in place, you can start testing and optimizing. This involves constantly measuring the success of your campaigns, searching for areas of improvement, and even trying new ideas that you read about in case studies or white papers. Your St. Paul online advertising campaign should always be focused on conversion rate optimization.

St. Paul Website Designers

Why Choose WebCitz for Your St. Paul, MN Digital Marketing Strategies

If you're a small business in St. Paul, we want to be your internet marketing partner! When researching St. Paul internet advertising companies, there are a lot of factors to consider. You can trust the St. Paul online advertising strategies we suggest for your business since we have more than 19 years of experience. St. Paul website advertising plans like these are often what we use for our own lead generation. The fact that you're visiting our website from St. Paul probably has a lot to do with our own digital advertising service.

Our internet advertising company should be your choice for your St. Paul company because you feel we are the right team.

Our Team

Here are a few reasons we suggest considering our digital marketers for your St. Paul marketing plans:

  • We have been in business since 2004, which means we have more than 19 years of experience.
  • We get most of our leads and new clients in St. Paul from our own digital marketing plans.
  • You probably found us in St. Paul via an online search for a service we provide.
  • Our marketing team performs all of our St. Paul internet marketing services, which means we don't outsource the work.
  • If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
  • We're experts in Shopify, WordPress, and WooCommerce for any St. Paul digital marketing campaigns that need website design or web maintenance & support.
  • Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

We hope you keep our internet advertisers in mind when it comes time for you to start searching for St. Paul online advertising agencies. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our website advertising firm.

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