Oregon PPC Agency

Our Oregon Paid Ads Management Strategies

PPC ads management refers to creating and optimizing Oregon paid advertising campaigns. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide expert PPC management, a paid advertising agency for Oregon should get to know your company and its goals. Since the way you approach paid advertising for a nearby Oregon business is much different than how you would for an ecommerce brand, this information helps determine the next steps.

For example, nearby service providers in Oregon are often only interested in qualified leads. To accomplish this, paid advertising can improve traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

Alternatively, ecommerce brands are most often interested in online sales. Using paid advertising, you can build traffic to a page optimized for products or categories. Google Shopping Campaigns might even make sense in some cases. We've even utilized sales funnels to help sell products, subscriptions, and services.

To optimize and scale Oregon PPC, it's important to understand what metrics will be used. To maximize the value of paid advertising, most Oregon firms implement email collection strategies through squeeze pages or lead magnets. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

To be successful with PPC advertising, your Oregon organization needs to use multiple strategies and marketing tools. Some of the best paid advertising packages in Oregon include:

• Drive traffic to your digital assets (websites, sales funnels, etc) from search engines, social media channels, and third-party websites.
• Make money online or through qualified leads for your Oregon small business.
• Utilize third-party attribution software to better understand ad attribution.
• Showcase social proof through case studies, white papers, video testimonials, and other factors.
• Engage users in story creation, email collection, and user generated content.
• Place ad creatives across various ad placements and media formats to see which performs best.

Our paid ads management agency is happy to provide Albany, Aloha, Beaverton, Corvallis, Eugene, Gresham, Medford, Portland, Redmond, Salem, Springfield, and Tigard businesses with professional paid advertising consulting services.

Pricing for Oregon PPC Management

The cost of our PPC management services is calculated based on the monthly time allocation you request for your campaigns. Our PPC management packages start at the price listed below, however, we are open to discussing an increased budget if your ad spend or service requirements are higher.

How Paid Advertising Helps Oregon Businesses

Traffic increases almost instantly with Oregon PPC advertising.

Whether a traffic increase results in higher conversions depends on your ads, landing pages, and business model.

Starting slowly is the first recommendation we give to Oregon organizations interested in paid ads.

Make sure you have realistic goals, a working sales funnel, and the ability to gather actionable data before diving into paid advertising or scaling your ad campaigns.

If you run into trouble getting the conversions you were expecting, don't blame Facebook or Google. It is usually the creatives, campaign settings, or sales process that is the problem.

Oregon companies can benefit greatly from the addition of PPC advertising to their website advertising campaign when everything comes together. Just keep in mind increased traffic doesn't always result in more conversions!

How We Manage Oregon PPC

With in-depth knowledge of the latest paid ads trends for local businesses in Oregon, we are a team of paid ads experts. Take advantage of our experience across dozens of business industries to help build traffic and conversions to your Oregon digital assets.

Keyword Research

In the context of PPC advertising, keyword research largely relates to Google Ads and Bing Ads search campaigns. After all, search ads only show up based on what is searched on Google or Bing.

A search for "Oregon Roofer" on a search engine, for example, might lead someone to a roofing company in Oregon. Targeting that exact phrase wouldn't require in-depth keyword research for that Oregon roofing company's paid advertising manager.

However, what if that exact match keyword wasn't producing enough search volume and the Oregon roofing company needed to increase their advertising reach? To solve the problem, keyword research would be required.

Typically, the paid ads manager will discuss with the Oregon roofing company what types of services to target more often. It might also require some broadening of the keyword targeting.

Suppose the PPC manager discovers that there is a high traffic volume for "Oregon roofers" or even "Oregon roof repair." First phrase targets a plural version of the service professional within Oregon. The second phrase is targeting a slightly different service, which might result in a more lucrative roof replacement project if the repair work is extensive.

When building negative keyword lists, keyword research can also be beneficial. You can use these to prevent your PPC advertising from showing in search queries that you know won't convert.

For example, someone searching for "free roof repair companies" or "how to advertise to roofing contractors" isn't likely to purchase a roof replacement service. Your paid ads may appear if you use broad keyword targeting without negative keywords such as "free" or "advertise".

Even if your keyword research needs are obvious when you start building out your campaign, they become more complex as you scale your ads and reduce wasted ad spend.

Audience Research

Audience research is often mentioned as part of scaling social media ads on Facebook and Instagram in Oregon paid advertising campaigns. Google Ads and Bing Ads also offer audience targeting options.

Let's go over a little history on audience research and targeting within the Facebook Ads platform.

Oregon PPC advertising managers used Facebook's custom audiences extensively in the past. As a matter of fact, one of the most appealing features of Facebook Ads was its ability to collect data on users, which advertisers in Oregon flocked to take advantage of.

As time went on, data privacy and machine learning both had an impact on custom audiences.

In the iOS 14.5 update, Apple included a pop-up message that allowed users to opt out of tracking for personalized ads. As a result, Facebook had difficulty tracking mobile device behavior. In fact, it even affected the accuracy of ad attribution reporting.

For most Oregon advertising firms, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences. Their algorithm has become so good at understanding your ideal audience that you typically do more harm than good by choosing your own interest-based targeting.

While there will still be plenty of Oregon paid advertising companies relying on custom audiences, the trend is moving toward broad targeting. You can see it in every update within Facebook Ads Manager as they slowly remove interest-based targeting options, or push for "Advantage Detailed Targeting."

This blog article from Social Media Examiner does a good job of talking about recent changes to audience targeting, if you'd like a second opinion.

This isn't to say audience research and targeting is going away. There will always be targeting options that can be manipulated within Oregon ad campaigns to squeeze a little extra performance.

Landing Page Optimization

The quality of your landing page will be a big factor in the success of your Oregon paid ads campaigns.

When we take on the management of a paid advertising campaign in Oregon, we start by looking over the landing pages to see if they follow best practices. Here are some of the factors we look for in this review:

• Is there a benefit-focused headline?
• Are there any images above the fold?
• Is the content written in a compelling manner?
• Am I able to find a lead form right away?
• Are the call to actions easily noticeable?
• Does the page load quickly?
• Is there social proof?
• Am I able to load the page on a mobile device?

There are so many factors that come into the design and development of a quality landing page.

Please, don't spend money on Oregon paid advertising until you have a landing page that follows best practices!

Ideally, you should never consider your landing page to be finished. Try running A/B testing every few months to continue refining your Oregon sales pitch.

Conversion Funnel Development

As an alternative to a landing page, you might want to consider building out one or more sales funnels. We rely heavily on sales funnels for lead generation, email audience building, and even online purchases.

For example, we have a client that promotes an online fitness challenge that you could even join from Oregon. While managing their website advertising we built multiple sales funnels within Click Funnels. Here are some of the funnels we made:

• We used squeeze pages to help capture email addresses while building awareness for the program.
• We used lead magnets to provide people with healthy eating tips, fitness tips, webinars, and sneak peaks in exchange for an email address.
• We used application funnels to push people toward the idea of wanting to apply to participate in exclusive programs.
• We used sales letter funnels to serve as the registration system for the online program.

There are many different types of funnels, so your Oregon organization isn't limited to only these options. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.

If you do decide to implement a funnel, take your time at it. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in Oregon. It can take years of experience to master funnels, however. You can save yourself some time by searching for a PPC ads management firm, like WebCitz, to handle the heavy lifting!

Conversion Rate Optimization

Having a clear understanding of your conversion rate is critical to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Oregon.

Let's run through a basic scenario to help illustrate the impact of conversion rates.

1. You sell a $100 sweatshirt in Oregon on your website.
2. You have a 1% conversion rate, meaning for every 100 Oregon residents that visit your website you sell 1 sweatshirt.
3. You have a $0.50 average cost per click (CPC), meaning for each person in Oregon that visits your website you spend 50 cents.
4. To sell 1 sweatshirt, you need 100 clicks from paid advertising, which would cost you $50. This is known as your cost per acquisition (CPA).
5. Your return on ad spend (ROAS) would be 2x, meaning for every dollar spent in paid ads you get two dollars in return.

For most Oregon businesses, this return on ad spend wouldn't be acceptable unless the margins were great.

To improve the situation, you hire a PPC advertising firm to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Oregon paid advertising.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in Oregon, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You should develop an understanding of how to capture someone's attention in a split second.

To do this, you need to build out attractive ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Oregon.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Oregon and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC management firm that helps Oregon businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Oregon website or funnel.

You might be suffering from ad attribution concerns and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Oregon ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Oregon content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid ads campaigns are doing.

Types of Paid Ads for Oregon PPC Campaigns

The options for running paid advertising for your Oregon company are numerous. Let's discuss some of the most common PPC advertising being run within various business industries in Oregon.

Local Marketing in Oregon

Nearby ads for your Oregon business can be run through nearly any advertising platform. Depending on the nature of your nearby business in Oregon, you may find better success in one platform versus another. To find out which option works best for you, you should try all of the options available. Here are a few options for local advertising.

There are going to be two options from Google.

As a first step, you can run traditional Google Adwords, possibly using their newer Performance Max campaign type. With this ad campaign type, the Google algorithm can find the best combination of headlines, images, videos, and service locations to bring you customers in Oregon. We often use Performance Max campaigns for professional services companies in and around Oregon, such as accountants, lawyers, dentists, and physicians.

Google's second option for qualifying businesses is their Local Service Ads. As a pay-per-lead platform, Google Local Service Ads charges a flat fee per lead. We often use Google Local Service Ads for home services contractors in Oregon, like plumbers, electricians, roofers, and heating installers.

You can also target people in your local Oregon area using Facebook Ads. The first step is to set up a campaign with ad sets restricted to Oregon, or specific ZIP codes within Oregon. We often rely on local area Facebook Ads for all types of Oregon small business industries.

Social Media Ads for Oregon Websites

A social media ad is pretty much any online advertisement you see on a social networking site.

The trick to social media marketing is keeping the ad creatives fresh. The performance of your campaign will gradually decline if you do not rotate your ad creatives every couple of weeks. It might be necessary to look at weekly ad creative changes for campaigns with higher spending.

The best part of social ads is you can target audiences that have never thought of your product or service, or perhaps just aren't thinking about it now. It's quite the opposite when you run search engine ads since you only get to show them when someone searches for what you offer in Oregon.

It can also be a curse, as conversion rates often drop when people aren't closer to making an immediate purchase.

Search Advertising for Oregon Businesses

You'll want to invest in search engine marketing if you know people are looking online for the products you offer.

Some people refer to this as Oregon Search Engine Marketing, or SEM. This is just a different way of explaining search ads, which are advertisements placed on the search results page of a search engine.

If you have been running search engine ads on Google for a while and have been successful, consider copying your campaigns over to Bing Ads. As of an October 2022 study from StatCounter, about 3.57% of online users rely on Bing for their primary search engine.

Display Ads for Oregon Small Businesses

You'll find display ads on all kinds of message boards, chat rooms, game lounges, news websites (sometimes even nearby Oregon news stations), gossip websites, and more.

These are commonly used within the Google Ads and Bing Ads platforms.

To get started with display ads, you just need a set of ad creatives in different image sizes. It also helps to have a general idea of your target audience, but both ad platforms have their own algorithms that help you produce results from your ad spend.

Retargeting Ads for Oregon Businesses

Not everyone is going to convert during their first experience with your Oregon website, landing page, or sales funnel.

It is almost always recommended to set up retargeting ads to help bring people back to your website after they've had time to think through different options.

You can run retargeting ads on any ad platform, too.

Shopping Ads for Oregon Ecommerce Organizations

This type of search ad was popularized by Google Shopping Campaigns.

To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account for your Oregon storefront.

With these tools in place, you'll be able to provide Google Ads an updated list of all your accurate product data, including the title, SKU, image, price, and availability. From there, they will be able to find the right types of search queries to display your products at the top of the search results page.

Video Ads for Oregon Businesses

You can run video ads on YouTube, Instagram, Facebook, and other social networking websites.

If you are interested in running YouTube Ads, you'll just need to set up a video ads campaign in Google Ads.

To run video ads in Facebook or Instagram, you'll need a working Facebook Ads account.

Both ad platforms offer excellent conversion opportunities with video ads. We frequently use video ads to showcase product launches, custom services, personal introductions, and more!

If you have the budget to support ad creatives in video format, look to implement them into your Oregon paid advertising campaigns.

Free PPC Calculators for Oregon PPC Managers

Our digital advertisers are so excited about managing Oregon's paid advertising campaigns that they developed some helpful paid ads calculators for you!

• ROAS Calculator
• Calculator for Cost Per Acquisition
• Calculate Churn Rate

View All PPC Tools

Why Choose WebCitz to Manage Your Oregon Paid Ads Services

Let's work together on paid advertising for your Oregon organization! As a full-service PPC ads management firm targeting Oregon, we have multiple internal teams focused on search engine marketing, social media marketing, sales funnel development, and ad creative testing. Oregon PPC management firms don't all operate this way, since most only have one person in charge of everything. You might not get the results you want from Oregon PPC companies if you don't test campaign optimization and original ideas often enough.

There are many factors to consider when researching paid advertising companies for your Oregon organization. The paid ads tactics and plans we suggest for your Oregon business are backed by more than 18 years of experience. Many of these are the same paid ads plans we use to drive leads for our company.

More importantly, you should choose our PPC advertising firm because you feel confident we are the right team to help your Oregon business grow. Our PPC professionals are a good option for numerous reasons:

• Having been in business since 2004, we have more than 18 years of experience.
• We rely heavily on sales funnels and PPC advertising to shore up our organic search rankings.
• Our internal advertising team handles all Oregon digital marketing services, such as PPC ads management, sales funnel development, and ad creatives.
• It is likely that one of our teammates will answer your call within a few rings if you call during normal business hours.

Let's discuss what our PPC specialists can offer your Oregon company! While we often provide complete paid advertising management packages for small businesses throughout Oregon, we are also able to augment the marketing departments of large corporations in Oregon and beyond.

Our team would appreciate the opportunity to be considered when your Oregon business needs a paid ads marketing firm. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our PPC company.

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