Oklahoma City, OK PPC Agency

What is Oklahoma City, OK PPC Management?

PPC management refers to creating and optimizing Oklahoma City paid advertising campaigns. Despite that simple explanation, let's explore it further.

To provide professional PPC management, a paid ads agency for Oklahoma City often starts by getting to know your company and its business model. Since the way you approach paid advertising for a local Oklahoma City business is much different than how you would for an ecommerce brand, this information helps determine the next steps.

Service providers in Oklahoma City, for example, are often only looking for quality leads. This can be accomplished through paid advertising that drives traffic to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

In contrast, ecommerce brands are most likely to be interested in online sales. Using paid advertising, you can drive traffic to a page optimized for products or categories. Google Shopping Campaigns might even make sense in some cases. We've even utilized sales funnels to help sell products, subscriptions, and services.

To optimize and scale Oklahoma City PPC, it's important to understand what metrics will be used. To maximize the value of paid advertising, most Oklahoma City agencies implement email collection strategies through squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

In order to be successful with paid advertising, your Oklahoma City business needs to use multiple strategies and marketing tools. Some of the best paid advertising services in Oklahoma City include:

• Drive traffic to your digital assets (websites, sales funnels, etc) from search engines, social media channels, and third-party websites.
• Make your Oklahoma City business more profitable by acquiring qualified leads or selling online.
• Integrate third-party attribution tools to better understand ad attribution.
• Showcase social proof through case studies, white papers, video testimonials, and other factors.
• Collect email addresses, create user-generated content, and nurture relationships.
• Test the effectiveness of different ad creatives across different media and ad placements.

In addition to managing Oklahoma City-area PPC campaigns, our team also offers and Tulsa small businesses and large corporations a professional PPC management service.

How Paid Advertising Helps Oklahoma City, OK Businesses

Traffic increases almost instantly with Oklahoma City paid advertising.

It is entirely dependent on the quality of your ad creatives, landing pages, and business model whether or not traffic increases lead to conversions.

The first recommendation we offer to Oklahoma City businesses interested in running paid advertising is to start slowly.

Make sure you have realistic goals, a working sales funnel, and the ability to gather actionable data before diving into paid advertising or scaling your ad campaigns.

If you're not getting conversions, don't blame Facebook or Google. The issue is often in the ad creatives, campaign settings, or sales process.

Oklahoma City companies can benefit greatly from the addition of paid advertising to their digital marketing strategy strategy when everything comes together. It's important to keep in mind that increased traffic does not always translate into more conversions.

Types of Paid Ads for Oklahoma City, OK PPC Campaigns

The options for running paid advertising for your Oklahoma City business are numerous. The following are some of Oklahoma City's most common paid advertisements options.

Local Ads throughout Oklahoma City

Local ads for your Oklahoma City business can be run through nearly any advertising platform. One platform may be more effective for your local Oklahoma City business than another. It is important to try out every available option to see which works best for your needs. Here are a few options for local advertising.

Google is going to offer two options.

As a first step, you can run traditional Google Adwords, possibly using their newer Performance Max campaign type. With this ad campaign type, the Google algorithm can find the best combination of headlines, images, videos, and service locations to bring you customers in Oklahoma City. We often use Performance Max campaigns for professional services companies in and around Oklahoma City, such as accountants, lawyers, dentists, and physicians.

Google's second option for qualifying businesses is their Local Service Ads. As a pay-per-lead platform, Google Local Service Ads charges a flat fee per lead. Home service contractors in Oklahoma City, such as plumbers, electricians, roofers, and heating installers, frequently use Google Local Service Ads.

You can also target people in your local Oklahoma City area using Facebook Ads. The first step is to set up a campaign with ad sets restricted to Oklahoma City as a city, or specific ZIP codes around Oklahoma City. We often rely on local Facebook Ads for all types of Oklahoma City business industries.

Social Ads throughout Oklahoma City

Almost all online ads you see on social networks qualify as social media ads.

The trick to social ads is keeping the ad creatives fresh. Without rotating ad creatives every few weeks, your campaign performance will slowly deteriorate. A weekly change in ad creative is often recommended for higher-spend ad campaigns.

The best part of social ads is you can target audiences that have never thought of your product or service, or perhaps just aren't thinking about it now. The opposite is true when you run search ads since your ads will only show when someone is actively looking for what your Oklahoma City business has to offer.

It can also be a curse, as conversion rates often drop when people aren't closer to making an immediate purchase.

Search Ads within Oklahoma City

You should invest in search advertising if you know people are searching online for your products or services.

There are some people out there who refer to this as Oklahoma City Search Engine Marketing, or SEM for short. There are different ways to explain search ads, which are advertisements displayed on search engines' search results pages.

You might consider copying your Google Ads campaigns over to the Bing Ads platform if you've had success with Google Ads. In an October 2022 study from StatCounter, Bing was the primary search engine used by approximately 3.57% of online users.

Display Ads in Oklahoma City

There are display ads on message boards, chat rooms, game lounges, news websites (sometimes even local Oklahoma City news stations), gossip websites, and more.

These are commonly used within the Google Ads and Bing Ads platforms.

With display ads, you just need a set of ad creatives in different sizes. Both ad platforms have algorithms that help you generate results from your ad spend if you have an understanding of your target audience.

Retargeting Ads for Oklahoma City Businesses

Your Oklahoma City website, landing page, or sales funnel won't convert everyone on the first visit.

To help people return to your site after they've thought through various options, retargeting ads are almost always recommended.

You can run retargeting ads on any ad platform, too.

Shopping Ads for Oklahoma City Ecommerce Stores

Google Shopping Campaigns popularized this type of search ad.

If you want to promote your Oklahoma City storefront through Google Shopping, you'll need an ecommerce website, a product feed (CSV or TXT), and a Google Merchant Center account.

By using these tools, you can provide Google Ads with accurate product data, including title, SKU, image, price, and availability. From there, they will be able to find the right types of search queries to display your products at the top of the search results page.

Video Ads within Oklahoma City

YouTube, Facebook, Instagram, and other social networking sites allow you to run video ads.

Using Google Ads, you can run YouTube Ads by creating a video ads campaign or performance max campaign.

Facebook Ads is required if you want to run video ads on Facebook or Instagram.

The conversion potential of video ads is excellent on both platforms. We frequently use video ads to showcase product launches, custom services, personal introductions, and more!

Your Oklahoma City paid advertising campaigns should definitely incorporate video creatives if you have the budget to support them.

Oklahoma City, OK PPC Management Services

With in-depth knowledge of the latest PPC trends for local businesses in Oklahoma City, we are a team of paid advertising specialists. We have experience across dozens of business industries, so we can help you drive traffic and conversions to your Oklahoma City digital assets.

Keyword Research

In the context of paid advertising, keyword research largely relates to Google Ads and Bing Ads search campaigns. After all, Bing and Google only show ads based on what people search for.

For example, a person looking for a roofing company in Oklahoma City might search "Oklahoma City Roofer" on a search engine. Targeting that exact phrase wouldn't require in-depth keyword research for that Oklahoma City roofing company's paid ads manager.

However, what if the exact match keyword isn't generating enough search volume and the Oklahoma City roofing company needs to expand their advertising reach? In order to solve the problem, keyword research would be required.

Typically, the paid ads manager will discuss with the Oklahoma City roofing company what types of services to target more often. It might also require some broadening of the keyword targeting.

Suppose the Oklahoma PPC manager discovers that there is a high traffic volume for " roofers" or even "Oklahoma City roof repair." First phrase targets a location near Oklahoma City, which may still be in the service area of the Oklahoma City roofing company. In the second phrase, a slightly different service is being targeted, which might result in a more lucrative replacement project if extensive repairs need to be made.

When building negative keyword lists, keyword research can also be beneficial. You can use these to prevent your paid ads from showing in search queries that you know won't convert.

For example, someone looking for "free roof repair companies" or "how to advertise to roofing contractors" isn't likely to purchase a roof replacement service. They might see your paid ads if you use broad keyword targeting without any negative keywords like "free" or "advertise".

You can see that as you scale your ads and reduce wasted ad spend, the needs for keyword research become more complex.

Audience Research

In Oklahoma City paid advertising campaigns, audience research is often discussed in the context of scaling social media ads. However, Bing Ads and Google Ads also allow audience targeting.

Let's go over a little history on audience research and targeting within the Facebook Ads platform.

Facebook custom audiences were heavily relied upon by Oklahoma City's paid advertising managers in the past. As a matter of fact, one of the most attractive features of Facebook Ads was its ability to collect data on users, which advertisers in Oklahoma City flocked to take advantage of.

A number of factors, including data privacy and machine learning, have had an impact on custom audiences over time.

Apple's iOS 14.5 update included a pop-up message that let users opt out of personalized ad tracking. This had a negative impact on Facebook's ability to track user behavior on mobile devices in Oklahoma City and beyond. Even ad attribution reporting was affected.

Following that, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences for most Oklahoma City advertising agencies. With such sophisticated algorithms, it's often more harmful to choose your own interests compared to letting Facebook figure it out for you.

In spite of the fact that many Oklahoma City paid ads agencies still rely on custom audiences, it is clear that the trend is shifting toward broad targeting. You can see it for yourself. Every few months Facebook rolls out updates that gradually remove lesser-used interest-based targeting options. They even keep changing out "Advantage Detailed Targeting" is pushed in the ad set creation.

This blog article from Social Media Examiner does a good job of talking about recent changes to audience targeting, if you'd like a second opinion.

However, audience research and targeting aren't going away. The targeting options within Oklahoma City ad campaigns will likely always be manageable to boost performance.

Landing Page Optimization

An important factor in the success of your Oklahoma City paid advertising campaign is the landing page.

We begin by examining the landing pages on any paid advertising campaign in Oklahoma City to make sure they follow best practices. Here are some of the factors we look for in this review:

• Does the headline focus on benefits?
• Do you have any images above the fold?
• Does the content engage the reader?
• Do I have immediate access to a lead form?
• Are the call to actions easily noticeable?
• How quickly does the page load?
• Does social proof exist?
• Does the page load on mobile devices?

Quality landing pages are the result of many factors.

Make sure your landing page follows best practices before you spend money on Oklahoma City paid advertising!

Ideally, you should never consider your landing page to be finished. You can refine your Oklahoma City sales pitch by running A/B tests on the landing page every few months.

Including a Sales Funnel

As an alternative to a landing page, you might want to consider building out one or more sales funnels. In order to generate leads, build email audiences, and even make online purchases, we rely on sales funnels.

One of our clients promotes an online fitness challenge that you can even join from Oklahoma City. While managing their digital marketing we built multiple sales funnels within Click Funnels. These are some of the funnels we made:

• By using squeeze pages, we captured email addresses and raised awareness for the program.
• Lead magnets provided health and fitness tips, webinars, and sneak peeks in exchange for email addresses.
• Using application funnels, we encouraged people to apply for exclusive programs.
• We used sales letter funnels to serve as the registration system for the online program.

The types of funnels available to your Oklahoma City business aren't limited to these. It is important to remember that these can be very useful for gauging interest in a product or service, building an email subscriber base, and selling a product or service online.

Make sure you take your time when implementing a funnel. You can learn this type of work at home or at a technical school in Oklahoma City after weeks of training. However, getting really good at funnels can take years of experience. Consider hiring a PPC management company, like WebCitz, to save yourself the hassle of learning it on your own!

Conversion Rate Optimization

Making informed advertising decisions requires a clear understanding of your conversion rate. It varies greatly among industries, products, and services throughout Oklahoma City, but the average conversion rate is between 1-3%.

Let's run through a basic scenario to help illustrate the impact of conversion rates.

1. Your website sells a $100 sweatshirt in Oklahoma City.
2. You have a 1% conversion rate. This means for every 100 website visitors in Oklahoma City you sell 1 sweatshirt.
3. You have a $0.50 average cost per click (CPC), meaning for each person in Oklahoma City that visits your website you spend 50 cents.
4. You would need 100 clicks from paid ads to sell one sweatshirt, which would cost $50. This is known as your cost per acquisition (CPA).
5. The return on ad spend (ROAS) would be 2x, meaning you would get two dollars back for every dollar spent on paid ads.

Most Oklahoma City businesses wouldn't be able to afford this return on ad spend without strong margins.

Now, let's assume your campaign settings, ad creatives, and landing page experience are improved by hiring a paid advertising agency.

Let's assume those improvements bring your conversion rate up from 1% to 2%. You now sell two sweatshirts for every 100 visitors to your website. Two times the return on ad spend! These sweatshirts might actually make you money now.

Oklahoma City paid advertising can be effectively managed by understanding and improving your conversion rate.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in Oklahoma City, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You have to develop an understanding of how to capture someone's attention in a split second.

To do this, you need build out amazing ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You have to change things up frequently, even if you are just targeting people in Oklahoma City.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Oklahoma City and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You have to understand when to pause an ad because it isn't performing as well as it once did. You have to understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC management company that helps Oklahoma City businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Oklahoma City website or funnel.

You might be suffering from ad attribution issues and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Oklahoma City ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Oklahoma City content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.

Free PPC Calculators for Oklahoma City, OK PPC Managers

Our digital marketers are so excited about managing Oklahoma City's paid advertising campaigns that they developed some helpful PPC calculators for you!

• Return on Ad Spend Calculator
• Cost Per Acquisition Calculator
• Churn Rate Calculator

View All PPC Tools

Why Choose WebCitz to Manage Your Oklahoma City, OK PPC Services

Let's work together on paid advertising for your Oklahoma City business! We are a full-service PPC management company targeting Oklahoma City with multiple internal teams focused on social media advertising, sales funnel development, and ad creative testing. This is not true of all Oklahoma City PPC management companies, since most only have a single person handling all the tasks. You might not get the results you want from Oklahoma City PPC agencies if you don't test campaign optimization and creative ideas often enough.

Choosing a paid ad agency for your Oklahoma City business is not an easy task. With more than 18 years of experience, you know you can trust the PPC strategies and tactics we suggest for your Oklahoma City business. Many of these are the same PPC tactics we use to generate leads for our company.

Oklahoma City companies should choose our paid advertising agency because they feel confident we are the right team. Our PPC experts are a good option for a number of reasons:

• Having been in business since 2004, we have more than 18 years of experience.
• We rely heavily on sales funnels and paid advertising to shore up our organic search rankings.
• Our internal advertising team handles all Oklahoma City digital marketing services, such as PPC management, sales funnel development, and ad creatives.
• It is likely that one of our teammates will answer your call within a few rings if you call during normal business hours.

Get in touch with our PPC experts to discuss what we can do for you in Oklahoma City! While we often provide complete paid advertising management services for small businesses in cities like Oklahoma City, we are also able to augment the marketing departments of large corporations in Oklahoma City and beyond.

Our team would appreciate the opportunity to be considered when your Oklahoma City business or corporation is in need of a PPC marketing agency. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our PPC firm.