Mississippi PPC Agency

Our Mississippi PPC Management Game Plans

PPC management consists of creating and optimizing paid advertisement campaigns in Mississippi. That is an incredibly simple explanation though, so let's dive a little deeper.

A paid ads agency for Mississippi often begins by getting to know your company and its business model before providing professional PPC management. Since the way you approach paid ads for a local Mississippi company is much different than how you would for an ecommerce brand, this information helps determine the next steps.

For example, local service providers in Mississippi are often only interested in qualified leads. Through paid advertising, traffic can be driven to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

Alternatively, ecommerce brands are most often interested in online sales. Pay-per-click advertising can be used to drive traffic to an optimized product or category page. Google Shopping Campaigns might even make sense in some cases. We've even utilized sales funnels to help sell products, subscriptions, and services.

To optimize and scale Mississippi PPC, it's important to understand what metrics will be used. Most Mississippi PPC advertising firms will implement email collection strategies through squeeze pages or lead magnets to help increase the value of paid advertising. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

Your Mississippi company should use a variety of advertising strategies and marketing tools to be successful with paid advertising. For example, the best Mississippi paid ads services will include tactics to:

• Get traffic from search engines, social networks, and third-party websites to your digital assets (websites, sales funnels, etc).
• Make your Mississippi organization more profitable by acquiring qualified leads or selling online.
• Better understand ad attribution through the integration of third-party attribution software.
• Provide social proof with case studies, white papers, video testimonials, etc.
• Collect email addresses, create user-generated content, and nurture relationships.
• Test ad creatives across various ad placements and between different media formats.

Our paid ads management company is happy to provide Gulfport, Jackson, Meridian, Oxford, and Tupelo businesses with proficient PPC advertising consulting plans.

Pricing for Mississippi Paid Ads Management

If you want us to dedicate more time to your campaigns, the price of our PPC management plans will be adjusted accordingly. Our PPC management services start at the price listed below, however, we are open to discussing an increased budget if your ad spend or service requirements are higher.

How Paid Advertising Helps Mississippi Small Businesses

One of the most obvious benefits of Mississippi paid advertising is the quick increase in traffic it provides.

Whether a traffic increase results in higher conversions depends on your ads, landing pages, and business model.

If you are interested in running PPC advertising in Mississippi, we recommend that you start slowly.

Make sure you have realistic goals, a working sales funnel, and the ability to gather actionable data before diving into paid advertising or scaling your ad campaigns.

If you run into trouble getting the conversions you were expecting, don't blame Facebook or Google. In many cases, the problem lies in the ad creative, campaign settings, or sales process.

Mississippi organizations can benefit greatly from the addition of paid advertising to their digital advertising tactics when everything comes together. Just keep in mind increased traffic doesn't always result in more conversions!

How We Manage Mississippi Paid Ads

Our team of paid advertising professionals is knowledgeable about the latest PPC trends in Mississippi. Take advantage of our experience across dozens of business industries to help boost traffic and conversions to your Mississippi digital assets.

Keyword Research

In the context of paid ads, keyword research largely relates to Google Ads and Bing Ads search campaigns. After all, search ads only show up based on what is searched on Google or Bing.

If you are searching for a roofing company in Mississippi, you might search "Mississippi Roofer" on Google. Targeting that exact phrase wouldn't require in-depth keyword research for that Mississippi roofing company's PPC advertising manager.

However, what if that exact match keyword wasn't producing enough search volume and the Mississippi roofing company needed to increase their advertising reach? Researching keywords would be necessary for the solution.

Typically, the paid advertising manager will discuss with the Mississippi roofing company what types of services to target more often. It might also require some broadening of the keyword targeting.

Suppose the paid ads manager discovers that there is a high traffic volume for "Mississippi roofers" or even "Mississippi roof repair." The first phrase is targeting a plural of the service in Mississippi. If the repair work is extensive, the second phrase might result in a more lucrative roof replacement project.

Negative keyword lists can also benefit from keyword research. These are used to stop your paid advertising from showing in search queries that you know won't produce conversions.

A person looking for "free roof repair work" or "how to advertise to roofing companies" is unlikely to buy a roof replacement. They might see your PPC advertising if you use broad keyword targeting without any negative keywords like "free" or "advertise".

As you can see, no matter how obvious your keyword research needs might be at the start of building out your campaign, they become more complicated as you begin to scale your ads and reduce wasted ad spend.

Audience Research

In Mississippi paid advertising campaigns, audience research is often discussed in the context of scaling social media ads. There are options within Google Ads and Bing Ads for audience targeting as well though.

We'll review some audience research and targeting history within Facebook Ads.

In years past, Mississippi paid advertising managers relied heavily on building out their own custom audiences within Facebook. As a matter of fact, one of the most appealing features of Facebook Ads was its ability to collect data on users, which advertisers in Mississippi flocked to take advantage of.

The rise of data privacy and machine learning had a significant impact on custom audiences over time.

When Apple released its iOS 14.5 update, they included a pop up message that allowed users to easily opt out of personalized ad tracking. As a result, Facebook had difficulty tracking mobile device behavior. This even affected the accuracy of ad attribution reporting.

Then came improvements to their machine learning algorithms, which greatly diminished the need for custom audiences and lookalike audiences for most Mississippi ad firms. By choosing your own interest-based targeting, you tend to do more harm than good because their algorithm often understands your ideal audience better than you do.

Though there will still be plenty of Mississippi paid ads companies using custom audiences, the trend is moving toward broad targeting. You can see it in every upgrade within Facebook Ads Manager as they slowly remove interest-based targeting options, or push for "Advantage Detailed Targeting."

Interested in another take on audience targeting? Social Media Examiner's blog article does a good job of explaining recent changes.

This isn't to say audience research and targeting is going away. Mississippi ad campaigns will likely always have targeting options that can be manipulated for extra performance.

Optimizing Landing Pages

The quality of your landing page will be a big factor in the success of your Mississippi PPC advertising campaigns.

Our first step when managing a paid advertising campaign in Mississippi involves reviewing the landing pages for best practices. In this review, we consider the following factors and more:

• Is there a benefit-focused headline?
• Do you have any images above the fold?
• What is the quality of the content? Is it well written?
• Am I able to find a lead form right away?
• Can you easily identify the call to action?
• Does the page load quickly?
• Does social proof exist?
• Can I load the page on a mobile device?

There are so many factors that come into the design and development of a quality landing page.

Make sure your landing page follows best practices before you spend money on Mississippi paid ads!

You should never consider your landing page complete. Try running A/B testing every few months to continue refining your Mississippi sales pitch.

Developing a Sales Funnel

You might consider building out one or more sales funnels instead of a landing page. We rely heavily on sales funnels for lead generation, email audience building, and even online purchases.

For example, we have a client that promotes an online fitness challenge that you could even join from Mississippi. While managing their digital advertising we built multiple sales funnels within Click Funnels. Here are some of the funnels we made:

• We used squeeze pages to help capture email addresses while building awareness for the program.
• We used lead magnets to provide people with healthy eating tips, fitness tips, webinars, and sneak peaks in exchange for an email address.
• We used application funnels to push people toward the idea of wanting to apply to participate in exclusive programs.
• We used sales letter funnels to serve as the registration system for the online program.

There are many different types of funnels, so your Mississippi organization isn't limited to only these options. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.

If you do decide to implement a funnel, take your time at it. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in Mississippi. It can take years of experience to master funnels, however. You can save yourself some time by looking for a PPC management firm, like WebCitz, to handle the heavy lifting!

Conversion Rate Optimization

Having a clear understanding of your conversion rate is critical to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Mississippi.

Let's run through a basic scenario to help illustrate the impact of conversion rates.

1. You sell a $100 sweatshirt in Mississippi on your website.
2. You have a 1% conversion rate, meaning for every 100 Mississippi residents that visit your website you sell 1 sweatshirt.
3. You have a $0.50 average cost per click (CPC), meaning for each person in Mississippi that visits your website you spend 50 cents.
4. To sell 1 sweatshirt, you need 100 clicks from PPC advertising, which would cost you $50. This is known as your cost per acquisition (CPA).
5. Your return on ad spend (ROAS) would be 2x, meaning for every dollar spent in paid advertising you get two dollars in return.

For most Mississippi businesses, this return on ad spend wouldn't be acceptable unless the margins were great.

To improve the situation, you hire a paid advertising firm to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Mississippi paid advertising.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in Mississippi, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You should develop an understanding of how to capture someone's attention in a split second.

To do this, you need to build out awesome ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Mississippi.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Mississippi and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC ads management firm that helps Mississippi businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Mississippi website or funnel.

You might be suffering from ad attribution issues and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Mississippi ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Mississippi content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your PPC advertising campaigns are doing.

Types of Paid Ads for Mississippi PPC Campaigns

In Mississippi, there are many ways to run paid advertising. Let's discuss some of the most common paid ads being run within various business industries in Mississippi.

Local Ads within Mississippi

Nearby ads for your Mississippi organization can be run through nearly any advertising platform. Depending on the nature of your local area business in Mississippi, you may find better success in one platform versus another. You should try out every option available to see which suits you best. Here are a few options for local advertising.

There are going to be two options from Google.

In the first case, you can run traditional Google Ads, possibly using the newer Performance Max campaign type. With this ad campaign type, the Google algorithm can find the best combination of headlines, images, videos, and service locations to bring you customers in Mississippi. We often use Performance Max campaigns for professional services companies in and around Mississippi, such as accountants, lawyers, dentists, and physicians.

Google's second option for qualifying businesses is their Local Service Ads. The Google Local Service Ads offers a pay-per-lead model, which means you get charged a flat fee for each lead the platform provides you. Plumbers, electricians, roofers, and heating installers in Mississippi often use Google Local Service Ads.

Facebook Ads can also be used to target people in Mississippi. This is a little more straightforward, since it just involves setting up a campaign that has ad sets with geographic restrictions to Mississippi, or specific Mississippi ZIP codes. For all types of Mississippi companies, we often use Facebook Ads.

Social Media Advertising throughout Mississippi

Pretty much any online ad you see on a social network website is going to qualify as a social media ad.

It's important to keep the ad creatives fresh when running social ads. Without rotating ad creatives every few weeks, your campaign performance will slowly deteriorate. For higher spending ad campaigns, you might need to look at weekly ad creative tweaks.

One of the best things about social media advertising is that you can target audiences who aren't yet aware of your product or service. When running search engine advertising, that is quite the opposite since your ads are only going to show when someone is actively searching for what your Mississippi company offers.

It can also be a curse, as conversion rates often drop when people aren't closer to making an immediate purchase.

Search Engine Ads throughout Mississippi

If you know people are looking online for the products or services you offer, you'll want to invest in search advertisements.

Some people refer to this as Mississippi Search Engine Marketing, or SEM. An advertisement that appears on the search results page of a search engine is called a search ad.

If you've been running search engine advertising on Google for a while and have been successful at it, we suggest considering copying the campaigns over to the Bing Ads platform. According to a StatCounter study from October 2022, about 3.57% of online users use Bing as their primary search engine.

Display Ads throughout Mississippi

You'll find display ads on all kinds of message boards, chat rooms, game lounges, news websites (sometimes even local Mississippi news stations), gossip websites, and more.

Bing Ads and Google Ads both offer these.

To get started with display ads, you just need a set of ad creatives in different image sizes. Additionally, you should have a general idea of your target audience, but both ad platforms have algorithms that help you produce results.

Retargeting Ads throughout Mississippi

Not everyone is going to convert during their first experience with your Mississippi website, landing page, or sales funnel.

Retargeting ads are almost always recommended to help bring people back to your website after they have weighed their options.

Almost any ad platform can be used for retargeting ads.

Shopping Ads for Mississippi Ecommerce Organizations

Google Shopping Campaigns popularized this type of search ad.

To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account.

With these tools in place, you'll be able to provide Google Ads an updated list of all your accurate product data, including the title, SKU, image, price, and availability. Using that information, they can determine what types of search queries to display your products at the top of search results.

Video Ads for Mississippi Businesses

YouTube, Instagram, Facebook, and other social networking sites allow you to run video ads.

Using YouTube Ads is as basic as setting up a video ad campaign in Google Ads.

To run video ads in Facebook or Instagram, you'll need a working Facebook Ads account.

The conversion potential of video ads is excellent on both platforms. Video ads are frequently used to showcase product launches, custom services, and personal introductions.

If you have the budget to support ad creatives in video format, look to implement them into your Mississippi paid ads campaigns.

Free PPC Calculators for Mississippi Paid Ads Managers

As part of our commitment to managing Mississippi paid advertising campaigns, our internet advertisers worked with our web development team to build a few PPC calculators that might interest you.

• ROAS Calculator
• CPA Calculator
• Calculate Churn Rate

View All Paid Ads Tools

Why Choose WebCitz to Manage Your Mississippi PPC Solutions

We'd love to partner with your Mississippi team on paid ads! As a full-service PPC ads management firm targeting Mississippi, we have multiple internal teams focused on search engine marketing, social media marketing, sales funnel development, and ad creative testing. In most Mississippi PPC firms, only one person handles all tasks, but this is not the case for us! You might not get the results you want from Mississippi paid ads firms if you don't test campaign optimization and creative ideas often enough.

There are many factors to consider when researching PPC advertising firms for your Mississippi business. Having over 18 years of experience, you can trust our PPC plans and strategies for Mississippi small businesses. Many of these are the same PPC strategies we use to get leads for our company.

More importantly, you should choose our paid advertising agency because you feel confident we are the right team to help your Mississippi small business grow. Consider our paid ads consultants for the following reasons:

• Having been in business since 2004, we have more than 18 years of experience.
• We rely heavily on sales funnels and paid advertising to shore up our organic search placements.
• Our internal advertising team handles all Mississippi digital marketing plans, such as PPC management, sales funnel development, and ad creatives.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.

Let's talk about what our paid ads experts can do for your Mississippi business! Mississippi small businesses often hire us for paid advertising management services, but larger corporations can also hire us to augment their marketing departments.

When it comes time for your Mississippi small business to start the search for a PPC marketing agency, we hope you keep our team in mind for the task. To start a discussion with the helpful staff at our paid ads firm, send us an email or give us a call if you have any follow-up questions.

800-796-8263 Email Us