Moncton, NB PPC Agency

Our Moncton, NB PPC Management Campaigns

PPC Management consists of creating and optimizing paid advertisement services in Moncton. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide expert PPC management, a paid ads agency for Moncton should get to know your company and its goals. This information helps determine the next steps, since the way you'd approach PPC advertising for a local Moncton business is much different from how you'd handle it for an ecommerce brand.

Service providers in Moncton, for example, are often only searching for quality leads. This can be accomplished through paid advertising that grows traffic to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. Using paid advertising, you can drive traffic to a page optimized for products or categories. In some cases, it might even make sense to include Google Shopping Campaigns. We've even utilized sales funnels to help sell products, subscriptions, and services.

To optimize and scale Moncton PPC, it's important to understand what metrics will be used. Most Moncton PPC advertising firms will implement email collection strategies through squeeze pages or lead magnets to help increase the value of paid advertising. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid advertising, your Moncton business should utilize multiple advertising tactics and marketing tools. Pay-per-click campaigns in Moncton should include plans like:

• Drive traffic to your digital assets (websites, sales funnels, etc) from search engines, social media channels, and third-party websites.
• Make money online or through qualified leads for your Moncton small business.
• Integrate third-party attribution tools to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Build and nurture relationships through user generated content, story creation, and email address collection.
• Test ad creatives across various ad placements and between different media formats.

In addition to managing Moncton-area PPC campaigns, our team also offers Saint John, and Fredericton small businesses and large corporations a proficient PPC management service.

Pricing for Moncton, NB PPC Management

The price of our PPC ads management plans is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for paid ads management, but we can discuss an increased budget if you have a higher ad spend or service requirements.

How Paid Advertising Helps Moncton, NB Businesses

One of the most obvious benefits of Moncton PPC advertising is the quick increase in traffic it provides.

Whether a traffic increase results in higher conversions depends on your ads, landing pages, and business model.

Starting slowly is the first recommendation we give to Moncton organizations interested in paid ads.

Before diving into paid advertising or scaling your ad campaigns, make sure you have realistic goals, a working sales funnel, and the ability to gather actionable data.

If you're not getting conversions, don't blame Facebook or Google. The issue is often in the ad creatives, campaign settings, or sales process.

The right combination of paid advertising and website marketing can greatly enhance your Moncton business's website advertising campaign. Remember, more traffic doesn't always mean more conversions!

How We Manage Moncton, NB PPC

Our team of PPC advertising consultants is knowledgeable about the latest paid ads trends in Moncton. Take advantage of our experience across dozens of business industries to help generate traffic and conversions to your Moncton digital assets.

Keyword Research

In the context of paid advertising, you'll find keyword research mostly relates to search network campaigns on the Google Ads and Bing Ads platforms. After all, Bing and Google only show ads based on what people search for.

For example, a person searching for a roofing company in Moncton might search "Moncton Roofer" on a search engine. It wouldn't be necessary to conduct extensive keyword research to target that exact phrase as the paid advertising manager for that roofing company in Moncton.

What if, however, that exact match keyword wasn't producing enough search volume and the Moncton roofing company wanted to increase their traffic and conversions? To solve the problem, keyword research would be required.

The next steps might involve the paid ads manager discussing with the Moncton roofing company what types of services they want to target more often and within what geographic areas. It might also require some broadening of the keyword targeting.

Suppose the New Brunswick PPC manager discovers that there is a high traffic volume for "Salisbury, Canada roofers" or even "Moncton roof repair." The first phrase is targeting a nearby location to Moncton, which might still be in the service area of the Moncton roofing company. In the second phrase, a slightly different service is being targeted, which might result in a more lucrative replacement project if extensive repairs need to be made.

You can also benefit from keyword research when building out negative keyword lists. You can use them to prevent your PPC advertising from showing up in search queries that you know are not likely to result in a lead or sale.

For example, someone searching for "free roof repair companies" or "how to advertise to roofing contractors" isn't likely to purchase a roof replacement service. Your paid ads may appear if you use broad keyword targeting without negative keywords such as "free" or "advertise".

You can see that as you scale your ads and reduce wasted ad spend, the needs for keyword research become more complex.

Audience Research

When you hear audience research talked about in Moncton paid advertising campaigns, it is often within the scope of scaling social ads on Facebook and Instagram. There are options within Google Ads and Bing Ads for audience targeting as well though.

We'll review some audience research and targeting history within Facebook Ads.

In years past, Moncton PPC advertising managers relied heavily on building out their own custom audiences within Facebook. In fact, one of Facebook Ads' most appealing features was the ability to collect data on users, which advertisers in Moncton eagerly took advantage of.

As time went on, data privacy and machine learning both had an impact on custom audiences.

In the iOS 14.5 update, Apple included a pop-up message that allowed users to opt out of tracking for personalized ads. This had a negative impact on Facebook's ability to track user behavior on mobile devices in Moncton and beyond. Even ad attribution reporting was affected.

For most Moncton advertising agencies, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences. With such sophisticated algorithms, it's often more harmful to choose your own interests compared to letting Facebook figure it out for you.

While there will still be plenty of Moncton PPC advertising firms relying on custom audiences, the trend is moving toward broad targeting. You can see it in every upgrade within Facebook Ads Manager as they slowly remove interest-based targeting options, or push for "Advantage Detailed Targeting."

Interested in another take on audience targeting? Social Media Examiner's blog article does a good job of explaining recent updates.

This isn't to say audience research and targeting is going away. The targeting options within Moncton ad campaigns will likely always be manageable to boost performance.

Landing Page Optimization

It is important to focus on a high quality landing page when running paid advertisements in Moncton.

When we take on the management of a paid advertising campaign in Moncton, we start by searching over the landing pages to see if they follow best practices. Our review takes into account the following factors:

• Do you have a headline that emphasizes benefits?
• Is there an image above the fold?
• Is the content written in a compelling manner?
• Am I able to find a lead form right away?
• Can you easily identify the call to action?
• Does the page load quickly?
• Is social proof present?
• Am I able to load the page on a mobile device?

Quality landing pages are the result of many factors.

Please, don't spend money on Moncton paid advertising until you have a landing page that follows best practices!

If you want to create an effective landing page, you should never consider it finished. For continuous improvement, run A/B testing every few months.

Including a Sales Funnel

As an alternative to a landing page, you might want to consider building out one or more sales funnels. We rely heavily on sales funnels for lead generation, email audience building, and even online purchases.

For example, we have a client that promotes an online fitness challenge that you could even join from Moncton. While managing their digital marketing we built multiple sales funnels within Click Funnels. Here are some of the funnels we made:

• We used squeeze pages to help capture email addresses while building awareness for the program.
• We used lead magnets to provide people with healthy eating tips, fitness tips, webinars, and sneak peaks in exchange for an email address.
• We used application funnels to push people toward the idea of wanting to apply to participate in exclusive programs.
• We used sales letter funnels to serve as the registration system for the online program.

There are many different types of funnels, so your Moncton small business isn't limited to only these options. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.

If you do decide to implement a funnel, take your time at it. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in Moncton. It can take years of experience to master funnels, however. You can save yourself some time by searching for a paid ads management company, like WebCitz, to handle the heavy lifting!

CRO

Having a clear understanding of your conversion rate is critical to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Moncton.

Let's run through a basic scenario to help illustrate the impact of conversion rates.

1. You sell a $100 sweatshirt in Moncton on your website.
2. You have a 1% conversion rate, meaning for every 100 Moncton residents that visit your website you sell 1 sweatshirt.
3. You have a $0.50 average cost per click (CPC), meaning for each person in Moncton that visits your website you spend 50 cents.
4. To sell 1 sweatshirt, you need 100 clicks from paid advertising, which would cost you $50. This is known as your cost per acquisition (CPA).
5. Your return on ad spend (ROAS) would be 2x, meaning for every dollar spent in PPC advertising you get two dollars in return.

For most Moncton organizations, this return on ad spend wouldn't be acceptable unless the margins were great.

To improve the situation, you hire a paid ads company to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Moncton PPC advertising.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in Moncton, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You should develop an understanding of how to capture someone's attention in a split second.

To do this, you need to build out attractive ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Moncton.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Moncton and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC management company that helps Moncton organizations, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Moncton website or funnel.

You might be suffering from ad attribution errors and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Moncton ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Moncton content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.

Types of Paid Ads for Moncton, NB PPC Campaigns

In Moncton, there are many ways to run paid ads. Let's discuss some of the most common paid advertising being run within various business industries in Moncton.

Local Business Ads in Moncton

You can use nearly any advertising platform to run local ads for your Moncton business. One platform may be more effective for your local Moncton company than another. It is important to try out every available option to see which works best for your needs. Now let's discuss some local advertising options.

From Google, you'll have two options.

As a first step, you can run traditional Google Adwords, possibly using their newer Performance Max campaign type. This is a very dynamic ad campaign type which utilizes multiple headlines, images, videos, and service locations to allow the Google algorithm to find the best combination of assets to bring you customers in Moncton. We often use Performance Max campaigns for professional services companies in and around Moncton, such as accountants, lawyers, dentists, and physicians.

Google's second option for qualifying businesses is their Local Service Ads. The Google Local Service Ads offers a pay-per-lead model, which means you get charged a flat fee for each lead the platform provides you. Home service contractors in Moncton, such as plumbers, electricians, roofers, and heating installers, frequently use Google Local Service Ads.

You can also use Facebook Ads to target people in your local Moncton area. The process is a little simpler since it just requires setting up a campaign with ad sets with geographic restrictions to specific ZIP codes in Moncton. We often rely on local Facebook Ads for all types of Moncton organization industries.

Social Ads for Moncton Websites

Almost all online ads you see on social networks qualify as social media advertising.

Maintaining fresh ad creatives is key to social media marketing. If you don't rotate out ad creatives every few weeks your campaign performance will slowly decrease. For higher spending ad campaigns, you might need to look at weekly ad creative updates.

One of the best things about social media ads is that you can target audiences who aren't yet aware of your product or service. When running search engine ads, that is quite the opposite since your ads are only going to show when someone is actively looking for what your Moncton organization offers.

However, this benefit can also be a curse, since conversion rates are typically lower when people aren't closer to making an immediate purchase.

Search Ads for Moncton Small Businesses

You'll want to invest in search advertising if you know people are looking online for the products you offer.

There are some people out there who refer to this as Moncton Search Engine Marketing, or SEM for short. There are different ways to explain search engine marketing, which are advertisements displayed on search engines' search results pages.

If you have been running search ads on Google for a while and have been successful, consider copying your campaigns over to Bing Ads. In an October 2022 study from StatCounter, Bing was the primary search engine used by approximately 3.57% of online users.

Display Ads for Moncton Businesses

You'll find display ads on all kinds of message boards, chat rooms, game lounges, news websites (sometimes even local Moncton news stations), gossip websites, and more.

Bing Ads and Google Ads both offer these.

To get started with display ads, you just need a set of ad creatives in different image sizes. Both ad platforms have algorithms that help you drive results from your ad spend if you have an understanding of your target audience.

Retargeting Ads for Moncton Businesses

There is a good chance that not everyone will convert during their first experience with your Moncton website, landing page, or sales funnel.

It is almost always recommended to set up retargeting ads to help bring people back to your website after they've had time to think through different options.

You can run retargeting ads on Google Ads, Bing Ads, Facebook Ads, and many other platforms.

Shopping Ads for Moncton Ecommerce Organizations

It was Google Shopping Campaigns that popularized this form of search advertising.

To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account for your Moncton storefront.

With these tools in place, you'll be able to provide Google Ads an updated list of all your accurate product data, including the title, SKU, image, price, and availability. Using that information, they can determine what types of search queries to display your products at the top of search results.

Video Ads for Moncton Businesses

Social networking websites such as YouTube, Instagram, and Facebook allow you to advertise with video.

If you are interested in running YouTube Ads, you'll just need to set up a video ads campaign in Google Ads.

Facebook Ads is required if you want to run video ads on Facebook or Instagram.

Both ad platforms offer excellent conversion opportunities with video ads. It's not unusual for us to use video ads for product launches, custom services, personal introductions, and more!

You should consider incorporating video ads into your paid advertising campaigns in Moncton if you have the budget to do so.

Free PPC Calculators for Moncton, NB PPC Managers

As part of our commitment to managing Moncton PPC advertising campaigns, our internet marketers worked with our website development team to build a few PPC calculators that might interest you.

• Return on Ad Spend Calculator
• Calculate CPA
• Churn Rate Calculator

View Other Paid Ads Tools

Why Choose WebCitz to Manage Your Moncton, NB PPC Solutions

We'd love to partner with your Moncton team on paid ads! As a full-service PPC ads management firm targeting Moncton, we have multiple internal teams focused on search engine advertising, social ads, sales funnel development, and ad creative testing. Moncton PPC management companies don't all operate this way, since most only have one person in charge of everything. For those Moncton PPC companies, campaign optimizations and original ideas might not be tested often enough to bring about the results you need.

Choosing a paid ad agency for your Moncton small business is not an easy task. With more than 18 years of experience, you know you can trust the PPC strategies and tactics we suggest for your Moncton company. As a lead generation agency, we often use similar paid ads plans.

In addition, you should choose us as your paid advertising company because you are confident we can help your Moncton company grow.

Our PPC specialists are a good option for numerous reasons:

• We have been in business since 2004, which means we have more than 18 years of experience.
• We rely heavily on sales funnels and paid advertising to shore up our organic search rankings.
• Our internal advertising team handles all Moncton website marketing plans, such as paid ads management, sales funnel development, and ad creatives.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.

Get in touch with our PPC professionals to discuss what we can do for you in Moncton! We often provide complete paid advertising management services to Moncton businesses, but we can also augment the marketing department of larger Moncton corporations to fill in missing skill sets.

We hope you consider our company when searching for a paid advertising agency for you Moncton small business. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our PPC agency.

800-796-8263 Email Us