New York City PPC Agency

Our New York City, NY PPC Management Strategies

The act of creating and optimizing New York City PPC advertising plans is known as paid ads management. Despite that simple explanation, let's explore it further.

To provide expert PPC ads management, a paid advertising agency for New York City should get to know your company and its goals. You can use this information to determine the next steps, since paid advertising for a localized business differs from PPC advertising for an ecommerce store.

Service providers in New York City, for example, are often only looking for quality leads. This can be accomplished through paid ads that drives traffic to an optimized landing page or sales funnel. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.

Alternatively, ecommerce brands tend to be interested in online sales. Using PPC advertising, you can increase traffic to a page optimized for products or categories. Google Shopping Campaigns might even make sense in some cases. We've even utilized sales funnels to help sell products, subscriptions, and services.

To optimize and scale New York City paid ads, it's important to understand what metrics will be used. To maximize the value of paid advertising, most New York City firms implement email collection strategies through squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid advertising, your New York City organization needs to use multiple strategies and marketing tools. For example, the best New York City PPC advertising packages will include strategies to:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
• Increase revenue for your New York City company through qualified leads or online sales.
• Integrate third-party attribution tools to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Engage users in story creation, email collection, and user generated content.
• Test the effectiveness of different ad creatives across different media and ad placements.

In addition to managing New York City-area PPC campaigns, our team also offers Albany, Brentwood, Bronx, Brookhaven, Brooklyn, Buffalo, Greece, Manhattan, Niagara Falls, Queens, Schenectady, Staten Island, Syracuse, White Plains, and Yonkers small businesses and large corporations a proficient paid ads management service.

Pricing for New York City, NY PPC Management

The price of our PPC ads management packages is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for paid ads management, but we can discuss an increased budget if you have a higher ad spend or service requirements.

How Paid Advertising Helps New York City, NY Small Businesses

The most obvious benefit of New York City paid advertising is the near instant increase in traffic it provides.

It is entirely dependent on the quality of your ad creatives, landing pages, and business model whether or not traffic increases lead to conversions.

Starting slowly is the first recommendation we give to New York City businesses interested in paid advertising.

A working sales funnel, realistic goals, and the ability to gather actionable data are essential before you invest in paid ads or scale your existing ad campaigns.

If you're not getting conversions, don't blame Facebook or Google. The issue is often in the ad creatives, campaign settings, or sales process.

When everything comes together, paid advertising can be an invaluable addition to the digital advertising tactics of your New York City company. Remember, more traffic doesn't always mean more conversions!

How We Manage New York City, NY Paid Ads

We are a team of paid advertising professionals with extensive knowledge in the latest PPC trends for New York City local organizations. We have experience across dozens of business industries, so we can help you drive traffic and conversions to your New York City digital assets.

Keyword Research

Keyword research in paid ads is mostly used for Google Ads and Bing Ads search network campaigns. After all, Bing and Google only show ads based on what people search for.

For example, a person searching for a roofing company in New York City might search "New York City Roofer" on a search engine. As a paid ads manager for that New York City roofing company, targeting that exact phrase wouldn't require in-depth keyword research.

What if, however, that exact match keyword wasn't producing enough search volume and the New York City roofing company wanted to increase their traffic and conversions? To solve the problem, keyword research would be required.

Typically, the paid advertising manager will discuss with the New York City roofing company what types of services to target more often. It might also require some broadening of the keyword targeting.

Suppose the New York paid ads manager discovers that there is a high traffic volume for "Hoboken, NJ roofers" or even "New York City roof repair." First phrase targets a location near New York City, which may still be in the service area of the New York City roofing company. In the second phrase, a slightly different service is being targeted, which might result in a more lucrative replacement project if extensive repairs need to be made.

When building negative keyword lists, keyword research can also be beneficial. These are used to stop your PPC advertising from showing in search queries that you know won't produce conversions.

An individual looking for "free roof repair services" or "when to advertise to roofers" is unlikely to buy a new roof. However, they might see your paid ads if you are using broad keyword targeting without any negative keywords like "free" or "advertise".

You can see that as you scale your ads and reduce wasted ad spend, the needs for keyword research become more complex.

Audience Research

Audience research is often mentioned as part of scaling social media ads on Facebook and Instagram in New York City PPC advertising campaigns. However, Bing Ads and Google Ads also allow audience targeting.

Let's go over a little history on audience research and targeting within the Facebook Ads platform.

In years past, New York City paid advertising managers relied heavily on building out their own custom audiences within Facebook. In fact, one of Facebook Ads' most appealing features was the ability to collect data on users, which advertisers in New York City eagerly took advantage of.

A number of factors, including data privacy and machine learning, have had an impact on custom audiences over time.

Apple's iOS 14.5 update included a pop-up message that lets users opt out of personalized ad tracking. This had a negative impact on Facebook's ability to track user behavior on mobile devices in New York City and beyond. Even ad attribution reporting was affected.

Following that, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences for most New York City advertising firms. With such sophisticated algorithms, it's often more harmful to choose your own interests compared to letting Facebook figure it out for you.

Although many New York City PPC advertising companies still rely on custom audiences, the trend is shifting toward broad targeting. You can see it in every update within Facebook Ads Manager as they slowly remove interest-based targeting options, or push for "Advantage Detailed Targeting."

Interested in another take on audience targeting? Social Media Examiner's blog article does a good job of explaining recent changes.

This isn't to say audience research and targeting is going away. The targeting options within New York City ad campaigns will likely always be manageable to boost performance.

Landing Page Creation & Optimization

It is important to focus on a high quality landing page when running paid advertisements in New York City.

We begin by examining the landing pages on any PPC advertising campaign in New York City to make sure they follow best practices. Here are some of the factors we look for in this review:

• Is there a benefit-focused headline?
• Is there an image above the fold?
• Does the content engage the reader?
• Do I have immediate access to a lead form?
• Are the call to actions easily noticeable?
• How quickly does the page load?
• Does social proof exist?
• Does the page load on mobile devices?

Quality landing pages are the result of many factors.

Please, don't spend money on New York City paid advertising until you have a landing page that follows best practices!

If you want to create an effective landing page, you should never consider it finished. Try running A/B testing every few months to continue refining your New York City sales pitch.

Including a Revenue Funnel

Rather than a landing page, you might want to consider building out a sales funnel. Our lead generation, email marketing, and even online purchases are heavily dependent upon sales funnels.

One of our clients promotes an online fitness challenge that you can even join from New York City. While managing their online advertising we built multiple sales funnels within Click Funnels. Here are some of the funnels we made:

• To increase awareness and capture email addresses, we used squeeze pages.
• Lead magnets provided health and fitness tips, webinars, and sneak peeks in exchange for email addresses.
• Using application funnels, we encouraged people to apply for exclusive programs.
• We used sales letter funnels to serve as the registration system for the online program.

The types of funnels available to your New York City business aren't limited to these. It is important to remember that these can be very useful for gauging interest in a product or service, building an email subscriber base, and selling a product or service online.

Make sure you take your time when implementing a funnel. You can learn this type of work at home or at a technical school in New York City after weeks of training. However, getting really good at funnels can take years of experience. You can save yourself some time by looking for a paid ads management agency, like WebCitz, to handle the heavy lifting!

Conversion Optimization

Having a clear understanding of your conversion rate is critical to making informed advertising decisions. It varies greatly among industries, products, and services throughout New York City, but the average conversion rate is between 1-3%.

Here's a basic scenario that illustrates conversion rates' impact.

1. You sell a $100 sweatshirt on your site in New York City.
2. You have a 1% conversion rate. This means for every 100 website visitors in New York City you sell 1 sweatshirt.
3. You have a $0.50 average cost per click (CPC), meaning for each person in New York City that visits your website you spend 50 cents.
4. To sell 1 sweatshirt, you need 100 clicks from paid advertising, which would cost you $50. This is known as your cost per acquisition (CPA).
5. For every dollar you spend on PPC advertising, you would receive two dollars back in return (ROAS).

Most New York City small businesses wouldn't be able to afford this return on ad spend without strong margins.

Now, let's assume your campaign settings, ad creatives, and landing page experience are improved by hiring a paid ads agency.

Let's assume those improvements bring your conversion rate up from 1% to 2%. You now sell two sweatshirts for every 100 visitors to your website. Two times the return on ad spend! These sweatshirts might actually make you money now.

New York City paid advertising can be effectively managed by understanding and improving your conversion rate.

Ad Creation

There is no doubt that creating an effective ad creative is one of the most important aspects of Facebook Ads.

When you run Facebook Ads or Instagram Ads in New York City, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You should develop an understanding of how to capture someone's attention in a split second.

To do this, you need to build out beautiful ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in New York City.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in New York City and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC management agency that helps New York City small businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your New York City website or funnel.

You might be suffering from ad attribution issues and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For New York City ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For New York City content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your PPC advertising campaigns are doing.

Types of Paid Ads for New York City, NY PPC Campaigns

There are numerous ways to run paid ads for your New York City small business. The following are some of New York City's most common paid advertisements options.

Local Business Ads in New York City

If you have a business in New York City, you can run local ads on almost any advertising platform. One platform may be more effective for your local New York City organization than another. It is important to try out every available option to see which works best for your needs. Let's talk about a few local advertising choices.

From Google, you'll have two options.

As a first step, you can run traditional Google Adwords, possibly using their newer Performance Max campaign type. With this ad campaign type, the Google algorithm can find the best combination of headlines, images, videos, and service locations to bring you customers in New York City. We often use Performance Max campaigns for professional services companies in and around New York City, such as accountants, lawyers, dentists, and physicians.

Google's second option for qualifying businesses is their Local Service Ads. As a pay-per-lead platform, Google Local Service Ads charges a flat fee per lead. Home service contractors in New York City, such as plumbers, electricians, roofers, and heating installers, frequently use Google Local Service Ads.

You can also target people in your nearby New York City area using Facebook Ads. This is a little more straightforward, since it just involves setting up a campaign that has ad sets with geographic restrictions to New York City as a city, or specific New York City ZIP codes. Local Facebook Ads are often used by New York City organizations of all types.

Social Media Marketing for New York City Small Businesses

Almost all online ads you see on social networks qualify as social media advertising.

Maintaining fresh ad creatives is key to social media marketing. The performance of your campaign will gradually decline if you do not rotate your ad creatives every couple of weeks. A weekly change in ad creative is often recommended for higher-spend ad campaigns.

The best part of social ads is you can target audiences that have never thought of your product or service, or perhaps just aren't thinking about it now. When running search ads, that is quite the opposite since your ads are only going to show when someone is actively looking for what your New York City organization offers.

However, this benefit can also be a curse, since conversion rates are typically lower when people aren't closer to making an immediate purchase.

Search Engine Advertising within New York City

You should invest in search advertising if you know people are searching online for your products or services.

There are some people out there who refer to this as New York City Search Engine Marketing, or SEM for short. There are different ways to explain search ads, which are advertisements displayed on search engines' search results pages.

You might consider copying your Google Ads campaigns over to the Bing Ads platform if you've had success with Google paid ads. In an October 2022 study from StatCounter, Bing was the primary search engine used by approximately 3.57% of online users.

Display Ads in New York City

You'll find display ads on all kinds of message boards, chat rooms, game lounges, news websites (sometimes even local New York City news stations), gossip websites, and more.

Bing Ads and Google Ads both offer these.

To get started with display ads, you just need a set of ad creatives in different image sizes. Both ad platforms have algorithms that help you drive results from your ad spend if you have an understanding of your target audience.

Retargeting Ads in New York City

There is a good chance that not everyone will convert during their first experience with your New York City website, landing page, or sales funnel.

To help people return to your website after they've thought through various options, retargeting ads are almost always recommended.

You can run retargeting ads on any ad platform, too.

Shopping Ads for New York City Ecommerce Small Businesses

It was Google Shopping Campaigns that popularized this form of search advertising.

If you want to promote your New York City storefront through Google Shopping, you'll need an ecommerce website, a product feed (CSV or TXT), and a Google Merchant Center account.

By using these tools, you can provide Google Ads with accurate product data, including title, SKU, image, price, and availability. From there, they will be able to find the right types of search queries to display your products at the top of the search results page.

Video Ads within New York City

Instagram, Facebook, YouTube, and other social networking sites allow you to run video ads.

Using Google Ads, you can run YouTube Ads by creating a video ads campaign or performance max campaign.

Facebook Ads is required if you want to run video ads on Facebook or Instagram.

Both ad platforms offer excellent conversion opportunities with video ads. It's not unusual for us to use video ads for product launches, custom services, personal introductions, and more!

If you have the budget to support ad creatives in video format, look to implement them into your New York City PPC advertising campaigns.

Free Paid Ads Calculators for New York City, NY PPC Managers

Our digital marketers are so excited about managing New York City PPC advertising campaigns, they worked with our web development team to build out some helpful paid ads calculators that you might be interested in trying!

• Calculate ROAS
• Calculate CPA
• Calculate Churn Rate

View Other PPC Tools

Why Choose WebCitz to Manage Your New York City, NY Paid Ads Services

We want to be your New York City team's paid advertising partner! We are a complete PPC management company targeting New York City with multiple internal teams focused on social media advertising, sales funnel development, and ad creative testing. New York City paid ads management companies don't all operate this way, since most only have one person in charge of everything. You might not be testing campaign optimizations and innovative ideas often enough with those New York City paid ads companies to get the results you desire.

Choosing a paid ad agency for your New York City small business is not an easy task. With more than 18 years of experience, you know you can trust the PPC strategies and tactics we suggest for your New York City organization. These are often the same paid ads tactics we use for our own lead generation.

In addition, you should choose us as your paid advertising agency because you are confident we can help your New York City company grow.

Our paid ads experts are a good option for numerous reasons:

• Having been in business since 2004, we have more than 18 years of experience.
• We rely heavily on sales funnels and paid advertising to shore up our organic search rankings.
• Our internal advertising team handles all New York City internet marketing services, such as PPC management, sales funnel development, and ad creatives.
• It is likely that one of our teammates will answer your call within a few rings if you call during normal business hours.

Get in touch with our paid ads consultants to discuss what we can do for you in New York City! While we often provide complete paid advertising management services for small businesses in cities like New York City, we are also able to augment the marketing departments of large corporations in New York City and beyond.

When it comes time for your New York City organization to start the search for a PPC marketing company, we hope you keep our team in mind for the task. We would be happy to talk to you about your follow-up questions via email or phone if you have any.

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