Missouri PPC Agency

Our Missouri PPC Management Campaigns

PPC management consists of creating and optimizing paid advertisement campaigns in Missouri. That is an incredibly simple explanation though, so let's dive a little deeper.

A paid advertising agency for Missouri often begins by getting to know your company and its business model before providing professional paid ads management. Since the way you approach paid advertising for a nearby Missouri organization is much different than how you would for an ecommerce brand, this information helps determine the next steps.

For example, local area service providers in Missouri are often only interested in qualified leads. This can be accomplished through paid advertising that builds traffic to an optimized landing page or sales funnel. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.

Alternatively, ecommerce brands are most often interested in online sales. Using PPC advertising, you can boost traffic to a page optimized for products or categories. In some cases, it might even make sense to include Google Shopping Campaigns. Our team has even used sales funnels to help sell products and subscriptions.

Understanding the metrics that will be used to optimize and scale Missouri PPC is the next step. Most Missouri paid advertising companies will implement email collection plans through squeeze pages or lead magnets to help increase the value of paid ads. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

To be successful with paid advertising, your Missouri company should utilize multiple advertising strategies and marketing tools. For example, the best Missouri paid advertising packages will include strategies to:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social channels, and third parties.
• Increase revenue for your Missouri organization through qualified leads or online sales.
• Utilize third-party attribution software to better understand ad attribution.
• Provide social proof with case studies, white papers, video testimonials, etc.
• Build and nurture relationships through user generated content, story creation, and email address collection.
• Test ad creatives across various ad placements and between different media formats.

Our paid ads management company is happy to provide Columbia, Kansas City, Oakville, Springfield, St. Louis, and Wildwood businesses with proficient PPC advertising consulting plans.

Pricing for Missouri Paid Ads Management

If you want us to dedicate more time to your campaigns, the price of our PPC management plans will be adjusted accordingly. Our PPC management services start at the price listed below, however, we are open to discussing an increased budget if your ad spend or service requirements are higher.

How Paid Advertising Helps Missouri Small Businesses

One of the most obvious benefits of Missouri paid advertising is the quick increase in traffic it provides.

Whether a traffic increase results in higher conversions depends on your ads, landing pages, and business model.

If you are interested in running PPC advertising in Missouri, we recommend that you start slowly.

Make sure you have realistic goals, a working sales funnel, and the ability to gather actionable data before diving into paid advertising or scaling your ad campaigns.

If you run into trouble getting the conversions you were expecting, don't blame Facebook or Google. The issue is often in the ad creatives, campaign settings, or sales process.

When everything comes together, paid ads can be an invaluable addition to the digital marketing game plan of your Missouri organization. Just keep in mind increased traffic doesn't always result in more conversions!

How We Manage Missouri Paid Ads

Our team of paid advertising professionals is knowledgeable about the latest PPC trends in Missouri. Take advantage of our experience across dozens of business industries to help boost traffic and conversions to your Missouri digital assets.

Keyword Research

In the context of paid ads, keyword research largely relates to Google Ads and Bing Ads search campaigns. After all, search ads only show up based on what is searched on Google or Bing.

For example, a person searching for a roofing company in Missouri might search "Missouri Roofer" on a search engine. As a PPC advertising manager for that Missouri roofing company, targeting that exact phrase wouldn't require in-depth keyword research.

However, what if that exact match keyword wasn't producing enough search volume and the Missouri roofing company needed to increase their advertising reach? To solve the problem, keyword research would be required.

The next steps might involve the paid advertising manager discussing with the Missouri roofing company what types of services they want to target more often and within what geographic areas. There may also be a need to broaden the keyword targeting.

As an example, the paid ads manager might find that "Missouri roofing companies" and "Missouri roof repair" have high search volumes. The first phrase is targeting a plural of the service in Missouri. The second phrase is targeting a slightly different service, which might result in a more lucrative roof replacement project if the repair work is extensive.

You can also benefit from keyword research when building out negative keyword lists. These are used to stop your paid advertising from showing in search queries that you know won't produce conversions.

An individual looking for "free roof repair services" or "when to advertise to roofers" is unlikely to buy a new roof. However, they might see your PPC advertising if you are using broad keyword targeting without any negative keywords like "free" or "advertise".

Even if your keyword research needs are obvious when you start building out your campaign, they become more complex as you scale your ads and reduce wasted ad spend.

Audience Research

When you hear audience research talked about in Missouri paid advertising campaigns, it is often within the scope of scaling social media ads on Facebook and Instagram. There are options within Google Ads and Bing Ads for audience targeting as well though.

Let's go over a little history on audience research and targeting within the Facebook Ads platform.

In years past, Missouri paid advertising managers relied heavily on building out their own custom audiences within Facebook. In fact, one of Facebook Ads' most appealing features was the ability to collect data on users, which advertisers in Missouri eagerly took advantage of.

As time went on, data privacy and machine learning both had an impact on custom audiences.

Apple's iOS 14.5 update included a pop-up message that lets users opt out of personalized ad tracking. As a result, Facebook had difficulty tracking mobile device behavior. In fact, it even affected the accuracy of ad attribution reporting.

Then came improvements to their machine learning algorithms, which greatly diminished the need for custom audiences and lookalike audiences for most Missouri ad firms. Their algorithm has become so good at understanding your ideal audience that you typically do more harm than good by choosing your own interest-based targeting.

While there will still be plenty of Missouri paid ads companies relying on custom audiences, the trend is moving toward broad targeting. Don't take our work for it though. If you've been involved in the creation of Facebook ads, you've probably noticed the removal of interest-based targeting options here and there. Maybe you've even seen changes to how "Advantage Detailed Targeting" is recommended during the setup process.

This blog article from Social Media Examiner does a good job of talking about recent changes to audience targeting, if you'd like a second opinion.

However, audience research and targeting aren't going away. Missouri ad campaigns will likely always have targeting options that can be manipulated for extra performance.

Landing Page Optimization

The quality of your landing page will be a big factor in the success of your Missouri paid advertising campaigns.

When we take on the management of a PPC advertising campaign in Missouri, we start by looking over the landing pages to see if they follow best practices. Here are some of the factors we look for in this review:

• Is there a benefit-focused headline?
• Are there any images above the fold?
• Is the content written in a compelling manner?
• Am I able to find a lead form right away?
• Are the call to actions easily noticeable?
• Does the page load quickly?
• Is there social proof?
• Am I able to load the page on a mobile device?

There are so many factors that come into the design and development of a quality landing page.

Please, don't spend money on Missouri paid advertising until you have a landing page that follows best practices!

Ideally, you should never consider your landing page to be finished. Try running A/B testing every few months to continue refining your Missouri sales pitch.

Sales Funnel Development

As an alternative to a landing page, you might want to consider building out one or more sales funnels. We rely heavily on sales funnels for lead generation, email audience building, and even online purchases.

For example, we have a client that promotes an online fitness challenge that you could even join from Missouri. While managing their digital marketing we built multiple sales funnels within Click Funnels. Here are some of the funnels we made:

• We used squeeze pages to help capture email addresses while building awareness for the program.
• We used lead magnets to provide people with healthy eating tips, fitness tips, webinars, and sneak peaks in exchange for an email address.
• We used application funnels to push people toward the idea of wanting to apply to participate in exclusive programs.
• We used sales letter funnels to serve as the registration system for the online program.

There are many different types of funnels, so your Missouri small business isn't limited to only these options. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.

If you do decide to implement a funnel, take your time at it. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in Missouri. It can take years of experience to master funnels, however. You can save yourself some time by searching for a paid ads management company, like WebCitz, to handle the heavy lifting!

CRO

Having a clear understanding of your conversion rate is critical to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Missouri.

Let's run through a basic scenario to help illustrate the impact of conversion rates.

1. You sell a $100 sweatshirt in Missouri on your website.
2. You have a 1% conversion rate, meaning for every 100 Missouri residents that visit your website you sell 1 sweatshirt.
3. You have a $0.50 average cost per click (CPC), meaning for each person in Missouri that visits your website you spend 50 cents.
4. To sell 1 sweatshirt, you need 100 clicks from paid advertising, which would cost you $50. This is known as your cost per acquisition (CPA).
5. Your return on ad spend (ROAS) would be 2x, meaning for every dollar spent in PPC advertising you get two dollars in return.

For most Missouri organizations, this return on ad spend wouldn't be acceptable unless the margins were great.

To improve the situation, you hire a paid ads company to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Missouri PPC advertising.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in Missouri, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You should develop an understanding of how to capture someone's attention in a split second.

To do this, you need to build out attractive ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Missouri.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Missouri and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC management company that helps Missouri organizations, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Missouri website or funnel.

You might be suffering from ad attribution errors and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Missouri ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Missouri content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.

Types of Paid Ads for Missouri PPC Campaigns

In Missouri, there are many ways to run PPC advertising. Let's discuss some of the most common paid advertising being run within various business industries in Missouri.

Local Ads within Missouri

Local ads for your Missouri small business can be run through nearly any advertising platform. Depending on the nature of your local business in Missouri, you may find better success in one platform versus another. It is important to try out every available option to see which works best for your needs. Let's talk about a few local area advertising choices.

There are going to be two options from Google.

As a first step, you can run traditional Google Adwords, possibly using their newer Performance Max campaign type. This is a very dynamic ad campaign type which utilizes multiple headlines, images, videos, and service locations to allow the Google algorithm to find the best combination of assets to bring you customers in Missouri. Missouri professionals such as accountants, lawyers, dentists, and physicians frequently use Performance Max campaigns.

Alternatively, if your business qualifies, Google offers a Local Service Ads option. The Google Local Service Ads offers a pay-per-lead model, which means you get charged a flat fee for each lead the platform provides you. We often use Google Local Service Ads for home services contractors in Missouri, like plumbers, electricians, roofers, and heating installers.

You can also use Facebook Ads to target people in your local Missouri area. This is a little more straightforward, since it just involves setting up a campaign that has ad sets with geographic restrictions to Missouri, or specific Missouri ZIP codes. Local Facebook Ads are often used by Missouri companies of all types.

Social Media Advertising for Missouri Small Businesses

A social media ad is pretty much any online advertisement you see on a social networking site.

It's important to keep the ad creatives fresh when running social ads. If you don't rotate out ad creatives every few weeks your campaign performance will slowly decrease. For higher spending ad campaigns, you might need to look at weekly ad creative tweaks.

The best part of social media advertising is you can target audiences that have never thought of your product or service, or perhaps just aren't thinking about it now. When running search engine advertising, that is quite the opposite since your ads are only going to show when someone is actively searching for what your Missouri company offers.

However, this benefit can also be a curse, since conversion rates are typically lower when people aren't closer to making an immediate purchase.

Search Engine Ads for Missouri Small Businesses

You should invest in search advertising if you know people are searching online for your products or services.

Some people refer to this as Missouri Search Engine Marketing, or SEM. This is just a different way of explaining search ads, which are advertisements placed on the search results page of a search engine.

If you've been running search ads on Google for a while and have been successful at it, we suggest considering copying the campaigns over to the Bing Ads platform. As of an October 2022 study from StatCounter, about 3.57% of online users rely on Bing for their primary search engine.

Display Ads for Missouri Small Businesses

Many different message boards, chat rooms, game lounges, news websites (even local Missouri news stations), gossip sites, and more run display advertisements.

These are commonly used within the Google Ads and Bing Ads platforms.

With display ads, you just need a set of ad creatives in different sizes. Additionally, you should have a general idea of your target audience, but both ad platforms have algorithms that help you produce results.

Retargeting Ads for Missouri Businesses

Not everyone is going to convert during their first experience with your Missouri website, landing page, or sales funnel.

It is almost always recommended to set up retargeting ads to help bring people back to your website after they've had time to think through different options.

You can run retargeting ads on any ad platform, too.

Shopping Ads for Missouri Ecommerce Companies

This type of search ad was popularized by Google Shopping Campaigns.

To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account for your Missouri storefront.

With these tools in place, you'll be able to provide Google Ads an updated list of all your accurate product data, including the title, SKU, image, price, and availability. From there, they will be able to find the right types of search queries to display your products at the top of the search results page.

Video Ads for Missouri Businesses

You can run video ads on YouTube, Instagram, Facebook, and other social networking websites.

If you are interested in running YouTube Ads, you'll just need to set up a video ads campaign in Google Ads.

To run video ads in Facebook or Instagram, you'll need a working Facebook Ads account.

Both ad platforms offer excellent conversion opportunities with video ads. We frequently use video ads to showcase product launches, custom services, personal introductions, and more!

If you have the budget to support ad creatives in video format, look to implement them into your Missouri PPC advertising campaigns.

Free PPC Calculators for Missouri Paid Ads Managers

As part of our commitment to managing Missouri paid advertising campaigns, our website marketers worked with our web development team to build a few PPC calculators that might interest you.

• ROAS Calculator
• CPA Calculator
• Calculate Churn Rate

View All Paid Ads Tools

Why Choose WebCitz to Manage Your Missouri PPC Strategies

We'd love to partner with your Missouri team on PPC advertising! As a complete paid ads management company targeting Missouri, we have multiple internal teams focused on search engine marketing, social media ads, sales funnel development, and ad creative testing. In most Missouri PPC companies, only one person handles all tasks, but this is not the case for us! You might not get the results you want from Missouri PPC companies if you don't test campaign optimization and original ideas often enough.

There are many factors to consider when researching paid ads companies for your Missouri company. With more than 18 years of experience, you know you can trust the PPC tactics and plans we suggest for your Missouri business. These are often the same paid ads plans we use for our own lead generation.

More importantly, you should choose our paid ads company because you feel confident we are the right team to help your Missouri company grow. Our PPC specialists are a good option for numerous reasons:

• We have been in business since 2004, which means we have more than 18 years of experience.
• We rely heavily on paid ads to bring in traffic from keywords we don't yet rank for organically.
• Since we have an internal advertising team, we do not outsource Missouri digital marketing plans, such as PPC management, sales funnel development, or ad creative services.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.

Let's discuss what our paid ads experts can offer your Missouri company! We often provide complete paid advertising management services to Missouri small businesses, but we can also augment the marketing department of larger Missouri corporations to fill in missing skill sets.

When it comes time for your Missouri small business to start the search for a PPC marketing agency, we hope you keep our team in mind for the task. We would be happy to talk to you about your follow-up questions via email or phone if you have any.

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