Harrisburg, PA PPC Agency

Managed PPC for Harrisburg

From Google Ads to Facebook Ads, we've managed millions of dollars of PPC budgets. Let us help your Harrisburg business with its paid ads.

500+ active clients
500+
Satisfied Digital Marketing Clients
18 years in business
2004
Founded 18+ Years Ago
20+ Onsite experts
14+
Onsite Experts (No Outsourcing)

Hire WebCitz for Your Harrisburg, PA PPC Management

We are a results-driven PPC management company with more than 18 years of experience helping local businesses and ecommerce brands throughout Harrisburg improve their paid advertising campaigns.

Our paid ads managers can help your Harrisburg business target relevant audiences and build brand awareness using Facebook Ads, Google Ads, or even Bing Ads. Through these ad platforms, we can help you target prospects at any stage of the customer journey. From there, we can help you integrate solutions that bring clarity to ad attribution in a post iOS 14.5 environment, allowing you to efficiently scale your ad campaigns.

As a full-service paid ads agency for Harrisburg, we have onsite graphic design and video marketing teams ready to build out stunning creatives that provide the right hook and build upon your story.

We also create and optimize Facebook and Google Ads campaigns for those nearby in Progress, PA, Colonial Park, PA, Hershey, PA, Carlisle, PA, and Elizabethtown, PA.

Find out more about our Harrisburg PPC management.

Harrisburg Google Ads, Facebook Ads

What is Harrisburg, PA PPC Management?

The act of creating and optimizing Harrisburg paid advertising campaigns is known as PPC management. However, that is an incredibly simple explanation, so let's dig a little deeper.

To provide professional PPC management, a paid ads agency for Harrisburg often starts by getting to know your company and its business model. This information helps determine the next steps, since the way you'd approach paid advertising for a local Harrisburg business is much different from how you'd handle it for an ecommerce brand.

For example, local Harrisburg service providers are often only interested in qualified leads. Through paid advertising, traffic can be driven to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands are most often interested in online sales. This can be accomplished through paid advertising that drives traffic to an optimized product page or category page. Google Shopping Campaigns might even make sense in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.

To optimize and scale Harrisburg PPC, it's important to understand what metrics will be used. For paid advertising to be effective, most Harrisburg paid ad agencies will implement email collection strategies, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid advertising, your Harrisburg business should utilize multiple advertising strategies and marketing tools. Some of the best paid advertising services in Harrisburg include:

  • Drive traffic to your digital assets (websites, sales funnels, etc) from search engines, social media channels, and third-party websites.
  • Increase revenue for your Harrisburg business through qualified leads or online sales.
  • Better understand ad attribution through the integration of third-party attribution software.
  • Provide social proof with case studies, white papers, video testimonials, etc.
  • Engage users in story creation, email collection, and user generated content.
  • Test ad creatives across various ad placements and between different media formats.

In addition to managing Harrisburg-area PPC campaigns, our team also offers Allentown, Erie, Lancaster, Philadelphia, Pittsburgh, Reading, Upper Darby, and York small businesses and large corporations a professional PPC management service.

A Few of Our PPC Experts

David WEmily LCorey GMelanie PHope K

Harrisburg Google Ads, Facebook Ads

How Paid Advertising Helps Harrisburg, PA Businesses

The most obvious benefit of Harrisburg paid advertising is the near instant increase in traffic it provides.

The quality of your ads, landing pages, and business model will determine whether or not that traffic increase results in higher conversions.

The first recommendation we offer to Harrisburg businesses interested in running paid advertising is to start slowly.

Before diving into paid advertising or scaling your ad campaigns, make sure you have realistic goals, a working sales funnel, and the ability to gather actionable data.

If you run into trouble getting the conversions you were expecting, don't blame Facebook or Google. In many cases, the problem lies in the ad creative, campaign settings, or sales process.

The right combination of paid advertising and digital marketing strategy can greatly enhance your Harrisburg business's digital marketing strategy. Just keep in mind increased traffic doesn't always result in more conversions!

Types of Paid Ads for Harrisburg, PA PPC Campaigns

There are numerous ways to run paid advertising for your Harrisburg business. Harrisburg has a variety of business industries that use paid ads. Let's take a look at some of the most common ones.

Local Ads throughout Harrisburg

You can use nearly any advertising platform to run local ads for your Harrisburg business. Depending on the nature of your local Harrisburg business, you may find better success in one platform versus another. You should try out every option available to see which suits you best. Now let's discuss some local advertising options.

There are going to be two options from Google.

The first is to run traditional Google Ads, potentially using their newer campaign type of Performance Max. With this ad campaign type, the Google algorithm can find the best combination of headlines, images, videos, and service locations to bring you customers in Harrisburg. Performance Max campaigns are used frequently by accounting, legal, dental, and medical professionals in Harrisburg. Even local stores use this campaign type.

Google's second option for qualifying businesses is their Local Service Ads. Using Local Service Ads, you get charged a flat fee for each lead the platform generates. Home service contractors in Harrisburg, such as plumbers, electricians, roofers, and heating installers, frequently use Google Local Service Ads.

You can also use Facebook Ads to target people in your local Harrisburg area. The first step is to set up a campaign with ad sets restricted to Harrisburg as a city, or specific ZIP codes around Harrisburg. We often rely on local Facebook Ads for all types of Harrisburg business industries.

Social Ads for Harrisburg Businesses

Pretty much any online ad you see on a social network site is going to qualify as a social media ad.

It's important to keep the ad creatives fresh when running social ads. The performance of your campaign will gradually decline if you do not rotate your ad creatives every couple of weeks. For higher spending ad campaigns, you might need to look at weekly ad creative changes.

The best part of social ads is you can target audiences that have never thought of your product or service, or perhaps just aren't thinking about it now. The opposite is true when you run search ads since your ads will only show when someone is actively looking for what your Harrisburg business has to offer.

However, this benefit can also be a curse, since conversion rates are typically lower when people aren't closer to making an immediate purchase.

Search Ads within Harrisburg

You'll want to invest in search ads if you know people are looking online for the products you offer.

In some circles, this is referred to as Harrisburg Search Engine Marketing, or SEM. This is just a different way of explaining search ads, which are advertisements placed on the search results page of a search engine.

You might consider copying your Google Ads campaigns over to the Bing Ads platform if you've had success with Google Ads. As of an October 2022 study from StatCounter, about 3.57% of online users rely on Bing for their primary search engine.

Display Ads for Harrisburg Businesses

You'll find display ads on all kinds of message boards, chat rooms, game lounges, news websites (sometimes even local Harrisburg news stations), gossip websites, and more.

Google Ads and Bing Ads commonly offer these campaign types.

With display ads, all you need are a few different sizes of ad creatives. It also helps to have a general idea of your target audience, but both ad platforms have their own algorithms that help you produce results from your ad spend.

Retargeting Ads for Harrisburg Businesses

Your Harrisburg website, landing page, or sales funnel won't convert everyone on the first visit.

To help people return to your site after they've thought through various options, retargeting ads are almost always recommended.

You can run retargeting ads on Google Ads, Bing Ads, Facebook Ads, and many other platforms.

Shopping Ads for Harrisburg Ecommerce Businesses

It was Google Shopping Campaigns that popularized this form of search advertising.

To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account for your Harrisburg storefront.

By using these tools, you can provide Google Ads with accurate product data, including title, SKU, image, price, and availability. From there, they will be able to find the right types of search queries to display your products at the top of the search results page.

Video Ads for Harrisburg Businesses

You can run video ads on YouTube, Facebook, Instagram, and other social networking websites.

Using YouTube Ads is as simple as setting up a video ad campaign in Google Ads.

Facebook Ads is required if you want to run video ads on Facebook or Instagram.

Both ad platforms offer excellent conversion opportunities with video ads. We frequently use video ads to showcase product launches, custom services, personal introductions, and more!

Your Harrisburg paid advertising campaigns should definitely incorporate video creatives if you have the budget to support them.

Harrisburg, PA PPC Management Services

We are a team of paid advertising specialists with extensive knowledge in the latest PPC trends for Harrisburg local businesses. Drive traffic and conversions to your Harrisburg digital assets with our experience across dozens of industries.

Keyword Research

In the context of paid advertising, you'll find keyword research mostly relates to search network campaigns on the Google Ads and Bing Ads platforms. After all, search ads only show up based on what is searched on Google or Bing.

If you are looking for a roofing company in Harrisburg, you might search "Harrisburg Roofer" on Google. It wouldn't be necessary to conduct extensive keyword research to target that exact phrase as the paid ads manager for that roofing company in Harrisburg.

However, what if that exact match keyword wasn't producing enough search volume and the Harrisburg roofing company needed to increase their advertising reach? The solution would require keyword research.

Typically, the paid ads manager will discuss with the Harrisburg roofing company what types of services to target more often. A broader keyword targeting strategy than exact matches might also be necessary.

Suppose the Pennsylvania PPC manager discovers that there is a high traffic volume for "Progress, PA roofers" or even "Harrisburg roof repair." The first phrase targets a location nearby Harrisburg that might still be within the company's service area. In the second phrase, a slightly different service is being targeted, which might result in a more lucrative replacement project if extensive repairs need to be made.

You can also benefit from keyword research when building out negative keyword lists. You can use these to prevent your paid ads from showing in search queries that you know won't convert.

For example, someone looking for "free roof repair companies" or "how to advertise to roofing contractors" isn't likely to purchase a roof replacement service. However, they might see your paid ads if you are using broad keyword targeting without any negative keywords like "free" or "advertise".

As you can see, no matter how obvious your keyword research needs might be at the start of building out your campaign, they become more complicated as you begin to scale your ads and reduce wasted ad spend.

Audience Research

Audience research is often mentioned as part of scaling social media ads on Facebook and Instagram in Harrisburg paid advertising campaigns. There are options within Google Ads and Bing Ads for audience targeting as well though.

Let's go over a little history on audience research and targeting within the Facebook Ads platform.

Facebook custom audiences were heavily relied upon by Harrisburg's paid advertising managers in the past. In fact, one of Facebook Ads' most attractive features was the ability to collect data on users, which advertisers in Harrisburg eagerly took advantage of.

A number of factors, including data privacy and machine learning, have had an impact on custom audiences over time.

In the iOS 14.5 update, Apple included a pop-up message that allowed users to opt out of tracking for personalized ads. The change negatively affected Facebook's ability to track user behavior across Harrisburg and beyond. In fact, it even affected the accuracy of ad attribution reporting.

Following that, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences for most Harrisburg advertising agencies. Their algorithm has become so good at understanding your ideal audience that you typically do more harm than good by choosing your own interest-based targeting.

While there will still be plenty of Harrisburg paid ads agencies relying on custom audiences, it is clear the trend is moving toward broad targeting. You can see it in every update within Facebook Ads Manager as they slowly remove interest-based targeting options, or push for "Advantage Detailed Targeting."

This blog article from Social Media Examiner does a good job of talking about recent changes to audience targeting.

It's not to say audience research and targeting are going away. There will always be targeting options that can be manipulated within Harrisburg ad campaigns to squeeze a little extra performance.

Landing Page Optimization

An important factor in the success of your Harrisburg paid advertising campaign is the landing page.

We begin by examining the landing pages on any paid advertising campaign in Harrisburg to make sure they follow best practices. Our review takes into account the following factors:

  • Do you have a headline that emphasizes benefits?
  • Is there an image above the fold?
  • Is the content written in a compelling manner?
  • Do I have immediate access to a lead form?
  • Are the call to actions easily noticeable?
  • Does the page load quickly?
  • Is there social proof?
  • Can I load the page on a mobile device?

Quality landing pages are the result of many factors.

Please, don't spend money on Harrisburg paid advertising until you have a landing page that follows best practices!

Ideally, you should never consider your landing page to be finished. You can refine your Harrisburg sales pitch by running A/B tests on the landing page every few months.

Including a Sales Funnel

Rather than a landing page, you might want to consider building out a sales funnel. Our lead generation, email marketing, and even online purchases are heavily dependent upon sales funnels.

One of our clients promotes an online fitness challenge that you can even join from Harrisburg. While managing their digital marketing we built multiple sales funnels within Click Funnels. These are some of the funnels we made:

  • We used squeeze pages to help capture email addresses while building awareness for the program.
  • We used lead magnets to provide people with healthy eating tips, fitness tips, webinars, and sneak peaks in exchange for an email address.
  • We used application funnels to push people toward the idea of wanting to apply to participate in exclusive programs.
  • For the online program, we used sales letter funnels as the registration system.

The types of funnels available to your Harrisburg business aren't limited to these. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.

If you do decide to implement a funnel, take your time at it. You can learn this type of work at home or at a technical school in Harrisburg after weeks or months of training. Getting really good at funnels, however, can take years. Look for a PPC management firm like WebCitz to do the hard work for you!

Conversion Rate Optimization

Knowing your conversion rate is crucial to making informed advertising decisions. It varies greatly among industries, products, and services throughout Harrisburg, but the average conversion rate is between 1-3%.

Let's run through a basic scenario to help illustrate the impact of conversion rates.

  1. You sell a $100 sweatshirt in Harrisburg on your website.
  2. You have a 1% conversion rate, meaning for every 100 Harrisburg residents that visit your website you sell 1 sweatshirt.
  3. You have a $0.50 average cost per click (CPC), meaning for each person in Harrisburg that visits your website you spend 50 cents.
  4. To sell 1 sweatshirt, you need 100 clicks from paid ads, which would cost you $50. This is known as your cost per acquisition (CPA).
  5. Your return on ad spend (ROAS) would be 2x, meaning for every dollar spent in paid ads you get two dollars in return.

For most Harrisburg businesses, this return on ad spend wouldn't be acceptable unless the margins were great.

To improve the situation, you hire a paid advertising agency to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might actually be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Harrisburg paid advertising.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in Harrisburg, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You have to develop an understanding of how to capture someone's attention in a split second.

To do this, you need build out amazing ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You have to change things up frequently, even if you are just targeting people in Harrisburg.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Harrisburg and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You have to understand when to pause an ad because it isn't performing as well as it once did. You have to understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC management company that helps Harrisburg businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Harrisburg website or funnel.

You might be suffering from ad attribution issues and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Harrisburg ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Harrisburg content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.

Free PPC Calculators for Harrisburg, PA PPC Managers

Our digital marketers are so excited about managing Harrisburg paid advertising campaigns, they worked with our web development team to build out some helpful PPC calculators that you might be interested in trying!

View All PPC Tools

Why Choose WebCitz to Manage Your Harrisburg, PA PPC Services

We want to be your Harrisburg team's paid advertising partner! In addition to PPC management, we have internal teams focused on sales funnel development, social media advertising, and ad creative testing for Harrisburg. This is not true of all Harrisburg PPC management companies, since most only have a single person handling all the tasks. For those Harrisburg PPC agencies, campaign optimizations and creative ideas might not be tested often enough to bring about the results you need.

There are many factors to consider when researching paid ads agencies for your Harrisburg business. Having over 18 years of experience, you can trust our PPC strategies and tactics for Harrisburg businesses. As a lead generation agency, we often use similar PPC tactics.

More importantly, you should choose our paid advertising agency because you feel confident we are the right team to help your Harrisburg company grow. Here are a few reasons we suggest considering our PPC experts:

  • Having been in business since 2004, we have more than 18 years of experience.
  • Our paid advertising helps us rank for keywords we don't yet rank organically for.
  • Our internal advertising team handles all Harrisburg digital marketing services, such as PPC management, sales funnel development, and ad creatives.
  • During normal business hours, you will likely receive an answer within a few rings from one of our teammates.

Get in touch with our PPC experts to discuss what we can do for you in Harrisburg! We often provide complete paid advertising management services to Harrisburg small businesses, but we can also augment the marketing department of larger Harrisburg corporations to fill in missing skill sets.

Our team would appreciate the opportunity to be considered when your Harrisburg business or corporation is in need of a PPC marketing agency. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our PPC firm.

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Facebook Ads Management

Starting at $600/mo
  • For accounts spending less than $1,000/mo in Facebook Ads, our management fee is just $600/month.
  • For higher spending accounts, our monthly management fee is generally $600/mo + 15% of ad spend, but can be custom quoted based on your goals and objectives.

Google Ads Management

Starting at $500/mo
  • For accounts spending less than $1,000/mo in Google Ads, our management fee is just $500/month.
  • For higher spending accounts, our monthly management fee is generally $500/mo + 15% of ad spend, but can be custom quoted based on your goals and objectives.

Bing Ads Management

Starting at $500/mo
  • For accounts spending less than $1,000/mo in Bing Ads, our management fee is just $500/month.
  • For higher spending accounts, our monthly management fee is generally $500/mo + 15% of ad spend, but can be custom quoted based on your goals and objectives.

Hear what our customers are saying

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Jen Ollanketo

WebCitz helped the Oshkosh Area Humane Society with our new website and they were great to work with. Responsive, professional and affordable. I think the biggest perk for us was having someone local we could talk to for assistance instead of long wait times. Definitely would recommend to anyone looking to start up or revamp their website.
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Kendrick Jacobs

Corey G at WebCitz was so professional and patient while helping us solve our issues. We appreciate his help so much. This company definitely needs more people like him. Amazing customer service! Thank you Corey G! (:
Alo Health

Alo Health

WebCitz designed our Alo Health website and did such a great job of walking us step-by-step through the process, knowing the tech world was not a strength of ours. We love that we are able to change content whenever we want, but if we run into problems, they are a quick email away. They have been responsive, reliable and efficient. Thanks, WebCitz!
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Sarah Grantham

Corey was absolutely amazing in helping me with my issue. He was encouraging as we worked through things that to me were huge, but he made them seem small. Will definitely use WebCitz again!!!
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Cassie Richards

Working with WebCitz has been nothing but a great experience. David, Jake, Drew, and the rest of the team are easy to work with, accommodating, and very knowledgeable. WebCitz is a company that you can trust will be there when you need them most. If I’m having an issue or problem with a website, I can always count on a quick response and a timely solution.
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Joe Simmons

David Wurst and WebCitz have been a great hosting company to work with for over 10 years. They provide exceptional service and knowledge with their customers and always get it done immediately. I will never work with any other company.
Industry PPC Agencies

When looking for a paid advertising expert, search for someone with experience running and optimizing ad campaigns on platforms such as Google Ads and Facebook Ads. A good track record of successful campaigns, and the ability to analyze and interpret data to make informed decisions, is also important. Also look for strong analytical and strategic thinking skills, as you want a paid ads expert who can create and execute an effective advertising strategy, then later optimize it based on results.

Look at how we've been able to help improve paid advertising for businesses in various industries.

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