Springfield, OR PPC Agency

Our Springfield, OR PPC Management Game Plans

PPC Management consists of creating and optimizing paid advertisement services in Springfield. However, that is an incredibly simple explanation, so let's dig a little deeper.

To provide expert PPC ads management, a paid advertising agency for Springfield often starts by getting to know your company and its business model. This information helps determine the next steps, since the way you'd approach paid advertising for a localized Springfield business is much different from how you'd handle it for an ecommerce brand.

Service providers in Springfield, for example, are often only looking for quality leads. Through paid ads, traffic can be driven to an optimized landing page or sales funnel. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.

Alternatively, ecommerce brands are most often interested in online sales. Using paid advertising, you can get traffic to a page optimized for products or categories. In some cases, it might even make sense to include Google Shopping Campaigns. Our team has even used sales funnels to help sell products and subscriptions.

To optimize and scale Springfield PPC, it's important to understand what metrics will be used. For paid ads to be effective, most Springfield paid ad companies will implement email collection plans, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

Your Springfield business should use a variety of advertising tactics and marketing tools to be successful with paid ads. Pay-per-click campaigns in Springfield should include strategies like:

• Get traffic from search engines, social networks, and third-party websites to your digital assets (websites, sales funnels, etc).
• Increase revenue for your Springfield organization through qualified leads or online sales.
• Better understand ad attribution through the integration of third-party attribution software.
• Present social proof through case studies, white papers, and video testimonials.
• Collect email addresses, create user-generated content, and nurture relationships.
• Test ad creatives across various ad placements and between different media formats.

In addition to managing Springfield-area paid ads campaigns, our team also offers Albany, Aloha, Beaverton, Corvallis, Eugene, Gresham, Medford, Portland, Redmond, Salem, and Tigard small businesses and large corporations a professional PPC management service.

Pricing for Springfield, OR PPC Ads Management

The price of our PPC management packages is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for PPC management, but we can discuss an increased budget if you have a higher ad spend or service requirements.

How Paid Advertising Helps Springfield, OR Small Businesses

One of the most obvious benefits of Springfield paid advertising is the quick increase in traffic it provides.

The quality of your ads, landing pages, and business model will determine whether or not that traffic increase results in higher conversions.

The first recommendation we offer to Springfield businesses interested in running paid advertising is to start slowly.

Before diving into paid advertising or scaling your ad campaigns, make sure you have realistic goals, a working sales funnel, and the ability to gather actionable data.

If you're not getting conversions, don't blame Facebook or Google. In many cases, the problem lies in the ad creative, campaign settings, or sales process.

When everything comes together, PPC advertising can be an invaluable addition to the website advertising campaign of your Springfield company. Just keep in mind increased traffic doesn't always result in more conversions!

How We Manage Springfield, OR PPC

Our team of PPC advertising consultants is knowledgeable about the latest paid ads trends in Springfield. Drive traffic and conversions to your Springfield digital assets with our experience across dozens of industries.

Keyword Research

In the context of paid advertising, you'll find keyword research mostly relates to search network campaigns on the Google Ads and Bing Ads platforms. After all, Bing and Google only show ads based on what people search for.

If you are looking for a roofing company in Springfield, you might search "Springfield Roofer" on Google. As a PPC advertising manager for that Springfield roofing company, targeting that exact phrase wouldn't require in-depth keyword research.

However, what if that exact match keyword wasn't producing enough search volume and the Springfield roofing company needed to increase their advertising reach? To solve the problem, keyword research would be required.

The next steps might involve the paid advertising manager discussing with the Springfield roofing company what types of services they want to target more often and within what geographic areas. There may also be a need to broaden the keyword targeting.

Suppose the Oregon PPC manager discovers that there is a high traffic volume for "Eugene, OR roofers" or even "Springfield roof repair." The first phrase targets a location nearby Springfield that might still be within the company's service area. If the repair work is extensive, the second phrase might result in a more lucrative roof replacement project.

Negative keyword lists can also benefit from keyword research. You can use them to prevent your paid advertising from showing up in search queries that you know are not likely to result in a lead or sale.

A person looking for "free roof repair work" or "how to advertise to roofing companies" is unlikely to buy a roof replacement. However, they might see your paid advertising if you are using broad keyword targeting without any negative keywords like "free" or "advertise".

As you can see, no matter how obvious your keyword research needs might be at the start of building out your campaign, they become more complicated as you begin to scale your ads and reduce wasted ad spend.

Audience Research

In Springfield paid ads campaigns, audience research is often discussed in the context of scaling social media ads. There are options within Google Ads and Bing Ads for audience targeting as well though.

Let's go over a little history on audience research and targeting within the Facebook Ads platform.

Springfield paid advertising managers used Facebook's custom audiences extensively in the past. After all, one of the most attractive features of the Facebook Ads platform was the data it collected on its users, which Springfield advertisers lined up to exploit.

The rise of data privacy and machine learning had a significant impact on custom audiences over time.

In the iOS 14.5 upgrade, Apple included a pop-up message that allowed users to opt out of tracking for personalized ads. The change negatively affected Facebook's ability to track user behavior across Springfield and beyond. This even affected the accuracy of ad attribution reporting.

Following that, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences for most Springfield advertising firms. With such sophisticated algorithms, it's often more harmful to choose your own interests compared to letting Facebook figure it out for you.

Though there will still be plenty of Springfield paid advertising companies using custom audiences, the trend is moving toward broad targeting. You can see it in every update within Facebook Ads Manager as they slowly remove interest-based targeting options, or push for "Advantage Detailed Targeting."

This blog article from Social Media Examiner does a good job of talking about recent modifications to audience targeting, if you'd like a second opinion.

It's not to say audience research and targeting are going away. Springfield ad campaigns will likely always have targeting options that can be manipulated for extra performance.

Landing Page Optimization

The quality of your landing page will be a big factor in the success of your Springfield paid advertising campaigns.

We begin by examining the landing pages on any paid advertising campaign in Springfield to make sure they follow best practices. Here are some of the factors we look for in this review:

• Does the headline focus on benefits?
• Is there an image above the fold?
• Does the content engage the reader?
• Do I have immediate access to a lead form?
• What is the visibility of the call to action?
• How quickly does the page load?
• Does social proof exist?
• Am I able to load the page on a mobile device?

There are so many factors that come into the design and development of a quality landing page.

Until you have a landing page that follows best practices, don't spend money on Springfield PPC advertising.

You should never consider your landing page complete. Try running A/B testing every few months to continue refining your Springfield sales pitch.

Revenue Funnel Development

Rather than a landing page, you might want to consider building out a sales funnel. We rely heavily on sales funnels for lead generation, email audience building, and even online purchases.

We have a client who promotes an online fitness challenge that you can even participate in from Springfield. In the course of managing their digital marketing, we built several sales funnels using Click Funnels. Here are a few of the funnels we used:

• By using squeeze pages, we captured email addresses and raised awareness for the program.
• For leads, we provided healthy eating tips, fitness tips, webinars, and sneak peeks as lead magnets.
• Through application funnels, we pushed people towards the idea of applying to exclusive programs.
• For the online program, we used sales letter funnels as the registration system.

There are many different types of funnels, so your Springfield business isn't limited to only these options. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.

Make sure you take your time when implementing a funnel. You can learn this type of work at home or at a technical school in Springfield after weeks or months of training. Getting really good at funnels, however, can take years. You can save yourself some time by looking for a PPC management agency, like WebCitz, to handle the heavy lifting!

Conversion Optimization

Knowing your conversion rate is crucial to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Springfield.

To illustrate the impact of conversion rates, let's run through a basic example.

1. You sell a $100 sweatshirt on your website in Springfield.
2. You have a 1% conversion rate. This means for every 100 website visitors in Springfield you sell 1 sweatshirt.
3. Your average cost per click (CPC) is $0.50, meaning you spend 50 cents per person in Springfield who visits your website.
4. You would need 100 clicks from paid ads to sell one sweatshirt, which would cost $50. This is known as your cost per acquisition (CPA).
5. Your return on ad spend (ROAS) would be 2x, meaning for every dollar spent in paid advertising you get two dollars in return.

For most Springfield small businesses, this return on ad spend wouldn't be acceptable unless the margins were great.

To improve the situation, you hire a paid advertising agency to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Springfield paid advertising.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in Springfield, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You should develop an understanding of how to capture someone's attention in a split second.

To do this, you need to build out great ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a good ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Springfield.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Springfield and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a paid ads management agency that helps Springfield small businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Springfield site or funnel.

You might be suffering from ad attribution glitches and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Springfield ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Springfield content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.

Types of Paid Ads for Springfield, OR PPC Campaigns

In Springfield, there are many ways to run PPC advertising. Springfield has a variety of business industries that use paid advertising. Let's take a look at some of the most common ones.

Local Ads throughout Springfield

You can use nearly any advertising platform to run local ads for your Springfield small business. One platform may be more effective for your local Springfield business than another. You should try out every option available to see which suits you best. Let's talk about a few local advertising choices.

There are going to be two options from Google.

As a first step, you can run traditional Google Adwords, possibly using their newer Performance Max campaign type. This is a very dynamic ad campaign type which utilizes multiple headlines, images, videos, and service locations to allow the Google algorithm to find the best combination of assets to bring you customers in Springfield. Springfield professionals such as accountants, lawyers, dentists, and physicians frequently use Performance Max campaigns.

Google's second option for qualifying businesses is their Local Service Ads. Using Local Service Ads, you get charged a flat fee for each lead the platform generates. Plumbers, electricians, roofers, and heating installers in Springfield often use Google Local Service Ads.

Facebook Ads can also be used to target people in Springfield. The process is a little simpler since it just requires setting up a campaign with ad sets with geographic restrictions to specific ZIP codes in Springfield. For all types of Springfield companies, we often use Facebook Ads.

Social Media Advertising for Springfield Small Businesses

Pretty much any online ad you see on a social media network website is going to qualify as a social ad.

Maintaining fresh ad creatives is key to social media advertising. Without rotating ad creatives every few weeks, your campaign performance will slowly deteriorate. For higher spending ad campaigns, you might need to look at weekly ad creative modifications.

The best part of social ads is you can target audiences that have never thought of your product or service, or perhaps just aren't thinking about it now. It's quite the opposite when you run search ads since you only get to show them when someone searches for what you offer in Springfield.

That benefit can also be a curse though, since conversion rates are often lower when people aren't closer in the revenue funnel of making an immediate purchase.

Search Engine Ads throughout Springfield

You'll want to invest in search advertising if you know people are searching online for the products you offer.

In some circles, this is referred to as Springfield Search Engine Marketing, or SEM. An advertisement that appears on the search results page of a search engine is called a search ad.

You might consider copying your Google Ads campaigns over to the Bing Ads platform if you've had success with Google ads. In an October 2022 study from StatCounter, Bing was the primary search engine used by approximately 3.57% of online users.

Display Ads throughout Springfield

You'll find display ads on all kinds of message boards, chat rooms, game lounges, news websites (sometimes even nearby Springfield news stations), gossip websites, and more.

These are commonly used within the Google Ads and Bing Ads platforms.

With display ads, all you need are a few different sizes of ad creatives. Additionally, you should have a general idea of your target audience, but both ad platforms have algorithms that help you produce results.

Retargeting Ads for Springfield Organizations

Not everyone is going to convert during their first experience with your Springfield website, landing page, or sales funnel.

To help people return to your website after they've thought through various options, retargeting ads are almost always recommended.

You can run retargeting ads on any ad platform, too.

Shopping Ads for Springfield Ecommerce Stores

It was Google Shopping Campaigns that popularized this form of search advertising.

If you want to promote your Springfield storefront through Google Shopping, you'll need an ecommerce website, a product feed (CSV or TXT), and a Google Merchant Center account.

By using these tools, you can provide Google Ads with accurate product data, including title, SKU, image, price, and availability. Then, your products will be displayed at the top of search results based on the right types of search queries.

Video Ads within Springfield

YouTube, Instagram, Facebook, and other social networking sites allow you to run video ads.

If you are interested in running YouTube Ads, you'll just need to set up a video ads campaign in Google Ads.

To run video ads in Facebook or Instagram, you'll need a working Facebook Ads account.

Video is an excellent ad creative in terms of conversion opportunities. Video ads are frequently used to showcase product launches, custom services, and personal introductions.

If you have the budget to support ad creatives in video format, look to implement them into your Springfield paid ads campaigns.

Free PPC Calculators for Springfield, OR Paid Ads Managers

As part of our commitment to managing Springfield paid advertising campaigns, our internet advertisers worked with our web development team to build a few paid ads calculators that might interest you.

• ROAS Calculator
• Cost Per Acquisition Calculator
• Churn Rate Calculator

View Other PPC Tools

Why Choose WebCitz to Manage Your Springfield, OR Paid Ads Strategies

We'd love to partner with your Springfield team on paid advertising! In addition to PPC ads management, we have internal teams focused on sales funnel development, social media advertising, and ad creative testing for Springfield. This is not true of all Springfield paid ads management companies, since most only have a single person handling all the tasks. For those Springfield paid ads agencies, campaign optimizations and innovative ideas might not be tested often enough to bring about the results you need.

Choosing a paid ad firm for your Springfield business is not an easy task. Having over 18 years of experience, you can trust our paid ads plans and strategies for Springfield small businesses. These are often the same paid ads strategies we use for our own lead generation.

More importantly, you should choose our paid advertising firm because you feel confident we are the right team to help your Springfield company grow.

Our PPC professionals are a good option for numerous reasons:

• We have been in business since 2004, which means we have more than 18 years of experience.
• We rely heavily on paid advertising to bring in traffic from keywords we don't yet rank for organically.
• Our internal advertising team handles all Springfield internet advertising plans, such as PPC management, sales funnel development, and ad creatives.
• During normal business hours, you will likely receive an answer within a few rings from one of our teammates.

Let's talk about what our PPC specialists can do for your Springfield business! Springfield organizations often hire us for paid advertising management services, but larger corporations can also hire us to augment their marketing departments.

We hope you consider our company when looking for a paid advertising agency for you Springfield small business. To start a discussion with the helpful staff at our paid ads agency, send us an email or give us a call if you have any follow-up questions.

800-796-8263 Email Us