Staten Island PPC Agency

Our Staten Island, NY Paid Ads Management Strategies

PPC Ads Management consists of creating and optimizing paid advertisement services in Staten Island. Despite that simple explanation, let's explore it further.

A paid ads company for Staten Island often begins by getting to know your company and its business model before providing proficient PPC ads management. You can use this information to determine the next steps, since paid advertising for a nearby business differs from paid advertising for an ecommerce store.

Service providers in Staten Island, for example, are often only looking for quality leads. To accomplish this, paid advertising can improve traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

In contrast, ecommerce brands are most likely to be interested in online sales. Pay-per-click advertising can be used to generate traffic to an optimized product or category page. In some cases, it might even make sense to include Google Shopping Campaigns. Our team has even used sales funnels to help sell products and subscriptions.

To optimize and scale Staten Island paid ads, it's important to understand what metrics will be used. To maximize the value of PPC advertising, most Staten Island companies implement email collection plans through squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid advertising, your Staten Island small business needs to use multiple plans and marketing tools. For example, the best Staten Island paid ads plans will include plans to:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
• Make money online or through qualified leads for your Staten Island small business.
• Integrate third-party attribution tools to better understand ad attribution.
• Provide social proof with case studies, white papers, video testimonials, etc.
• Engage users in story creation, email collection, and user generated content.
• Test the effectiveness of different ad creatives across different media and ad placements.

In addition to managing Staten Island-area PPC campaigns, our team also offers Albany, Brentwood, Bronx, Brookhaven, Brooklyn, Buffalo, Greece, Manhattan, New York City, Niagara Falls, Queens, Schenectady, Syracuse, White Plains, and Yonkers small businesses and large corporations a professional PPC ads management service.

Pricing for Staten Island, NY PPC Management

The price of our paid ads management plans is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for PPC management, but we can discuss an increased budget if you have a higher ad spend or service requirements.

How Paid Advertising Helps Staten Island, NY Businesses

One of the most obvious benefits of Staten Island paid advertising is the quick increase in traffic it provides.

It is entirely dependent on the quality of your ad creatives, landing pages, and business model whether or not traffic increases lead to conversions.

If you are interested in running paid ads in Staten Island, we recommend that you start slowly.

A working sales funnel, realistic goals, and the ability to gather actionable data are essential before you invest in paid advertising or scale your existing ad campaigns.

If you're not getting conversions, don't blame Facebook or Google. It is usually the creatives, campaign settings, or sales process that is the problem.

The right combination of PPC advertising and internet marketing can greatly enhance your Staten Island business's internet advertising service. It's important to keep in mind that increased traffic does not always translate into more conversions.

How We Manage Staten Island, NY Paid Ads

Our team of PPC advertising specialists is knowledgeable about the latest PPC trends in Staten Island. We have experience across dozens of business industries, so we can help you drive traffic and conversions to your Staten Island digital assets.

Keyword Research

Keyword research in paid ads is mostly used for Google Ads and Bing Ads search network campaigns. After all, Bing and Google only show ads based on what people search for.

A search for "Staten Island Roofer" on a search engine, for example, might lead someone to a roofing company in Staten Island. It wouldn't be necessary to conduct extensive keyword research to target that exact phrase as the paid advertising manager for that roofing company in Staten Island.

However, what if the exact match keyword isn't generating enough search volume and the Staten Island roofing company needs to expand their advertising reach? Researching keywords would be necessary for the solution.

The next steps might involve the paid ads manager discussing with the Staten Island roofing company what types of services they want to target more often and within what geographic areas. There may also be a need to broaden the keyword targeting.

Suppose the New York PPC manager discovers that there is a high traffic volume for "Carteret, NJ roofers" or even "Staten Island roof repair." First phrase targets a location near Staten Island, which may still be in the service area of the Staten Island roofing company. In the second phrase, a slightly different service is being targeted, which might result in a more lucrative replacement project if extensive repairs need to be made.

When building negative keyword lists, keyword research can also be beneficial. These are used to stop your paid advertising from showing in search queries that you know won't produce conversions.

An individual searching for "free roof repair services" or "when to advertise to roofers" is unlikely to buy a new roof. Your paid advertising may appear if you use broad keyword targeting without negative keywords such as "free" or "advertise".

You can see that as you scale your ads and reduce wasted ad spend, the needs for keyword research become more complex.

Audience Research

Audience research is often mentioned as part of scaling social media ads on Facebook and Instagram in Staten Island paid advertising campaigns. However, Bing Ads and Google Ads also allow audience targeting.

We'll review some audience research and targeting history within Facebook Ads.

Staten Island PPC advertising managers used Facebook's custom audiences extensively in the past. As a matter of fact, one of the most attractive features of Facebook Ads was its ability to collect data on users, which advertisers in Staten Island flocked to take advantage of.

The rise of data privacy and machine learning had a significant impact on custom audiences over time.

When Apple released its iOS 14.5 upgrade, they included a pop up message that allowed users to easily opt out of personalized ad tracking. As a result, Facebook had difficulty tracking mobile device behavior. Even ad attribution reporting was affected.

Following that, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences for most Staten Island advertising companies. With such sophisticated algorithms, it's often more harmful to choose your own interests compared to letting Facebook figure it out for you.

Although many Staten Island paid advertising agencies still rely on custom audiences, the trend is shifting toward broad targeting. You can see it in every upgrade within Facebook Ads Manager as they slowly remove interest-based targeting options, or push for "Advantage Detailed Targeting."

Interested in another take on audience targeting? Social Media Examiner's blog article does a good job of explaining recent changes.

It's not to say audience research and targeting are going away. The targeting options within Staten Island ad campaigns will likely always be manageable to boost performance.

Optimizing Landing Pages

It is important to focus on a high quality landing page when running paid advertisements in Staten Island.

We begin by examining the landing pages on any paid advertising campaign in Staten Island to make sure they follow best practices. Our review takes into account the following factors:

• Do you have a headline that emphasizes benefits?
• Do you have any images above the fold?
• What is the quality of the content? Is it well written?
• Am I able to find a lead form right away?
• What is the visibility of the call to action?
• How quickly does the page load?
• Does social proof exist?
• Does the page load on mobile devices?

Quality landing pages are the result of many factors.

Please, don't spend money on Staten Island PPC advertising until you have a landing page that follows best practices!

If you want to create an effective landing page, you should never consider it finished. For continuous improvement, run A/B testing every few months.

Including a Conversion Funnel

You might consider building out one or more sales funnels instead of a landing page. Our lead generation, email marketing, and even online purchases are heavily dependent upon sales funnels.

One of our customers promotes an online fitness challenge that you can even join from Staten Island. In the course of managing their online marketing, we built several sales funnels using Click Funnels. Here are a few of the funnels we used:

• By using squeeze pages, we captured email addresses and raised awareness for the program.
• For leads, we provided healthy eating tips, fitness tips, webinars, and sneak peeks as lead magnets.
• We used application funnels to push people toward the idea of wanting to apply to participate in exclusive programs.
• For the online program, we used sales letter funnels as the registration system.

The types of funnels available to your Staten Island company aren't limited to these. It is important to remember that these can be very useful for gauging interest in a product or service, building an email subscriber base, and selling a product or service online.

Make sure you take your time when implementing a funnel. You can learn this type of work at home or at a technical school in Staten Island after weeks of training. However, getting really good at funnels can take years of experience. You can save yourself some time by searching for a PPC management firm, like WebCitz, to handle the heavy lifting!

Conversion Rate Optimization

Knowing your conversion rate is crucial to making informed advertising decisions. It varies greatly among industries, products, and services throughout Staten Island, but the average conversion rate is between 1-3%.

To illustrate the impact of conversion rates, let's run through a basic example.

1. You sell a $100 sweatshirt on your website in Staten Island.
2. You have a 1% conversion rate. This means for every 100 site visitors in Staten Island you sell 1 sweatshirt.
3. The average cost per click (CPC) on your website is $0.50, meaning you spend 50 cents for each person in Staten Island who visits it.
4. You would need to pay $50 for 100 clicks from paid advertising to sell 1 sweatshirt. This is known as your cost per acquisition (CPA).
5. The return on ad spend (ROAS) would be 2x, meaning you would get two dollars back for every dollar spent on paid advertising.

Unless the margins are great, this return on ad spend is likely not acceptable for most Staten Island businesses.

To improve the situation, you hire a paid advertising firm to modify your campaign settings, ad creatives, and landing page experience.

The conversion rate might increase from 1% to 2% as a result of these improvements. You now sell two sweatshirts for every 100 visitors to your website. Two times the return on ad spend! These sweatshirts might actually make you money now.

Staten Island PPC advertising can be effectively managed by understanding and improving your conversion rate.

Ad Creation

There is no doubt that creating an effective ad creative is one of the most important aspects of Facebook Ads.

When you run Facebook Ads or Instagram Ads in Staten Island, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You should develop an understanding of how to capture someone's attention in a split second.

To do this, you need to build out good looking ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a good ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Staten Island.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Staten Island and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC management firm that helps Staten Island businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Staten Island website or funnel.

You might be suffering from ad attribution glitches and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Staten Island ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Staten Island content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.

Types of Paid Ads for Staten Island, NY PPC Campaigns

In Staten Island, there are many ways to run paid advertising. The following are some of Staten Island's most common paid advertisements options.

Local Marketing within Staten Island

If you have a business in Staten Island, you can run local ads on almost any advertising platform. One platform may be more effective for your localized Staten Island business than another. To find out which option works best for you, you should try all of the options available. Now let's discuss some local advertising options.

Google is going to offer two options.

In the first case, you can run traditional Google Ads, possibly using the newer Performance Max campaign type. This is a very dynamic ad campaign type which utilizes multiple headlines, images, videos, and service locations to allow the Google algorithm to find the best combination of assets to bring you customers in Staten Island. Staten Island professionals such as accountants, lawyers, dentists, and physicians frequently use Performance Max campaigns.

Google's second option for qualifying businesses is their Local Service Ads. As a pay-per-lead platform, Google Local Service Ads charges a flat fee per lead. Home service contractors in Staten Island, such as plumbers, electricians, roofers, and heating installers, frequently use Google Local Service Ads.

You can also target people in your nearby Staten Island area using Facebook Ads. This is a little more straightforward, since it just involves setting up a campaign that has ad sets with geographic restrictions to Staten Island as a city, or specific Staten Island ZIP codes. Local Facebook Ads are often used by Staten Island businesses of all types.

Social Media Ads for Staten Island Websites

Almost all online ads you see on social media networks qualify as social media marketing.

It's important to keep the ad creatives fresh when running social ads. The performance of your campaign will gradually decline if you do not rotate your ad creatives every couple of weeks. A weekly change in ad creative is often recommended for higher-spend ad campaigns.

One of the best things about social media ads is that you can target audiences who aren't yet aware of your product or service. It's quite the opposite when you run search engine ads since you only get to show them when someone searches for what you offer in Staten Island.

It can also be a curse, as conversion rates often drop when people aren't closer to making an immediate purchase.

Search Advertising throughout Staten Island

If you know people are searching online for the products or services you offer, you'll want to invest in search advertisements.

Some people refer to this as Staten Island Search Engine Marketing, or SEM. There are different ways to explain search ads, which are advertisements displayed on search engines' search results pages.

You might consider copying your Google Ads campaigns over to the Bing Ads platform if you've had success with Google paid ads. In an October 2022 study from StatCounter, Bing was the primary search engine used by approximately 3.57% of online users.

Display Ads in Staten Island

You'll find display ads on all kinds of message boards, chat rooms, game lounges, news websites (sometimes even local Staten Island news stations), gossip websites, and more.

Bing Ads and Google Ads both offer these.

With display ads, all you need are a few different sizes of ad creatives. Both ad platforms have algorithms that help you improve results from your ad spend if you have an understanding of your target audience.

Retargeting Ads throughout Staten Island

There is a good chance that not everyone will convert during their first experience with your Staten Island website, landing page, or sales funnel.

To help people return to your website after they've thought through various options, retargeting ads are almost always recommended.

You can run retargeting ads on Google Ads, Bing Ads, Facebook Ads, and many other platforms.

Shopping Ads for Staten Island Ecommerce Companies

Google Shopping Campaigns popularized this type of search ad.

To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account.

With these tools in place, you'll be able to provide Google Ads an updated list of all your accurate product data, including the title, SKU, image, price, and availability. Then, your products will be displayed at the top of search results based on the right types of search queries.

Video Ads within Staten Island

Facebook, YouTube, Instagram, and other social media networking sites allow you to run video ads.

Using Google Ads, you can run YouTube Ads by creating a video ads campaign or performance max campaign.

Facebook Ads is required if you want to run video ads on Facebook or Instagram.

Both ad platforms offer excellent conversion opportunities with video ads. It's not unusual for us to use video ads for product launches, custom services, personal introductions, and more!

You should consider incorporating video ads into your PPC advertising campaigns in Staten Island if you have the budget to do so.

Free PPC Calculators for Staten Island, NY Paid Ads Managers

As part of our commitment to managing Staten Island paid advertising campaigns, our website marketers worked with our web development team to build a few paid ads calculators that might interest you.

• Calculate ROAS
• CPA Calculator
• Calculate Churn Rate

View Other PPC Tools

Why Choose WebCitz to Manage Your Staten Island, NY PPC Tactics

We'd love to partner with your Staten Island team on paid advertising! We are a full-service PPC management firm targeting Staten Island with multiple internal teams focused on social media advertising, sales funnel development, and ad creative testing. In most Staten Island paid ads companies, only one person handles all tasks, but this is not the case for us! You might not be testing campaign optimizations and creative ideas often enough with those Staten Island paid ads companies to get the results you desire.

Choosing a paid ad firm for your Staten Island business is not an easy task. The PPC plans and strategies we suggest for your Staten Island company are backed by more than 18 years of experience. As a lead generation company, we often use similar PPC strategies.

Staten Island small businesses should choose our paid advertising agency because they feel confident we are the right team.

Consider our PPC professionals for the following reasons:

• We have been in business since 2004, which means we have more than 18 years of experience.
• We rely heavily on PPC advertising to bring in traffic from keywords we don't yet rank for organically.
• Our internal advertising team handles all Staten Island website advertising packages, such as PPC management, sales funnel development, and ad creatives.
• It is likely that one of our teammates will answer your call within a few rings if you call during normal business hours.

Get in touch with our paid ads consultants to discuss what we can do for you in Staten Island! While we often provide complete paid ads management services for small businesses in cities like Staten Island, we are also able to augment the marketing departments of large corporations in Staten Island and beyond.

When it comes time for your Staten Island small business to start the search for a paid ads marketing agency, we hope you keep our team in mind for the task. We would be happy to talk to you about your follow-up questions via email or phone if you have any.

800-796-8263 Email Us