From Google Ads to Facebook Ads, we've managed millions of dollars of PPC budgets. Let us help your Gatineau business with its paid ads.
Gatineau organizations and ecommerce sites can improve their paid advertising plans with the help of a results-driven PPC management agency with over 18 years of experience.
Our paid advertising managers can help your Gatineau company target relevant audiences and build brand awareness using Facebook paid ads, Google advertising, or even Bing campaigns. With these ad platforms, we can target prospects at any stage of the customer journey. From there, we can help you integrate solutions that bring clarity to ad attribution in a post iOS 14.5 environment, allowing you to efficiently scale your ad campaigns.
We have onsite graphic designers and video marketing teams available to develop the right hook and build upon your message as a full-service paid advertisement company serving Gatineau.
PPC Management consists of creating and optimizing paid advertisement services in Gatineau. However, that is an incredibly simple explanation, so let's dig a little deeper.
To provide expert PPC management, a paid ads agency for Gatineau should get to know your company and its goals. This information helps determine the next steps, since the way you'd approach PPC advertising for a local Gatineau business is much different from how you'd handle it for an ecommerce brand.
Service providers in Gatineau, for example, are often only searching for quality leads. To accomplish this, paid advertising can grow traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.
Alternatively, ecommerce brands are most often interested in online sales. Using paid advertising, you can drive traffic to a page optimized for products or categories. You might even want to include Google Shopping Campaigns in some cases. Our team has even used sales funnels to help sell products and subscriptions.
The next step in Gatineau PPC management is understanding the metrics that will be used to optimize and scale. For PPC advertising to be effective, most Gatineau paid ad firms will implement email collection strategies, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.
To be successful with paid advertising, your Gatineau company needs to use multiple strategies and marketing tools. For example, the best Gatineau paid advertising packages will include strategies to:
In addition to managing Gatineau-area paid ads campaigns, our team also offers Toronto, Hamilton, Kitchener, London, Oshawa, Windsor, St. Catharines, Barrie, Guelph, Kingston, Milton, Brantford, Thunder Bay, Peterborough, Belleville, Welland, North Bay, and Ottawa small businesses and large corporations a professional PPC management service.
The price of our PPC management packages is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for PPC management, but we can discuss an increased budget if you have a higher ad spend or service requirements.
One of the most obvious benefits of Gatineau paid advertising is the quick increase in traffic it provides.
The quality of your ads, landing pages, and business model will determine whether or not that traffic increase results in higher conversions.
Starting slowly is the first recommendation we give to Gatineau businesses interested in paid advertising.
Before diving into paid advertising or scaling your ad campaigns, make sure you have realistic goals, a working sales funnel, and the ability to gather actionable data.
If you're not getting conversions, don't blame Facebook or Google. It is usually the creatives, campaign settings, or sales process that is the problem.
Gatineau businesses can benefit greatly from the addition of paid advertising to their digital marketing strategy when everything comes together. Just keep in mind increased traffic doesn't always result in more conversions!
Our team of paid advertising specialists is knowledgeable about the latest PPC trends in Gatineau. Drive traffic and conversions to your Gatineau digital assets with our experience across dozens of industries.
In the context of paid advertising, you'll find keyword research mostly relates to search network campaigns on the Google Ads and Bing Ads platforms. After all, Bing and Google only show ads based on what people search for.
A search for "Gatineau Roofer" on a search engine, for example, might lead someone to a roofing company in Gatineau. Targeting that exact phrase wouldn't require in-depth keyword research for that Gatineau roofing company's PPC advertising manager.
However, what if that exact match keyword wasn't producing enough search volume and the Gatineau roofing company needed to increase their advertising reach? To solve the problem, keyword research would be required.
After discussing options, the next step might involve the paid advertising manager talking with the Gatineau roofing company what services they want to target more often and where. There may also be a need to broaden the keyword targeting.
For instance, the Ontario PPC manager might discover high search volume for " roofing companies" or even "Gatineau roof repair." The first phrase targets a location nearby Gatineau that might still be within the company's service area. If the repair work is extensive, the second phrase might result in a more lucrative roof replacement project.
When building negative keyword lists, keyword research can also be beneficial. These are used to stop your paid advertising from showing in search queries that you know won't produce conversions.
An individual looking for "free roof repair services" or "when to advertise to roofers" is unlikely to buy a new roof. Your paid advertising may appear if you use broad keyword targeting without negative keywords such as "free" or "advertise".
Even if your keyword research needs are obvious when you start building out your campaign, they become more complex as you scale your ads and reduce wasted ad spend.
Audience research is often mentioned as part of scaling social ads on Facebook and Instagram in Gatineau paid advertising campaigns. However, Bing Ads and Google Ads also allow audience targeting.
Let's take a look at audience research and targeting within Facebook Ads.
In years past, Gatineau paid advertising managers relied heavily on building out their own custom audiences within Facebook. In fact, one of Facebook Ads' most attractive features was the ability to collect data on users, which advertisers in Gatineau eagerly took advantage of.
The rise of data privacy and machine learning had a significant impact on custom audiences over time.
In the iOS 14.5 upgrade, Apple included a pop-up message that allowed users to opt out of tracking for personalized ads. This had a negative impact on Facebook's ability to track user behavior on mobile devices in Gatineau and beyond. Even ad attribution reporting was affected.
For most Gatineau advertising firms, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences. By choosing your own interest-based targeting, you tend to do more harm than good because their algorithm often understands your ideal audience better than you do.
While there will still be plenty of Gatineau paid advertising companies relying on custom audiences, the trend is moving toward broad targeting. Don't take our work for it though. If you've been involved in the creation of Facebook ads, you've probably noticed the removal of interest-based targeting options here and there. Maybe you've even seen changes to how "Advantage Detailed Targeting" is recommended during the setup process.
Interested in another take on audience targeting? Social Media Examiner's blog article does a good job of explaining recent changes.
However, audience research and targeting aren't going away. There will always be targeting options that can be manipulated within Gatineau ad campaigns to squeeze a little extra performance.
An important factor in the success of your Gatineau paid ads campaign is the landing page.
We begin by examining the landing pages on any paid advertising campaign in Gatineau to make sure they follow best practices. Here are some of the factors we look for in this review:
Quality landing pages are the result of many factors.
Make sure your landing page follows best practices before you spend money on Gatineau paid advertising!
If you want to create an effective landing page, you should never consider it finished. Try running A/B testing every few months to continue refining your Gatineau sales pitch.
Rather than a landing page, you might want to consider building out a sales funnel. To boost leads, build email audiences, and even make online purchases, we rely on sales funnels.
For example, we have a client that promotes an online fitness challenge that you could even join from Gatineau. In the course of managing their digital marketing, we built several sales funnels using Click Funnels. Here are a few of the funnels we used:
There are many different types of funnels, so your Gatineau business isn't limited to only these options. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.
If you do decide to implement a funnel, take your time at it. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in Gatineau. It can take years of experience to master funnels, however. You can save yourself some time by looking for a PPC management agency, like WebCitz, to handle the heavy lifting!
Having a clear understanding of your conversion rate is critical to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Gatineau.
Let's run through a basic scenario to help illustrate the impact of conversion rates.
For most Gatineau small businesses, this return on ad spend wouldn't be acceptable unless the margins were great.
To improve the situation, you hire a paid advertising agency to modify your campaign settings, ad creatives, and landing page experience.
Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.
Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Gatineau paid advertising.
This is potentially one of the most important aspects of a Facebook Ads account.
When you run Facebook Ads or Instagram Ads in Gatineau, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.
You should develop an understanding of how to capture someone's attention in a split second.
To do this, you need to build out great ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"
This doesn't happen by running the same ad creative over and over and over again. Even if it is a good ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Gatineau.
If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Gatineau and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.
Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.
This is one of the benefits of working with a paid ads management agency that helps Gatineau small businesses, since we are proponents of testing new ad creatives regularly.
Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Gatineau site or funnel.
You might be suffering from ad attribution glitches and not even know it.
Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?
If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.
For Gatineau ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.
For Gatineau content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.
In Gatineau, there are many ways to run paid advertising. Gatineau has a variety of business industries that use paid ads. Let's take a look at some of the most common ones.
You can use nearly any advertising platform to run nearby ads for your Gatineau organization. One platform may be more effective for your local area Gatineau small business than another. To find out which option works best for you, you should try all of the options available. Here are a few options for localized advertising.
There are going to be two options from Google.
As a first step, you can run traditional Google Adwords, possibly using their newer Performance Max campaign type. The Google algorithm finds the best combination of headlines, images, videos, and service locations to bring you local customers using this type of dynamic ad campaign. Gatineau professionals such as accountants, lawyers, dentists, and physicians frequently use Performance Max campaigns.
The second option from Google, if you are in a qualifying business industry, is to check out their Local Service Ads. Using Local Service Ads, you get charged a flat fee for each lead the platform generates. Plumbers, electricians, roofers, and heating installers in Gatineau often use Google Local Service Ads.
You can also target people in your local Gatineau area using Facebook Ads. This is a little more straightforward, since it just involves setting up a campaign that has ad sets with geographic restrictions to Gatineau as a city, or specific Gatineau ZIP codes. Local Facebook Ads are often used by Gatineau organizations of all types.
A social ad is pretty much any online advertisement you see on a social media networking site.
The trick to social media marketing is keeping the ad creatives fresh. The performance of your campaign will gradually decline if you do not rotate your ad creatives every couple of weeks. A weekly change in ad creative is often recommended for higher-spend ad campaigns.
Using social ads allows you to reach audiences who have never thought of your product or service, or aren't thinking about it right now. When running search ads, that is quite the opposite since your ads are only going to show when someone is actively searching for what your Gatineau small business offers.
However, this benefit can also be a curse, since conversion rates are typically lower when people aren't closer to making an immediate purchase.
You'll want to invest in search ads if you know people are looking online for the products you offer.
There are some people out there who refer to this as Gatineau Search Engine Marketing, or SEM for short. There are different ways to explain search advertising, which are advertisements displayed on search engines' search results pages.
If you have been running search engine advertising on Google for a while and have been successful, consider copying your campaigns over to Bing Ads. According to a StatCounter study from October 2022, about 3.57% of online users use Bing as their primary search engine.
Many different message boards, chat rooms, game lounges, news websites (even localized Gatineau news stations), gossip sites, and more run display advertisements.
Bing Ads and Google Ads both offer these.
With display ads, you just need a set of ad creatives in different sizes. It also helps to have a general idea of your target audience, but both ad platforms have their own algorithms that help you produce results from your ad spend.
Your Gatineau website, landing page, or sales funnel won't convert everyone on the first visit.
To help people return to your website after they've thought through various options, retargeting ads are almost always recommended.
You can run retargeting ads on any ad platform, too.
It was Google Shopping Campaigns that popularized this form of search advertising.
To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account.
With these tools in place, you'll be able to provide Google Ads an updated list of all your accurate product data, including the title, SKU, image, price, and availability. Using that information, they can determine what types of search queries to display your products at the top of search results.
Instagram, Facebook, YouTube, and other social media networking sites allow you to run video ads.
If you are interested in running YouTube Ads, you'll just need to set up a video ads campaign in Google Ads.
Facebook Ads is required if you want to run video ads on Facebook or Instagram.
The conversion potential of video ads is excellent on both platforms. It's not unusual for us to use video ads for product launches, custom services, personal introductions, and more!
If you have the budget to support ad creatives in video format, look to implement them into your Gatineau paid ads campaigns.
As part of our commitment to managing Gatineau PPC advertising campaigns, our digital advertisers worked with our web development team to build a few PPC calculators that might interest you.
We'd love to partner with your Gatineau team on paid advertising! In addition to PPC management, we have internal teams focused on sales funnel development, social media advertising, and ad creative testing for Gatineau. Gatineau PPC management companies don't all operate this way, since most only have one person in charge of everything. For those Gatineau PPC agencies, campaign optimizations and innovative ideas might not be tested often enough to bring about the results you need.
Choosing a paid ad firm for your Gatineau business is not an easy task. The PPC plans and strategies we suggest for your Gatineau company are backed by more than 18 years of experience. Many of these are the same paid ads plans we use to drive leads for our company.
More importantly, you should choose our paid advertising agency because you feel confident we are the right team to help your Gatineau company grow.
Our PPC professionals are a good option for numerous reasons:
Let's talk about what our paid ads consultants can do for your Gatineau business! While we often provide complete paid ads management services for small businesses in cities like Gatineau, we are also able to augment the marketing departments of large corporations in Gatineau and beyond.
When it comes time for your Gatineau small business to start the search for a paid ads marketing agency, we hope you keep our team in mind for the task. We would be happy to talk to you about your follow-up questions via email or phone if you have any.