Prince Edward Island PPC Agency

Our Prince Edward Island PPC Management Game Plans

PPC management consists of creating and optimizing paid advertisement campaigns in Prince Edward Island. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide premium PPC management, a PPC advertising firm for Prince Edward Island often starts by getting to know your company and its business model. You can use this information to determine the next steps, since paid ads for a local business differs from paid advertising for an ecommerce store.

For example, local service providers in Prince Edward Island are often only interested in qualified leads. To accomplish this, paid advertising can drive traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands are most often interested in online sales. Pay-per-click advertising can be used to drive traffic to an optimized product or category page. You might even want to include Google Shopping Campaigns in some cases. Our team has even used sales funnels to help sell products and subscriptions.

The next step in Prince Edward Island PPC ads management is understanding the metrics that will be used to optimize and scale. To maximize the value of paid advertising, most Prince Edward Island agencies implement email collection tactics through squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

Your Prince Edward Island company should use a variety of advertising strategies and marketing tools to be successful with paid advertising. Some of the best paid ads services in Prince Edward Island include:

• Drive traffic to your digital assets (websites, sales funnels, etc) from search engines, social channels, and third-party websites.
• Make your Prince Edward Island organization more profitable by acquiring qualified leads or selling online.
• Integrate third-party attribution tools to better understand ad attribution.
• Provide social proof with case studies, white papers, video testimonials, etc.
• Engage users in story creation, email collection, and user generated content.
• Test ad creatives across various ad placements and between different media formats.

Pricing for Prince Edward Island Paid Ads Management

If you want us to dedicate more time to your campaigns, the price of our PPC management packages will be adjusted accordingly. Our PPC ads management plans start at the price listed below, however, we are open to discussing an increased budget if your ad spend or service requirements are higher.

How Paid Advertising Helps Prince Edward Island Organizations

One of the most obvious benefits of Prince Edward Island paid advertising is the quick increase in traffic it provides.

Whether a traffic increase results in higher conversions depends on your ads, landing pages, and business model.

The first recommendation we offer to Prince Edward Island small businesses interested in running paid advertising is to start slowly.

A working sales funnel, realistic goals, and the ability to gather actionable data are essential before you invest in paid ads or scale your existing ad campaigns.

If you run into trouble getting the conversions you were expecting, don't blame Facebook or Google. It is usually the creatives, campaign settings, or sales process that is the problem.

The right combination of paid advertising and online advertising can greatly enhance your Prince Edward Island business's website marketing tactics. Just keep in mind increased traffic doesn't always result in more conversions!

How We Manage Prince Edward Island PPC

Our team of paid advertising professionals is knowledgeable about the latest PPC trends in Prince Edward Island. Take advantage of our experience across dozens of business industries to help improve traffic and conversions to your Prince Edward Island digital assets.

Keyword Research

Keyword research in PPC is mostly used for Google Ads and Bing Ads search network campaigns. After all, search ads only show up based on what is searched on Google or Bing.

A search for "Prince Edward Island Roofer" on a search engine, for example, might lead someone to a roofing company in Prince Edward Island. It wouldn't be necessary to conduct extensive keyword research to target that exact phrase as the paid advertising manager for that roofing company in Prince Edward Island.

However, what if that exact match keyword wasn't producing enough search volume and the Prince Edward Island roofing company needed to increase their advertising reach? Researching keywords would be necessary for the solution.

After discussing options, the next step might involve the PPC advertising manager talking with the Prince Edward Island roofing company what services they want to target more often and where. There may also be a need to broaden the keyword targeting.

For instance, the paid ads manager might discover high search volume for "Prince Edward Island roofing companies" or even "Prince Edward Island roof repair." First phrase targets a plural version of the service professional within Prince Edward Island. In the second phrase, a slightly different service is being targeted, which might result in a more lucrative replacement project if extensive repairs need to be made.

Negative keyword lists can also benefit from keyword research. You can use these to prevent your paid ads from showing in search queries that you know won't convert.

For example, someone searching for "free roof repair companies" or "how to advertise to roofing contractors" isn't likely to purchase a roof replacement service. They might see your PPC advertising if you use broad keyword targeting without any negative keywords like "free" or "advertise".

You can see that as you scale your ads and reduce wasted ad spend, the needs for keyword research become more complex.

Audience Research

Audience research is often mentioned as part of scaling social media ads on Facebook and Instagram in Prince Edward Island paid ads campaigns. There are options within Google Ads and Bing Ads for audience targeting as well though.

Let's go over a little history on audience research and targeting within the Facebook Ads platform.

Prince Edward Island paid advertising managers used Facebook's custom audiences extensively in the past. After all, one of the most appealing features of the Facebook Ads platform was the data it collected on its users, which Prince Edward Island advertisers lined up to exploit.

A number of factors, including data privacy and machine learning, have had an impact on custom audiences over time.

In the iOS 14.5 update, Apple included a pop-up message that allowed users to opt out of tracking for personalized ads. This had a negative impact on Facebook's ability to track user behavior on mobile devices in Prince Edward Island and beyond. This even affected the accuracy of ad attribution reporting.

For most Prince Edward Island advertising agencies, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences. By choosing your own interest-based targeting, you tend to do more harm than good because their algorithm often understands your ideal audience better than you do.

While there will still be plenty of Prince Edward Island paid advertising firms relying on custom audiences, the trend is moving toward broad targeting. You can see it for yourself. Every few months Facebook rolls out updates that gradually remove lesser-used interest-based targeting options. They even keep changing out "Advantage Detailed Targeting" is pushed in the ad set creation.

Interested in another take on audience targeting? Social Media Examiner's blog article does a good job of explaining recent changes.

However, audience research and targeting aren't going away. Prince Edward Island ad campaigns will likely always have targeting options that can be manipulated for extra performance.

Landing Page Optimization

An important factor in the success of your Prince Edward Island PPC advertising campaign is the landing page.

We begin by examining the landing pages on any paid advertising campaign in Prince Edward Island to make sure they follow best practices. In this review, we consider the following factors and more:

• Do you have a headline that emphasizes benefits?
• Are there any images above the fold?
• Is the content written in a compelling manner?
• Do you have a lead form I can use right away?
• Are the call to actions easily noticeable?
• How quickly does the page load?
• Is social proof present?
• Am I able to load the page on a mobile device?

Designing and developing a quality landing page involves so many factors.

Until you have a landing page that follows best practices, don't spend money on Prince Edward Island paid ads.

You should never consider your landing page complete. Try running A/B testing every few months to continue refining your Prince Edward Island sales pitch.

Developing a Sales Funnel

Rather than a landing page, you might want to consider building out a sales funnel. To build leads, grow email audiences, and even make online purchases, we rely on sales funnels.

We have a client who promotes an online fitness challenge that you can even participate in from Prince Edward Island. While managing their website advertising we built multiple sales funnels within Click Funnels. These are some of the funnels we made:

• To increase awareness and capture email addresses, we used squeeze pages.
• For leads, we provided healthy eating tips, fitness tips, webinars, and sneak peeks as lead magnets.
• Through application funnels, we pushed people towards the idea of applying to exclusive programs.
• We used sales letter funnels to serve as the registration system for the online program.

There are many different types of funnels, so your Prince Edward Island organization isn't limited to only these options. Keep in mind that these tools can be incredibly helpful for gauging interest in a product, building an email list, and selling online.

If you do decide to implement a funnel, take your time at it. You can learn this type of work at home or at a technical school in Prince Edward Island after weeks of training. However, getting really good at funnels can take years of experience. Look for a PPC management company like WebCitz to do the hard work for you!

CRO

Making informed advertising decisions requires a clear understanding of your conversion rate. It varies greatly among industries, products, and services throughout Prince Edward Island, but the average conversion rate is between 1-3%.

To illustrate the impact of conversion rates, let's run through a basic example.

1. You sell a $100 sweatshirt in Prince Edward Island on your website.
2. You have a 1% conversion rate. This means for every 100 website visitors you sell 1 sweatshirt.
3. The average cost per click (CPC) on your website is $0.50, meaning you spend 50 cents for each person in Prince Edward Island who visits it.
4. You would need 100 clicks from PPC advertising to sell one sweatshirt, which would cost $50. This is known as your cost per acquisition (CPA).
5. The return on ad spend (ROAS) would be 2x, meaning you would get two dollars back for every dollar spent on paid advertising.

For most Prince Edward Island organizations, this return on ad spend wouldn't be acceptable unless the margins were great.

Now, let's assume your campaign settings, ad creatives, and landing page experience are improved by hiring a paid advertising company.

Assume those improvements increase your conversion rate from 1% to 2%. For every 100 visits to your website, you now sell two sweatshirts. There is a double return on ad spend here! You might be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Prince Edward Island paid advertising.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

Your Prince Edward Island Facebook and Instagram ads are mostly targeted at a cold audience interested in quickly scrolling by advertisements in favor of seeing what their friends and family have recently posted.

It's crucial to learn how to grab someone's attention within a split second.

To do this, you need to build out beautiful ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

You cannot achieve this by running the same ad creative over and over again. It doesn't matter how good an advertisement is, it will eventually become stale. Change things up often, even if you are only targeting Prince Edward Island residents.

It's called "ad fatigue" if you don't change your ad creatives and test new ideas. This is the state in which your target audience (in Prince Edward Island and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Avoid this situation at all costs. It's important to understand when to pause an ad if it's underperforming. You should understand when to test new ideas. Especially if you are emotionally attached to an ad and that is the only reason you keep running it.

Having a PPC management firm that helps Prince Edward Island businesses test new ad creatives on a regular basis is one of the benefits of working with us.

Ad Attribution Consulting

The importance of knowing your ad attribution cannot be overstated. For those of you who are unfamiliar with ad attribution, it is the process of identifying which ad drove a conversion on your Prince Edward Island website or funnel.

Ad attribution glitches might be affecting your business without your knowledge.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Prince Edward Island ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Prince Edward Island content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.

Types of Paid Ads for Prince Edward Island PPC Campaigns

In Prince Edward Island, there are many ways to run PPC advertising. Let's discuss some of the most common paid advertising being run within various business industries in Prince Edward Island.

Local Marketing throughout Prince Edward Island

If you have a business in Prince Edward Island, you can run local ads on almost any advertising platform. Depending on the nature of your localized business in Prince Edward Island, you may find better success in one platform versus another. To find out which option works best for you, you should try all of the options available. Now let's discuss some local advertising options.

There are going to be two options from Google.

In the first case, you can run traditional Google Ads, possibly using the newer Performance Max campaign type. The Google algorithm finds the best combination of headlines, images, videos, and service locations to bring you local customers using this type of dynamic ad campaign. Prince Edward Island professionals such as accountants, lawyers, dentists, and physicians frequently use Performance Max campaigns.

The second option from Google, if you are in a qualifying business industry, is to check out their Local Service Ads. As a pay-per-lead platform, Google Local Service Ads charges a flat fee per lead. Home service contractors in Prince Edward Island, such as plumbers, electricians, roofers, and heating installers, frequently use Google Local Service Ads.

Facebook Ads can also be used to target people in Prince Edward Island. The first step is to set up a campaign with ad sets restricted to Prince Edward Island, or specific ZIP codes within Prince Edward Island. We often rely on nearby Facebook Ads for all types of Prince Edward Island business industries.

Social Media Ads throughout Prince Edward Island

Almost all online ads you see on social networks qualify as social media advertising.

It's important to keep the ad creatives fresh when running social media marketing. The performance of your campaign will gradually decline if you do not rotate your ad creatives every couple of weeks. For higher spending ad campaigns, you might need to look at weekly ad creative updates.

The best part of social media ads is you can target audiences that have never thought of your product or service, or perhaps just aren't thinking about it now. It's quite the opposite when you run search engine ads since you only get to show them when someone searches for what you offer in Prince Edward Island.

That benefit can also be a curse though, since conversion rates are often lower when people aren't closer in the revenue funnel of making an immediate purchase.

Search Advertising within Prince Edward Island

You'll want to invest in search engine advertising if you know people are searching online for the products you offer.

There are some people out there who refer to this as Prince Edward Island Search Engine Marketing, or SEM for short. An advertisement that appears on the search results page of a search engine is called a search ad.

If you have been running search engine ads on Google for a while and have been successful, consider copying your campaigns over to Bing Ads. According to a StatCounter study from October 2022, about 3.57% of online users use Bing as their primary search engine.

Display Ads for Prince Edward Island Organizations

There are display ads on message boards, chat rooms, game lounges, news websites (sometimes even local area Prince Edward Island news stations), gossip websites, and more.

Bing Ads and Google Ads both offer these.

With display ads, you just need a set of ad creatives in different sizes. Additionally, you should have a general idea of your target audience, but both ad platforms have algorithms that help you produce results.

Retargeting Ads for Prince Edward Island Small Businesses

Your Prince Edward Island website, landing page, or sales funnel won't convert everyone on the first visit.

To help people return to your website after they've thought through various options, retargeting ads are almost always recommended.

Almost any ad platform can be used for retargeting ads.

Shopping Ads for Prince Edward Island Ecommerce Businesses

This type of search ad was popularized by Google Shopping Campaigns.

To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account for your Prince Edward Island storefront.

With these tools, you can provide Google Ads with an accurate list of all your product data, including title, SKU, image, price, and availability. From there, they will be able to find the right types of search queries to display your products at the top of the search results page.

Video Ads within Prince Edward Island

Social networking websites such as YouTube, Instagram, and Facebook allow you to advertise with video.

If you are interested in running YouTube Ads, you'll just need to set up a video ads campaign in Google Ads.

It's necessary to have a working Facebook Ads account to run video ads on Facebook or Instagram.

Video is an excellent ad creative in terms of conversion opportunities. Video ads are frequently used to showcase product launches, custom services, and personal introductions.

If you have the budget to support ad creatives in video format, look to implement them into your Prince Edward Island PPC advertising campaigns.

Free PPC Calculators for Prince Edward Island Paid Ads Managers

As part of our commitment to managing Prince Edward Island paid advertising campaigns, our website marketers worked with our web development team to build a few PPC calculators that might interest you.

• ROAS Calculator
• Cost Per Acquisition Calculator
• Calculator for Churn Rate

View All Paid Ads Tools

Why Choose WebCitz to Manage Your Prince Edward Island PPC Strategies

We'd love to partner with your Prince Edward Island team on PPC advertising! As a complete paid ads management company targeting Prince Edward Island, we have multiple internal teams focused on search engine marketing, social media ads, sales funnel development, and ad creative testing. This is not true of all Prince Edward Island PPC ads management companies, since most only have a single person handling all the tasks. You might not be testing campaign optimizations and creative ideas often enough with those Prince Edward Island paid ads firms to get the results you desire.

There are many factors to consider when researching paid ads companies for your Prince Edward Island company. The PPC tactics and plans we suggest for your Prince Edward Island business are backed by more than 18 years of experience. As a lead generation company, we often use similar PPC strategies.

More importantly, you should choose our paid advertising firm because you feel confident we are the right team to help your Prince Edward Island business grow. Consider our paid ads experts for the following reasons:

• It has been more than 18 years since we opened our doors, which makes us an industry leader.
• We rely heavily on paid advertising to bring in traffic from keywords we don't yet rank for organically.
• We do not outsource Prince Edward Island digital advertising packages, including paid ads management, sales funnel development, or ad creative services since we have our own internal advertising team.
• It is likely that one of our teammates will answer your call within a few rings if you call during normal business hours.

Get in touch with our PPC professionals to discuss what we can do for you in Prince Edward Island! Prince Edward Island small businesses often hire us for PPC advertising management plans, but larger corporations can also hire us to augment their marketing departments.

Our team would appreciate the opportunity to be considered when your Prince Edward Island organization needs a PPC marketing company. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our PPC agency.

800-796-8263 Email Us