Grand Island, NE PPC Agency

Managed PPC for Grand Island

From Google Ads to Facebook Ads, we've managed millions of dollars of PPC budgets. Let us help your Grand Island business with its paid ads.

500+ active clients
500+
Satisfied Digital Marketing Clients
18 years in business
2004
Founded 18+ Years Ago
20+ Onsite experts
14+
Onsite Experts (No Outsourcing)

Hire WebCitz for Your Grand Island, NE PPC Management

Grand Island businesses and ecommerce sites can improve their paid advertising campaigns with the help of a results-driven PPC management company with over 18 years of experience.

To target relevant audiences and build brand awareness, our paid ads managers can help your Grand Island business leverage Facebook Ads, Google Ads, or even Bing Ads. We can help you target prospects at any stage of the customer journey with these ad platforms. In a post iOS 14.5 environment, we can help you integrate solutions which provide clarity around ad attribution, allowing your ad campaigns to scale efficiently.

With our in-house graphic design and video marketing teams, we can create stunning creatives that provide the right hook and tell a story that resonates with your audience.

We even setup and optimize Google and Facebook advertising campaigns for businesses in Hastings, NE, Kearney, NE, Columbus, NE, Lexington, NE, and Lincoln, NE.

Grand Island Google Ads, Facebook Ads

Our Grand Island, NE PPC Management Services

PPC management consists of creating and optimizing paid advertisement campaigns in Grand Island. That is an incredibly simple explanation though, so let's dive a little deeper.

A paid ads agency for Grand Island often begins by getting to know your company and its business model before providing professional PPC management. You can use this information to determine the next steps, since paid advertising for a local business differs from paid advertising for an ecommerce store.

Local service providers in Grand Island, for instance, are often only interested in good leads. In order to accomplish this, paid advertising can drive traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

In contrast, ecommerce brands are most likely to be interested in online sales. This can be accomplished through paid advertising that drives traffic to an optimized product page or category page. Google Shopping Campaigns might even make sense in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.

Understanding the metrics that will be used to optimize and scale Grand Island PPC is the next step. For paid advertising to be effective, most Grand Island paid ad agencies will implement email collection strategies, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid advertising, your Grand Island business should utilize multiple advertising strategies and marketing tools. For example, the best Grand Island paid advertising services will include tactics to:

  • Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
  • Increase revenue for your Grand Island business through qualified leads or online sales.
  • Utilize third-party attribution software to better understand ad attribution.
  • Present social proof through case studies, white papers, and video testimonials.
  • Collect email addresses, create user-generated content, and nurture relationships.
  • Test the effectiveness of different ad creatives across different media and ad placements.

In addition to managing Grand Island-area PPC campaigns, our team also offers Bellevue, Fremont, Lexington, Lincoln, Norfolk, and Omaha small businesses and large corporations a professional PPC management service.

A Few of Our PPC Experts

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Pricing for Grand Island, NE PPC Management

The price of our PPC management services is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for PPC management, but we can discuss an increased budget if you have a higher ad spend or service requirements.

Facebook Ads Management

Starting at $600/mo
  • For accounts spending less than $1,000/mo in Facebook Ads, our management fee is just $600/month.
  • For higher spending accounts, our monthly management fee is generally $600/mo + 15% of ad spend, but can be custom quoted based on your goals and objectives.

Google Ads Management

Starting at $500/mo
  • For accounts spending less than $1,000/mo in Google Ads or Bing Ads, our management fee is just $500/month.
  • For higher spending accounts, our monthly management fee is generally $500/mo + 15% of ad spend, but can be custom quoted based on your goals and objectives.

Grand Island Google Ads, Facebook Ads

How Paid Advertising Helps Grand Island, NE Businesses

One of the most obvious benefits of Grand Island paid advertising is the quick increase in traffic it provides.

Whether a traffic increase results in higher conversions depends on your ads, landing pages, and business model.

If you are interested in running paid advertising in Grand Island, we recommend that you start slowly.

A working sales funnel, realistic goals, and the ability to gather actionable data are essential before you invest in paid advertising or scale your existing ad campaigns.

Don't blame Facebook or Google if you don't get conversions. It is usually the creatives, campaign settings, or sales process that is the problem.

Grand Island companies can benefit greatly from the addition of paid advertising to their digital marketing strategy strategy when everything comes together. It's important to keep in mind that increased traffic does not always translate into more conversions.

How We Manage Grand Island, NE Paid Ads

Our team of paid advertising specialists is knowledgeable about the latest PPC trends in Grand Island. Take advantage of our experience across dozens of business industries to help drive traffic and conversions to your Grand Island digital assets.

Keyword Research

Keyword research in PPC is mostly used for Google Ads and Bing Ads search network campaigns. After all, search ads only appear based on what is searched on Google or Bing.

A search for "Grand Island Roofer" on a search engine, for example, might lead someone to a roofing company in Grand Island. Targeting that exact phrase wouldn't require in-depth keyword research for that Grand Island roofing company's paid ads manager.

However, what if the exact match keyword isn't generating enough search volume and the Grand Island roofing company needs to expand their advertising reach? The solution would require keyword research.

Typically, the paid ads manager will discuss with the Grand Island roofing company what types of services to target more often. A broader keyword targeting strategy than exact matches might also be necessary.

As an example, the Nebraska PPC manager might find that "Hastings, NE roofing companies" and "Grand Island roof repair" have high search volumes. The first phrase targets a location nearby Grand Island that might still be within the company's service area. In the second phrase, a slightly different service is being targeted, which might result in a more lucrative replacement project if extensive repairs need to be made.

You can also benefit from keyword research when building out negative keyword lists. These are used to stop your paid ads from showing in search queries that you know won't produce conversions.

An individual searching for "free roof repair services" or "when to advertise to roofers" is unlikely to buy a new roof. However, they might see your paid ads if you are using broad keyword targeting without any negative keywords like "free" or "advertise".

Even if your keyword research needs are obvious when you start building out your campaign, they become more complex as you scale your ads and reduce wasted ad spend.

Audience Research

In Grand Island paid advertising campaigns, audience research is often discussed in the context of scaling social media ads. However, Bing Ads and Google Ads also allow audience targeting.

Let's take a look at audience research and targeting within Facebook Ads.

Facebook custom audiences were heavily relied upon by Grand Island's paid advertising managers in the past. After all, one of the most attractive features of the Facebook Ads platform was the data it collected on its users, which Grand Island advertisers lined up to exploit.

The rise of data privacy and machine learning had a significant impact on custom audiences over time.

In the iOS 14.5 update, Apple included a pop-up message that allowed users to opt out of tracking for personalized ads. As a result, Facebook had difficulty tracking mobile device behavior. Even ad attribution reporting was affected.

For most Grand Island advertising agencies, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences. Their algorithm has become so good at understanding your ideal audience that you typically do more harm than good by choosing your own interest-based targeting.

While there will still be plenty of Grand Island paid ads agencies relying on custom audiences, it is clear the trend is moving toward broad targeting. Don't take our work for it though. If you've been involved in the creation of Facebook ads, you've probably noticed the removal of interest-based targeting options here and there. Maybe you've even seen changes to how "Advantage Detailed Targeting" is recommended during the setup process.

This blog article from Social Media Examiner does a good job of talking about recent changes to audience targeting, if you'd like a second opinion.

However, audience research and targeting aren't going away. The targeting options within Grand Island ad campaigns will likely always be manageable to boost performance.

Optimizing Landing Pages

It is important to focus on a high quality landing page when running paid advertisements in Grand Island.

Our first step when managing a paid advertising campaign in Grand Island involves reviewing the landing pages for best practices. In this review, we consider the following factors and more:

  • Is there a benefit-focused headline?
  • Do you have any images above the fold?
  • Does the content engage the reader?
  • Do I have immediate access to a lead form?
  • Can you easily identify the call to action?
  • How quickly does the page load?
  • Is there social proof?
  • Am I able to load the page on a mobile device?

Quality landing pages are the result of many factors.

Please, don't spend money on Grand Island paid advertising until you have a landing page that follows best practices!

You should never consider your landing page complete. For continuous improvement, run A/B testing every few months.

Developing a Sales Funnel

Rather than a landing page, you might want to consider building out a sales funnel. In order to generate leads, build email audiences, and even make online purchases, we rely on sales funnels.

We have a client who promotes an online fitness challenge that you can even participate in from Grand Island. While managing their digital marketing we built multiple sales funnels within Click Funnels. These are some of the funnels we made:

  • To increase awareness and capture email addresses, we used squeeze pages.
  • For leads, we provided healthy eating tips, fitness tips, webinars, and sneak peeks as lead magnets.
  • Through application funnels, we pushed people towards the idea of applying to exclusive programs.
  • As part of the online program, sales letter funnels were used as the registration system.

There are many different types of funnels, so your Grand Island business isn't limited to only these options. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.

Make sure you take your time when implementing a funnel. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in Grand Island. It can take years of experience to master funnels, however. Consider hiring a PPC management company, like WebCitz, to save yourself the hassle of learning it on your own!

Conversion Rate Optimization

Making informed advertising decisions requires a clear understanding of your conversion rate. It varies greatly among industries, products, and services throughout Grand Island, but the average conversion rate is between 1-3%.

To illustrate the impact of conversion rates, let's run through a basic example.

  1. Your website sells a $100 sweatshirt in Grand Island.
  2. You have a 1% conversion rate, meaning for every 100 Grand Island residents that visit your website you sell 1 sweatshirt.
  3. Your average cost per click (CPC) is $0.50, meaning you spend 50 cents per person in Grand Island who visits your website.
  4. You would need to pay $50 for 100 clicks from paid ads to sell 1 sweatshirt. This is known as your cost per acquisition (CPA).
  5. The return on ad spend (ROAS) would be 2x, meaning you would get two dollars back for every dollar spent on paid ads.

Most Grand Island businesses wouldn't be able to afford this return on ad spend without strong margins.

Paying an advertising agency to improve campaign settings, the ad creatives, and the landing page experience improves the situation.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might actually be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Grand Island paid advertising.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in Grand Island, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You have to develop an understanding of how to capture someone's attention in a split second.

To do this, you need build out amazing ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You have to change things up frequently, even if you are just targeting people in Grand Island.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Grand Island and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You have to understand when to pause an ad because it isn't performing as well as it once did. You have to understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC management company that helps Grand Island businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Grand Island website or funnel.

You might be suffering from ad attribution issues and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Grand Island ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Grand Island content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.

Types of Paid Ads for Grand Island, NE PPC Campaigns

In Grand Island, there are many ways to run paid advertising. Let's discuss some of the most common paid ads being run within various business industries in Grand Island.

Local Ads within Grand Island

If you have a business in Grand Island, you can run local ads on almost any advertising platform. You may find greater success on one platform over another depending on the nature of your local Grand Island business. To find out which option works best for you, you should try all of the options available. Here are a few options for local advertising.

Google is going to offer two options.

The first is to run traditional Google Ads, potentially using their newer campaign type of Performance Max. With this ad campaign type, the Google algorithm can find the best combination of headlines, images, videos, and service locations to bring you customers in Grand Island. Performance Max campaigns are used frequently by accounting, legal, dental, and medical professionals in Grand Island. Even local stores use this campaign type.

Alternatively, if your business qualifies, Google offers a Local Service Ads option. Using Local Service Ads, you get charged a flat fee for each lead the platform generates. Home service contractors in Grand Island, such as plumbers, electricians, roofers, and heating installers, frequently use Google Local Service Ads.

You can also use Facebook Ads to target people in your local Grand Island area. This is a little more straightforward, since it really just involves setting up a campaign that has ad sets with geographic restrictions to Grand Island as a city, or specific Grand Island ZIP codes. Local Facebook Ads are often used by Grand Island businesses of all types.

Social Ads for Grand Island Businesses

A social media ad is pretty much any online advertisement you see on a social networking site.

Maintaining fresh ad creatives is key to social ads. Without rotating ad creatives every few weeks, your campaign performance will slowly deteriorate. A weekly change in ad creative is often recommended for higher-spend ad campaigns.

Using social ads allows you to reach audiences who have never thought of your product or service, or aren't thinking about it right now. The opposite is true when you run search ads since your ads will only show when someone is actively looking for what your Grand Island business has to offer.

That benefit can also be a curse though, since conversion rates are often lower when people aren't closer in the revenue funnel of making an immediate purchase.

Search Ads throughout Grand Island

You'll want to invest in search ads if you know people are looking online for the products you offer.

Some people refer to this as Grand Island Search Engine Marketing, or SEM. There are different ways to explain search ads, which are advertisements displayed on search engines' search results pages.

If you have been running search ads on Google for a while and have been successful, consider copying your campaigns over to Bing Ads. As of an October 2022 study from StatCounter, about 3.57% of online users rely on Bing for their primary search engine.

Display Ads for Grand Island Businesses

Many different message boards, chat rooms, game lounges, news websites (even local Grand Island news stations), gossip sites, and more run display advertisements.

These are commonly used within the Google Ads and Bing Ads platforms.

With display ads, you just need a set of ad creatives in different sizes. Both ad platforms have algorithms that help you generate results from your ad spend if you have an understanding of your target audience.

Retargeting Ads throughout Grand Island

There is a good chance that not everyone will convert during their first experience with your Grand Island website, landing page, or sales funnel.

Retargeting ads are almost always recommended to help bring people back to your website after they have weighed their options.

Almost any ad platform can be used for retargeting ads.

Shopping Ads for Grand Island Ecommerce Companies

Google Shopping Campaigns popularized this type of search ad.

If you want to promote your Grand Island storefront through Google Shopping, you'll need an ecommerce website, a product feed (CSV or TXT), and a Google Merchant Center account.

By using these tools, you can provide Google Ads with accurate product data, including title, SKU, image, price, and availability. Using that information, they can determine what types of search queries to display your products at the top of search results.

Video Ads within Grand Island

You can run video ads on YouTube, Facebook, Instagram, and other social networking websites.

If you are interested in running YouTube Ads, you'll just need to set up a video ads campaign in Google Ads.

Facebook Ads is required if you want to run video ads on Facebook or Instagram.

Both ad platforms offer excellent conversion opportunities with video ads. Video ads are frequently used to showcase product launches, custom services, and personal introductions.

You should definitely consider incorporating video ads into your paid advertising campaigns in Grand Island if you have the budget to do so.

Free PPC Calculators for Grand Island, NE PPC Managers

As part of our commitment to managing Grand Island paid advertising campaigns, our digital marketers worked with our web development team to build a few PPC calculators that might interest you.

View All PPC Tools

Why Choose WebCitz to Manage Your Grand Island, NE PPC Services

We'd love to partner with your Grand Island team on paid advertising! As a full-service PPC management company targeting Grand Island, we have multiple internal teams focused on search engine marketing, social media advertising, sales funnel development, and ad creative testing. In most Grand Island PPC companies, only one person handles all tasks, but this is not the case for us! You might not be testing campaign optimizations and creative ideas often enough with those Grand Island PPC companies to get the results you desire.

In researching paid advertising agencies for your Grand Island company, there are many factors to consider. The PPC strategies and tactics we suggest for your Grand Island company are backed by more than 18 years of experience. Many of these are the same PPC tactics we use to generate leads for our company.

Grand Island companies should choose our paid advertising agency because they feel confident we are the right team. Here are a few reasons we suggest considering our PPC experts:

  • Having been in business since 2004, we have more than 18 years of experience.
  • Our paid advertising helps us rank for keywords we don't yet rank organically for.
  • Since we have an internal advertising team, we do not outsource Grand Island digital marketing services, such as PPC management, sales funnel development, or ad creative services.
  • During normal business hours, you will likely receive an answer within a few rings from one of our teammates.

Get in touch with our PPC experts to discuss what we can do for you in Grand Island! We often provide complete paid advertising management services to Grand Island small businesses, but we can also augment the marketing department of larger Grand Island corporations to fill in missing skill sets.

When it comes time for your Grand Island small business or large corporation to start the search for a PPC marketing agency, we hope you keep our team in mind for the task. We would be happy to talk to you about your follow-up questions via email or phone if you have any.

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Hear what our customers are saying

Carissa Giebel

Carissa Giebel

They are great to work with. Always quick to respond to my questions and assist when needed! They have been working with me at Legacy Law Group, LLC for many years.
Sarah Grantham

Sarah Grantham

Corey was absolutely amazing in helping me with my issue. He was encouraging as we worked through things that to me were huge, but he made them seem small. Will definitely use WebCitz again!!!
Wendy Bottesi

Wendy Bottesi

Corey is so incredibly helpful!!!! He took the time and effort to make sure I had the help I needed! Above and beyond friendly! Helpful hints to navigate my website!! I felt so at ease! This is the company I will be sticking with and telling everyone about!!! A million times over thank you Corey!
Southwest Radio Church

Southwest Radio Church

What can I say about this company? These people that work there? Unbelievable!! It doesn't matter when or why you call, they will help you. The other part of that statement is: I never have to call them! They made a web site for us that works 24/7. But if I do call they actually take care of it right then. ... great bunch of guys...Southwest Radio Church really appreciates you!!
Alo Health

Alo Health

WebCitz designed our Alo Health website and did such a great job of walking us step-by-step through the process, knowing the tech world was not a strength of ours. We love that we are able to change content whenever we want, but if we run into problems, they are a quick email away. They have been responsive, reliable and efficient. Thanks, WebCitz!
Rummeles Fine Jewelry

Rummeles Fine Jewelry

Great company to deal with! They have a great team of people and are always there to answer any questions we have!
Industry PPC Agencies

When looking for a paid advertising expert, search for someone with experience running and optimizing ad campaigns on platforms such as Google Ads and Facebook Ads. A good track record of successful campaigns, and the ability to analyze and interpret data to make informed decisions, is also important. Also look for strong analytical and strategic thinking skills, as you want a paid ads expert who can create and execute an effective advertising strategy, then later optimize it based on results.

Look at how we've been able to help improve paid advertising for businesses in various industries.

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