From Google Ads to Facebook Ads, we've managed millions of dollars of PPC budgets. Let us help your Redmond business with its paid ads.
With more than 18 years of experience helping businesses and ecommerce brands improve their paid advertising services throughout Redmond, we're a results-driven PPC management company.
The paid advertising managers at our agency can help your Redmond small business target relevant audiences and build brand awareness through Facebook ads, Google paid ads, and Bing advertising. We can help you target prospects at any stage of the customer journey with these ad platforms. As a result, we can help you integrate solutions that provide clarity to ad attribution in an iOS 14.5 environment, enabling you to scale your advertising campaigns efficiently.
As a complete paid advertising company for Redmond, we have onsite graphic design and video marketing teams ready to build out stunning creatives that provide the right hook and build upon your story.
We even setup and optimize Google and Facebook advertising campaigns for businesses in Bend, OR, Lebanon, OR, Springfield, OR, Eugene, OR, and Albany, OR.
PPC Management refers to creating and optimizing Redmond paid advertising campaigns. Despite that simple explanation, let's explore it further.
A paid advertising firm for Redmond often begins by getting to know your company and its business model before providing expert PPC ads management. Since the way you approach paid advertising for a local area Redmond small business is much different than how you would for an ecommerce brand, this information helps determine the next steps.
For example, localized Redmond service providers are often only interested in qualified leads. To accomplish this, PPC advertising can boost traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.
Alternatively, ecommerce brands tend to be interested in online sales. Using paid ads, you can drive traffic to a page optimized for products or categories. Google Shopping Campaigns might even make sense in some cases. Our team has even used sales funnels to help sell products and subscriptions.
Understanding the metrics that will be used to optimize and scale Redmond paid ads is the next step. For paid advertising to be effective, most Redmond paid ad agencies will implement email collection tactics, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.
Your Redmond company should use a variety of advertising strategies and marketing tools to be successful with paid advertising. For example, the best Redmond paid ads services will include tactics to:
In addition to managing Redmond-area PPC campaigns, our team also offers Albany, Aloha, Beaverton, Corvallis, Eugene, Gresham, Medford, Portland, Salem, Springfield, and Tigard small businesses and large corporations a premium PPC ads management service.
The price of our paid ads management services is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for PPC ads management, but we can discuss an increased budget if you have a higher ad spend or service requirements.
Traffic increases almost instantly with Redmond paid ads.
It is entirely dependent on the quality of your ad creatives, landing pages, and business model whether or not traffic increases lead to conversions.
If you are interested in running paid advertising in Redmond, we recommend that you start slowly.
Make sure you have realistic goals, a working sales funnel, and the ability to gather actionable data before diving into paid advertising or scaling your ad campaigns.
If you run into trouble getting the conversions you were expecting, don't blame Facebook or Google. It is usually the creatives, campaign settings, or sales process that is the problem.
Redmond businesses can benefit greatly from the addition of paid advertising to their digital marketing strategy when everything comes together. Remember, more traffic doesn't always mean more conversions!
With in-depth knowledge of the latest PPC trends for local area businesses in Redmond, we are a team of paid advertising professionals. We have experience across dozens of business industries, so we can help you grow traffic and conversions to your Redmond digital assets.
In the context of paid advertising, keyword research largely relates to Google Ads and Bing Ads search campaigns. After all, search ads only show up based on what is searched on Google or Bing.
A search for "Redmond Roofer" on a search engine, for example, might lead someone to a roofing company in Redmond. Targeting that exact phrase wouldn't require in-depth keyword research for that Redmond roofing company's paid ads manager.
What if, however, that exact match keyword wasn't producing enough search volume and the Redmond roofing company wanted to increase their traffic and conversions? To solve the problem, keyword research would be required.
Typically, the paid advertising manager will discuss with the Redmond roofing company what types of services to target more often. There may also be a need to broaden the keyword targeting.
As an example, the Oregon paid ads manager might find that "Bend, OR roofing companies" and "Redmond roof repair" have high search volumes. The first phrase targets a location nearby Redmond that might still be within the company's service area. If the repair work is extensive, the second phrase might result in a more lucrative roof replacement project.
Negative keyword lists can also benefit from keyword research. These are used to stop your paid advertising from showing in search queries that you know won't produce conversions.
An individual looking for "free roof repair services" or "when to advertise to roofers" is unlikely to buy a new roof. They might see your paid advertising if you use broad keyword targeting without any negative keywords like "free" or "advertise".
You can see that as you scale your ads and reduce wasted ad spend, the needs for keyword research become more complex.
In Redmond paid advertising campaigns, audience research is often discussed in the context of scaling social media ads. Google Ads and Bing Ads also offer audience targeting options.
Let's take a look at audience research and targeting within Facebook Ads.
Redmond paid advertising managers used Facebook's custom audiences extensively in the past. As a matter of fact, one of the most attractive features of Facebook Ads was its ability to collect data on users, which advertisers in Redmond flocked to take advantage of.
The rise of data privacy and machine learning had a significant impact on custom audiences over time.
When Apple released its iOS 14.5 update, they included a pop up message that allowed users to easily opt out of personalized ad tracking. The change negatively affected Facebook's ability to track user behavior across Redmond and beyond. This even affected the accuracy of ad attribution reporting.
For most Redmond advertising companies, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences. With such sophisticated algorithms, it's often more harmful to choose your own interests compared to letting Facebook figure it out for you.
Though there will still be plenty of Redmond paid advertising agencies using custom audiences, the trend is moving toward broad targeting. You can see it for yourself. Every few months Facebook rolls out updates that gradually remove lesser-used interest-based targeting options. They even keep changing out "Advantage Detailed Targeting" is pushed in the ad set creation.
This blog article from Social Media Examiner does a good job of talking about recent updates to audience targeting.
It's not to say audience research and targeting are going away. Redmond ad campaigns will likely always have targeting options that can be manipulated for extra performance.
The quality of your landing page will be a big factor in the success of your Redmond paid advertising campaigns.
We begin by examining the landing pages on any PPC advertising campaign in Redmond to make sure they follow best practices. In this review, we consider the following factors and more:
There are so many factors that come into the design and development of a quality landing page.
Until you have a landing page that follows best practices, don't spend money on Redmond paid advertising.
You should never consider your landing page complete. For continuous improvement, run A/B testing every few months.
You might consider building out one or more sales funnels instead of a landing page. To drive leads, build email audiences, and even make online purchases, we rely on sales funnels.
For example, we have a client that promotes an online fitness challenge that you could even join from Redmond. While managing their digital advertising we built multiple sales funnels within Click Funnels. Here are some of the funnels we made:
There are many different types of funnels, so your Redmond organization isn't limited to only these options. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.
If you do decide to implement a funnel, take your time at it. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in Redmond. It can take years of experience to master funnels, however. You can save yourself some time by looking for a PPC management firm, like WebCitz, to handle the heavy lifting!
Having a clear understanding of your conversion rate is critical to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Redmond.
Let's run through a basic scenario to help illustrate the impact of conversion rates.
For most Redmond businesses, this return on ad spend wouldn't be acceptable unless the margins were great.
To improve the situation, you hire a paid advertising firm to modify your campaign settings, ad creatives, and landing page experience.
Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.
Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Redmond paid advertising.
This is potentially one of the most important aspects of a Facebook Ads account.
When you run Facebook Ads or Instagram Ads in Redmond, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.
You should develop an understanding of how to capture someone's attention in a split second.
To do this, you need to build out awesome ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"
This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Redmond.
If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Redmond and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.
Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.
This is one of the benefits of working with a PPC ads management firm that helps Redmond businesses, since we are proponents of testing new ad creatives regularly.
Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Redmond website or funnel.
You might be suffering from ad attribution issues and not even know it.
Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?
If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.
For Redmond ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.
For Redmond content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your PPC advertising campaigns are doing.
The options for running paid ads for your Redmond business are numerous. The following are some of Redmond's most common paid advertisements options.
Local ads for your Redmond business can be run through nearly any advertising platform. Depending on the nature of your local Redmond business, you may find better success in one platform versus another. To find out which option works best for you, you should try all of the options available. Here are a few options for localized advertising.
From Google, you'll have two options.
As a first step, you can run traditional Google Adwords, possibly using their newer Performance Max campaign type. With this ad campaign type, the Google algorithm can find the best combination of headlines, images, videos, and service locations to bring you customers in Redmond. Redmond professionals such as accountants, lawyers, dentists, and physicians frequently use Performance Max campaigns.
Alternatively, if your business qualifies, Google offers a Local Service Ads option. Using Local Service Ads, you get charged a flat fee for each lead the platform generates. Plumbers, electricians, roofers, and heating installers in Redmond often use Google Local Service Ads.
Facebook Ads can also be used to target people in Redmond. This is a little more straightforward, since it just involves setting up a campaign that has ad sets with geographic restrictions to Redmond as a city, or specific Redmond ZIP codes. Local Facebook Ads are often used by Redmond businesses of all types.
Almost all online ads you see on social media networks qualify as social ads.
Maintaining fresh ad creatives is key to social media ads. Without rotating ad creatives every few weeks, your campaign performance will slowly deteriorate. It might be necessary to look at weekly ad creative changes for campaigns with higher spending.
Using social media marketing allows you to reach audiences who have never thought of your product or service, or aren't thinking about it right now. It's quite the opposite when you run search engine marketing since you only get to show them when someone searches for what you offer in Redmond.
It can also be a curse, as conversion rates often drop when people aren't closer to making an immediate purchase.
If you know people are searching online for the products or services you offer, you'll want to invest in search advertisements.
In some circles, this is referred to as Redmond Search Engine Marketing, or SEM. An advertisement that appears on the search results page of a search engine is called a search ad.
If you have been running search advertising on Google for a while and have been successful, consider copying your campaigns over to Bing Ads. In an October 2022 study from StatCounter, Bing was the primary search engine used by approximately 3.57% of online users.
There are display ads on message boards, chat rooms, game lounges, news websites (sometimes even nearby Redmond news stations), gossip websites, and more.
Google Ads and Bing Ads commonly offer these campaign types.
With display ads, all you need are a few different sizes of ad creatives. Additionally, you should have a general idea of your target audience, but both ad platforms have algorithms that help you produce results.
Not everyone is going to convert during their first experience with your Redmond website, landing page, or sales funnel.
To help people return to your website after they've thought through various options, retargeting ads are almost always recommended.
Almost any ad platform can be used for retargeting ads.
It was Google Shopping Campaigns that popularized this form of search advertising.
To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account.
By using these tools, you can provide Google Ads with accurate product data, including title, SKU, image, price, and availability. Then, your products will be displayed at the top of search results based on the right types of search queries.
Instagram, Facebook, YouTube, and other social networking sites allow you to run video ads.
Using YouTube Ads is as simple as setting up a video ad campaign in Google Ads.
To run video ads in Facebook or Instagram, you'll need a working Facebook Ads account.
Video is an excellent ad creative in terms of conversion opportunities. Video ads are frequently used to showcase product launches, custom services, and personal introductions.
You should consider incorporating video ads into your paid advertising campaigns in Redmond if you have the budget to do so.
Our digital advertisers are so excited about managing Redmond's paid advertising campaigns that they developed some helpful paid ads calculators for you!
Let's work together on paid advertising for your Redmond business! We are a complete PPC management company targeting Redmond with multiple internal teams focused on social media advertising, sales funnel development, and ad creative testing. In most Redmond paid ads companies, only one person handles all tasks, but this is not the case for us! You might not get the results you want from Redmond paid ads agencies if you don't test campaign optimization and innovative ideas often enough.
There are many factors to consider when researching paid ads agencies for your Redmond small business. The PPC strategies and tactics we suggest for your Redmond company are backed by more than 18 years of experience. Many of these are the same paid ads strategies we use to boost leads for our firm.
In addition, you should choose us as your paid advertising company because you are confident we can help your Redmond company grow.
Our PPC specialists are a good option for numerous reasons:
Let's talk about what our PPC experts can do for your Redmond business! Redmond small businesses often hire us for paid advertising management services, but larger corporations can also hire us to augment their marketing departments.
When it comes time for your Redmond business to start the search for a PPC marketing firm, we hope you keep our team in mind for the task. We would be happy to talk to you about your follow-up questions via email or phone if you have any.