Yonkers PPC Agency

Our Yonkers, NY PPC Management Campaigns

PPC Management consists of creating and optimizing paid advertisement services in Yonkers. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide expert PPC management, a paid ads agency for Yonkers should get to know your company and its goals. You can use this information to determine the next steps, since PPC advertising for a local business differs from paid ads for an ecommerce store.

Service providers in Yonkers, for example, are often only searching for quality leads. This can be accomplished through paid advertising that grows traffic to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

Alternatively, ecommerce brands tend to be interested in online sales. Using paid advertising, you can drive traffic to a page optimized for products or categories. In some cases, it might even make sense to include Google Shopping Campaigns. Our sales funnels have also helped us to sell subscriptions, products, and services.

To optimize and scale Yonkers PPC, it's important to understand what metrics will be used. Most Yonkers PPC advertising firms will implement email collection strategies through squeeze pages or lead magnets to help increase the value of paid advertising. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid advertising, your Yonkers business needs to use multiple tactics and marketing tools. Pay-per-click campaigns in Yonkers should include plans like:

• Drive traffic to your digital assets (websites, sales funnels, etc) from search engines, social media channels, and third-party websites.
• Make your Yonkers small business more profitable by acquiring qualified leads or selling online.
• Integrate third-party attribution tools to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Build and nurture relationships through user generated content, story creation, and email address collection.
• Test the effectiveness of different ad creatives across different media and ad placements.

In addition to managing Yonkers-area PPC campaigns, our team also offers Albany, Brentwood, Bronx, Brookhaven, Brooklyn, Buffalo, Greece, Manhattan, New York City, Niagara Falls, Queens, Schenectady, Staten Island, Syracuse, White Plains, small businesses and large corporations a proficient PPC management service.

Pricing for Yonkers, NY PPC Management

The price of our PPC ads management plans is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for paid ads management, but we can discuss an increased budget if you have a higher ad spend or service requirements.

How Paid Advertising Helps Yonkers, NY Businesses

One of the most obvious benefits of Yonkers PPC advertising is the quick increase in traffic it provides.

Whether a traffic increase results in higher conversions depends on your ads, landing pages, and business model.

Starting slowly is the first recommendation we give to Yonkers organizations interested in paid ads.

A working sales funnel, realistic goals, and the ability to gather actionable data are essential before you invest in paid advertising or scale your existing ad campaigns.

If you're not getting conversions, don't blame Facebook or Google. The issue is often in the ad creatives, campaign settings, or sales process.

Yonkers companies can benefit greatly from the addition of PPC advertising to their website advertising campaign when everything comes together. Remember, more traffic doesn't always mean more conversions!

How We Manage Yonkers, NY PPC

Our team of PPC advertising consultants is knowledgeable about the latest paid ads trends in Yonkers. Take advantage of our experience across dozens of business industries to help generate traffic and conversions to your Yonkers digital assets.

Keyword Research

Keyword research in paid ads is mostly used for Google Ads and Bing Ads search network campaigns. After all, Bing and Google only show ads based on what people search for.

For example, a person searching for a roofing company in Yonkers might search "Yonkers Roofer" on a search engine. Targeting that exact phrase wouldn't require in-depth keyword research for that Yonkers roofing company's paid advertising manager.

What if, however, that exact match keyword wasn't producing enough search volume and the Yonkers roofing company wanted to increase their traffic and conversions? To solve the problem, keyword research would be required.

The next steps might involve the paid ads manager discussing with the Yonkers roofing company what types of services they want to target more often and within what geographic areas. A broader keyword targeting strategy than exact matches might also be necessary.

Suppose the New York paid ads manager discovers that there is a high traffic volume for "Tenafly, NJ roofers" or even "Yonkers roof repair." The first phrase is targeting a nearby location to Yonkers, which might still be in the service area of the Yonkers roofing company. In the second phrase, a slightly different service is being targeted, which might result in a more lucrative replacement project if extensive repairs need to be made.

When building negative keyword lists, keyword research can also be beneficial. You can use them to prevent your paid advertising from showing up in search queries that you know are not likely to result in a lead or sale.

For example, someone looking for "free roof repair companies" or "how to advertise to roofing contractors" isn't likely to purchase a roof replacement service. They might see your paid advertising if you use broad keyword targeting without any negative keywords like "free" or "advertise".

You can see that as you scale your ads and reduce wasted ad spend, the needs for keyword research become more complex.

Audience Research

When you hear audience research talked about in Yonkers paid advertising campaigns, it is often within the scope of scaling social media ads on Facebook and Instagram. However, Bing Ads and Google Ads also allow audience targeting.

We'll review some audience research and targeting history within Facebook Ads.

In years past, Yonkers paid advertising managers relied heavily on building out their own custom audiences within Facebook. In fact, one of Facebook Ads' most attractive features was the ability to collect data on users, which advertisers in Yonkers eagerly took advantage of.

A number of factors, including data privacy and machine learning, have had an impact on custom audiences over time.

In the iOS 14.5 update, Apple included a pop-up message that allowed users to opt out of tracking for personalized ads. This had a negative impact on Facebook's ability to track user behavior on mobile devices in Yonkers and beyond. This even affected the accuracy of ad attribution reporting.

For most Yonkers advertising companies, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences. With such sophisticated algorithms, it's often more harmful to choose your own interests compared to letting Facebook figure it out for you.

While there will still be plenty of Yonkers paid advertising agencies relying on custom audiences, the trend is moving toward broad targeting. Don't take our work for it though. If you've been involved in the creation of Facebook ads, you've probably noticed the removal of interest-based targeting options here and there. Maybe you've even seen changes to how "Advantage Detailed Targeting" is recommended during the setup process.

Interested in another take on audience targeting? Social Media Examiner's blog article does a good job of explaining recent updates.

This isn't to say audience research and targeting is going away. The targeting options within Yonkers ad campaigns will likely always be manageable to boost performance.

Landing Page Creation & Optimization

It is important to focus on a high quality landing page when running paid advertisements in Yonkers.

When we take on the management of a paid advertising campaign in Yonkers, we start by searching over the landing pages to see if they follow best practices. In this review, we consider the following factors and more:

• Do you have a headline that emphasizes benefits?
• Is there an image above the fold?
• Is the content written in a compelling manner?
• Do you have a lead form I can use right away?
• Can you easily identify the call to action?
• Does the page load quickly?
• Is social proof present?
• Does the page load on mobile devices?

Quality landing pages are the result of many factors.

Please, don't spend money on Yonkers paid advertising until you have a landing page that follows best practices!

You should never consider your landing page complete. For continuous improvement, run A/B testing every few months.

Including a Sales Funnel

As an alternative to a landing page, you might want to consider building out one or more sales funnels. Our lead generation, email marketing, and even online purchases are heavily dependent upon sales funnels.

For example, we have a client that promotes an online fitness challenge that you could even join from Yonkers. While managing their digital marketing we built multiple sales funnels within Click Funnels. Here are some of the funnels we made:

• We used squeeze pages to help capture email addresses while building awareness for the program.
• We used lead magnets to provide people with healthy eating tips, fitness tips, webinars, and sneak peaks in exchange for an email address.
• We used application funnels to push people toward the idea of wanting to apply to participate in exclusive programs.
• We used sales letter funnels to serve as the registration system for the online program.

There are many different types of funnels, so your Yonkers small business isn't limited to only these options. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.

If you do decide to implement a funnel, take your time at it. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in Yonkers. It can take years of experience to master funnels, however. You can save yourself some time by searching for a paid ads management company, like WebCitz, to handle the heavy lifting!

CRO

Having a clear understanding of your conversion rate is critical to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Yonkers.

Let's run through a basic scenario to help illustrate the impact of conversion rates.

1. You sell a $100 sweatshirt in Yonkers on your website.
2. You have a 1% conversion rate, meaning for every 100 Yonkers residents that visit your website you sell 1 sweatshirt.
3. You have a $0.50 average cost per click (CPC), meaning for each person in Yonkers that visits your website you spend 50 cents.
4. To sell 1 sweatshirt, you need 100 clicks from paid advertising, which would cost you $50. This is known as your cost per acquisition (CPA).
5. Your return on ad spend (ROAS) would be 2x, meaning for every dollar spent in PPC advertising you get two dollars in return.

For most Yonkers organizations, this return on ad spend wouldn't be acceptable unless the margins were great.

To improve the situation, you hire a paid ads company to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Yonkers PPC advertising.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in Yonkers, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You should develop an understanding of how to capture someone's attention in a split second.

To do this, you need to build out attractive ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Yonkers.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Yonkers and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC management company that helps Yonkers organizations, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Yonkers website or funnel.

You might be suffering from ad attribution errors and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Yonkers ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Yonkers content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.

Types of Paid Ads for Yonkers, NY PPC Campaigns

In Yonkers, there are many ways to run paid advertising. Let's discuss some of the most common paid ads being run within various business industries in Yonkers.

Local Ads in Yonkers

If you have a business in Yonkers, you can run nearby ads on almost any advertising platform. One platform may be more effective for your local Yonkers business than another. It is important to try out every available option to see which works best for your needs. Here are a few options for local advertising.

From Google, you'll have two options.

As a first step, you can run traditional Google Adwords, possibly using their newer Performance Max campaign type. This is a very dynamic ad campaign type which utilizes multiple headlines, images, videos, and service locations to allow the Google algorithm to find the best combination of assets to bring you customers in Yonkers. Performance Max campaigns are used frequently by accounting, legal, dental, and medical professionals in Yonkers. Even localized stores use this campaign type.

Google's second option for qualifying businesses is their Local Service Ads. The Google Local Service Ads offers a pay-per-lead model, which means you get charged a flat fee for each lead the platform provides you. Home service contractors in Yonkers, such as plumbers, electricians, roofers, and heating installers, frequently use Google Local Service Ads.

You can also target people in your local Yonkers area using Facebook Ads. The process is a little simpler since it just requires setting up a campaign with ad sets with geographic restrictions to specific ZIP codes in Yonkers. We often rely on local Facebook Ads for all types of Yonkers small business industries.

Social Ads throughout Yonkers

Almost all online ads you see on social media networks qualify as social media ads.

Maintaining fresh ad creatives is key to social media advertising. If you don't rotate out ad creatives every few weeks your campaign performance will slowly decrease. A weekly change in ad creative is often recommended for higher-spend ad campaigns.

One of the best things about social media marketing is that you can target audiences who aren't yet aware of your product or service. When running search engine marketing, that is quite the opposite since your ads are only going to show when someone is actively looking for what your Yonkers business offers.

However, this benefit can also be a curse, since conversion rates are typically lower when people aren't closer to making an immediate purchase.

Search Advertising within Yonkers

You'll want to invest in search engine advertising if you know people are searching online for the products you offer.

There are some people out there who refer to this as Yonkers Search Engine Marketing, or SEM for short. An advertisement that appears on the search results page of a search engine is called a search ad.

If you have been running search engine ads on Google for a while and have been successful, consider copying your campaigns over to Bing Ads. In an October 2022 study from StatCounter, Bing was the primary search engine used by approximately 3.57% of online users.

Display Ads for Yonkers Organizations

Many different message boards, chat rooms, game lounges, news websites (even local area Yonkers news stations), gossip sites, and more run display advertisements.

Bing Ads and Google Ads both offer these.

To get started with display ads, you just need a set of ad creatives in different image sizes. Both ad platforms have algorithms that help you generate results from your ad spend if you have an understanding of your target audience.

Retargeting Ads in Yonkers

There is a good chance that not everyone will convert during their first experience with your Yonkers website, landing page, or sales funnel.

It is almost always recommended to set up retargeting ads to help bring people back to your website after they've had time to think through different options.

Almost any ad platform can be used for retargeting ads.

Shopping Ads for Yonkers Ecommerce Businesses

It was Google Shopping Campaigns that popularized this form of search advertising.

To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account for your Yonkers storefront.

With these tools, you can provide Google Ads with an accurate list of all your product data, including title, SKU, image, price, and availability. Using that information, they can determine what types of search queries to display your products at the top of search results.

Video Ads for Yonkers Small Businesses

Social networking websites such as Instagram, Facebook, and YouTube allow you to advertise with video.

Using Google Ads, you can run YouTube Ads by creating a video ads campaign or performance max campaign.

Facebook Ads is required if you want to run video ads on Facebook or Instagram.

Both ad platforms offer excellent conversion opportunities with video ads. Video ads are frequently used to showcase product launches, custom services, and personal introductions.

You should consider incorporating video ads into your paid advertising campaigns in Yonkers if you have the budget to do so.

Free Paid Ads Calculators for Yonkers, NY PPC Managers

As part of our commitment to managing Yonkers paid advertising campaigns, our digital marketers worked with our website development team to build a few PPC calculators that might interest you.

• Return on Ad Spend Calculator
• Calculate CPA
• Calculate Churn Rate

View Other PPC Tools

Why Choose WebCitz to Manage Your Yonkers, NY Paid Ads Services

We'd love to partner with your Yonkers team on paid ads! As a comprehensive PPC management agency targeting Yonkers, we have multiple internal teams focused on search advertising, social ads, sales funnel development, and ad creative testing. Yonkers PPC management companies don't all operate this way, since most only have one person in charge of everything. You might not be testing campaign optimizations and innovative ideas often enough with those Yonkers PPC companies to get the results you desire.

Choosing a paid ad agency for your Yonkers small business is not an easy task. With more than 18 years of experience, you know you can trust the paid ads strategies and tactics we suggest for your Yonkers organization. Many of these are the same PPC tactics we use to increase leads for our agency.

In addition, you should choose us as your paid advertising firm because you are confident we can help your Yonkers company grow.

Our PPC specialists are a good option for numerous reasons:

• We have been in business since 2004, which means we have more than 18 years of experience.
• Our paid ads help us rank for keywords we don't yet rank organically for.
• Our internal advertising team handles all Yonkers digital marketing plans, such as PPC management, sales funnel development, and ad creatives.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.

Get in touch with our paid ads experts to discuss what we can do for you in Yonkers! While we often provide complete paid advertising management services for small businesses in cities like Yonkers, we are also able to augment the marketing departments of large corporations in Yonkers and beyond.

We hope you consider our company when searching for a paid advertising firm for you Yonkers business. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our paid ads firm.

800-796-8263 Email Us