From Google Ads to Facebook Ads, we've managed millions of dollars of PPC budgets. Let us help your New Mexico business with its paid ads.
We are a results-driven PPC ads management company with more than 18 years of experience helping local businesses and ecommerce brands throughout New Mexico improve their paid advertising campaigns.
The paid ads managers at our company can help your New Mexico small business target relevant audiences and build brand awareness through Facebook paid ads, Google advertising, and Bing campaigns. With these ad platforms, we can target prospects at any stage of the customer journey. In a post iOS 14.5 environment, we can help you integrate solutions which provide clarity around ad attribution, allowing your ad campaigns to scale efficiently.
We have onsite graphic designers and video marketing teams available to develop the right hook and build upon your message as a full-service paid advertisement company serving New Mexico.
The act of creating and optimizing New Mexico paid advertising campaigns is known as PPC management. Despite that simple explanation, let's explore it further.
To provide expert PPC management, a paid ads agency for New Mexico should get to know your company and its goals. You can use this information to determine the next steps, since PPC advertising for a local business differs from paid ads for an ecommerce store.
Service providers in New Mexico, for example, are often only searching for quality leads. To accomplish this, paid advertising can grow traffic to a landing page or sales funnel that is optimized. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.
Alternatively, ecommerce brands are most often interested in online sales. This can be accomplished through paid advertising that drives traffic to an optimized product page or category page. In some cases, it might even make sense to include Google Shopping Campaigns. We've even utilized sales funnels to help sell products, subscriptions, and services.
To optimize and scale New Mexico PPC, it's important to understand what metrics will be used. For PPC advertising to be effective, most New Mexico paid ad firms will implement email collection strategies, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.
To be successful with paid advertising, your New Mexico company needs to use multiple strategies and marketing tools. Pay-per-click campaigns in New Mexico should include tactics like:
Our PPC ads management firm is happy to provide Albuquerque, Carlsbad, Las Cruces, Roswell, and Santa Fe businesses with experienced paid advertising consulting packages.
Our PPC management service fees are determined by the amount of time you wish us to spend on your campaigns every month. Below is the starting cost for our paid ads management services, but we are happy to have a conversation about adjusting the budget if your ad spend or service requirements exceed our initial estimate.
The most obvious benefit of New Mexico paid advertising is the near instant increase in traffic it provides.
It is entirely dependent on the quality of your ad creatives, landing pages, and business model whether or not traffic increases lead to conversions.
Starting slowly is the first recommendation we give to New Mexico businesses interested in paid advertising.
A working sales funnel, realistic goals, and the ability to gather actionable data are essential before you invest in paid advertising or scale your existing ad campaigns.
If you're not getting conversions, don't blame Facebook or Google. It is usually the creatives, campaign settings, or sales process that is the problem.
When everything comes together, PPC advertising can be an invaluable addition to the website advertising campaign of your New Mexico business. Just keep in mind increased traffic doesn't always result in more conversions!
We are a team of paid advertising specialists with extensive knowledge in the latest PPC trends for New Mexico localized businesses. We have experience across dozens of business industries, so we can help you boost traffic and conversions to your New Mexico digital assets.
Keyword research in PPC is mostly used for Google Ads and Bing Ads search network campaigns. After all, Bing and Google only show ads based on what people search for.
A search for "New Mexico Roofer" on a search engine, for example, might lead someone to a roofing company in New Mexico. As a paid advertising manager for that New Mexico roofing company, targeting that exact phrase wouldn't require in-depth keyword research.
However, what if that exact match keyword wasn't producing enough search volume and the New Mexico roofing company needed to increase their advertising reach? The solution would require keyword research.
The next steps might involve the PPC advertising manager discussing with the New Mexico roofing company what types of services they want to target more often and within what geographic areas. It might also require some broadening of the keyword targeting.
Suppose the PPC manager discovers that there is a high traffic volume for "New Mexico roofers" or even "New Mexico roof repair." The first phrase targets the plural form of the business industry within New Mexico. In the second phrase, a slightly different service is being targeted, which might result in a more lucrative replacement project if extensive repairs need to be made.
When building negative keyword lists, keyword research can also be beneficial. You can use them to prevent your paid ads from showing up in search queries that you know are not likely to result in a lead or sale.
For example, someone searching for "free roof repair companies" or "how to advertise to roofing contractors" isn't likely to purchase a roof replacement service. However, they might see your paid advertising if you are using broad keyword targeting without any negative keywords like "free" or "advertise".
As you can see, no matter how obvious your keyword research needs might be at the start of building out your campaign, they become more complicated as you begin to scale your ads and reduce wasted ad spend.
When you hear audience research talked about in New Mexico PPC advertising campaigns, it is often within the scope of scaling social ads on Facebook and Instagram. However, Bing Ads and Google Ads also allow audience targeting.
We'll review some audience research and targeting history within Facebook Ads.
New Mexico paid ads managers used Facebook's custom audiences extensively in the past. In fact, one of Facebook Ads' most attractive features was the ability to collect data on users, which advertisers in New Mexico eagerly took advantage of.
A number of factors, including data privacy and machine learning, have had an impact on custom audiences over time.
When Apple released its iOS 14.5 update, they included a pop up message that allowed users to easily opt out of personalized ad tracking. This had a negative impact on Facebook's ability to track user behavior on mobile devices in New Mexico and beyond. In fact, it even affected the accuracy of ad attribution reporting.
Then came improvements to their machine learning algorithms, which greatly diminished the need for custom audiences and lookalike audiences for most New Mexico ad companies. Their algorithm has become so good at understanding your ideal audience that you typically do more harm than good by choosing your own interest-based targeting.
Although many New Mexico paid advertising agencies still rely on custom audiences, the trend is shifting toward broad targeting. Don't take our work for it though. If you've been involved in the creation of Facebook ads, you've probably noticed the removal of interest-based targeting options here and there. Maybe you've even seen changes to how "Advantage Detailed Targeting" is recommended during the setup process.
Interested in another take on audience targeting? Social Media Examiner's blog article does a good job of explaining recent changes.
It's not to say audience research and targeting are going away. The targeting options within New Mexico ad campaigns will likely always be manageable to boost performance.
The quality of your landing page will be a big factor in the success of your New Mexico paid advertising campaigns.
When we take on the management of a paid advertising campaign in New Mexico, we start by looking over the landing pages to see if they follow best practices. Here are some of the factors we look for in this review:
There are so many factors that come into the design and development of a quality landing page.
Please, don't spend money on New Mexico PPC advertising until you have a landing page that follows best practices!
Ideally, you should never consider your landing page to be finished. Try running A/B testing every few months to continue refining your New Mexico sales pitch.
As an alternative to a landing page, you might want to consider building out one or more sales funnels. We rely heavily on sales funnels for lead generation, email audience building, and even online purchases.
For example, we have a client that promotes an online fitness challenge that you could even join from New Mexico. While managing their digital marketing we built multiple sales funnels within Click Funnels. Here are some of the funnels we made:
There are many different types of funnels, so your New Mexico business isn't limited to only these options. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.
If you do decide to implement a funnel, take your time at it. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in New Mexico. It can take years of experience to master funnels, however. You can save yourself some time by looking for a PPC management agency, like WebCitz, to handle the heavy lifting!
Having a clear understanding of your conversion rate is critical to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout New Mexico.
Let's run through a basic scenario to help illustrate the impact of conversion rates.
For most New Mexico small businesses, this return on ad spend wouldn't be acceptable unless the margins were great.
To improve the situation, you hire a paid advertising agency to modify your campaign settings, ad creatives, and landing page experience.
Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.
Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your New Mexico paid advertising.
This is potentially one of the most important aspects of a Facebook Ads account.
When you run Facebook Ads or Instagram Ads in New Mexico, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.
You should develop an understanding of how to capture someone's attention in a split second.
To do this, you need to build out great ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"
This doesn't happen by running the same ad creative over and over and over again. Even if it is a good ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in New Mexico.
If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in New Mexico and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.
Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.
This is one of the benefits of working with a paid ads management agency that helps New Mexico small businesses, since we are proponents of testing new ad creatives regularly.
Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your New Mexico site or funnel.
You might be suffering from ad attribution glitches and not even know it.
Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?
If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.
For New Mexico ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.
For New Mexico content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.
There are numerous ways to run paid advertising for your New Mexico business. The following are some of New Mexico's most common paid advertisements options.
If you have a business in New Mexico, you can run nearby ads on almost any advertising platform. One platform may be more effective for your local business in New Mexico than another. To find out which option works best for you, you should try all of the options available. Let's talk about a few nearby advertising choices.
There are going to be two options from Google.
The first is to run traditional Google Ads, potentially using their newer campaign type of Performance Max. This is a very dynamic ad campaign type which utilizes multiple headlines, images, videos, and service locations to allow the Google algorithm to find the best combination of assets to bring you customers in New Mexico. We often use Performance Max campaigns for professional services companies in and around New Mexico, such as accountants, lawyers, dentists, and physicians.
Google's second option for qualifying businesses is their Local Service Ads. Using Local Service Ads, you get charged a flat fee for each lead the platform generates. Home service contractors in New Mexico, such as plumbers, electricians, roofers, and heating installers, frequently use Google Local Service Ads.
You can also target people in your local New Mexico area using Facebook Ads. The process is a little simpler since it just requires setting up a campaign with ad sets with geographic restrictions to ZIP codes in New Mexico. We often rely on local Facebook Ads for all types of New Mexico business industries.
Pretty much any online ad you see on a social network website is going to qualify as a social ad.
The trick to social ads is keeping the ad creatives fresh. If you don't rotate out ad creatives every few weeks your campaign performance will slowly decrease. A weekly change in ad creative is often recommended for higher-spend ad campaigns.
One of the best things about social ads is that you can target audiences who aren't yet aware of your product or service. It's quite the opposite when you run search engine ads since you only get to show them when someone searches for what you offer in New Mexico.
However, this benefit can also be a curse, since conversion rates are typically lower when people aren't closer to making an immediate purchase.
If you know people are looking online for the products or services you offer, you'll want to invest in search advertisements.
There are some people out there who refer to this as New Mexico Search Engine Marketing, or SEM for short. This is just a different way of explaining search ads, which are advertisements placed on the search results page of a search engine.
If you've been running search engine marketing on Google for a while and have been successful at it, we suggest considering copying the campaigns over to the Bing Ads platform. As of an October 2022 study from StatCounter, about 3.57% of online users rely on Bing for their primary search engine.
Many different message boards, chat rooms, game lounges, news websites (even localized New Mexico news stations), gossip sites, and more run display advertisements.
Bing Ads and Google Ads both offer these.
With display ads, all you need are a few different sizes of ad creatives. Both ad platforms have algorithms that help you grow results from your ad spend if you have an understanding of your target audience.
Not everyone is going to convert during their first experience with your New Mexico website, landing page, or sales funnel.
It is almost always recommended to set up retargeting ads to help bring people back to your website after they've had time to think through different options.
You can run retargeting ads on any ad platform, too.
It was Google Shopping Campaigns that popularized this form of search advertising.
If you want to promote your New Mexico storefront through Google Shopping, you'll need an ecommerce website, a product feed (CSV or TXT), and a Google Merchant Center account.
With these tools, you can provide Google Ads with an accurate list of all your product data, including title, SKU, image, price, and availability. Using that information, they can determine what types of search queries to display your products at the top of search results.
You can run video ads on YouTube, Instagram, Facebook, and other social networking websites.
If you are interested in running YouTube Ads, you'll just need to set up a video ads campaign in Google Ads.
To run video ads in Facebook or Instagram, you'll need a working Facebook Ads account.
Both ad platforms offer excellent conversion opportunities with video ads. We frequently use video ads to showcase product launches, custom services, personal introductions, and more!
If you have the budget to support ad creatives in video format, look to implement them into your New Mexico paid advertising campaigns.
Our digital advertisers are so excited about managing New Mexico paid ads campaigns, they worked with our web development team to build out some helpful PPC calculators that you might be interested in trying!
We want to be your New Mexico team's paid advertising partner! We are a complete PPC ads management company targeting New Mexico with multiple internal teams focused on social ads, sales funnel development, and ad creative testing. New Mexico PPC management companies don't all operate this way, since most only have one person in charge of everything. You might not be testing campaign optimizations and original ideas often enough with those New Mexico paid ads companies to get the results you desire.
Choosing a paid ad firm for your New Mexico business is not an easy task. The paid ads plans and strategies we suggest for your New Mexico small business are backed by more than 18 years of experience. These are often the same PPC strategies we use for our own lead generation.
More importantly, you should choose our paid advertising firm because you feel confident we are the right team to help your New Mexico business grow. Here are a few reasons we suggest considering our paid ads experts:
Get in touch with our paid ads consultants to discuss what we can do for you in New Mexico! While we often provide complete paid advertising management packages for small businesses throughout New Mexico, we are also able to augment the marketing departments of large corporations in New Mexico and beyond.
We hope you consider our company when searching for a PPC advertising firm for your New Mexico business. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our PPC firm.