North Carolina PPC Agency

Our North Carolina PPC Ads Management Tactics

The act of creating and optimizing North Carolina paid ads campaigns is known as PPC management. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide professional PPC management, a paid ads company for North Carolina often starts by getting to know your company and its business model. You can use this information to determine the next steps, since paid advertising for a local business differs from paid advertising for an ecommerce store.

Service providers in North Carolina, for example, are often only searching for quality leads. To accomplish this, paid advertising can get traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

In contrast, ecommerce brands are most likely to be interested in online sales. This can be accomplished through paid advertising that improves traffic to an optimized product page or category page. In some cases, it might even make sense to include Google Shopping Campaigns. We've even utilized sales funnels to help sell products, subscriptions, and services.

The next step in North Carolina PPC management is understanding the metrics that will be used to optimize and scale. For paid advertising to be effective, most North Carolina paid ad agencies will implement email collection tactics, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

To be successful with paid ads, your North Carolina business should utilize multiple advertising tactics and marketing tools. For example, the best North Carolina paid advertising services will include tactics to:

• Drive traffic to your digital assets (websites, sales funnels, etc) from search engines, social channels, and third-party websites.
• Make money online or through qualified leads for your North Carolina business.
• Integrate third-party attribution tools to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Collect email addresses, create user-generated content, and nurture relationships.
• Place ad creatives across various ad placements and media formats to see which performs best.

Our PPC management firm is happy to provide Asheville, Burlington, Cary, Chapel Hill, Charlotte, Concord, Durham, Fayetteville, Greensboro, Greenville, High Point, Jacksonville, Raleigh, and Wilmington businesses with expert PPC advertising consulting packages.

Pricing for North Carolina Paid Ads Management

Our PPC management service fees are determined by the amount of time you wish us to spend on your campaigns every month. Our PPC management services start at the price listed below, however, we are open to discussing an increased budget if your ad spend or service requirements are higher.

How Paid Advertising Helps North Carolina Small Businesses

The most obvious benefit of North Carolina paid ads is the near instant increase in traffic it provides.

Whether a traffic increase results in higher conversions depends on your ads, landing pages, and business model.

The first recommendation we offer to North Carolina businesses interested in running PPC advertising is to start slowly.

A working sales funnel, realistic goals, and the ability to gather actionable data are essential before you invest in paid advertising or scale your existing ad campaigns.

If you're not getting conversions, don't blame Facebook or Google. It is usually the creatives, campaign settings, or sales process that is the problem.

North Carolina businesses can benefit greatly from the addition of paid advertising to their online advertising game plan when everything comes together. It's important to keep in mind that increased traffic does not always translate into more conversions.

How We Manage North Carolina Paid Ads

We are a team of paid ads experts with extensive knowledge in the latest paid ads trends for North Carolina local businesses. Take advantage of our experience across dozens of business industries to help generate traffic and conversions to your North Carolina digital assets.

Keyword Research

Keyword research in paid ads is mostly used for Google Ads and Bing Ads search network campaigns. After all, Bing and Google only show ads based on what people search for.

A search for "North Carolina Roofer" on a search engine, for example, might lead someone to a roofing company in North Carolina. Targeting that exact phrase wouldn't require in-depth keyword research for that North Carolina roofing company's PPC advertising manager.

However, what if the exact match keyword isn't generating enough search volume and the North Carolina roofing company needs to expand their advertising reach? The solution would require keyword research.

The next steps might involve the paid advertising manager discussing with the North Carolina roofing company what types of services they want to target more often and within what geographic areas. It might also require some broadening of the keyword targeting.

For instance, the PPC manager might discover high search volume for "North Carolina roofing companies" or even "North Carolina roof repair." The first phrase targets the plural form of the business industry within North Carolina. If the repair work is extensive, the second phrase might result in a more lucrative roof replacement project.

You can also benefit from keyword research when building out negative keyword lists. These are used to stop your paid advertising from showing in search queries that you know won't produce conversions.

For example, someone looking for "free roof repair companies" or "how to advertise to roofing contractors" isn't likely to purchase a roof replacement service. Your paid advertising may appear if you use broad keyword targeting without negative keywords such as "free" or "advertise".

You can see that as you scale your ads and reduce wasted ad spend, the needs for keyword research become more complex.

Audience Research

In North Carolina paid ads campaigns, audience research is often discussed in the context of scaling social media ads. Google Ads and Bing Ads also offer audience targeting options.

Let's go over a little history on audience research and targeting within the Facebook Ads platform.

In years past, North Carolina paid advertising managers relied heavily on building out their own custom audiences within Facebook. After all, one of the most attractive features of the Facebook Ads platform was the data it collected on its users, which North Carolina advertisers lined up to exploit.

As time went on, data privacy and machine learning both had an impact on custom audiences.

In the iOS 14.5 update, Apple included a pop-up message that allowed users to opt out of tracking for personalized ads. As a result, Facebook had difficulty tracking mobile device behavior. In fact, it even affected the accuracy of ad attribution reporting.

Then came improvements to their machine learning algorithms, which greatly diminished the need for custom audiences and lookalike audiences for most North Carolina ad companies. Their algorithm has become so good at understanding your ideal audience that you typically do more harm than good by choosing your own interest-based targeting.

Although many North Carolina paid ads agencies still rely on custom audiences, the trend is shifting toward broad targeting. Don't take our work for it though. If you've been involved in the creation of Facebook ads, you've probably noticed the removal of interest-based targeting options here and there. Maybe you've even seen changes to how "Advantage Detailed Targeting" is recommended during the setup process.

Interested in another take on audience targeting? Social Media Examiner's blog article does a good job of explaining recent changes.

However, audience research and targeting aren't going away. North Carolina ad campaigns will likely always have targeting options that can be manipulated for extra performance.

Landing Page Optimization

The quality of your landing page will be a big factor in the success of your North Carolina PPC advertising campaigns.

When we take on the management of a paid advertising campaign in North Carolina, we start by looking over the landing pages to see if they follow best practices. Here are some of the factors we look for in this review:

• Do you have a headline that emphasizes benefits?
• Do you have any images above the fold?
• Is the content written in a compelling manner?
• Am I able to find a lead form right away?
• Are the call to actions easily noticeable?
• How quickly does the page load?
• Is social proof present?
• Does the page load on mobile devices?

Designing and developing a quality landing page involves so many factors.

Make sure your landing page follows best practices before you spend money on North Carolina paid ads!

Ideally, you should never consider your landing page to be finished. Try running A/B testing every few months to continue refining your North Carolina sales pitch.

Sales Funnel Development

As an alternative to a landing page, you might want to consider building out one or more sales funnels. Our lead generation, email marketing, and even online purchases are heavily dependent upon sales funnels.

We have a client who promotes an online fitness challenge that you can even participate in from North Carolina. While managing their online advertising we built multiple sales funnels within Click Funnels. Here are some of the funnels we made:

• We used squeeze pages to help capture email addresses while building awareness for the program.
• Lead magnets provided health and fitness tips, webinars, and sneak peeks in exchange for email addresses.
• Through application funnels, we pushed people towards the idea of applying to exclusive programs.
• As part of the online program, sales letter funnels were used as the registration system.

Your North Carolina business isn't limited to only these types of funnels. It is important to remember that these can be very useful for gauging interest in a product or service, building an email subscriber base, and selling a product or service online.

If you do decide to implement a funnel, take your time at it. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in North Carolina. It can take years of experience to master funnels, however. You can save yourself some time by looking for a paid ads management agency, like WebCitz, to handle the heavy lifting!

Conversion Optimization

Knowing your conversion rate is crucial to making informed advertising decisions. Throughout North Carolina, conversion rates vary widely between industries, products, and services. However, you can expect average conversion rates of 1-3%.

Let's run through a basic scenario to help illustrate the impact of conversion rates.

1. You sell a $100 sweatshirt in North Carolina on your site.
2. You have a 1% conversion rate, meaning for every 100 North Carolina residents that visit your website you sell 1 sweatshirt.
3. You have a $0.50 average cost per click (CPC), meaning for each person in North Carolina that visits your website you spend 50 cents.
4. To sell 1 sweatshirt, you need 100 clicks from paid advertising, which would cost you $50. This is known as your cost per acquisition (CPA).
5. Your return on ad spend (ROAS) would be 2x, meaning for every dollar spent in PPC advertising you get two dollars in return.

For most North Carolina small businesses, this return on ad spend wouldn't be acceptable unless the margins were great.

To improve the situation, you hire a paid ads agency to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your North Carolina paid advertising.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in North Carolina, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You should develop an understanding of how to capture someone's attention in a split second.

To do this, you need to build out beautiful ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in North Carolina.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in North Carolina and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC management agency that helps North Carolina small businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your North Carolina website or funnel.

You might be suffering from ad attribution issues and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For North Carolina ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For North Carolina content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your PPC advertising campaigns are doing.

Types of Paid Ads for North Carolina PPC Campaigns

There are numerous ways to run paid advertising for your North Carolina business. Let's discuss some of the most common paid advertising being run within various business industries in North Carolina.

Local Business Ads throughout North Carolina

If you have a business in North Carolina, you can run local ads on almost any advertising platform. One platform may be more effective for your local business in North Carolina than another. To find out which option works best for you, you should try all of the options available. Here are a few options for nearby advertising.

Google is going to offer two options.

The first is to run traditional Google Ads, potentially using their newer campaign type of Performance Max. This is a very dynamic ad campaign type which utilizes multiple headlines, images, videos, and service locations to allow the Google algorithm to find the best combination of assets to bring you customers in North Carolina. We often use Performance Max campaigns for professional services companies in and around North Carolina, such as accountants, lawyers, dentists, and physicians.

The second option from Google, if you are in a qualifying business industry, is to check out their Local Service Ads. Using Local Service Ads, you get charged a flat fee for each lead the platform generates. Plumbers, electricians, roofers, and heating installers in North Carolina often use Google Local Service Ads.

You can also use Facebook Ads to target people in your local North Carolina area. This is a little more straightforward, since it just involves setting up a campaign that has ad sets with geographic restrictions to North Carolina, or specific North Carolina ZIP codes. We often rely on local Facebook Ads for all types of North Carolina small business industries.

Social Media Advertising for North Carolina Websites

Almost all online ads you see on social networks qualify as social media marketing.

Maintaining fresh ad creatives is key to social ads. Without rotating ad creatives every few weeks, your campaign performance will slowly deteriorate. It might be necessary to look at weekly ad creative edits for campaigns with higher spending.

The best part of social media advertising is you can target audiences that have never thought of your product or service, or perhaps just aren't thinking about it now. When running search advertising, that is quite the opposite since your ads are only going to show when someone is actively searching for what your North Carolina business offers.

That benefit can also be a curse though, since conversion rates are often lower when people aren't closer in the revenue funnel of making an immediate purchase.

Search Engine Ads for North Carolina Organizations

You'll want to invest in search engine advertising if you know people are searching online for the products you offer.

Some people refer to this as North Carolina Search Engine Marketing, or SEM. This is just a different way of explaining search ads, which are advertisements placed on the search results page of a search engine.

If you've been running search ads on Google for a while and have been successful at it, we suggest considering copying the campaigns over to the Bing Ads platform. As of an October 2022 study from StatCounter, about 3.57% of online users rely on Bing for their primary search engine.

Display Ads in North Carolina

Many different message boards, chat rooms, game lounges, news websites (even local North Carolina news stations), gossip sites, and more run display advertisements.

Bing Ads and Google Ads both offer these.

With display ads, you just need a set of ad creatives in different sizes. Additionally, you should have a general idea of your target audience, but both ad platforms have algorithms that help you produce results.

Retargeting Ads for North Carolina Small Businesses

Not everyone is going to convert during their first experience with your North Carolina website, landing page, or sales funnel.

It is almost always recommended to set up retargeting ads to help bring people back to your website after they've had time to think through different options.

You can run retargeting ads on any ad platform, too.

Shopping Ads for North Carolina Ecommerce Businesses

Google Shopping Campaigns popularized this type of search ad.

To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account for your North Carolina storefront.

With these tools in place, you'll be able to provide Google Ads an updated list of all your accurate product data, including the title, SKU, image, price, and availability. From there, they will be able to find the right types of search queries to display your products at the top of the search results page.

Video Ads within North Carolina

Social networking websites such as YouTube, Instagram, and Facebook allow you to advertise with video.

Using Google Ads, you can run YouTube Ads by creating a video ads campaign or performance max campaign.

It's necessary to have a working Facebook Ads account to run video ads on Facebook or Instagram.

The conversion potential of video ads is excellent on both platforms. We frequently use video ads to showcase product launches, custom services, personal introductions, and more!

If you have the budget to support ad creatives in video format, look to implement them into your North Carolina paid advertising campaigns.

Free Paid Ads Calculators for North Carolina PPC Managers

Our digital advertisers are so excited about managing North Carolina paid ads campaigns, they worked with our web development team to build out some helpful PPC calculators that you might be interested in trying!

• ROAS Calculator
• Cost Per Acquisition Calculator
• Calculator for Churn Rate

View Other Paid Ads Tools

Why Choose WebCitz to Manage Your North Carolina PPC Solutions

We want to be your North Carolina team's paid advertising partner! As a complete PPC ads management company targeting North Carolina, we have multiple internal teams focused on search engine marketing, social ads, sales funnel development, and ad creative testing. This is not true of all North Carolina PPC management companies, since most only have a single person handling all the tasks. You might not be testing campaign optimizations and creative ideas often enough with those North Carolina PPC firms to get the results you desire.

Choosing a paid ad agency for your North Carolina small business is not an easy task. The PPC strategies and tactics we suggest for your North Carolina organization are backed by more than 18 years of experience. Many of these are the same paid ads tactics we use to build leads for our company.

North Carolina businesses should choose our paid advertising firm because they feel confident we are the right team. Here are a few reasons we suggest considering our PPC professionals:

• We have been in business since 2004, which means we have more than 18 years of experience.
• We rely heavily on sales funnels and paid advertising to shore up our organic search rankings.
• We do not outsource North Carolina online marketing packages, including PPC ads management, sales funnel development, or ad creative services since we have our own internal advertising team.
• During normal business hours, you will likely receive an answer within a few rings from one of our teammates.

Let's talk about what our paid ads experts can do for your North Carolina business! We often provide complete paid advertising management plans to North Carolina small businesses, but we can also augment the marketing department of larger North Carolina corporations to fill in missing skill sets.

When it comes time for your North Carolina organization to start the search for a paid ads marketing company, we hope you keep our team in mind for the task. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our paid ads agency.

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