Fayetteville, NC PPC Agency

Our Fayetteville, NC PPC Management Services

PPC management refers to creating and optimizing Fayetteville paid advertising campaigns. However, that is an incredibly simple explanation, so let's dig a little deeper.

A paid ads agency for Fayetteville often begins by getting to know your company and its business model before providing professional PPC management. You can use this information to determine the next steps, since paid advertising for a local business differs from paid advertising for an ecommerce store.

Service providers in Fayetteville, for example, are often only looking for quality leads. In order to accomplish this, paid advertising can drive traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

In contrast, ecommerce brands are most likely to be interested in online sales. This can be accomplished through paid advertising that drives traffic to an optimized product page or category page. In some cases, it might even make sense to include Google Shopping Campaigns. We've even utilized sales funnels to help sell products, subscriptions, and services.

To optimize and scale Fayetteville PPC, it's important to understand what metrics will be used. For paid advertising to be effective, most Fayetteville paid ad agencies will implement email collection strategies, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid advertising, your Fayetteville business should utilize multiple advertising strategies and marketing tools. Some of the best paid advertising services in Fayetteville include:

• Get traffic from search engines, social networks, and third-party websites to your digital assets (websites, sales funnels, etc).
• Make your Fayetteville business more profitable by acquiring qualified leads or selling online.
• Utilize third-party attribution software to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Engage users in story creation, email collection, and user generated content.
• Test the effectiveness of different ad creatives across different media and ad placements.

In addition to managing Fayetteville-area PPC campaigns, our team also offers Asheville, Burlington, Cary, Chapel Hill, Charlotte, Concord, Durham, Greensboro, Greenville, High Point, Jacksonville, Raleigh, and Wilmington small businesses and large corporations a professional PPC management service.

Pricing for Fayetteville, NC PPC Management

The price of our PPC management services is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for PPC management, but we can discuss an increased budget if you have a higher ad spend or service requirements.

How Paid Advertising Helps Fayetteville, NC Businesses

Traffic increases almost instantly with Fayetteville paid advertising.

The quality of your ads, landing pages, and business model will determine whether or not that traffic increase results in higher conversions.

If you are interested in running paid advertising in Fayetteville, we recommend that you start slowly.

A working sales funnel, realistic goals, and the ability to gather actionable data are essential before you invest in paid advertising or scale your existing ad campaigns.

If you're not getting conversions, don't blame Facebook or Google. It is usually the creatives, campaign settings, or sales process that is the problem.

The right combination of paid advertising and digital marketing strategy can greatly enhance your Fayetteville business's digital marketing strategy. It's important to keep in mind that increased traffic does not always translate into more conversions.

How We Manage Fayetteville, NC Paid Ads

With in-depth knowledge of the latest PPC trends for local businesses in Fayetteville, we are a team of paid advertising specialists. Drive traffic and conversions to your Fayetteville digital assets with our experience across dozens of industries.

Keyword Research

Keyword research in PPC is mostly used for Google Ads and Bing Ads search network campaigns. After all, Bing and Google only show ads based on what people search for.

A search for "Fayetteville Roofer" on a search engine, for example, might lead someone to a roofing company in Fayetteville. It wouldn't be necessary to conduct extensive keyword research to target that exact phrase as the paid ads manager for that roofing company in Fayetteville.

However, what if the exact match keyword isn't generating enough search volume and the Fayetteville roofing company needs to expand their advertising reach? The solution would require keyword research.

The next steps might involve the paid ads manager discussing with the Fayetteville roofing company what types of services they want to target more often and within what geographic areas. It might also require some broadening of the keyword targeting.

Suppose the North Carolina PPC manager discovers that there is a high traffic volume for "Hope Mills, NC roofers" or even "Fayetteville roof repair." The first phrase targets a location nearby Fayetteville that might still be within the company's service area. In the second phrase, a slightly different service is being targeted, which might result in a more lucrative replacement project if extensive repairs need to be made.

You can also benefit from keyword research when building out negative keyword lists. You can use these to prevent your paid ads from showing in search queries that you know won't convert.

A person looking for "free roof repair work" or "how to advertise to roofing companies" is unlikely to buy a roof replacement. They might see your paid ads if you use broad keyword targeting without any negative keywords like "free" or "advertise".

Even if your keyword research needs are obvious when you start building out your campaign, they become more complex as you scale your ads and reduce wasted ad spend.

Audience Research

Audience research is often mentioned as part of scaling social media ads on Facebook and Instagram in Fayetteville paid advertising campaigns. However, Bing Ads and Google Ads also allow audience targeting.

We'll review some audience research and targeting history within Facebook Ads.

Facebook custom audiences were heavily relied upon by Fayetteville's paid advertising managers in the past. After all, one of the most attractive features of the Facebook Ads platform was the data it collected on its users, which Fayetteville advertisers lined up to exploit.

As time went on, data privacy and machine learning both had an impact on custom audiences.

When Apple released its iOS 14.5 update, they included a pop up message that allowed users to easily opt out of personalized ad tracking. The change negatively affected Facebook's ability to track user behavior across Fayetteville and beyond. Even ad attribution reporting was affected.

For most Fayetteville advertising agencies, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences. Their algorithm has become so good at understanding your ideal audience that you typically do more harm than good by choosing your own interest-based targeting.

Though there will still be plenty of Fayetteville paid ads agencies using custom audiences, it is clear the trend is moving toward broad targeting. You can see it for yourself. Every few months Facebook rolls out updates that gradually remove lesser-used interest-based targeting options. They even keep changing out "Advantage Detailed Targeting" is pushed in the ad set creation.

This blog article from Social Media Examiner does a good job of talking about recent changes to audience targeting.

However, audience research and targeting aren't going away. The targeting options within Fayetteville ad campaigns will likely always be manageable to boost performance.

Landing Page Creation & Optimization

It is important to focus on a high quality landing page when running paid advertisements in Fayetteville.

We begin by examining the landing pages on any paid advertising campaign in Fayetteville to make sure they follow best practices. In this review, we consider the following factors and more:

• Is there a benefit-focused headline?
• Are there any images above the fold?
• Is the content written in a compelling manner?
• Do you have a lead form I can use right away?
• Can you easily identify the call to action?
• How quickly does the page load?
• Is there social proof?
• Can I load the page on a mobile device?

Designing and developing a quality landing page involves so many factors.

Make sure your landing page follows best practices before you spend money on Fayetteville paid advertising!

You should never consider your landing page complete. For continuous improvement, run A/B testing every few months.

Including a Sales Funnel

Rather than a landing page, you might want to consider building out a sales funnel. Our lead generation, email marketing, and even online purchases are heavily dependent upon sales funnels.

We have a client who promotes an online fitness challenge that you can even participate in from Fayetteville. While managing their digital marketing we built multiple sales funnels within Click Funnels. Here are some of the funnels we made:

• We used squeeze pages to help capture email addresses while building awareness for the program.
• Lead magnets provided health and fitness tips, webinars, and sneak peeks in exchange for email addresses.
• Through application funnels, we pushed people towards the idea of applying to exclusive programs.
• As part of the online program, sales letter funnels were used as the registration system.

There are many different types of funnels, so your Fayetteville business isn't limited to only these options. It is important to remember that these can be very useful for gauging interest in a product or service, building an email subscriber base, and selling a product or service online.

Take your time if you decide to implement a funnel. You can learn this type of work at home or at a technical school in Fayetteville after weeks or months of training. Getting really good at funnels, however, can take years. Consider hiring a PPC management company, like WebCitz, to save yourself the hassle of learning it on your own!

Conversion Rate Optimization

Knowing your conversion rate is crucial to making informed advertising decisions. It varies greatly among industries, products, and services throughout Fayetteville, but the average conversion rate is between 1-3%.

Here's a basic scenario that illustrates conversion rates' impact.

1. Your website sells a $100 sweatshirt in Fayetteville.
2. You have a 1% conversion rate, meaning for every 100 Fayetteville residents that visit your website you sell 1 sweatshirt.
3. You have a $0.50 average cost per click (CPC), meaning for each person in Fayetteville that visits your website you spend 50 cents.
4. To sell 1 sweatshirt, you need 100 clicks from paid ads, which would cost you $50. This is known as your cost per acquisition (CPA).
5. For every dollar you spend on paid ads, you would receive two dollars back in return (ROAS).

Most Fayetteville businesses wouldn't be able to afford this return on ad spend without strong margins.

Paying an advertising agency to improve campaign settings, the ad creatives, and the landing page experience improves the situation.

Let's assume those improvements bring your conversion rate up from 1% to 2%. For every 100 visits to your website, you now sell two sweatshirts. This is twice the return on ad spend! You might actually be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Fayetteville paid advertising.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in Fayetteville, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You have to develop an understanding of how to capture someone's attention in a split second.

To do this, you need build out amazing ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You have to change things up frequently, even if you are just targeting people in Fayetteville.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Fayetteville and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You have to understand when to pause an ad because it isn't performing as well as it once did. You have to understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC management company that helps Fayetteville businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Fayetteville website or funnel.

You might be suffering from ad attribution issues and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Fayetteville ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Fayetteville content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.

Types of Paid Ads for Fayetteville, NC PPC Campaigns

The options for running paid advertising for your Fayetteville business are numerous. Fayetteville has a variety of business industries that use paid ads. Let's take a look at some of the most common ones.

Local Ads within Fayetteville

If you have a business in Fayetteville, you can run local ads on almost any advertising platform. One platform may be more effective for your local Fayetteville business than another. To find out which option works best for you, you should try all of the options available. Now let's discuss some local advertising options.

Google is going to offer two options.

The first is to run traditional Google Ads, potentially using their newer campaign type of Performance Max. This is a very dynamic ad campaign type which utilizes multiple headlines, images, videos, and service locations to allow the Google algorithm to find the best combination of assets to bring you customers in Fayetteville. We often use Performance Max campaigns for professional services companies in and around Fayetteville, such as accountants, lawyers, dentists, and physicians.

Google's second option for qualifying businesses is their Local Service Ads. Using Local Service Ads, you get charged a flat fee for each lead the platform generates. Home service contractors in Fayetteville, such as plumbers, electricians, roofers, and heating installers, frequently use Google Local Service Ads.

You can also use Facebook Ads to target people in your local Fayetteville area. The first step is to set up a campaign with ad sets restricted to Fayetteville as a city, or specific ZIP codes around Fayetteville. For all types of Fayetteville businesses, we often use Facebook Ads.

Social Ads throughout Fayetteville

A social media ad is pretty much any online advertisement you see on a social networking site.

Maintaining fresh ad creatives is key to social ads. The performance of your campaign will gradually decline if you do not rotate your ad creatives every couple of weeks. A weekly change in ad creative is often recommended for higher-spend ad campaigns.

One of the best things about social ads is that you can target audiences who aren't yet aware of your product or service. The opposite is true when you run search ads since your ads will only show when someone is actively looking for what your Fayetteville business has to offer.

That benefit can also be a curse though, since conversion rates are often lower when people aren't closer in the revenue funnel of making an immediate purchase.

Search Ads for Fayetteville Businesses

If you know people are looking online for the products or services you offer, you'll want to invest in search advertisements.

In some circles, this is referred to as Fayetteville Search Engine Marketing, or SEM. There are different ways to explain search ads, which are advertisements displayed on search engines' search results pages.

If you have been running search ads on Google for a while and have been successful, consider copying your campaigns over to Bing Ads. As of an October 2022 study from StatCounter, about 3.57% of online users rely on Bing for their primary search engine.

Display Ads throughout Fayetteville

There are display ads on message boards, chat rooms, game lounges, news websites (sometimes even local Fayetteville news stations), gossip websites, and more.

Google Ads and Bing Ads commonly offer these campaign types.

With display ads, you just need a set of ad creatives in different sizes. Both ad platforms have algorithms that help you generate results from your ad spend if you have an understanding of your target audience.

Retargeting Ads in Fayetteville

There is a good chance that not everyone will convert during their first experience with your Fayetteville website, landing page, or sales funnel.

To help people return to your site after they've thought through various options, retargeting ads are almost always recommended.

Almost any ad platform can be used for retargeting ads.

Shopping Ads for Fayetteville Ecommerce Companies

This type of search ad was popularized by Google Shopping Campaigns.

To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account for your Fayetteville storefront.

With these tools, you can provide Google Ads with an accurate list of all of your product data, including title, SKU, image, price, and availability. Using that information, they can determine what types of search queries to display your products at the top of search results.

Video Ads within Fayetteville

You can run video ads on YouTube, Facebook, Instagram, and other social networking websites.

Using YouTube Ads is as simple as setting up a video ad campaign in Google Ads.

It's necessary to have a working Facebook Ads account to run video ads on Facebook or Instagram.

The conversion potential of video ads is excellent on both platforms. Video ads are frequently used to showcase product launches, custom services, and personal introductions.

You should definitely consider incorporating video ads into your paid advertising campaigns in Fayetteville if you have the budget to do so.

Free PPC Calculators for Fayetteville, NC PPC Managers

Our digital marketers are so excited about managing Fayetteville's paid advertising campaigns that they developed some helpful PPC calculators for you!

• Return on Ad Spend Calculator
• Cost Per Acquisition Calculator
• Churn Rate Calculator

View All PPC Tools

Why Choose WebCitz to Manage Your Fayetteville, NC PPC Services

Let's work together on paid advertising for your Fayetteville business! In addition to PPC management, we have internal teams focused on sales funnel development, social media advertising, and ad creative testing for Fayetteville. In most Fayetteville PPC companies, only one person handles all tasks, but this is not the case for us! You might not be testing campaign optimizations and creative ideas often enough with those Fayetteville PPC companies to get the results you desire.

Choosing a paid ad agency for your Fayetteville business is not an easy task. The PPC strategies and tactics we suggest for your Fayetteville company are backed by more than 18 years of experience. As a lead generation agency, we often use similar PPC tactics.

Fayetteville companies should choose our paid advertising agency because they feel confident we are the right team. Here are a few reasons we suggest considering our PPC experts:

• We have been in business since 2004, which means we have more than 18 years of experience.
• We rely heavily on sales funnels and paid advertising to shore up our organic search rankings.
• Our internal advertising team handles all Fayetteville digital marketing services, such as PPC management, sales funnel development, and ad creatives.
• During normal business hours, you will likely receive an answer within a few rings from one of our teammates.

Get in touch with our PPC experts to discuss what we can do for you in Fayetteville! We often provide complete paid advertising management services to Fayetteville small businesses, but we can also augment the marketing department of larger Fayetteville corporations to fill in missing skill sets.

Our team would appreciate the opportunity to be considered when your Fayetteville business or corporation is in need of a PPC marketing agency. To start a discussion with the helpful staff at our PPC firm, send us an email or give us a call if you have any follow-up questions.

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