North Las Vegas, NV PPC Agency

What is North Las Vegas, NV PPC Management?

The act of creating and optimizing North Las Vegas paid advertising campaigns is known as PPC management. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide professional PPC management, a paid ads agency for North Las Vegas often starts by getting to know your company and its business model. You can use this information to determine the next steps, since paid advertising for a local business differs from paid advertising for an ecommerce store.

Service providers in North Las Vegas, for example, are often only looking for quality leads. In order to accomplish this, paid advertising can drive traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

In contrast, ecommerce brands are most likely to be interested in online sales. Pay-per-click advertising can be used to drive traffic to an optimized product or category page. You might even want to include Google Shopping Campaigns in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.

To optimize and scale North Las Vegas PPC, it's important to understand what metrics will be used. To maximize the value of paid advertising, most North Las Vegas agencies implement email collection strategies through squeeze pages or lead magnets. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

Your North Las Vegas business should use a variety of advertising strategies and marketing tools to be successful with paid advertising. Pay-per-click campaigns in North Las Vegas should include tactics like:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
• Increase revenue for your North Las Vegas business through qualified leads or online sales.
• Integrate third-party attribution tools to better understand ad attribution.
• Showcase social proof through case studies, white papers, video testimonials, and other factors.
• Build and nurture relationships through user generated content, story creation, and email address collection.
• Test ad creatives across various ad placements and between different media formats.

In addition to managing North Las Vegas-area PPC campaigns, our team also offers Carson City, Henderson, Las Vegas, Mesquite, and Reno small businesses and large corporations a professional PPC management service.

How Paid Advertising Helps North Las Vegas, NV Businesses

The most obvious benefit of North Las Vegas paid advertising is the near instant increase in traffic it provides.

Whether a traffic increase results in higher conversions depends on your ads, landing pages, and business model.

The first recommendation we offer to North Las Vegas businesses interested in running paid advertising is to start slowly.

A working sales funnel, realistic goals, and the ability to gather actionable data are essential before you invest in paid advertising or scale your existing ad campaigns.

If you're not getting conversions, don't blame Facebook or Google. It is usually the creatives, campaign settings, or sales process that is the problem.

North Las Vegas companies can benefit greatly from the addition of paid advertising to their digital marketing strategy strategy when everything comes together. It's important to keep in mind that increased traffic does not always translate into more conversions.

Types of Paid Ads for North Las Vegas, NV PPC Campaigns

There are numerous ways to run paid advertising for your North Las Vegas business. Let's discuss some of the most common paid ads being run within various business industries in North Las Vegas.

Local Ads throughout North Las Vegas

If you have a business in North Las Vegas, you can run local ads on almost any advertising platform. One platform may be more effective for your local North Las Vegas business than another. To find out which option works best for you, you should try all of the options available. Here are a few options for local advertising.

Google is going to offer two options.

In the first case, you can run traditional Google Ads, possibly using the newer Performance Max campaign type. The Google algorithm finds the best combination of headlines, images, videos, and service locations to bring you local customers using this type of dynamic ad campaign. Performance Max campaigns are used frequently by accounting, legal, dental, and medical professionals in North Las Vegas. Even local stores use this campaign type.

Google's second option for qualifying businesses is their Local Service Ads. As a pay-per-lead platform, Google Local Service Ads charges a flat fee per lead. Plumbers, electricians, roofers, and heating installers in North Las Vegas often use Google Local Service Ads.

Facebook Ads can also be used to target people in North Las Vegas. The process is a little simpler since it just requires setting up a campaign with ad sets with geographic restrictions to specific ZIP codes in North Las Vegas. Local Facebook Ads are often used by North Las Vegas businesses of all types.

Social Ads for North Las Vegas Businesses

Almost all online ads you see on social networks qualify as social media ads.

The trick to social ads is keeping the ad creatives fresh. If you don't rotate out ad creatives every few weeks your campaign performance will slowly decrease. For higher spending ad campaigns, you might need to look at weekly ad creative changes.

One of the best things about social ads is that you can target audiences who aren't yet aware of your product or service. It's quite the opposite when you run search ads since you only get to show them when someone searches for what you offer in North Las Vegas.

However, this benefit can also be a curse, since conversion rates are typically lower when people aren't closer to making an immediate purchase.

Search Ads throughout North Las Vegas

You should invest in search advertising if you know people are searching online for your products or services.

Some people refer to this as North Las Vegas Search Engine Marketing, or SEM. There are different ways to explain search ads, which are advertisements displayed on search engines' search results pages.

If you have been running search ads on Google for a while and have been successful, consider copying your campaigns over to Bing Ads. In an October 2022 study from StatCounter, Bing was the primary search engine used by approximately 3.57% of online users.

Display Ads throughout North Las Vegas

There are display ads on message boards, chat rooms, game lounges, news websites (sometimes even local North Las Vegas news stations), gossip websites, and more.

Google Ads and Bing Ads commonly offer these campaign types.

With display ads, all you need are a few different sizes of ad creatives. Both ad platforms have algorithms that help you generate results from your ad spend if you have an understanding of your target audience.

Retargeting Ads for North Las Vegas Businesses

There is a good chance that not everyone will convert during their first experience with your North Las Vegas website, landing page, or sales funnel.

It is almost always recommended to set up retargeting ads to help bring people back to your website after they've had time to think through different options.

You can run retargeting ads on any ad platform, too.

Shopping Ads for North Las Vegas Ecommerce Companies

It was Google Shopping Campaigns that popularized this form of search advertising.

If you want to promote your North Las Vegas storefront through Google Shopping, you'll need an ecommerce website, a product feed (CSV or TXT), and a Google Merchant Center account.

With these tools, you can provide Google Ads with an accurate list of all of your product data, including title, SKU, image, price, and availability. Then, your products will be displayed at the top of search results based on the right types of search queries.

Video Ads throughout North Las Vegas

YouTube, Facebook, Instagram, and other social networking sites allow you to run video ads.

Using Google Ads, you can run YouTube Ads by creating a video ads campaign or performance max campaign.

Facebook Ads is required if you want to run video ads on Facebook or Instagram.

Video is an excellent ad creative in terms of conversion opportunities. Video ads are frequently used to showcase product launches, custom services, and personal introductions.

Your North Las Vegas paid advertising campaigns should definitely incorporate video creatives if you have the budget to support them.

North Las Vegas, NV PPC Management Services

We are a team of paid advertising specialists with extensive knowledge in the latest PPC trends for North Las Vegas local businesses. Take advantage of our experience across dozens of business industries to help drive traffic and conversions to your North Las Vegas digital assets.

Keyword Research

Keyword research in PPC is mostly used for Google Ads and Bing Ads search network campaigns. After all, Bing and Google only show ads based on what people search for.

A search for "North Las Vegas Roofer" on a search engine, for example, might lead someone to a roofing company in North Las Vegas. Targeting that exact phrase wouldn't require in-depth keyword research for that North Las Vegas roofing company's paid ads manager.

However, what if the exact match keyword isn't generating enough search volume and the North Las Vegas roofing company needs to expand their advertising reach? Researching keywords would be necessary for the solution.

After discussing options, the next step might involve the paid ads manager talking with the North Las Vegas roofing company what services they want to target more often and where. A broader keyword targeting strategy than exact matches might also be necessary.

Suppose the Nevada PPC manager discovers that there is a high traffic volume for "Las Vegas, NV roofers" or even "North Las Vegas roof repair." First phrase targets a location near North Las Vegas, which may still be in the service area of the North Las Vegas roofing company. If the repair work is extensive, the second phrase might result in a more lucrative roof replacement project.

Negative keyword lists can also benefit from keyword research. You can use them to prevent your paid ads from showing up in search queries that you know are not likely to result in a lead or sale.

An individual searching for "free roof repair services" or "when to advertise to roofers" is unlikely to buy a new roof. However, they might see your paid ads if you are using broad keyword targeting without any negative keywords like "free" or "advertise".

You can see that as you scale your ads and reduce wasted ad spend, the needs for keyword research become more complex.

Audience Research

When you hear audience research talked about in North Las Vegas paid advertising campaigns, it is often within the scope of scaling social media ads on Facebook and Instagram. There are options within Google Ads and Bing Ads for audience targeting as well though.

We'll review some audience research and targeting history within Facebook Ads.

North Las Vegas paid advertising managers used Facebook's custom audiences extensively in the past. In fact, one of Facebook Ads' most attractive features was the ability to collect data on users, which advertisers in North Las Vegas eagerly took advantage of.

The rise of data privacy and machine learning had a significant impact on custom audiences over time.

Apple's iOS 14.5 update included a pop-up message that let users opt out of personalized ad tracking. As a result, Facebook had difficulty tracking mobile device behavior. Even ad attribution reporting was affected.

For most North Las Vegas advertising agencies, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences. With such sophisticated algorithms, it's often more harmful to choose your own interests compared to letting Facebook figure it out for you.

Though there will still be plenty of North Las Vegas paid ads agencies using custom audiences, it is clear the trend is moving toward broad targeting. You can see it for yourself. Every few months Facebook rolls out updates that gradually remove lesser-used interest-based targeting options. They even keep changing out "Advantage Detailed Targeting" is pushed in the ad set creation.

This blog article from Social Media Examiner does a good job of talking about recent changes to audience targeting.

It's not to say audience research and targeting are going away. The targeting options within North Las Vegas ad campaigns will likely always be manageable to boost performance.

Landing Page Optimization

It is important to focus on a high quality landing page when running paid advertisements in North Las Vegas.

When we take on the management of a paid advertising campaign in North Las Vegas, we start by looking over the landing pages to see if they follow best practices. Here are some of the factors we look for in this review:

• Is there a benefit-focused headline?
• Is there an image above the fold?
• Does the content engage the reader?
• Do you have a lead form I can use right away?
• What is the visibility of the call to action?
• How fast does the page load?
• Does social proof exist?
• Does the page load on mobile devices?

Quality landing pages are the result of many factors.

Until you have a landing page that follows best practices, don't spend money on North Las Vegas paid advertising.

You should never consider your landing page complete. You can refine your North Las Vegas sales pitch by running A/B tests on the landing page every few months.

Developing a Sales Funnel

Rather than a landing page, you might want to consider building out a sales funnel. Our lead generation, email marketing, and even online purchases are heavily dependent upon sales funnels.

For example, we have a client that promotes an online fitness challenge that you could even join from North Las Vegas. In the course of managing their digital marketing, we built several sales funnels using Click Funnels. Here are some of the funnels we made:

• We used squeeze pages to help capture email addresses while building awareness for the program.
• We used lead magnets to provide people with healthy eating tips, fitness tips, webinars, and sneak peaks in exchange for an email address.
• Through application funnels, we pushed people towards the idea of applying to exclusive programs.
• As part of the online program, sales letter funnels were used as the registration system.

The types of funnels available to your North Las Vegas business aren't limited to these. It is important to remember that these can be very useful for gauging interest in a product or service, building an email subscriber base, and selling a product or service online.

Take your time if you decide to implement a funnel. You can learn this type of work at home or at a technical school in North Las Vegas after weeks or months of training. Getting really good at funnels, however, can take years. Look for a PPC management firm like WebCitz to do the hard work for you!

Conversion Rate Optimization

Knowing your conversion rate is crucial to making informed advertising decisions. Throughout North Las Vegas, conversion rates vary widely between industries, products, and services. However, you can expect average conversion rates of 1-3%.

To illustrate the impact of conversion rates, let's run through a basic example.

1. Your website sells a $100 sweatshirt in North Las Vegas.
2. You have a 1% conversion rate. This means for every 100 website visitors in North Las Vegas you sell 1 sweatshirt.
3. The average cost per click (CPC) on your website is $0.50, meaning you spend 50 cents for each person in North Las Vegas who visits it.
4. To sell 1 sweatshirt, you need 100 clicks from paid ads, which would cost you $50. This is known as your cost per acquisition (CPA).
5. For every dollar you spend on paid ads, you would receive two dollars back in return (ROAS).

For most North Las Vegas businesses, this return on ad spend wouldn't be acceptable unless the margins were great.

To improve the situation, you hire a paid advertising agency to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. You now sell two sweatshirts for every 100 visitors to your website. There is a double return on ad spend here! These sweatshirts might actually make you money now.

To manage your North Las Vegas paid advertising effectively, you need to understand your conversion rate and how to improve it.

Ad Creation

The creatives that you use in Facebook Ads could be the most important aspect of your campaign.

Your North Las Vegas Facebook and Instagram ads are mostly targeted at a cold audience interested in quickly scrolling by advertisements in favor of seeing what their friends and family have recently posted.

It's crucial to learn how to grab someone's attention within a split second.

If you want to achieve this, you have to come up with amazing ad creatives that make people stop and think, "hold on a minute, what...?"

You cannot achieve this by running the same ad creative over and over again. It doesn't matter how good an advertisement is, it will eventually become stale. Changing things up is important, even if you are just targeting people in North Las Vegas.

It's called "ad fatigue" if you don't change your ad creatives and test new ideas. It occurs when your target audience (in North Las Vegas and beyond) has seen your ad so many times that they instinctively scroll by it without interacting with it.

You don't want to get caught in this situation. You have to understand when to pause an ad because it isn't performing as well as it once did. You have to understand when to test new ideas. If you are emotionally attached to an ad you spent a lot of time on, but it isn't working, just cut the cord already.

This is one of the benefits of working with a PPC management company that helps North Las Vegas businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your North Las Vegas website or funnel.

You might be suffering from ad attribution issues and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For North Las Vegas ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For North Las Vegas content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.

Free PPC Calculators for North Las Vegas, NV PPC Managers

Our digital marketers are so excited about managing North Las Vegas paid advertising campaigns, they worked with our web development team to build out some helpful PPC calculators that you might be interested in trying!

• Return on Ad Spend Calculator
• Cost Per Acquisition Calculator
• Churn Rate Calculator

View All PPC Tools

Why Choose WebCitz to Manage Your North Las Vegas, NV PPC Services

We want to be your North Las Vegas team's paid advertising partner! As a full-service PPC management company targeting North Las Vegas, we have multiple internal teams focused on search engine marketing, social media advertising, sales funnel development, and ad creative testing. This is not true of all North Las Vegas PPC management companies, since most only have a single person handling all the tasks. You might not be testing campaign optimizations and creative ideas often enough with those North Las Vegas PPC companies to get the results you desire.

Choosing a paid ad agency for your North Las Vegas business is not an easy task. The PPC strategies and tactics we suggest for your North Las Vegas company are backed by more than 18 years of experience. Many of these are the same PPC tactics we use to generate leads for our company.

North Las Vegas companies should choose our paid advertising agency because they feel confident we are the right team. Consider our PPC experts for the following reasons:

• It has been more than 18 years since we opened our doors, which makes us an industry leader.
• Our paid advertising helps us rank for keywords we don't yet rank organically for.
• Our internal advertising team handles all North Las Vegas digital marketing services, such as PPC management, sales funnel development, and ad creatives.
• It is likely that one of our teammates will answer your call within a few rings if you call during normal business hours.

Let's talk about what our PPC experts can do for your North Las Vegas business! North Las Vegas small businesses often hire us for paid advertising management services, but larger corporations can also hire us to augment their marketing departments.

We hope you consider our company when searching for a PPC advertising agency for you North Las Vegas small business or large corporation. We would be happy to talk to you about your follow-up questions via email or phone if you have any.