Rochester, NH PPC Agency

Managed PPC for Rochester

From Google Ads to Facebook Ads, we've managed millions of dollars of PPC budgets. Let us help your Rochester business with its paid ads.

500+ active clients
500+
Satisfied Digital Marketing Clients
18 years in business
2004
Founded 18+ Years Ago
20+ Onsite experts
14+
Onsite Experts (No Outsourcing)

Hire WebCitz for Your Rochester, NH PPC Management

With more than 18 years of experience helping businesses and ecommerce brands improve their paid advertising campaigns throughout Rochester, we're a results-driven PPC management company.

To target relevant audiences and build brand awareness, our paid ads managers can help your Rochester business leverage Facebook Ads, Google Ads, or even Bing Ads. Through these ad platforms, we can help you target prospects at any stage of the customer journey. In a post iOS 14.5 environment, we can help you integrate solutions which provide clarity around ad attribution, allowing your ad campaigns to scale efficiently.

We have onsite graphic designers and video marketing teams available to develop the right hook and build upon your message as a full-service paid advertisement agency serving Rochester.

We also create and optimize Facebook and Google Ads campaigns for those nearby in Berwick, ME, Somersworth, NH, Barrington, NH, Milton, NH, and Farmington, NH.

Find out more about our Rochester PPC management.

Rochester Google Ads, Facebook Ads

What is Rochester, NH PPC Management?

PPC management refers to creating and optimizing Rochester paid advertising campaigns. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide professional PPC management, a paid ads agency for Rochester often starts by getting to know your company and its business model. You can use this information to determine the next steps, since paid advertising for a local business differs from paid advertising for an ecommerce store.

Service providers in Rochester, for example, are often only looking for quality leads. Through paid advertising, traffic can be driven to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. This can be accomplished through paid advertising that drives traffic to an optimized product page or category page. You might even want to include Google Shopping Campaigns in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.

The next step in Rochester PPC management is understanding the metrics that will be used to optimize and scale. Most Rochester paid ads agencies will implement email collection strategies through squeeze pages or lead magnets to help increase the value of paid advertising. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

To be successful with paid advertising, your Rochester business should utilize multiple advertising strategies and marketing tools. For example, the best Rochester paid advertising services will include tactics to:

  • Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
  • Make money online or through qualified leads for your Rochester business.
  • Utilize third-party attribution software to better understand ad attribution.
  • Present social proof through case studies, white papers, and video testimonials.
  • Engage users in story creation, email collection, and user generated content.
  • Test ad creatives across various ad placements and between different media formats.

In addition to managing Rochester-area PPC campaigns, our team also offers Bedford, Concord, Durham, Manchester, Milford, Nashua, Portsmouth, and Salem small businesses and large corporations a professional PPC management service.

A Few of Our PPC Experts

Melanie PHope KCorey GDavid WEmily L

Rochester Google Ads, Facebook Ads

How Paid Advertising Helps Rochester, NH Businesses

Traffic increases almost instantly with Rochester paid advertising.

Whether a traffic increase results in higher conversions depends on your ads, landing pages, and business model.

The first recommendation we offer to Rochester businesses interested in running paid advertising is to start slowly.

A working sales funnel, realistic goals, and the ability to gather actionable data are essential before you invest in paid advertising or scale your existing ad campaigns.

If you're not getting conversions, don't blame Facebook or Google. In many cases, the problem lies in the ad creative, campaign settings, or sales process.

The right combination of paid advertising and digital marketing strategy can greatly enhance your Rochester business's digital marketing strategy. Remember, more traffic doesn't always mean more conversions!

Types of Paid Ads for Rochester, NH PPC Campaigns

The options for running paid advertising for your Rochester business are numerous. Let's discuss some of the most common paid ads being run within various business industries in Rochester.

Local Ads throughout Rochester

If you have a business in Rochester, you can run local ads on almost any advertising platform. One platform may be more effective for your local Rochester business than another. You should try out every option available to see which suits you best. Now let's discuss some local advertising options.

From Google, you'll have two options.

The first is to run traditional Google Ads, potentially using their newer campaign type of Performance Max. The Google algorithm finds the best combination of headlines, images, videos, and service locations to bring you local customers using this type of dynamic ad campaign. Performance Max campaigns are used frequently by accounting, legal, dental, and medical professionals in Rochester. Even local stores use this campaign type.

The second option from Google, if you are in a qualifying business industry, is to check out their Local Service Ads. The Google Local Service Ads offers a pay-per-lead model, which means you get charged a flat fee for each lead the platform provides you. Plumbers, electricians, roofers, and heating installers in Rochester often use Google Local Service Ads.

You can also use Facebook Ads to target people in your local Rochester area. This is a little more straightforward, since it really just involves setting up a campaign that has ad sets with geographic restrictions to Rochester as a city, or specific Rochester ZIP codes. Local Facebook Ads are often used by Rochester businesses of all types.

Social Ads for Rochester Websites

A social media ad is pretty much any online advertisement you see on a social networking site.

Maintaining fresh ad creatives is key to social ads. The performance of your campaign will gradually decline if you do not rotate your ad creatives every couple of weeks. For higher spending ad campaigns, you might need to look at weekly ad creative changes.

One of the best things about social ads is that you can target audiences who aren't yet aware of your product or service. It's quite the opposite when you run search ads since you only get to show them when someone searches for what you offer in Rochester.

That benefit can also be a curse though, since conversion rates are often lower when people aren't closer in the revenue funnel of making an immediate purchase.

Search Ads for Rochester Businesses

You should invest in search advertising if you know people are searching online for your products or services.

There are some people out there who refer to this as Rochester Search Engine Marketing, or SEM for short. This is just a different way of explaining search ads, which are advertisements placed on the search results page of a search engine.

If you have been running search ads on Google for a while and have been successful, consider copying your campaigns over to Bing Ads. In an October 2022 study from StatCounter, Bing was the primary search engine used by approximately 3.57% of online users.

Display Ads throughout Rochester

Many different message boards, chat rooms, game lounges, news websites (even local Rochester news stations), gossip sites, and more run display advertisements.

Bing Ads and Google Ads both offer these.

To get started with display ads, you just need a set of ad creatives in different image sizes. Both ad platforms have algorithms that help you generate results from your ad spend if you have an understanding of your target audience.

Retargeting Ads in Rochester

Not everyone is going to convert during their first experience with your Rochester website, landing page, or sales funnel.

It is almost always recommended to set up retargeting ads to help bring people back to your website after they've had time to think through different options.

Almost any ad platform can be used for retargeting ads.

Shopping Ads for Rochester Ecommerce Companies

This type of search ad was popularized by Google Shopping Campaigns.

If you want to promote your Rochester storefront through Google Shopping, you'll need an ecommerce website, a product feed (CSV or TXT), and a Google Merchant Center account.

With these tools, you can provide Google Ads with an accurate list of all of your product data, including title, SKU, image, price, and availability. Then, your products will be displayed at the top of search results based on the right types of search queries.

Video Ads within Rochester

Social networking websites such as YouTube, Facebook, and Instagram allow you to advertise with video.

If you are interested in running YouTube Ads, you'll just need to set up a video ads campaign in Google Ads.

Facebook Ads is required if you want to run video ads on Facebook or Instagram.

Video is an excellent ad creative in terms of conversion opportunities. We frequently use video ads to showcase product launches, custom services, personal introductions, and more!

If you have the budget to support ad creatives in video format, definitely look to implement them into your Rochester paid advertising campaigns.

Rochester, NH PPC Management Services

With in-depth knowledge of the latest PPC trends for local businesses in Rochester, we are a team of paid advertising specialists. Take advantage of our experience across dozens of business industries to help drive traffic and conversions to your Rochester digital assets.

Keyword Research

Keyword research in PPC is mostly used for Google Ads and Bing Ads search network campaigns. After all, Bing and Google only show ads based on what people search for.

If you are looking for a roofing company in Rochester, you might search "Rochester Roofer" on Google. It wouldn't be necessary to conduct extensive keyword research to target that exact phrase as the paid ads manager for that roofing company in Rochester.

What if, however, that exact match keyword wasn't producing enough search volume and the Rochester roofing company wanted to increase their traffic and conversions? The solution would require keyword research.

After discussing options, the next step might involve the paid ads manager talking with the Rochester roofing company what services they want to target more often and where. A broader keyword targeting strategy than exact matches might also be necessary.

For instance, the New Hampshire PPC manager might discover high search volume for "Berwick, ME roofing companies" or even "Rochester roof repair." The first phrase is targeting a nearby location to Rochester, which might still be in the service area of the Rochester roofing company. If the repair work is extensive, the second phrase might result in a more lucrative roof replacement project.

You can also benefit from keyword research when building out negative keyword lists. These are used to stop your paid ads from showing in search queries that you know won't produce conversions.

An individual searching for "free roof repair services" or "when to advertise to roofers" is unlikely to buy a new roof. Your paid ads may appear if you use broad keyword targeting without negative keywords such as "free" or "advertise".

Even if your keyword research needs are obvious when you start building out your campaign, they become more complex as you scale your ads and reduce wasted ad spend.

Audience Research

Audience research is often mentioned as part of scaling social media ads on Facebook and Instagram in Rochester paid advertising campaigns. There are options within Google Ads and Bing Ads for audience targeting as well though.

We'll review some audience research and targeting history within Facebook Ads.

Rochester paid advertising managers used Facebook's custom audiences extensively in the past. After all, one of the most attractive features of the Facebook Ads platform was the data it collected on its users, which Rochester advertisers lined up to exploit.

As time went on, data privacy and machine learning both had an impact on custom audiences.

Apple's iOS 14.5 update included a pop-up message that let users opt out of personalized ad tracking. This had a negative impact on Facebook's ability to track user behavior on mobile devices in Rochester and beyond. In fact, it even affected the accuracy of ad attribution reporting.

For most Rochester advertising agencies, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences. With such sophisticated algorithms, it's often more harmful to choose your own interests compared to letting Facebook figure it out for you.

Though there will still be plenty of Rochester paid ads agencies using custom audiences, it is clear the trend is moving toward broad targeting. Don't take our work for it though. If you've been involved in the creation of Facebook ads, you've probably noticed the removal of interest-based targeting options here and there. Maybe you've even seen changes to how "Advantage Detailed Targeting" is recommended during the setup process.

Interested in another take on audience targeting? Social Media Examiner's blog article does a good job of explaining recent changes.

This isn't to say audience research and targeting is going away. The targeting options within Rochester ad campaigns will likely always be manageable to boost performance.

Landing Page Creation & Optimization

The quality of your landing page will be a big factor in the success of your Rochester paid advertising campaigns.

When we take on the management of a paid advertising campaign in Rochester, we start by looking over the landing pages to see if they follow best practices. In this review, we consider the following factors and more:

  • Is there a benefit-focused headline?
  • Are there any images above the fold?
  • Does the content engage the reader?
  • Do you have a lead form I can use right away?
  • What is the visibility of the call to action?
  • How quickly does the page load?
  • Is social proof present?
  • Am I able to load the page on a mobile device?

Quality landing pages are the result of many factors.

Until you have a landing page that follows best practices, don't spend money on Rochester paid advertising.

Ideally, you should never consider your landing page to be finished. Try running A/B testing every few months to continue refining your Rochester sales pitch.

Developing a Sales Funnel

As an alternative to a landing page, you might want to consider building out one or more sales funnels. We rely heavily on sales funnels for lead generation, email audience building, and even online purchases.

One of our clients promotes an online fitness challenge that you can even join from Rochester. In the course of managing their digital marketing, we built several sales funnels using Click Funnels. These are some of the funnels we made:

  • To increase awareness and capture email addresses, we used squeeze pages.
  • Lead magnets provided health and fitness tips, webinars, and sneak peeks in exchange for email addresses.
  • We used application funnels to push people toward the idea of wanting to apply to participate in exclusive programs.
  • As part of the online program, sales letter funnels were used as the registration system.

The types of funnels available to your Rochester business aren't limited to these. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.

If you do decide to implement a funnel, take your time at it. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in Rochester. It can take years of experience to master funnels, however. You can save yourself some time by looking for a PPC management firm, like WebCitz, to handle the heavy lifting!

Conversion Rate Optimization

Having a clear understanding of your conversion rate is critical to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Rochester.

Let's run through a basic scenario to help illustrate the impact of conversion rates.

  1. You sell a $100 sweatshirt in Rochester on your website.
  2. You have a 1% conversion rate, meaning for every 100 Rochester residents that visit your website you sell 1 sweatshirt.
  3. You have a $0.50 average cost per click (CPC), meaning for each person in Rochester that visits your website you spend 50 cents.
  4. To sell 1 sweatshirt, you need 100 clicks from paid ads, which would cost you $50. This is known as your cost per acquisition (CPA).
  5. Your return on ad spend (ROAS) would be 2x, meaning for every dollar spent in paid ads you get two dollars in return.

For most Rochester businesses, this return on ad spend wouldn't be acceptable unless the margins were great.

To improve the situation, you hire a paid advertising agency to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might actually be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Rochester paid advertising.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in Rochester, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You have to develop an understanding of how to capture someone's attention in a split second.

To do this, you need build out amazing ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You have to change things up frequently, even if you are just targeting people in Rochester.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Rochester and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You have to understand when to pause an ad because it isn't performing as well as it once did. You have to understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC management company that helps Rochester businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Rochester website or funnel.

You might be suffering from ad attribution issues and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Rochester ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Rochester content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.

Free PPC Calculators for Rochester, NH PPC Managers

Our digital marketers are so excited about managing Rochester's paid advertising campaigns that they developed some helpful PPC calculators for you!

View All PPC Tools

Why Choose WebCitz to Manage Your Rochester, NH PPC Services

Let's work together on paid advertising for your Rochester business! As a full-service PPC management company targeting Rochester, we have multiple internal teams focused on search engine marketing, social media advertising, sales funnel development, and ad creative testing. This is not true of all Rochester PPC management companies, since most only have a single person handling all the tasks. You might not be testing campaign optimizations and creative ideas often enough with those Rochester PPC companies to get the results you desire.

Choosing a paid ad agency for your Rochester business is not an easy task. Having over 18 years of experience, you can trust our PPC strategies and tactics for Rochester businesses. As a lead generation agency, we often use similar PPC tactics.

In addition, you should choose us as your paid advertising agency because you are confident we can help your Rochester company grow. Here are a few reasons we suggest considering our PPC experts:

  • It has been more than 18 years since we opened our doors, which makes us an industry leader.
  • Our paid advertising helps us rank for keywords we don't yet rank organically for.
  • We do not outsource Rochester digital marketing services, including PPC management, sales funnel development, or ad creative services since we have our own internal advertising team.
  • If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.

Let's talk about what our PPC experts can do for your Rochester business! We often provide complete paid advertising management services to Rochester small businesses, but we can also augment the marketing department of larger Rochester corporations to fill in missing skill sets.

When it comes time for your Rochester small business or large corporation to start the search for a PPC marketing agency, we hope you keep our team in mind for the task. We would be happy to talk to you about your follow-up questions via email or phone if you have any.

Close
Web Design Experts

FREE PPC Services Consultation

Schedule a no cost, no obligation 30-60 minute phone call to discuss paid advertising with our team. It's so quick and easy!

Schedule Now

Less Than $5,000/mo Ad Spend

$750/mo per Platform

  • No Initial Setup & Review Cost
  • No Outsourcing
  • Google Ads, Facebook Ads, Bing Ads
  • Enhanced Conversion Tracking
  • Routine Performance Updates
  • Development of Landing Pages or Sales Funnels is a Maintenance Service.

More Than $5,000/mo Ad Spend

15% of Ad Spend per Platform

  • Initial Setup & Review Cost is 15% of Anticipated First Month of Ad Spend
  • No Outsourcing
  • Google Ads, Facebook Ads, Bing Ads
  • Enhanced Conversion Tracking
  • Routine Performance Updates
  • Development of Landing Pages or Sales Funnels is a Maintenance Service.

Hear what our customers are saying

Southwest Radio Church

Southwest Radio Church

What can I say about this company? These people that work there? Unbelievable!! It doesn't matter when or why you call, they will help you. The other part of that statement is: I never have to call them! They made a web site for us that works 24/7. But if I do call they actually take care of it right then. ... great bunch of guys...Southwest Radio Church really appreciates you!!
Wendy Bottesi

Wendy Bottesi

Corey is so incredibly helpful!!!! He took the time and effort to make sure I had the help I needed! Above and beyond friendly! Helpful hints to navigate my website!! I felt so at ease! This is the company I will be sticking with and telling everyone about!!! A million times over thank you Corey!
Tara Candland

Tara Candland

Incredibly responsive, fast, and professional. They quickly understood the issue we were having with our site, which was fairly complicated, and were able to resolve it. They kept us updated in lay terms along the way so that we could understand how the issue was progressing.
Kendrick Jacobs

Kendrick Jacobs

Corey G at WebCitz was so professional and patient while helping us solve our issues. We appreciate his help so much. This company definitely needs more people like him. Amazing customer service! Thank you Corey G! (:
Email Us

Let's Talk About Rochester, NH PPC!