From Google Ads to Facebook Ads, we've managed millions of dollars of PPC budgets. Let us help your Nebraska business with its paid ads.
We are a results-driven paid ads management company with more than 18 years of experience helping local businesses and ecommerce brands throughout Nebraska improve their paid advertising campaigns.
The PPC advertising managers at our company can help your Nebraska organization target relevant audiences and improve brand awareness through Facebook ad campaigns, Google ads, and Bing paid ads. With these ad platforms, we can target prospects at any stage of the customer journey. From there, we can help you integrate solutions that bring clarity to ad attribution in a post iOS 14.5 environment, allowing you to efficiently scale your ad campaigns.
With our in-house graphic design and video marketing teams, we can create stunning creatives that provide the right hook and tell a story that resonates with your audience.
The act of creating and optimizing Nebraska paid advertising campaigns is known as PPC ads management. Despite that simple explanation, let's explore it further.
To provide premium paid ads management, a paid advertising firm for Nebraska should get to know your company and its goals. This information helps determine the next steps, since the way you'd approach PPC advertising for a local Nebraska organization is much different from how you'd handle it for an ecommerce brand.
Local service providers in Nebraska, for instance, are often only interested in good leads. Through PPC advertising, traffic can be driven to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.
In contrast, ecommerce brands are most likely to be interested in online sales. This can be accomplished through paid advertising that improves traffic to an optimized product page or category page. You might even want to include Google Shopping Campaigns in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.
The next step in Nebraska PPC management is understanding the metrics that will be used to optimize and scale. To maximize the value of paid advertising, most Nebraska agencies implement email collection tactics through squeeze pages or lead magnets. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.
To be successful with paid ads, your Nebraska business needs to use multiple tactics and marketing tools. Some of the best paid advertising services in Nebraska include:
Our PPC ads management company is happy to provide Bellevue, Fremont, Grand Island, Lexington, Lincoln, Norfolk, and Omaha businesses with premium paid advertising consulting plans.
Our paid ads management service fees are determined by the amount of time you wish us to spend on your campaigns every month. Below is the starting cost for our PPC management packages, but we are happy to have a conversation about adjusting the budget if your ad spend or service requirements exceed our initial estimate.
The most obvious benefit of Nebraska paid advertising is the near instant increase in traffic it provides.
It is entirely dependent on the quality of your ad creatives, landing pages, and business model whether or not traffic increases lead to conversions.
Starting slowly is the first recommendation we give to Nebraska organizations interested in paid advertising.
Before diving into PPC advertising or scaling your ad campaigns, make sure you have realistic goals, a working sales funnel, and the ability to gather actionable data.
Don't blame Facebook or Google if you don't get conversions. In many cases, the problem lies in the ad creative, campaign settings, or sales process.
The right combination of paid advertising and internet advertising can greatly enhance your Nebraska business's online marketing strategy. It's important to keep in mind that increased traffic does not always translate into more conversions.
We are a team of paid advertising experts with extensive knowledge in the latest PPC trends for Nebraska nearby organizations. We have experience across dozens of business industries, so we can help you improve traffic and conversions to your Nebraska digital assets.
In the context of paid advertising, you'll find keyword research mostly relates to search network campaigns on the Google Ads and Bing Ads platforms. After all, search ads only appear based on what is searched on Google or Bing.
If you are looking for a roofing company in Nebraska, you might search "Nebraska Roofer" on Google. It wouldn't be necessary to conduct extensive keyword research to target that exact phrase as the PPC advertising manager for that roofing company in Nebraska.
However, what if the exact match keyword isn't generating enough search volume and the Nebraska roofing company needs to expand their advertising reach? The solution would require keyword research.
After discussing options, the next step might involve the paid advertising manager talking with the Nebraska roofing company what services they want to target more often and where. A broader keyword targeting strategy than exact matches might also be necessary.
For instance, the PPC manager might discover high search volume for "Nebraska roofing companies" or even "Nebraska roof repair." First phrase targets a plural version of the service professional within Nebraska. If the repair work is extensive, the second phrase might result in a more lucrative roof replacement project.
When building negative keyword lists, keyword research can also be beneficial. You can use these to prevent your PPC advertising from showing in search queries that you know won't convert.
For example, someone searching for "free roof repair companies" or "how to advertise to roofing contractors" isn't likely to purchase a roof replacement service. Your paid ads may appear if you use broad keyword targeting without negative keywords such as "free" or "advertise".
You can see that as you scale your ads and reduce wasted ad spend, the needs for keyword research become more complex.
In Nebraska paid advertising campaigns, audience research is often discussed in the context of scaling social ads. Google Ads and Bing Ads also offer audience targeting options.
We'll review some audience research and targeting history within Facebook Ads.
Facebook custom audiences were heavily relied upon by Nebraska's PPC advertising managers in the past. After all, one of the most appealing features of the Facebook Ads platform was the data it collected on its users, which Nebraska advertisers lined up to exploit.
A number of factors, including data privacy and machine learning, have had an impact on custom audiences over time.
In the iOS 14.5 update, Apple included a pop-up message that allowed users to opt out of tracking for personalized ads. This had a negative impact on Facebook's ability to track user behavior on mobile devices in Nebraska and beyond. This even affected the accuracy of ad attribution reporting.
Following that, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences for most Nebraska advertising firms. With such sophisticated algorithms, it's often more harmful to choose your own interests compared to letting Facebook figure it out for you.
Though there will still be plenty of Nebraska paid advertising companies using custom audiences, the trend is moving toward broad targeting. You can see it in every update within Facebook Ads Manager as they slowly remove interest-based targeting options, or push for "Advantage Detailed Targeting."
Interested in another take on audience targeting? Social Media Examiner's blog article does a good job of explaining recent changes.
It's not to say audience research and targeting are going away. There will always be targeting options that can be manipulated within Nebraska ad campaigns to squeeze a little extra performance.
An important factor in the success of your Nebraska paid ads campaign is the landing page.
We begin by examining the landing pages on any paid advertising campaign in Nebraska to make sure they follow best practices. In this review, we consider the following factors and more:
There are so many factors that come into the design and development of a quality landing page.
Please, don't spend money on Nebraska paid advertising until you have a landing page that follows best practices!
Ideally, you should never consider your landing page to be finished. Try running A/B testing every few months to continue refining your Nebraska sales pitch.
As an alternative to a landing page, you might want to consider building out one or more sales funnels. We rely heavily on sales funnels for lead generation, email audience building, and even online purchases.
For example, we have a client that promotes an online fitness challenge that you could even join from Nebraska. While managing their website advertising we built multiple sales funnels within Click Funnels. Here are some of the funnels we made:
There are many different types of funnels, so your Nebraska organization isn't limited to only these options. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.
If you do decide to implement a funnel, take your time at it. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in Nebraska. It can take years of experience to master funnels, however. You can save yourself some time by searching for a PPC ads management firm, like WebCitz, to handle the heavy lifting!
Having a clear understanding of your conversion rate is critical to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Nebraska.
Let's run through a basic scenario to help illustrate the impact of conversion rates.
For most Nebraska businesses, this return on ad spend wouldn't be acceptable unless the margins were great.
To improve the situation, you hire a PPC advertising firm to modify your campaign settings, ad creatives, and landing page experience.
Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.
Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Nebraska paid advertising.
This is potentially one of the most important aspects of a Facebook Ads account.
When you run Facebook Ads or Instagram Ads in Nebraska, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.
You should develop an understanding of how to capture someone's attention in a split second.
To do this, you need to build out attractive ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"
This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Nebraska.
If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Nebraska and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.
Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.
This is one of the benefits of working with a PPC management firm that helps Nebraska businesses, since we are proponents of testing new ad creatives regularly.
Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Nebraska website or funnel.
You might be suffering from ad attribution concerns and not even know it.
Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?
If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.
For Nebraska ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.
For Nebraska content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid ads campaigns are doing.
There are numerous ways to run paid advertising for your Nebraska company. The following are some of Nebraska's most common paid advertisements options.
You can use nearly any advertising platform to run local ads for your Nebraska organization. You may find greater success on one platform over another depending on the nature of your local business in Nebraska. You should try out every option available to see which suits you best. Now let's discuss some nearby advertising options.
Google is going to offer two options.
The first is to run traditional Google Ads, potentially using their newer campaign type of Performance Max. The Google algorithm finds the best combination of headlines, images, videos, and service locations to bring you local customers using this type of dynamic ad campaign. Performance Max campaigns are used frequently by accounting, legal, dental, and medical professionals in Nebraska. Even local area stores use this campaign type.
The second option from Google, if you are in a qualifying business industry, is to check out their Local Service Ads. As a pay-per-lead platform, Google Local Service Ads charges a flat fee per lead. Plumbers, electricians, roofers, and heating installers in Nebraska often use Google Local Service Ads.
You can also target people in your local Nebraska area using Facebook Ads. The first step is to set up a campaign with ad sets restricted to Nebraska, or specific ZIP codes within Nebraska. We often rely on local Facebook Ads for all types of Nebraska company industries.
Almost all online ads you see on social networks qualify as social media marketing.
The trick to social ads is keeping the ad creatives fresh. Without rotating ad creatives every few weeks, your campaign performance will slowly deteriorate. It might be necessary to look at weekly ad creative changes for campaigns with higher spending.
One of the best things about social media ads is that you can target audiences who aren't yet aware of your product or service. The opposite is true when you run search advertising since your ads will only show when someone is actively looking for what your Nebraska small business has to offer.
That benefit can also be a curse though, since conversion rates are often lower when people aren't closer in the revenue funnel of making an immediate purchase.
You'll want to invest in search engine ads if you know people are looking online for the products you offer.
There are some people out there who refer to this as Nebraska Search Engine Marketing, or SEM for short. An advertisement that appears on the search results page of a search engine is called a search ad.
You might consider copying your Google Ads campaigns over to the Bing Ads platform if you've had success with Google Ads. In an October 2022 study from StatCounter, Bing was the primary search engine used by approximately 3.57% of online users.
You'll find display ads on all kinds of message boards, chat rooms, game lounges, news websites (sometimes even nearby Nebraska news stations), gossip websites, and more.
Bing Ads and Google Ads both offer these.
With display ads, all you need are a few different sizes of ad creatives. It also helps to have a general idea of your target audience, but both ad platforms have their own algorithms that help you produce results from your ad spend.
Your Nebraska website, landing page, or sales funnel won't convert everyone on the first visit.
To help people return to your website after they've thought through various options, retargeting ads are almost always recommended.
Almost any ad platform can be used for retargeting ads.
This type of search ad was popularized by Google Shopping Campaigns.
To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account for your Nebraska storefront.
With these tools in place, you'll be able to provide Google Ads an updated list of all your accurate product data, including the title, SKU, image, price, and availability. From there, they will be able to find the right types of search queries to display your products at the top of the search results page.
You can run video ads on Facebook, YouTube, Instagram, and other social networking websites.
If you are interested in running YouTube Ads, you'll just need to set up a video ads campaign in Google Ads.
To run video ads in Facebook or Instagram, you'll need a working Facebook Ads account.
Both ad platforms offer excellent conversion opportunities with video ads. We frequently use video ads to showcase product launches, custom services, personal introductions, and more!
If you have the budget to support ad creatives in video format, look to implement them into your Nebraska PPC advertising campaigns.
Our digital marketers are so excited about managing Nebraska PPC advertising campaigns, they worked with our web development team to build out some helpful PPC calculators that you might be interested in trying!
We want to be your Nebraska team's PPC advertising partner! We are a comprehensive paid ads management agency targeting Nebraska with multiple internal teams focused on social media ads, sales funnel development, and ad creative testing. Nebraska PPC management agencies don't all operate this way, since most only have one person in charge of everything. For those Nebraska PPC firms, campaign optimizations and creative ideas might not be tested often enough to bring about the results you need.
While researching paid advertising firms for your Nebraska business, there are many factors to consider. Having over 18 years of experience, you can trust our paid ads plans and strategies for Nebraska small businesses. As a lead generation firm, we often use similar PPC tactics.
Nebraska organizations should choose our paid advertising company because they feel confident we are the right team. Here are a few reasons we suggest considering our PPC specialists:
Let's talk about what our PPC experts can do for your Nebraska business! While we often provide complete PPC advertising management packages for small businesses throughout Nebraska, we are also able to augment the marketing departments of large corporations in Nebraska and beyond.
Our team would appreciate the opportunity to be considered when your Nebraska business needs a PPC marketing firm. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our PPC company.