Allentown, PA PPC Agency

Managed PPC for Allentown

From Google Ads to Facebook Ads, we've managed millions of dollars of PPC budgets. Let us help your Allentown business with its paid ads.

500+ active clients
500+
Satisfied Digital Marketing Clients
18 years in business
2004
Founded 18+ Years Ago
20+ Onsite experts
14+
Onsite Experts (No Outsourcing)

Hire WebCitz for Your Allentown, PA PPC Management

Allentown businesses and ecommerce sites can improve their paid advertising campaigns with the help of a results-driven PPC management company with over 18 years of experience.

To target relevant audiences and build brand awareness, our paid ads managers can help your Allentown business leverage Facebook Ads, Google Ads, or even Bing Ads. Through these ad platforms, we can help you target prospects at any stage of the customer journey. In a post iOS 14.5 environment, we can help you integrate solutions which provide clarity around ad attribution, allowing your ad campaigns to scale efficiently.

We have onsite graphic designers and video marketing teams available to develop the right hook and build upon your message as a full-service paid advertisement agency serving Allentown.

Read on to learn more about our Allentown PPC management services.

Allentown Google Ads, Facebook Ads

What is Allentown, PA PPC Management?

PPC management consists of creating and optimizing paid advertisement campaigns in Allentown. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide professional PPC management, a paid ads agency for Allentown often starts by getting to know your company and its business model. You can use this information to determine the next steps, since paid advertising for a local business differs from paid advertising for an ecommerce store.

Service providers in Allentown, for example, are often only looking for quality leads. In order to accomplish this, paid advertising can drive traffic to a landing page or sales funnel that is optimized. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.

Alternatively, ecommerce brands tend to be interested in online sales. Using paid advertising, you can drive traffic to a page optimized for products or categories. You might even want to include Google Shopping Campaigns in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.

To optimize and scale Allentown PPC, it's important to understand what metrics will be used. For paid advertising to be effective, most Allentown paid ad agencies will implement email collection strategies, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid advertising, your Allentown business should utilize multiple advertising strategies and marketing tools. For example, the best Allentown paid advertising services will include tactics to:

  • Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
  • Make money online or through qualified leads for your Allentown business.
  • Integrate third-party attribution tools to better understand ad attribution.
  • Showcase social proof through case studies, white papers, video testimonials, and other factors.
  • Engage users in story creation, email collection, and user generated content.
  • Test the effectiveness of different ad creatives across different media and ad placements.

In addition to managing Allentown-area PPC campaigns, our team also offers Erie, Harrisburg, Lancaster, Philadelphia, Pittsburgh, Reading, Upper Darby, and York small businesses and large corporations a professional PPC management service.

A Few of Our PPC Experts

Corey GMelanie PEmily LHope KDavid W

Allentown Google Ads, Facebook Ads

How Paid Advertising Helps Allentown, PA Businesses

One of the most obvious benefits of Allentown paid advertising is the quick increase in traffic it provides.

Whether a traffic increase results in higher conversions depends on your ads, landing pages, and business model.

The first recommendation we offer to Allentown businesses interested in running paid advertising is to start slowly.

A working sales funnel, realistic goals, and the ability to gather actionable data are essential before you invest in paid advertising or scale your existing ad campaigns.

If you're not getting conversions, don't blame Facebook or Google. It is usually the creatives, campaign settings, or sales process that is the problem.

When everything comes together, paid advertising can be an invaluable addition to the digital marketing strategy of your Allentown company. Remember, more traffic doesn't always mean more conversions!

Types of Paid Ads for Allentown, PA PPC Campaigns

In Allentown, there are many ways to run paid advertising. Let's discuss some of the most common paid ads being run within various business industries in Allentown.

Local Ads throughout Allentown

If you have a business in Allentown, you can run local ads on almost any advertising platform. One platform may be more effective for your local Allentown business than another. To find out which option works best for you, you should try all of the options available. Let's talk about a few local advertising choices.

From Google, you'll have two options.

As a first step, you can run traditional Google Adwords, possibly using their newer Performance Max campaign type. The Google algorithm finds the best combination of headlines, images, videos, and service locations to bring you local customers using this type of dynamic ad campaign. Performance Max campaigns are used frequently by accounting, legal, dental, and medical professionals in Allentown. Even local stores use this campaign type.

Google's second option for qualifying businesses is their Local Service Ads. Using Local Service Ads, you get charged a flat fee for each lead the platform generates. Home service contractors in Allentown, such as plumbers, electricians, roofers, and heating installers, frequently use Google Local Service Ads.

You can also use Facebook Ads to target people in your local Allentown area. This is a little more straightforward, since it really just involves setting up a campaign that has ad sets with geographic restrictions to Allentown as a city, or specific Allentown ZIP codes. Local Facebook Ads are often used by Allentown businesses of all types.

Social Ads for Allentown Websites

Almost all online ads you see on social networks qualify as social media ads.

The trick to social ads is keeping the ad creatives fresh. The performance of your campaign will gradually decline if you do not rotate your ad creatives every couple of weeks. A weekly change in ad creative is often recommended for higher-spend ad campaigns.

One of the best things about social ads is that you can target audiences who aren't yet aware of your product or service. It's quite the opposite when you run search ads since you only get to show them when someone searches for what you offer in Allentown.

However, this benefit can also be a curse, since conversion rates are typically lower when people aren't closer to making an immediate purchase.

Search Ads within Allentown

You'll want to invest in search ads if you know people are looking online for the products you offer.

There are some people out there who refer to this as Allentown Search Engine Marketing, or SEM for short. This is just a different way of explaining search ads, which are advertisements placed on the search results page of a search engine.

If you have been running search ads on Google for a while and have been successful, consider copying your campaigns over to Bing Ads. In an October 2022 study from StatCounter, Bing was the primary search engine used by approximately 3.57% of online users.

Display Ads in Allentown

You'll find display ads on all kinds of message boards, chat rooms, game lounges, news websites (sometimes even local Allentown news stations), gossip websites, and more.

Bing Ads and Google Ads both offer these.

With display ads, all you need are a few different sizes of ad creatives. Both ad platforms have algorithms that help you generate results from your ad spend if you have an understanding of your target audience.

Retargeting Ads in Allentown

There is a good chance that not everyone will convert during their first experience with your Allentown website, landing page, or sales funnel.

To help people return to your site after they've thought through various options, retargeting ads are almost always recommended.

You can run retargeting ads on Google Ads, Bing Ads, Facebook Ads, and many other platforms.

Shopping Ads for Allentown Ecommerce Companies

This type of search ad was popularized by Google Shopping Campaigns.

If you want to promote your Allentown storefront through Google Shopping, you'll need an ecommerce website, a product feed (CSV or TXT), and a Google Merchant Center account.

With these tools, you can provide Google Ads with an accurate list of all of your product data, including title, SKU, image, price, and availability. Using that information, they can determine what types of search queries to display your products at the top of search results.

Video Ads for Allentown Businesses

Social networking websites such as YouTube, Facebook, and Instagram allow you to advertise with video.

Using Google Ads, you can run YouTube Ads by creating a video ads campaign or performance max campaign.

Facebook Ads is required if you want to run video ads on Facebook or Instagram.

Video is an excellent ad creative in terms of conversion opportunities. It's not unusual for us to use video ads for product launches, custom services, personal introductions, and more!

You should definitely consider incorporating video ads into your paid advertising campaigns in Allentown if you have the budget to do so.

Allentown, PA PPC Management Services

Our team of paid advertising specialists is knowledgeable about the latest PPC trends in Allentown. Take advantage of our experience across dozens of business industries to help drive traffic and conversions to your Allentown digital assets.

Keyword Research

Keyword research in PPC is mostly used for Google Ads and Bing Ads search network campaigns. After all, Bing and Google only show ads based on what people search for.

A search for "Allentown Roofer" on a search engine, for example, might lead someone to a roofing company in Allentown. As a paid ads manager for that Allentown roofing company, targeting that exact phrase wouldn't require in-depth keyword research.

What if, however, that exact match keyword wasn't producing enough search volume and the Allentown roofing company wanted to increase their traffic and conversions? In order to solve the problem, keyword research would be required.

After discussing options, the next step might involve the paid ads manager talking with the Allentown roofing company what services they want to target more often and where. A broader keyword targeting strategy than exact matches might also be necessary.

Suppose the Pennsylvania PPC manager discovers that there is a high traffic volume for " roofers" or even "Allentown roof repair." The first phrase targets a location nearby Allentown that might still be within the company's service area. In the second phrase, a slightly different service is being targeted, which might result in a more lucrative replacement project if extensive repairs need to be made.

You can also benefit from keyword research when building out negative keyword lists. These are used to stop your paid ads from showing in search queries that you know won't produce conversions.

An individual searching for "free roof repair services" or "when to advertise to roofers" is unlikely to buy a new roof. Your paid ads may appear if you use broad keyword targeting without negative keywords such as "free" or "advertise".

You can see that as you scale your ads and reduce wasted ad spend, the needs for keyword research become more complex.

Audience Research

Audience research is often mentioned as part of scaling social media ads on Facebook and Instagram in Allentown paid advertising campaigns. However, Bing Ads and Google Ads also allow audience targeting.

We'll review some audience research and targeting history within Facebook Ads.

Allentown paid advertising managers used Facebook's custom audiences extensively in the past. In fact, one of Facebook Ads' most attractive features was the ability to collect data on users, which advertisers in Allentown eagerly took advantage of.

A number of factors, including data privacy and machine learning, have had an impact on custom audiences over time.

In the iOS 14.5 update, Apple included a pop-up message that allowed users to opt out of tracking for personalized ads. This had a negative impact on Facebook's ability to track user behavior on mobile devices in Allentown and beyond. In fact, it even affected the accuracy of ad attribution reporting.

For most Allentown advertising agencies, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences. With such sophisticated algorithms, it's often more harmful to choose your own interests compared to letting Facebook figure it out for you.

In spite of the fact that many Allentown paid ads agencies still rely on custom audiences, it is clear that the trend is shifting toward broad targeting. You can see it in every update within Facebook Ads Manager as they slowly remove interest-based targeting options, or push for "Advantage Detailed Targeting."

Interested in another take on audience targeting? Social Media Examiner's blog article does a good job of explaining recent changes.

It's not to say audience research and targeting are going away. The targeting options within Allentown ad campaigns will likely always be manageable to boost performance.

Landing Page Creation & Optimization

It is important to focus on a high quality landing page when running paid advertisements in Allentown.

We begin by examining the landing pages on any paid advertising campaign in Allentown to make sure they follow best practices. Our review takes into account the following factors:

  • Is there a benefit-focused headline?
  • Are there any images above the fold?
  • Does the content engage the reader?
  • Do you have a lead form I can use right away?
  • Can you easily identify the call to action?
  • Does the page load quickly?
  • Is social proof present?
  • Does the page load on mobile devices?

Quality landing pages are the result of many factors.

Until you have a landing page that follows best practices, don't spend money on Allentown paid advertising.

If you want to create an effective landing page, you should never consider it finished. For continuous improvement, run A/B testing every few months.

Including a Sales Funnel

As an alternative to a landing page, you might want to consider building out one or more sales funnels. We rely heavily on sales funnels for lead generation, email audience building, and even online purchases.

One of our clients promotes an online fitness challenge that you can even join from Allentown. In the course of managing their digital marketing, we built several sales funnels using Click Funnels. Here are a few of the funnels we used:

  • We used squeeze pages to help capture email addresses while building awareness for the program.
  • Lead magnets provided health and fitness tips, webinars, and sneak peeks in exchange for email addresses.
  • Through application funnels, we pushed people towards the idea of applying to exclusive programs.
  • As part of the online program, sales letter funnels were used as the registration system.

The types of funnels available to your Allentown business aren't limited to these. Keep in mind that these tools can be incredibly helpful for gauging interest in a product, building an email list, and selling online.

Make sure you take your time when implementing a funnel. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in Allentown. It can take years of experience to master funnels, however. You can save yourself some time by looking for a PPC management firm, like WebCitz, to handle the heavy lifting!

Conversion Rate Optimization

Having a clear understanding of your conversion rate is critical to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Allentown.

Let's run through a basic scenario to help illustrate the impact of conversion rates.

  1. You sell a $100 sweatshirt in Allentown on your website.
  2. You have a 1% conversion rate, meaning for every 100 Allentown residents that visit your website you sell 1 sweatshirt.
  3. You have a $0.50 average cost per click (CPC), meaning for each person in Allentown that visits your website you spend 50 cents.
  4. To sell 1 sweatshirt, you need 100 clicks from paid ads, which would cost you $50. This is known as your cost per acquisition (CPA).
  5. Your return on ad spend (ROAS) would be 2x, meaning for every dollar spent in paid ads you get two dollars in return.

For most Allentown businesses, this return on ad spend wouldn't be acceptable unless the margins were great.

To improve the situation, you hire a paid advertising agency to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might actually be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Allentown paid advertising.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in Allentown, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You have to develop an understanding of how to capture someone's attention in a split second.

To do this, you need build out amazing ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You have to change things up frequently, even if you are just targeting people in Allentown.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Allentown and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You have to understand when to pause an ad because it isn't performing as well as it once did. You have to understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC management company that helps Allentown businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Allentown website or funnel.

You might be suffering from ad attribution issues and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Allentown ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Allentown content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.

Free PPC Calculators for Allentown, PA PPC Managers

As part of our commitment to managing Allentown paid advertising campaigns, our digital marketers worked with our web development team to build a few PPC calculators that might interest you.

View All PPC Tools

Why Choose WebCitz to Manage Your Allentown, PA PPC Services

We'd love to partner with your Allentown team on paid advertising! As a full-service PPC management company targeting Allentown, we have multiple internal teams focused on search engine marketing, social media advertising, sales funnel development, and ad creative testing. This is not true of all Allentown PPC management companies, since most only have a single person handling all the tasks. You might not be testing campaign optimizations and creative ideas often enough with those Allentown PPC companies to get the results you desire.

Choosing a paid ad agency for your Allentown business is not an easy task. The PPC strategies and tactics we suggest for your Allentown company are backed by more than 18 years of experience. These are often the same PPC tactics we use for our own lead generation.

In addition, you should choose us as your paid advertising agency because you are confident we can help your Allentown company grow. Our PPC experts are a good option for a number of reasons:

  • It has been more than 18 years since we opened our doors, which makes us an industry leader.
  • Our paid advertising helps us rank for keywords we don't yet rank organically for.
  • Our internal advertising team handles all Allentown digital marketing services, such as PPC management, sales funnel development, and ad creatives.
  • During normal business hours, you will likely receive an answer within a few rings from one of our teammates.

Get in touch with our PPC experts to discuss what we can do for you in Allentown! We often provide complete paid advertising management services to Allentown small businesses, but we can also augment the marketing department of larger Allentown corporations to fill in missing skill sets.

When it comes time for your Allentown small business or large corporation to start the search for a PPC marketing agency, we hope you keep our team in mind for the task. We would be happy to talk to you about your follow-up questions via email or phone if you have any.

Facebook Ads Management

Starting at $600/mo
  • For accounts spending less than $1,000/mo in Facebook Ads, our management fee is just $600/month.
  • For higher spending accounts, our monthly management fee is generally $600/mo + 15% of ad spend, but can be custom quoted based on your goals and objectives.

Google Ads Management

Starting at $500/mo
  • For accounts spending less than $1,000/mo in Google Ads, our management fee is just $500/month.
  • For higher spending accounts, our monthly management fee is generally $500/mo + 15% of ad spend, but can be custom quoted based on your goals and objectives.

Bing Ads Management

Starting at $500/mo
  • For accounts spending less than $1,000/mo in Bing Ads, our management fee is just $500/month.
  • For higher spending accounts, our monthly management fee is generally $500/mo + 15% of ad spend, but can be custom quoted based on your goals and objectives.

Hear what our customers are saying

Sarah Grantham

Sarah Grantham

Corey was absolutely amazing in helping me with my issue. He was encouraging as we worked through things that to me were huge, but he made them seem small. Will definitely use WebCitz again!!!
Rummeles Fine Jewelry

Rummeles Fine Jewelry

Great company to deal with! They have a great team of people and are always there to answer any questions we have!
Jen Ollanketo

Jen Ollanketo

WebCitz helped the Oshkosh Area Humane Society with our new website and they were great to work with. Responsive, professional and affordable. I think the biggest perk for us was having someone local we could talk to for assistance instead of long wait times. Definitely would recommend to anyone looking to start up or revamp their website.
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Joe Simmons

David Wurst and WebCitz have been a great hosting company to work with for over 10 years. They provide exceptional service and knowledge with their customers and always get it done immediately. I will never work with any other company.
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Kendrick Jacobs

Corey G at WebCitz was so professional and patient while helping us solve our issues. We appreciate his help so much. This company definitely needs more people like him. Amazing customer service! Thank you Corey G! (:
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Carissa Giebel

They are great to work with. Always quick to respond to my questions and assist when needed! They have been working with me at Legacy Law Group, LLC for many years.
Industry PPC Agencies

When looking for a paid advertising expert, search for someone with experience running and optimizing ad campaigns on platforms such as Google Ads and Facebook Ads. A good track record of successful campaigns, and the ability to analyze and interpret data to make informed decisions, is also important. Also look for strong analytical and strategic thinking skills, as you want a paid ads expert who can create and execute an effective advertising strategy, then later optimize it based on results.

Look at how we've been able to help improve paid advertising for businesses in various industries.

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