North Dakota PPC Agency

Our North Dakota PPC Management Strategies

The act of creating and optimizing North Dakota PPC advertising campaigns is known as PPC management. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide premium PPC management, a PPC advertising firm for North Dakota often starts by getting to know your company and its business model. You can use this information to determine the next steps, since paid ads for a local business differs from paid advertising for an ecommerce store.

Service providers in North Dakota, for example, are often only searching for quality leads. To accomplish this, paid advertising can drive traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

In contrast, ecommerce brands are most likely to be interested in online sales. Using paid advertising, you can get traffic to a page optimized for products or categories. In some cases, it might even make sense to include Google Shopping Campaigns. Our sales funnels have also helped us to sell subscriptions, products, and services.

Understanding the metrics that will be used to optimize and scale North Dakota PPC is the next step. Most North Dakota paid ads companies will implement email collection plans through squeeze pages or lead magnets to help increase the value of PPC advertising. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

To be successful with paid advertising, your North Dakota organization should utilize multiple advertising strategies and marketing tools. Pay-per-click campaigns in North Dakota should include tactics like:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
• Make money online or through qualified leads for your North Dakota business.
• Integrate third-party attribution tools to better understand ad attribution.
• Provide social proof with case studies, white papers, video testimonials, etc.
• Engage users in story creation, email collection, and user generated content.
• Test ad creatives across various ad placements and between different media formats.

Our PPC management firm is happy to provide Bismarck, and Fargo businesses with expert paid advertising consulting packages.

Pricing for North Dakota PPC Management

Our PPC ads management service fees are determined by the amount of time you wish us to spend on your campaigns every month. Our PPC management services start at the price listed below, however, we are open to discussing an increased budget if your ad spend or service requirements are higher.

How Paid Advertising Helps North Dakota Small Businesses

The most obvious benefit of North Dakota paid advertising is the near instant increase in traffic it provides.

Whether a traffic increase results in higher conversions depends on your ads, landing pages, and business model.

The first recommendation we offer to North Dakota businesses interested in running paid advertising is to start slowly.

A working sales funnel, realistic goals, and the ability to gather actionable data are essential before you invest in paid ads or scale your existing ad campaigns.

If you're not getting conversions, don't blame Facebook or Google. It is usually the creatives, campaign settings, or sales process that is the problem.

The right combination of paid advertising and digital advertising can greatly enhance your North Dakota business's internet marketing campaign. It's important to keep in mind that increased traffic does not always translate into more conversions.

How We Manage North Dakota PPC

We are a team of paid advertising consultants with extensive knowledge in the latest paid ads trends for North Dakota nearby businesses. Take advantage of our experience across dozens of business industries to help get traffic and conversions to your North Dakota digital assets.

Keyword Research

Keyword research in PPC is mostly used for Google Ads and Bing Ads search network campaigns. After all, Bing and Google only show ads based on what people search for.

A search for "North Dakota Roofer" on a search engine, for example, might lead someone to a roofing company in North Dakota. It wouldn't be necessary to conduct extensive keyword research to target that exact phrase as the paid ads manager for that roofing company in North Dakota.

However, what if the exact match keyword isn't generating enough search volume and the North Dakota roofing company needs to expand their advertising reach? To solve the problem, keyword research would be required.

The next steps might involve the paid advertising manager discussing with the North Dakota roofing company what types of services they want to target more often and within what geographic areas. A broader keyword targeting plan than exact matches might also be necessary.

As an example, the PPC manager might find that "North Dakota roofing companies" and "North Dakota roof repair" have high search volumes. The first phrase is targeting a plural of the service in North Dakota. The second phrase is targeting a slightly different service, which might result in a more lucrative roof replacement project if the repair work is extensive.

You can also benefit from keyword research when building out negative keyword lists. You can use them to prevent your paid advertising from showing up in search queries that you know are not likely to result in a lead or sale.

An individual searching for "free roof repair services" or "when to advertise to roofers" is unlikely to buy a new roof. Your paid advertising may appear if you use broad keyword targeting without negative keywords such as "free" or "advertise".

You can see that as you scale your ads and reduce wasted ad spend, the needs for keyword research become more complex.

Audience Research

Audience research is often mentioned as part of scaling social ads on Facebook and Instagram in North Dakota paid advertising campaigns. There are options within Google Ads and Bing Ads for audience targeting as well though.

We'll review some audience research and targeting history within Facebook Ads.

Facebook custom audiences were heavily relied upon by North Dakota's paid ads managers in the past. After all, one of the most attractive features of the Facebook Ads platform was the data it collected on its users, which North Dakota advertisers lined up to exploit.

As time went on, data privacy and machine learning both had an impact on custom audiences.

When Apple released its iOS 14.5 update, they included a pop up message that allowed users to easily opt out of personalized ad tracking. The change negatively affected Facebook's ability to track user behavior across North Dakota and beyond. Even ad attribution reporting was affected.

For most North Dakota advertising firms, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences. With such sophisticated algorithms, it's often more harmful to choose your own interests compared to letting Facebook figure it out for you.

Though there will still be plenty of North Dakota PPC advertising companies using custom audiences, the trend is moving toward broad targeting. Don't take our work for it though. If you've been involved in the creation of Facebook ads, you've probably noticed the removal of interest-based targeting options here and there. Maybe you've even seen changes to how "Advantage Detailed Targeting" is recommended during the setup process.

This blog article from Social Media Examiner does a good job of talking about recent changes to audience targeting, if you'd like a second opinion.

It's not to say audience research and targeting are going away. North Dakota ad campaigns will likely always have targeting options that can be manipulated for extra performance.

Landing Page Optimization

The quality of your landing page will be a big factor in the success of your North Dakota paid ads campaigns.

When we take on the management of a paid advertising campaign in North Dakota, we start by looking over the landing pages to see if they follow best practices. Our review takes into account the following factors:

• Do you have a headline that emphasizes benefits?
• Is there an image above the fold?
• Does the content engage the reader?
• Do I have immediate access to a lead form?
• Can you easily identify the call to action?
• Does the page load quickly?
• Is social proof present?
• Can I load the page on a mobile device?

There are so many factors that come into the design and development of a quality landing page.

Please, don't spend money on North Dakota PPC advertising until you have a landing page that follows best practices!

Ideally, you should never consider your landing page to be finished. For continuous improvement, run A/B testing every few months.

Building a Conversion Funnel

Rather than a landing page, you might want to consider building out a sales funnel. Our lead generation, email marketing, and even online purchases are heavily dependent upon sales funnels.

We have a client who promotes an online fitness challenge that you can even participate in from North Dakota. In the course of managing their internet advertising, we built several sales funnels using Click Funnels. Here are some of the funnels we made:

• To increase awareness and capture email addresses, we used squeeze pages.
• For leads, we provided healthy eating tips, fitness tips, webinars, and sneak peeks as lead magnets.
• We used application funnels to push people toward the idea of wanting to apply to participate in exclusive programs.
• We used sales letter funnels to serve as the registration system for the online program.

There are many different types of funnels, so your North Dakota small business isn't limited to only these options. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.

If you do decide to implement a funnel, take your time at it. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in North Dakota. It can take years of experience to master funnels, however. You can save yourself some time by looking for a PPC ads management company, like WebCitz, to handle the heavy lifting!

CRO

Having a clear understanding of your conversion rate is critical to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout North Dakota.

Let's run through a basic scenario to help illustrate the impact of conversion rates.

1. You sell a $100 sweatshirt in North Dakota on your website.
2. You have a 1% conversion rate, meaning for every 100 North Dakota residents that visit your website you sell 1 sweatshirt.
3. You have a $0.50 average cost per click (CPC), meaning for each person in North Dakota that visits your site you spend 50 cents.
4. To sell 1 sweatshirt, you need 100 clicks from paid ads, which would cost you $50. This is known as your cost per acquisition (CPA).
5. Your return on ad spend (ROAS) would be 2x, meaning for every dollar spent in paid advertising you get two dollars in return.

For most North Dakota companies, this return on ad spend wouldn't be acceptable unless the margins were great.

To improve the situation, you hire a PPC advertising company to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your North Dakota paid advertising.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in North Dakota, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You should develop an understanding of how to capture someone's attention in a split second.

To do this, you need to build out awesome ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in North Dakota.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in North Dakota and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a paid ads management company that helps North Dakota companies, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your North Dakota website or funnel.

You might be suffering from ad attribution concerns and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For North Dakota ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For North Dakota content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid ads campaigns are doing.

Types of Paid Ads for North Dakota PPC Campaigns

There are numerous ways to run paid advertising for your North Dakota small business. Let's discuss some of the most common paid advertising being run within various business industries in North Dakota.

Local Marketing throughout North Dakota

If you have a business in North Dakota, you can run local ads on almost any advertising platform. One platform may be more effective for your localized business in North Dakota than another. To find out which option works best for you, you should try all of the options available. Now let's discuss some local advertising options.

Google is going to offer two options.

As a first step, you can run traditional Google Adwords, possibly using their newer Performance Max campaign type. This is a very dynamic ad campaign type which utilizes multiple headlines, images, videos, and service locations to allow the Google algorithm to find the best combination of assets to bring you customers in North Dakota. Performance Max campaigns are used frequently by accounting, legal, dental, and medical professionals in North Dakota. Even local stores use this campaign type.

Alternatively, if your business qualifies, Google offers a Local Service Ads option. The Google Local Service Ads offers a pay-per-lead model, which means you get charged a flat fee for each lead the platform provides you. We often use Google Local Service Ads for home services contractors in North Dakota, like plumbers, electricians, roofers, and heating installers.

You can also use Facebook Ads to target people in your local North Dakota area. The process is a little simpler since it just requires setting up a campaign with ad sets with geographic restrictions to ZIP codes in North Dakota. Nearby Facebook Ads are often used by North Dakota businesses of all types.

Social Media Ads for North Dakota Websites

Almost all online ads you see on social networks qualify as social media advertising.

It's important to keep the ad creatives fresh when running social media marketing. The performance of your campaign will gradually decline if you do not rotate your ad creatives every couple of weeks. For higher spending ad campaigns, you might need to look at weekly ad creative updates.

One of the best things about social media ads is that you can target audiences who aren't yet aware of your product or service. The opposite is true when you run search engine ads since your ads will only show when someone is actively looking for what your North Dakota organization has to offer.

That benefit can also be a curse though, since conversion rates are often lower when people aren't closer in the revenue funnel of making an immediate purchase.

Search Ads for North Dakota Small Businesses

If you know people are searching online for the products or services you offer, you'll want to invest in search advertisements.

In some circles, this is referred to as North Dakota Search Engine Marketing, or SEM. There are different ways to explain search ads, which are advertisements displayed on search engines' search results pages.

If you have been running search engine advertising on Google for a while and have been successful, consider copying your campaigns over to Bing Ads. In an October 2022 study from StatCounter, Bing was the primary search engine used by approximately 3.57% of online users.

Display Ads throughout North Dakota

Many different message boards, chat rooms, game lounges, news websites (even local North Dakota news stations), gossip sites, and more run display advertisements.

These are commonly used within the Google Ads and Bing Ads platforms.

With display ads, all you need are a few different sizes of ad creatives. Additionally, you should have a general idea of your target audience, but both ad platforms have algorithms that help you produce results.

Retargeting Ads for North Dakota Companies

Not everyone is going to convert during their first experience with your North Dakota website, landing page, or sales funnel.

It is almost always recommended to set up retargeting ads to help bring people back to your website after they've had time to think through different options.

You can run retargeting ads on Google Ads, Bing Ads, Facebook Ads, and many other platforms.

Shopping Ads for North Dakota Ecommerce Small Businesses

It was Google Shopping Campaigns that popularized this form of search advertising.

If you want to promote your North Dakota storefront through Google Shopping, you'll need an ecommerce website, a product feed (CSV or TXT), and a Google Merchant Center account.

By using these tools, you can provide Google Ads with accurate product data, including title, SKU, image, price, and availability. Using that information, they can determine what types of search queries to display your products at the top of search results.

Video Ads for North Dakota Organizations

Social networking websites such as Facebook, YouTube, and Instagram allow you to advertise with video.

Using YouTube Ads is as simple as setting up a video ad campaign in Google Ads.

To run video ads in Facebook or Instagram, you'll need a working Facebook Ads account.

Both ad platforms offer excellent conversion opportunities with video ads. We frequently use video ads to showcase product launches, custom services, personal introductions, and more!

You should consider incorporating video ads into your paid advertising campaigns in North Dakota if you have the budget to do so.

Free Paid Ads Calculators for North Dakota PPC Managers

Our digital advertisers are so excited about managing North Dakota paid ads campaigns, they worked with our web development team to build out some helpful PPC calculators that you might be interested in trying!

• ROAS Calculator
• Cost Per Acquisition Calculator
• Calculator for Churn Rate

View Other Paid Ads Tools

Why Choose WebCitz to Manage Your North Dakota PPC Solutions

We want to be your North Dakota team's paid advertising partner! As a complete PPC ads management company targeting North Dakota, we have multiple internal teams focused on search engine marketing, social ads, sales funnel development, and ad creative testing. This is not true of all North Dakota PPC management companies, since most only have a single person handling all the tasks. You might not be testing campaign optimizations and creative ideas often enough with those North Dakota PPC firms to get the results you desire.

Choosing a paid ad agency for your North Dakota small business is not an easy task. The PPC strategies and tactics we suggest for your North Dakota organization are backed by more than 18 years of experience. As a lead generation agency, we often use similar PPC plans.

North Dakota businesses should choose our paid advertising firm because they feel confident we are the right team. Our PPC professionals are a good option for numerous reasons:

• We have been in business since 2004, which means we have more than 18 years of experience.
• Our paid advertising help us rank for keywords we don't yet rank organically for.
• Since we have an internal advertising team, we do not outsource North Dakota internet advertising plans, such as PPC management, sales funnel development, or ad creative services.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.

Let's discuss what our PPC specialists can offer your North Dakota company! We often provide complete paid ads management services to North Dakota small businesses, but we can also augment the marketing department of larger North Dakota corporations to fill in missing skill sets.

We hope you consider our company when looking for a paid advertising agency for your North Dakota small business. We would be happy to talk to you about your follow-up questions via email or phone if you have any.

800-796-8263 Email Us