Fredericton, NB PPC Agency

Our Fredericton, NB PPC Management Game Plans

PPC Management refers to creating and optimizing Fredericton paid ads campaigns. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide professional PPC management, a paid ads company for Fredericton should get to know your company and its goals. Since the way you approach paid advertising for a local Fredericton small business is much different than how you would for an ecommerce brand, this information helps determine the next steps.

Service providers in Fredericton, for example, are often only searching for quality leads. This can be accomplished through paid advertising that gets traffic to an optimized landing page or sales funnel. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.

Alternatively, ecommerce brands are most often interested in online sales. Using paid advertising, you can improve traffic to a page optimized for products or categories. In some cases, it might even make sense to include Google Shopping Campaigns. Our sales funnels have also helped us to sell subscriptions, products, and services.

To optimize and scale Fredericton PPC, it's important to understand what metrics will be used. For paid advertising to be effective, most Fredericton paid ad agencies will implement email collection tactics, such as squeeze pages or lead magnets. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

To be successful with paid ads, your Fredericton business should utilize multiple advertising tactics and marketing tools. Some of the best paid advertising services in Fredericton strive to:

• Drive traffic to your digital assets (websites, sales funnels, etc) from search engines, social media channels, and third-party websites.
• Make money online or through qualified leads for your Fredericton company.
• Utilize third-party attribution software to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Build and nurture relationships through user generated content, story creation, and email address collection.
• Test ad creatives across various ad placements and between different media formats.

In addition to managing Fredericton-area PPC campaigns, our team also offers Moncton, Saint John, small businesses and large corporations a proficient paid ads management service.

Pricing for Fredericton, NB PPC Management

The price of our PPC ads management packages is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for paid ads management, but we can discuss an increased budget if you have a higher ad spend or service requirements.

How Paid Advertising Helps Fredericton, NB Small Businesses

Traffic increases almost instantly with Fredericton paid advertising.

Whether a traffic increase results in higher conversions depends on your ads, landing pages, and business model.

Starting slowly is the first recommendation we give to Fredericton businesses interested in paid advertising.

Make sure you have realistic goals, a working sales funnel, and the ability to gather actionable data before diving into paid ads or scaling your ad campaigns.

If you're not getting conversions, don't blame Facebook or Google. The issue is often in the ad creatives, campaign settings, or sales process.

When everything comes together, paid advertising can be an invaluable addition to the digital advertising tactics of your Fredericton company. Just keep in mind increased traffic doesn't always result in more conversions!

How We Manage Fredericton, NB Paid Ads

With in-depth knowledge of the latest PPC trends for localized businesses in Fredericton, we are a team of PPC advertising specialists. Take advantage of our experience across dozens of business industries to help drive traffic and conversions to your Fredericton digital assets.

Keyword Research

In the context of paid advertising, keyword research largely relates to Google Ads and Bing Ads search campaigns. After all, Bing and Google only show ads based on what people search for.

For example, a person looking for a roofing company in Fredericton might search "Fredericton Roofer" on a search engine. As a paid advertising manager for that Fredericton roofing company, targeting that exact phrase wouldn't require in-depth keyword research.

However, what if that exact match keyword wasn't producing enough search volume and the Fredericton roofing company needed to increase their advertising reach? To solve the problem, keyword research would be required.

The next steps might involve the paid ads manager discussing with the Fredericton roofing company what types of services they want to target more often and within what geographic areas. A broader keyword targeting tactic than exact matches might also be necessary.

Suppose the New Brunswick paid ads manager discovers that there is a high traffic volume for "Oromocto, Canada roofers" or even "Fredericton roof repair." The first phrase targets a location nearby Fredericton that might still be within the company's service area. The second phrase is targeting a slightly different service, which might result in a more lucrative roof replacement project if the repair work is extensive.

You can also benefit from keyword research when building out negative keyword lists. You can use these to prevent your PPC advertising from showing in search queries that you know won't convert.

For example, someone looking for "free roof repair companies" or "how to advertise to roofing contractors" isn't likely to purchase a roof replacement service. Your paid ads may appear if you use broad keyword targeting without negative keywords such as "free" or "advertise".

Even if your keyword research needs are obvious when you start building out your campaign, they become more complex as you scale your ads and reduce wasted ad spend.

Audience Research

When you hear audience research talked about in Fredericton paid advertising campaigns, it is often within the scope of scaling social ads on Facebook and Instagram. There are options within Google Ads and Bing Ads for audience targeting as well though.

Let's go over a little history on audience research and targeting within the Facebook Ads platform.

Fredericton paid advertising managers used Facebook's custom audiences extensively in the past. After all, one of the most appealing features of the Facebook Ads platform was the data it collected on its users, which Fredericton advertisers lined up to exploit.

A number of factors, including data privacy and machine learning, have had an impact on custom audiences over time.

In the iOS 14.5 update, Apple included a pop-up message that allowed users to opt out of tracking for personalized ads. The change negatively affected Facebook's ability to track user behavior across Fredericton and beyond. In fact, it even affected the accuracy of ad attribution reporting.

Then came improvements to their machine learning algorithms, which greatly diminished the need for custom audiences and lookalike audiences for most Fredericton ad firms. By choosing your own interest-based targeting, you tend to do more harm than good because their algorithm often understands your ideal audience better than you do.

While there will still be plenty of Fredericton PPC advertising companies relying on custom audiences, the trend is moving toward broad targeting. Don't take our work for it though. If you've been involved in the creation of Facebook ads, you've probably noticed the removal of interest-based targeting options here and there. Maybe you've even seen changes to how "Advantage Detailed Targeting" is recommended during the setup process.

This blog article from Social Media Examiner does a good job of talking about recent changes to audience targeting.

It's not to say audience research and targeting are going away. There will always be targeting options that can be manipulated within Fredericton ad campaigns to squeeze a little extra performance.

Landing Page Optimization

The quality of your landing page will be a big factor in the success of your Fredericton paid advertising campaigns.

We begin by examining the landing pages on any PPC advertising campaign in Fredericton to make sure they follow best practices. Here are some of the factors we look for in this review:

• Do you have a headline that emphasizes benefits?
• Is there an image above the fold?
• Does the content engage the reader?
• Am I able to find a lead form right away?
• Are the call to actions easily noticeable?
• How fast does the page load?
• Is there social proof?
• Does the page load on mobile devices?

Designing and developing a quality landing page involves so many factors.

Until you have a landing page that follows best practices, don't spend money on Fredericton paid advertising.

Ideally, you should never consider your landing page to be finished. Try running A/B testing every few months to continue refining your Fredericton sales pitch.

Revenue Funnel Development

Rather than a landing page, you might want to consider building out a sales funnel. We rely heavily on sales funnels for lead generation, email audience building, and even online purchases.

One of our clients promotes an online fitness challenge that you can even join from Fredericton. In the course of managing their online advertising, we built several sales funnels using Click Funnels. Here are a few of the funnels we used:

• We used squeeze pages to help capture email addresses while building awareness for the program.
• We used lead magnets to provide people with healthy eating tips, fitness tips, webinars, and sneak peaks in exchange for an email address.
• Using application funnels, we encouraged people to apply for exclusive programs.
• We used sales letter funnels to serve as the registration system for the online program.

The types of funnels available to your Fredericton business aren't limited to these. It is important to remember that these can be very useful for gauging interest in a product or service, building an email subscriber base, and selling a product or service online.

Make sure you take your time when implementing a funnel. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in Fredericton. It can take years of experience to master funnels, however. You can save yourself some time by looking for a paid ads management agency, like WebCitz, to handle the heavy lifting!

Conversion Optimization

Knowing your conversion rate is crucial to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Fredericton.

Here's a basic scenario that illustrates conversion rates' impact.

1. You sell a $100 sweatshirt on your site in Fredericton.
2. You have a 1% conversion rate. This means for every 100 website visitors in Fredericton you sell 1 sweatshirt.
3. You have a $0.50 average cost per click (CPC), meaning for each person in Fredericton that visits your website you spend 50 cents.
4. To sell 1 sweatshirt, you need 100 clicks from paid advertising, which would cost you $50. This is known as your cost per acquisition (CPA).
5. Your return on ad spend (ROAS) would be 2x, meaning for every dollar spent in PPC advertising you get two dollars in return.

For most Fredericton small businesses, this return on ad spend wouldn't be acceptable unless the margins were great.

To improve the situation, you hire a paid ads agency to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Fredericton paid advertising.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in Fredericton, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You should develop an understanding of how to capture someone's attention in a split second.

To do this, you need to build out beautiful ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Fredericton.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Fredericton and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC management agency that helps Fredericton small businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Fredericton website or funnel.

You might be suffering from ad attribution issues and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Fredericton ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Fredericton content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your PPC advertising campaigns are doing.

Types of Paid Ads for Fredericton, NB PPC Campaigns

The options for running paid advertising for your Fredericton company are numerous. Let's discuss some of the most common PPC advertising being run within various business industries in Fredericton.

Local Marketing in Fredericton

Nearby ads for your Fredericton business can be run through nearly any advertising platform. One platform may be more effective for your nearby Fredericton organization than another. It is important to try out every available option to see which works best for your needs. Let's talk about a few local area advertising choices.

There are going to be two options from Google.

As a first step, you can run traditional Google Adwords, possibly using their newer Performance Max campaign type. This is a very dynamic ad campaign type which utilizes multiple headlines, images, videos, and service locations to allow the Google algorithm to find the best combination of assets to bring you customers in Fredericton. Performance Max campaigns are used frequently by accounting, legal, dental, and medical professionals in Fredericton. Even local stores use this campaign type.

Google's second option for qualifying businesses is their Local Service Ads. Using Local Service Ads, you get charged a flat fee for each lead the platform generates. We often use Google Local Service Ads for home services contractors in Fredericton, like plumbers, electricians, roofers, and heating installers.

You can also use Facebook Ads to target people in your localized Fredericton area. The first step is to set up a campaign with ad sets restricted to Fredericton as a city, or specific ZIP codes around Fredericton. We often rely on local Facebook Ads for all types of Fredericton business industries.

Social Media Marketing for Fredericton Websites

A social media ad is pretty much any online advertisement you see on a social media networking site.

Maintaining fresh ad creatives is key to social media ads. If you don't rotate out ad creatives every few weeks your campaign performance will slowly decrease. For higher spending ad campaigns, you might need to look at weekly ad creative changes.

The best part of social media marketing is you can target audiences that have never thought of your product or service, or perhaps just aren't thinking about it now. It's quite the opposite when you run search engine marketing since you only get to show them when someone searches for what you offer in Fredericton.

That benefit can also be a curse though, since conversion rates are often lower when people aren't closer in the revenue funnel of making an immediate purchase.

Search Ads within Fredericton

You'll want to invest in search engine ads if you know people are looking online for the products you offer.

In some circles, this is referred to as Fredericton Search Engine Marketing, or SEM. This is just a different way of explaining search engine advertising, which are advertisements placed on the search results page of a search engine.

If you've been running search ads on Google for a while and have been successful at it, we suggest considering copying the campaigns over to the Bing Ads platform. According to a StatCounter study from October 2022, about 3.57% of online users use Bing as their primary search engine.

Display Ads for Fredericton Small Businesses

Many different message boards, chat rooms, game lounges, news websites (even local Fredericton news stations), gossip sites, and more run display advertisements.

Google Ads and Bing Ads commonly offer these campaign types.

With display ads, all you need are a few different sizes of ad creatives. It also helps to have a general idea of your target audience, but both ad platforms have their own algorithms that help you produce results from your ad spend.

Retargeting Ads for Fredericton Businesses

Not everyone is going to convert during their first experience with your Fredericton website, landing page, or sales funnel.

To help people return to your website after they've thought through various options, retargeting ads are almost always recommended.

You can run retargeting ads on any ad platform, too.

Shopping Ads for Fredericton Ecommerce Companies

It was Google Shopping Campaigns that popularized this form of search advertising.

If you want to promote your Fredericton storefront through Google Shopping, you'll need an ecommerce website, a product feed (CSV or TXT), and a Google Merchant Center account.

With these tools in place, you'll be able to provide Google Ads an updated list of all your accurate product data, including the title, SKU, image, price, and availability. From there, they will be able to find the right types of search queries to display your products at the top of the search results page.

Video Ads throughout Fredericton

You can run video ads on Facebook, YouTube, Instagram, and other social media networking websites.

Using Google Ads, you can run YouTube Ads by creating a video ads campaign or performance max campaign.

It's necessary to have a working Facebook Ads account to run video ads on Facebook or Instagram.

Video is an excellent ad creative in terms of conversion opportunities. We frequently use video ads to showcase product launches, custom services, personal introductions, and more!

If you have the budget to support ad creatives in video format, look to implement them into your Fredericton PPC advertising campaigns.

Free PPC Calculators for Fredericton, NB Paid Ads Managers

Our online marketers are so excited about managing Fredericton's paid advertising campaigns that they developed some helpful PPC calculators for you!

• Return on Ad Spend Calculator
• Calculate CPA
• Churn Rate Estimator

View Other Paid Ads Tools

Why Choose WebCitz to Manage Your Fredericton, NB PPC Strategies

Let's work together on PPC advertising for your Fredericton business! As a complete paid ads management company targeting Fredericton, we have multiple internal teams focused on search ads, social media advertising, sales funnel development, and ad creative testing. Fredericton PPC management companies don't all operate this way, since most only have one person in charge of everything. You might not get the results you want from Fredericton PPC agencies if you don't test campaign optimization and innovative ideas often enough.

Choosing a paid ad firm for your Fredericton business is not an easy task. With more than 18 years of experience, you know you can trust the PPC plans and strategies we suggest for your Fredericton small business. These are often the same PPC strategies we use for our own lead generation.

More importantly, you should choose our PPC advertising firm because you feel confident we are the right team to help your Fredericton company grow.

Our paid ads experts are a good option for numerous reasons:

• We have been in business since 2004, which means we have more than 18 years of experience.
• Our paid advertising help us rank for keywords we don't yet rank organically for.
• Our internal advertising team handles all Fredericton website marketing plans, such as paid ads management, sales funnel development, and ad creatives.
• During normal business hours, you will likely receive an answer within a few rings from one of our teammates.

Let's discuss what our PPC professionals can offer your Fredericton company! We often provide complete paid advertising management services to Fredericton businesses, but we can also augment the marketing department of larger Fredericton corporations to fill in missing skill sets.

Our team would appreciate the opportunity to be considered when your Fredericton small business needs a paid ads marketing agency. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our paid ads firm.

800-796-8263 Email Us