Newark Digital Marketing

Website Marketing in Newark

We stay up-to-date on the latest web, email, paid advertising, and social media trends to help Newark clients run effective website advertising plans.

500+ Digital Marketing Projects
500+
Digital Marketing Projects
19 Years of Experience
2004
Founded 19+ Years Ago
40+ Digital Marketing Case Studies
40+
Digital Marketing Case Studies
Webcitz, Digital Marketing Agency
Digital Marketing Services

Newark Website Marketing Specialists

WebCitz is a results-driven digital marketing agency with more than 19 years of experience offering to help Newark small businesses strengthen their internet marketing.

Among the internet advertising plans we offer Newark customers are SEO, white-hat link building, paid search advertising, social prospecting, and influencer outreach.

With sales funnel development, conversion rate optimization, email marketing, social media advertising, sales funnel development, and more, we help you convert customers and make money!

We often provide Newark small businesses with complete online advertising services, but we can also help fill in the gaps in your large corporation's marketing department.
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What is Website Advertising for Newark, NJ Organizations?

In a most simple definition, digital marketing throughout Newark is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective customers.

Digital marketing means SEO or paid ads to most Newark small business owners. Those two services are both used in online advertising, but neither fully explains what a modern Newark website advertising program entails.

Improving Website Visibility

The latest digital marketing campaigns often use numerous digital advertising plans, all working together to help you get more visibility and conversions throughout Newark and the rest of the country.

For example, the best internet advertising plans in Newark will include plans to:

  • Promote your digital assets (websites, apps, sales funnels, etc) via SEO, social media marketing, affiliate marketing, or paid advertising.
  • Boost your Newark business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
  • Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
  • Show expertise, authority, and trust in Newark through content marketing, video production, backlink building, review collection, social proof, and website improvements.
  • Build and nurture relationships through messaging, email, and social media.

If you live in Newark, you probably love the NJIT Highlanders basketball team. Go NJIT Highlanders! In addition to marketing Newark-area websites, our website marketing company also offers Clifton, Edison, Elizabeth, Jersey City, Lakewood, Newark, Trenton, and Woodbridge small businesses and large corporations a professional digital marketing service.

A Few of Our digital marketing experts

Our Digital Advertising Services for Newark Organizations

We are a team of internet advertising experts with diverse knowledge and experience in the latest online advertising trends for Newark businesses. We've helped boost traffic and drive conversions across more than 100 business industries in Newark, and the rest of the country, so let's work together.

1.) PPC Management

PPC Ads Management refers to creating and optimizing Newark paid advertising campaigns. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide skilled PPC management, a PPC advertising company for Newark should get to know your company and its goals. You can use this information to determine the next steps, since paid ads for a local business differs from PPC advertising for an ecommerce store.

Service providers in Newark, for example, are often only searching for quality leads. This can be accomplished through paid ads that generates traffic to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands are most often interested in online sales. Using paid advertising, you can grow traffic to a page optimized for products or categories. You might even want to include Google Shopping Campaigns in some cases. Our team has even used sales funnels to help sell products and subscriptions.

The next step in Newark PPC management is understanding the metrics that will be used to optimize and scale. For paid ads to be effective, most Newark paid ad agencies will implement email collection tactics, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid advertising, your Newark business needs to use multiple tactics and marketing tools. For example, the best Newark paid advertising services will include tactics to:

  • Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
  • Increase revenue for your Newark business through qualified leads or online sales.
  • Integrate third-party attribution tools to better understand ad attribution.
  • Present social proof through case studies, white papers, and video testimonials.
  • Collect email addresses, create user-generated content, and nurture relationships.
  • Test ad creatives across various ad placements and between different media formats.

2.) Social Media Ads

With social media advertising, Newark internet advertising plans use Facebook, Twitter, TikTok, LinkedIn, or Facebook to run PPC advertising. Using social media channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead gen or sales generation tool for your Newark company.

Utilizing data from social platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. While this is an enormous opportunity for most established Newark businesses, it can be an expensive method for businesses that aren't ready to take full advantage of social media marketing.

With our help, corporations and small businesses in Newark make the most of their social ads by setting up sales funnels and lead generation tools. Our Newark digital marketing plans can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Don't forget about the freshness of your ad creatives. When running social media advertising campaigns, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Social Media Ads

3.) Search Engine Marketing

In online advertising, Newark search engine ads is used to place ads on search engines like Google and Bing. Your Newark small business will benefit from Google campaigns and Bing ads since they provide a quick and basic way to connect with an engaged audience searching for your products or services. The downside is the cost of setting up an effective and scalable paid ads campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

The landing pages and sales funnels we create for businesses of all sizes help generate leads and conversions, which helps make their paid advertising an effective Newark website marketing tactic. For any search engine advertising campaign in Newark, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Search Engine Advertising

4.) Lead Generation

A nearby Newark service provider's main goal of an inbound marketing program is to increase leads. Not everything can be sold online. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. Lead generation strategies are crucial for these kinds of Newark small businesses looking to get sales from their website.

Our website marketing team has tried and implemented so many different lead generation tactics in the past. Among the most common lead generation plans are creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, holding free webinars, creating video content that can be shared online, and offering downloadable content as a lead magnet.

For most digital marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen tactics in your digital assets to test what works best for your Newark organization.

Downloading Facebook Leads

5.) Conversion Rate Optimization

There is almost no reason to neglect conversion optimization within Newark online advertising services. This is a critical aspect of any type of website advertising in Newark since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Newark small business might not work for a different Newark business, even when both are in the same industry.

The most common CRO plans include reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Newark websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Newark, and many other factors.

Conversion Optimization eBook Cover

6.) Revenue Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Newark company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Newark organization. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The development of a funnel for your Newark organization is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their New Jersey businesses. To develop a sales funnel that produces value for your Newark business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, self-liquidating funnels, and dozens of others to consider. When you work with one of our digital advertising consultants, you will have an experienced internet advertiser to bounce ideas off to help you determine the best type of revenue funnel for your small business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Newark online advertising campaign.

Click Funnels Development

7.) Email Marketing

You can use email marketing plans within a digital strategy to drive brand awareness, get site traffic, improve sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Newark online advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to boost your subscribers. We help Newark email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

Email Marketing Audiences

8.) Content Marketing

Most Newark businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This website advertising approach for Newark websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Newark begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Newark digital marketing clients put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Newark internet marketing agency. These are all effective ways to market content if you implement them correctly within your Newark small business.

YouTube Video Content

9.) Online Reputation Management (ORM)

Your online reputation in Newark and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a localized service provider in Newark, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Newark brand.

For local service companies in Newark, we can help you develop a review generation program within your website advertising to increase the rate at which past customers leave reviews for your organization. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Newark storefront. Online shoppers in Newark want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Newark doctors or Newark attorneys, we can help establish protocols within your digital marketing plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Newark website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Newark.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your localized competition.

Google Business Profile Management

10.) Video Marketing

As a full-service website advertising firm for Newark, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Newark internet advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Newark online advertising campaigns to bring life to paid campaigns.

Video Production and Marketing

Why You Should Invest in Website Advertising for Your Newark, NJ Website

If you manage a business in Newark that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. You might be thinking about Newark digital marketing services over other, more traditional, marketing tactics. Here are a few reasons why your New Jersey small business should embrace internet marketing:

  • Digital marketing can often be more affordable than other forms of marketing, because it can be started with a small budget and scaled up as it succeeds.
  • With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
  • In Newark, people are constantly on their phone, tablets, and computers. You might as well choose a format and medium that can follow your target audience wherever they go in Newark or within New Jersey.
  • With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
  • Online marketing in Newark provides the best capacity for user engagement. We wish you the best of luck getting people to comment, like, and share your Newark non-digital ads!

Unlocking the 5 Secrets to Getting Your Business Found

How to Develop Newark, NJ Online Marketing Services

Before starting your website marketing plan for your Newark-based business, it is important to create a plan with measurable business goals. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. Knowing who you're targeting in Newark or beyond is important. This helps you tailor your Newark digital marketing efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Newark audience. By doing this, you'll make sure your Newark digital marketing plan focuses on the right keywords and you align it with your audience's needs.

3.) Launch slow progress marketing plans at an earlier stage

You should make search engine optimization your first priority if you're planning on using it eventually within your Newark digital strategy. The slowest moving online advertising strategy in Newark is search engine optimization. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your placements.

4.) Build out quality landing pages or funnels

This is a good time to consider paid advertising for your Newark business and its digital assets. It's best to create a landing page or sales funnel instead of sending paid traffic to your product page, service page, or home page. Newark paid advertising services with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. Use splash pages and sales funnels to bring Newark residents to your lead generation goal.

5.) Create automated email sequences for retargeting

Now that plans are in place for bringing traffic to your Newark website, you should consider how to best interact with those visitors after they leave your website. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Newark site visitors.

6.) Strategize for consistent testing

If you've got all these Newark internet advertising tactics in place, you're ready to test and optimize. This involves constantly measuring the success of your campaigns, looking for areas of improvement, and even trying new ideas that you read about in case studies or white papers. In every aspect of your Newark website marketing plan, you should be optimizing conversion rates.

Newark Web Developers

Why Choose WebCitz for Your Newark, NJ Digital Marketing Tactics

We want to be the internet marketing partner of your Newark business! When researching Newark online marketing firms, there are a lot of factors to consider. We've got 19 years of experience, so you can trust the Newark website marketing tactics we suggest. Often, these are the same digital marketing strategies we use for our own lead generation and conversion rate optimization. In fact, you are likely visiting our website from Newark because of the effective implementation of our own internet marketing campaign.

However, you should select our online marketing firm because you feel confident we're the right team for your Newark business.

Our Team

You might want to consider these ideas from our digital advertisers if you need Newark marketing packages:

  • Our agency has been around since 2004, so we have over 19 years of experience.
  • Our primary source for leads and new client development in Newark is our own digital advertising plans.
  • You probably found us in Newark via an online search for a service we provide.
  • We do not outsource Newark internet advertising plans since we have our own marketing team.
  • Call us during regular business hours, and you'll probably get an answer within a few rings!
  • We're professionals in WordPress, WooCommerce, and Shopify for any Newark digital marketing plans that need web development or website maintenance & support.
  • We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

When it comes time for your small business or large corporation to start the search for Newark online marketing firms, we hope you keep our digital marketers in mind for the task. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our website advertising firm.

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Hear what our customers are saying

Cassie Richards

Cassie Richards

Working with WebCitz has been nothing but a great experience. David, Jake, Drew, and the rest of the team are easy to work with, accommodating, and very knowledgeable. WebCitz is a company that you can trust will be there when you need them most. If I’m having an issue or problem with a website, I can always count on a quick response and a timely solution.

Dawn White

Dawn White

These guys are always there when you need them! Whether the issue is big or small, there is little they cannot handle. I cannot express enough how greatly we appreciate their continued superior service and willingness to assist whenever we need them. Thanks Dave, Corey and the entire WebCitz team!!

Tara Candland

Tara Candland

Incredibly responsive, fast, and professional. They quickly understood the issue we were having with our site, which was fairly complicated, and were able to resolve it. They kept us updated in lay terms along the way so that we could understand how the issue was progressing.

Alo Health

Alo Health

WebCitz designed our Alo Health website and did such a great job of walking us step-by-step through the process, knowing the tech world was not a strength of ours. We love that we are able to change content whenever we want, but if we run into problems, they are a quick email away. They have been responsive, reliable and efficient. Thanks, WebCitz!

Jeff Ring

Jeff Ring

This company is just a thrill to work with. Everyone is so friendly and eager to help even with the smallest items. They are always very accommodating when you stop by to look at the magnificent fish tank and will greet you with a warm cappuccino.

Kendrick Jacobs

Kendrick Jacobs

Corey G at WebCitz was so professional and patient while helping us solve our issues. We appreciate his help so much. This company definitely needs more people like him. Amazing customer service! Thank you Corey G! (:

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